HH Elite
HH Elite A/S is a professional women's handball club based in Horsens, Denmark, competing in the top-tier Bambuni Kvindeligaen. It serves local fans, regional sponsors, and the Horsens community through match-day ticketing, branded merchandise, sponsorship programs, and ancillary sales including fitness passes and club-branded wine.
- Company typePrivate
- Founded1985
- HeadquartersHorsens, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
HH Elite firmographics
Firmographics- Name
- HH Elite
- Legal name
- HH Elite A/S
- Website
- https://hhelite.dk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HH Elite A/S is a professional women's handball club based in Horsens, Denmark, competing in the top-tier Bambuni Kvindeligaen. It serves local fans, regional sponsors, and the Horsens community through match-day ticketing, branded merchandise, sponsorship programs, and ancillary sales including fitness passes and club-branded wine.
- Ownership category
- akta.pro rank
HH Elite industry classification
Industry- Product category
- Professional Sports Club (Women's Handball)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Professional Live Sports Leagues & Tours (MPAGAMAA)
Keywords
Where HH Elite is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
HH Elite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Match Attendance & Ticket Sales: Revenue from home games in the Bambuni Kvindeligaen, including individual match tickets and season passes (årskort), played primarily at Forum Horsens. HH Elite competes in Denmark's top women's handball league.
- Sponsorship: Corporate sponsorship arrangements with local and regional businesses offering brand exposure through match-day signage, kit branding (via Jako as kit partner), and networking events. Sponsors span sectors including construction/renovation (HTH), real estate (Nybolig), banking (Spar Nord), electrical (Jansson EL), and others. The club markets itself as offering 'positiv eksponering lokalt, regionalt og nationalt' (positive exposure locally, regionally, and nationally).
- Merchandise Sales: E-commerce sales of branded merchandise including jerseys (Jako), socks (Bambusa), accessories (caps, scarves, pens), mascot plush items, and HH Elite wine. Products sold via the club's webshop with payment by card, MobilePay, or cash on pickup.
- Fitness Pass Resale: Resale of Fit&Sund Fitness annual passes at 3,600 DKK. The pass covers yoga, reformers, and e-fitness across all Fit&Sund Fitness centres in Horsens.
- Wine Sales: Sale of HH Elite-branded Italian red wine (Salsedine Rosso) in boxes of 3 or 6 bottles, with 100 DKK per box donated to the club. Sale restricted to on-site purchase at Forum Horsens office or home matches due to age verification requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brummeline mascot plush - 75,00 DKK |
| Unit Pricing | Pay-as-you-go | HHElite cap - 50,00 DKK |
| Unit Pricing | Pay-as-you-go | HHElite cap with autographs - 60,00 DKK |
| Unit Pricing | Pay-as-you-go | HHElite halstørklæde (scarf) - 100,00 DKK |
| Unit Pricing | Pay-as-you-go | Kuglepen (ballpoint pen) - 15,00 DKK |
| Unit Pricing | Pay-as-you-go | Bambusa sokker (bamboo socks) - 175,00 DKK per pakke |
| Unit Pricing | Pay-as-you-go | Bambusa familiepakke (family pack) - 875,00 DKK |
| One time/ perpetual license | Multi-year contract | Årskort til Fit&Sund Fitness - 3.600,00 DKK |
| Unit Pricing | Pay-as-you-go | HH Elite Vin 2024 - 300,00 DKK (3 fl.) / 500,00 DKK (6 fl.) |
| Unit Pricing | Pay-as-you-go | Jako spilletrøjer (jerseys) - price via jakodanmark.dk |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HH Elite product offering
Product offeringCore offering
HH Elite is a professional women's handball club competing in Denmark's top-tier league (Bambuni Kvindeligaen). It generates revenue through match attendance and season tickets, corporate sponsorships, and e-commerce sales of branded merchandise, wine, and fitness passes.
