What Odense Håndbold does

Odense Håndbold is a privately held Danish professional women's handball club organized as an Aktieselskab (Odense Håndbold A/S, CVR 35395008), founded in 2009 after taking over the league team from GOG and placing the license in Gudme. The club's core product is its Kvindeligaen first team, which has won three Danish Championships (2020/21, 2021/22, 2024/25), two Santander Cups (2021, 2025), two Bambuni Super Cups (2023, 2025), and qualified for the EHF Champions League Final4 for the first time in 2024/25, reaching the final in 2025/26 against Győri Audi ETO KC. It competes at Sydbank Arena (Israels Plads 3, Odense V), drawing 2,000–2,153+ spectators for top matches with multiple Champions League home sellouts, and broadcasts nationally via TV2 Sport, TV3 Sport, DR1 and internationally via EHF.tv.

The business model is multi-stream: (i) matchday ticketing and season cards via the third-party Eventii platform, (ii) a multi-tier B2B sponsorship program (Eksklusiv Partner Sydbank with naming rights, Liga Partner Vitavia, plus Partner, Rejse Partner, Business, Basis Plus, Basis, Klubsponsor+, Akademipartner tiers totaling 100+ named partners), (iii) VIP hospitality and bespoke corporate lounge events, (iv) broadcast rights revenue share, (v) merchandise via Sport24 (sport24.dk/odensehandbold) and odensehaandboldshop.dk, and (vi) fan club subscriptions through Orange Power at 250 DKK/year. Ancillary products include Odense Håndbold Akademi (U17/U19 talent development, est. 2008, in collaboration with IF Stjernen, DHG, Sports Academy Denmark and EVN), a 100+ volunteer matchday program organized across nine functional teams, and the #timeoutforpiger girls' empowerment initiative run with GirlTalk.

Operationally, the club runs a lean administrative organization of approximately 13 staff plus 100+ volunteers, led by CEO Lasse Honoré and a board chaired by Jeanette Illum-Johansen. Distribution is anchored by Sydbank Arena's events/concerts/meetings footprint (~1,300 parking spaces) and by EHF Champions League competition across Europe. On 29 May 2026, a historic licensrokade approved by the Udvalget for Professionel Håndbold made IF Stjernen the new mother club, transferring the women's league license from GOG to IF Stjernen and loaning it to Odense Håndbold — a structural change converting the operation from a single elite team into the senior team of a multi-club Fyn group. Commercial momentum continued with the 8 May 2026 Warner Bros Supergirl arena activation and the 8 June 2026 expansion of Forsia Forsikring's sponsorship, both signaled as steps in the club's commercial development under current leadership.

Name

Odense Håndbold

Legal name

Odense Håndbold A/S

Website

https://odensehaandbold.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Odense Håndbold is a privately held Danish women's professional handball club founded in 2009, fielding a Kvindeligaen and EHF Champions League team out of Sydbank Arena in Odense, Denmark, and serving local fans, regional Fyn-based corporate sponsors, and a pan-European broadcast audience. Revenue is generated via ticketing, a 100+ partner multi-tier sponsorship program, VIP hospitality, merchandise, broadcast rights, and fan-club subscriptions.

Ownership category

akta.pro rank

Product category

Professional Handball Club

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional handball club
• Women's handball team
• Match ticketing services
• Sports sponsorship programs
• VIP hospitality packages

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday ticketing and season cards: Recurring revenue from single-match ticket sales and season cards for Kvindeligaen, EHF Champions League, and Santander Cup home games, sold via oh.eventii.dk.
2. Sponsorship and partnership packages: Recurring/contracted B2B revenue from a tiered sponsor program (Eksklusiv Partner, Liga Partner, Partner, Rejse Partner, Business, Basis Plus, Basis, Klubsponsor+, Akademipartner) plus network memberships. Sponsorship catalogue includes over 100 named partners.
3. Merchandise and fan shop sales: Retail revenue from branded merchandise (kits, fan gear, player cutouts) via the Sport24 partnership and the club's own webshop odensehaandboldshop.dk.
4. VIP hospitality and B2B networking events: Recurring revenue from VIP lounge packages (1.5 hours pre-match, dinner, drinks, VIP seating) and bespoke private VIP lounge events for sponsor clients; plus sponsor trips (domestic and abroad) and the arena's Café DanKAF food & beverage operations.
5. Media and broadcasting rights: Revenue share from broadcast agreements covering home matches on TV2 Sport, TV3 Sport, and DR1, plus EHF Champions League distribution via EHF.tv.
6. Fan club memberships and arena events: Recurring fan-club membership dues (250 DKK/year) via Orange Power, plus revenue from arena concerts and corporate events held in Sydbank Arena.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Odense Håndbold A/S operates an elite women's handball club based in Odense, Denmark, founded in 2009. The club fields a senior Kvindeliga team that competes in the Danish league, EHF Champions League, and Santander Cup, with home matches played at Sydbank Arena. Surrounding the team are commercial offerings including match tickets and season passes (sold via Eventii), official merchandise (via Sport24), VIP hospitality and bespoke corporate events, a tiered B2B sponsorship program with 100+ named partners, the Orange Power fan club (250 DKK/year), the Odense Håndbold Akademi youth development program (U17/U19), and the Café DanKAF food and beverage operations. The club also runs the #timeoutforpiger girls' empowerment initiative together with GirlTalk.