Product overview
HH Elite operates a webshop selling branded merchandise and services. The product portfolio includes: Bambusa eco-friendly bamboo socks sold in packs; Jako sports jerseys for the 2025-2026 season with customization options; general HH Elite merchandise from Jako including caps, scarves, and accessories; the Brummeline mascot; fitness annual passes to Fit&Sund Fitness; and HH Elite wine 2024. The company is a women's handball club competing in the Bambuni Kvindeligaen.
Differentiator
Problem solved
Functional benefit
Products and services
- Årskort til HH Elite (Season Ticket) Annual season pass granting entry to HH Elite home games in the Bambuni Kvindeligaen, primarily played at Forum Horsens. For handball fans and season ticket holders.
- Bambusa sokker (Bamboo socks) Eco-friendly socks made from bamboo fiber with environmentally responsible packaging, sold in packs of 5 or 7 pairs and a family pack of 29 pairs. Aimed at eco-conscious consumers and fans.
- Jako spilletrøjer 2025-2026 (Jerseys) Home and away match jerseys supplied by kit partner Jako for the 2025-2026 season, with optional name and number printing, sold via jakodanmark.dk. For fans and supporters.
- HH Elite Merchandise fra Jako Branded merchandise including clothing and accessories sold through the Jako partnership. For fans and supporters.
- HHElite cap HH Elite branded baseball cap; a signed-by-players autograph version is also available at a higher price.
- HHElite halstørklæde (Scarf) HH Elite branded scarf sold as fan merchandise.
- Kuglepen (Ballpoint pen) HH Elite branded ballpoint pen, the lowest-priced merchandise item.
- Brummeline maskot (Mascot plush) HH Elite mascot plush/costume branded as Brummeline, sold as fan merchandise.
- Årskort til Fit&Sund Fitness Annual fitness pass (3,600 DKK) resold by HH Elite offering access to all Fit&Sund Fitness centres in Horsens, covering yoga, reformers, and e-fitness. For the club's fan base and community.
- HH Elite Vinen 2024 (Wine) HH Elite-branded Italian Salsedine Rosso red wine from Abruzzo, sold in boxes of 3 or 6 bottles with 100 DKK per box donated to the club. Available only on-site due to age verification requirements.
- Sponsorship packages Corporate sponsorship arrangements offering brand exposure locally, regionally, and nationally through match-day signage, kit branding, website visibility, and networking events. For local and regional businesses.
Companies that use HH Elite
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
HH Elite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HH Elite partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- JakocoreJako is the official kit and apparel partner for HH Elite and HH Ungdom from the 2024/2025 season onwards. Jako supplies official match jerseys, training gear, and merchandise. The partnership includes a dedicated shop page at jakodanmark.dk/hh-elite/ where fans can purchase jerseys with custom name/number printing. Jako is a major German sportswear brand with a significant presence in Scandinavian handball.
- InserominorInsero is a trivselspartner (well-being partner) for HH Elite, supporting the club's mental health and wellness initiatives. Insero is a local energy/economic development company that focuses on well-being partnerships with local sports organizations.
- BambusaminorBambusa is a supplier of bamboo fiber socks to HH Elite. The club resells Bambusa socks through its webshop. Bambusa is characterized by eco-friendly production using bamboo fiber and recycled packaging materials. The partnership is commercial, with HH Elite earning revenue on sock sales.
- Fit&Sund FitnessminorHH Elite is authorized to sell Fit&Sund Fitness annual passes (3,600 DKK) to its fan base. The passes provide access to all Fit&Sund Fitness centres in Horsens, covering yoga, reformers, and e-fitness. HH Elite acts as a reseller, earning revenue on each pass sold.
- Jansson ELminorJansson EL has upgraded its sponsorship with HH Elite with a focus on talent development. The partnership aims to support and invest in young handball talent within the club's youth system.
- HTHminorHTH (butikker/østjylland/horsens) is a kitchen and bathroom renovation retailer and sponsor of HH Elite. HTH sponsors the club as part of its local community engagement and brand building in the Horsens area.