Product overview

Odense Håndbold operates a single club product platform centred on the elite women's handball team, with a layered set of supporting sub-products. The core product is the senior Kvindeliga team that competes domestically and in the EHF Champions League; surrounding it are (a) consumer-facing products such as Billetter & Sæsonkort (tickets, sold via the Eventii integration), the Shop / Fanshop (merchandise via Sport24) and the Orange Power fanklub, (b) venue and hospitality products including Sydbank Arena and the multi-tier VIP & Hospitality offer, (c) development and community products — Odense Håndbold Akademi (U17/U19), the Frivillig-program and the #timeoutforpiger initiative, and (d) a B2B commercial layer consisting of the Sponsor- & partner-network and the larger partnership roster (Sydbank as Eksklusiv Partner, Vitavia as Liga Partner, STARK, plus extended partnerships with Forsia Forsikring, Warner Bros, Craft, Red Bull and many regional partners). Together these form one integrated club offering rather than a SaaS-style product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Power: Official fan club of Odense Håndbold, supporting the team at home and away games and enhancing the atmosphere.
• Odense Håndbold Akademi (OHA)
• Odensehaandboldshop.dk
• #timeoutforpiger

Products and services

• Billetter & Sæsonkort (Match tickets and season passes) Single-match and season-card access to home games in the Kvindeligaen, EHF Champions League, and Santander Cup at Sydbank Arena, sold through the Eventii ticketing platform; pricing published on the club's Information & priser page.
• Shop / Fanshop (Official merchandise) Retail sale of official orange club merchandise including player jerseys, lifestyle items, training wear, and player cut-outs, operated online through sport24.dk/odensehandbold and odensehaandboldshop.dk.
• VIP & Hospitality Premium matchday hospitality at Sydbank Arena including VIP-lounge access 1.5 hours pre-match, networking, dinner with wine/water/beer, half-time coffee, match briefing, and VIP seating, plus bespoke private VIP-lounge programmes for 30-120 guests with tailored presentations and conference facilities.
• Sponsor- & partner-network (Multi-tier B2B sponsorship) Structured B2B sponsorship product with tiered packages (Eksklusiv Partner through Klubsponsor+) sold by direct sales, including arena signage, broadcast and digital inventory, VIP hospitality, networking access, and bespoke activation programmes for over 100 partner companies.
• Orange Power (Official fan club membership) Paid annual membership (250 DKK/year) in the official supporters' club Orange Power, providing access to the official fanklub community, supporter events, away-game travel, partner discounts, and matchday atmosphere-building activities.
• Odense Håndbold Akademi (OHA) — youth development program Handball talent-development program for U17 and U19 boys and girls, run as a collaboration between Odense Håndbold, IF Stjernen, DHG, EVN, Oure, Sports Academy Denmark, and GOG, providing dedicated coaching, goalkeeper and physical training, and a structured pathway toward the elite first team.

Quantifiable outcome

• 192 goals scored by Elma Halilcevic in 2025/2026 season
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

18 partnerships are on record, tiered major, flagship and core.

• Forsia ForsikringmajorGTM or Marketing Partner · 8 June 2026Extended and significantly increased Fyn-based sponsorship. Built on shared values of community, local presence, and Fyn identity. The partnership expansion coincides with Forsia Forsikring's move to a new larger HQ on Englandsgade 24, 5000 Odense C. Quote from Peter Klostergaard (Odense Håndbold) and Frank Abel (Forsia Forsikring).
• IF Stjernen HåndboldflagshipStrategic or Co-development Partner · 29 May 2026Approved by Udvalget for Professionel Håndbold on 29 May 2026 as the new mother club of Odense Håndbold. The deal includes a transfer of the women's league license from GOG to IF Stjernen with subsequent loan to Odense Håndbold, and a parallel move of the Gudme HK license to GOG. First license shuffle of its kind in Danish handball. Quoted leaders: Lasse Honoré (Odense Håndbold CEO), Jacob Kroer Bartnik (IF Stjernen chair).
• Warner BrosflagshipGTM or Marketing Partner · 8 May 2026Multi-touch partnership tied to the launch of the film 'Supergirl'. The team warmed up in Supergirl-branded shirts, the arena was decorated with Supergirl signage, and cinema-ticket competitions ran across the rest of the season and summer. CEO Lasse Honoré positioned it as a step in the club's commercial development and ability to attract multinational brands.
• SydbankflagshipStrategic or Co-development PartnerTop-tier Eksklusiv Partner. Holds naming rights to the club's home venue (Sydbank Arena, Israels Plads 3, Odense V). Active on multiple boards including the Odense Håndbold Akademi (Henrik Hestbek is Næstformand). Also appears as a Business and Basis Plus sponsor.
• VitaviamajorStrategic or Co-development PartnerLiga Partner tier. Board member Ole Pape Jensen of Vitavia sits on the Odense Håndbold board.
• STARKmajorStrategic or Co-development PartnerPartner tier sponsor; part of the multi-tier commercial sponsorship program.
• Red BullmajorGTM or Marketing PartnerFeatured on the homepage Samarbejdspartnere logo strip as a top-tier commercial partner.
• Sport24majorChannel Partner/ Reseller/ DistributorOfficial merchandise partner: runs the dedicated Odense Håndbold fan shop (sport24.dk/odensehandbold) selling kits, training wear, and fan gear.
• GOG (and Gudme HK)majorStrategic or Co-development PartnerCounterparty in the historic license transfer that makes IF Stjernen Odense Håndbold's new mother club; the GOG women's league license is transferred to IF Stjernen and then loaned to Odense Håndbold, while Gudme HK's license moves to GOG. Odense Håndbold has held the license in Gudme since its 2009 founding (inherited from GOG).
• Dansk Håndbold (Danish Handball Federation)flagshipOthersRegulatory counterpart: approved the IF Stjernen license transfer, oversees the Kvindeligaen, and sanctions league cups and the Super Cup. Sports- and Elitechef Morten Henriksen is the federation contact.
• EVN (Efterskolen ved Nyborg)majorStrategic or Co-development PartnerTalent-development partner, listed as an Akademipartner. Lasse Honoré describes the EVN/Oure/Sports Academy Denmark/GOG collaboration as 'one of Denmark's best development environments on Fyn'.
• Sports Academy Denmark / OuremajorStrategic or Co-development PartnerTalent development and Akademi partnerships. Odense Håndbold Akademi chairman Kim Nowak Rasmussen is also associated with Sports Academy Denmark. The collaboration covers youth and elite girls' development across Fyn.
• GirlTalkcoreGTM or Marketing PartnerCo-execution partner for the #timeoutforpiger initiative, which targets girls' empowerment and well-being; microsite at timeoutforpiger.nu.
• Odense KommuneOthers
• ADG Fysioterapi / Hartvigsen & Hein / Dinlæge.nucoreImplementation/ SI/ Consulting PartnerMedical and physiotherapy service partners to the academy and first team; ADG also appears in the partner catalog as a Partner-tier sponsor.
• Craft Sportswear / Select SportmajorOEM/ Whitelabel/ Licensing PartnerApparel and ball partners; Craft Sportswear is shown on the homepage partner strip and Select Sport appears in the full sponsor catalogue. Both supply technical kit and match balls.
• Orange Power (fan club)Others
• EHF / Eurohandball (EHF Champions League)Others

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Team Esbjerg: Danish women's handball club competing in the Kvindeligaen and EHF Champions League. Direct domestic rival and regular finals opponent; similar revenue model (sponsorship, matchday, broadcast) and audience.
• Ikast Håndbold: Top Danish women's handball club in the Kvindeligaen. Direct competitor for the Danish Championship and Champions League qualification, with comparable sponsorship-driven commercial model.
• Viborg HK: Historic Danish women's handball club with multiple league titles and Champions League experience. Direct competitor in the Danish market and a benchmark for tiered sponsorship and arena-based matchday revenue.
• Győri Audi ETO KC: Hungarian women's handball powerhouse and 2025/26 EHF Champions League Final opponent of Odense Håndbold. Benchmarks the upper bound of European women's handball commercial scale, sponsorship mix and broadcast reach.
• CSM București: Romanian women's handball club and regular EHF Champions League contender. Comparable multi-revenue model with strong corporate sponsorship (CSM historically backed by City of Bucharest) and European competition footprint.
• Vipers Kristiansand: Norwegian women's handball club and former EHF Champions League winner. Comparable Nordic women's elite model with strong sponsor and broadcast revenue, useful for benchmarking Nordic women's handball commercialisation.
• Brest Bretagne Handball: French women's handball club competing regularly in the EHF Champions League. Comparable diversified revenue model (corporate sponsors, matchday, broadcast) and a useful proxy for tier-one European women's handball economics.
• Budućnost Podgorica: Montenegrin women's handball club with a long history of EHF Champions League participation. Comparable as a small-market European women's handball brand that competes regularly in Champions League knockout stages.
• Tvis Holstebro: Danish women's handball club that has played in the Kvindeligaen and EHF competitions. Smaller in scale than Odense Håndbold but directly comparable as a Danish women's handball commercial entity.

Regional players

• København Håndbold: Danish women's handball club based in Copenhagen. Competes in the Kvindeligaen but is based in a different (and larger) catchment than Odense Håndbold's Fyn home market, with overlapping sponsor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/IQbQFKfB4vs
• Facebookfacebook.com/odensehaandbold
• LinkedInlinkedin.com/company/odense-handball-club
• Instagraminstagram.com/odensehaandbold_official
• Xx.com/a_odense

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odense Håndbold