- Spar NordminorSpar Nord is a regional Danish bank and sponsor of HH Elite. The partnership provides the bank with brand visibility at matches and within the local Horsens community.
- FestinaminorFestina (watch brand) is a sponsor of HH Elite, providing the club with timing/watch-related support while gaining brand exposure through the club's sporting activities.
- Nybolig HorsensminorNybolig is a real estate agency in Horsens and sponsor of HH Elite, using the partnership for local brand visibility and community connection.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HH Elite competitors and assessment
Company assessmentDirect peers
- Odense Håndbold: Danish women's handball club and reigning Danish champions that competes in the same Bambuni Kvindeligaen as HH Elite. They are the most direct on-court competitor and the benchmark HH Elite is measured against.
- Viborg HK: Historic Danish women's handball club competing in the Bambuni Kvindeligaen and in European competitions. Direct league peer with similar sponsorship, ticketing, and merchandise revenue model.
- Aarhus Håndbold: Danish women's handball club competing in the Bambuni Kvindeligaen. Operates a similar ticketing, sponsorship, and merchandise model from a regional Danish city.
- Team Esbjerg: Top-tier Danish women's handball club playing in the Bambuni Kvindeligaen, named explicitly as one of HH Elite's competitors. Operates the same league economics, sponsorship model, and matchday-driven GTM.
- København Håndbold: Women's handball club based in Copenhagen competing in the Bambuni Kvindeligaen. Comparable in business model (tickets, sponsorships, merchandise, webshop) though anchored in a larger metro market.
- Nykøbing Falster Håndbold (NFH): Danish women's handball club competing in the Bambuni Kvindeligaen. Comparable mid-tier top-flight club with similar community-based sponsorship strategy and matchday revenue dependence.
- Herning-Ikast Håndbold: Women's handball club in Herning/Ikast competing in the Bambuni Kvindeligaen. Like HH Elite, it serves a mid-size Danish city and relies heavily on local corporate sponsorship and season-ticket revenue.
- Randers HK: Women's handball club in Randers that has competed in the top Danish women's league. Comparable in scale, geographic anchoring, and dependence on local sponsorship and ticketing revenue.
Regional players
- Silkeborg-Voel KFUM: Danish women's handball club based near Horsens in the East Jutland region. Competes in the lower tiers but addresses an overlapping regional fan and sponsor base with HH Elite.
- Skanderborg-Aarhus (SAH): Danish handball club located close to Horsens with comparable community-driven, local-sponsorship-oriented operating model. Adjacent rather than direct league competitor but similar in scale and revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HH Elite social profiles
Digital presenceHH Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
HH Elite leadership team
Management profileNumber of profiles
Profiles4 records
HH Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HH Elite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HH Elite
What does HH Elite do?
HH Elite is a professional women's handball club competing in Denmark's top-tier league (Bambuni Kvindeligaen). It generates revenue through match attendance and season tickets, corporate sponsorships, and e-commerce sales of branded merchandise, wine, and fitness passes.
Is HH Elite a public or private company?
HH Elite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HH Elite founded?
HH Elite was founded in 1985. It employs 11 to 50 people.
Where is HH Elite based?
HH Elite is headquartered in Horsens, Denmark, in the Europe region.
How does HH Elite make money?
Five revenue lines are on record. Match Attendance & Ticket Sales are the primary driver. The others are sponsorship, merchandise Sales, fitness Pass Resale and wine Sales.
Who are HH Elite's main competitors?
Direct peers on record are Odense Håndbold, Viborg HK, Aarhus Håndbold, Team Esbjerg, København Håndbold, Nykøbing Falster Håndbold (NFH), Herning-Ikast Håndbold and Randers HK. Regional players are Silkeborg-Voel KFUM and Skanderborg-Aarhus (SAH).
Does HH Elite have an API?
No public API is recorded for HH Elite.
What industry is HH Elite in?
HH Elite's product category is Professional Sports Club (Women's Handball). Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.