Dealernews

What Dealernews does

Dealernews is a B2B trade media publication serving powersports vehicle retailers in the United States. It is operated by DN 2.0 LLC, a privately held company with a corporate presence in Sunbury, Ohio and a mailing address in San Clemente, California. The publication's editorial scope covers the major powersports segments dealers sell and service — Offroad, Street, Sport Bike, ATV, Side-By-Side, Personal Watercraft, Electric, and V-Twin — and it provides industry news, dealer profiles, OEM announcements, advocacy and legislative coverage, and the annual Dealernews Top 100 dealer ranking program.

The platform is delivered through three primary channels: a continuously updated website (dealernews.com), a monthly print magazine, and an email newsletter distributed via Constant Contact. The website is built on WordPress, indicating a low-overhead, content-management-driven publishing stack rather than a proprietary platform. A premium paid tier, Dealernews Insider, offers exclusive content and resources to subscribing dealers, layering subscription revenue on top of the free editorial offering.

Dealernews monetizes primarily through advertising sales — both print and digital — supplemented by premium Insider membership fees and likely event or sponsorship revenue tied to its media partnerships with industry organizations including AIMExpo, the Motorcycle Industry Council (MIC), the National Powersport Dealer Association (NPDA), and the American Motorcyclist Association (AMA). Its primary customers are powersports dealers (readers/subscribers) and OEMs, distributors, and aftermarket parts companies (advertisers), with named advertising partners including NPA, KYMCO, SEMA Show, Bobcat, Drag Specialties, and Parts Unlimited.

Name

Dealernews

Legal name

DN 2.0 LLC

Website

https://dealernews.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Dealernews is a B2B trade media platform serving U.S. powersports vehicle retailers with industry news, dealer rankings, advocacy coverage, and a premium Insider subscription, delivered via website, monthly print magazine, and email newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Sales: The primary revenue stream is advertising sales to powersports industry vendors, OEMs, distributors, and service providers who want to reach powersports dealers. Advertisers include brands like NPA, KYMCO, SEMA Show, Bobcat, Drag Specialties, Parts Unlimited, and others.
2. Subscription/Membership: Dealernews Insider premium content requires paid subscription. The magazine and digital content are delivered via subscription to qualified industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dealernews is a B2B trade media publication serving powersports vehicle retailers (motorcycle, ATV, UTV, personal watercraft, snowmobile dealers) and affiliated industry professionals. Its core offering consists of industry news content, a monthly print and digital magazine, the Dealernews Insider premium subscription tier, the Dealernews Top 100 dealer ranking program, and the monthly DealerNEWS ALERT email newsletter. Revenue is generated through advertising sales to OEMs, vendors, distributors, and subscription fees for premium content access.

Product overview

Dealernews operates as a B2B media platform serving powersports retailers with a portfolio of content products: the core Dealernews publication (website, monthly issues, email newsletter), the premium Dealernews Insider subscription tier with gated community forums, and the Dealernews Top 100 dealer ranking program. The platform focuses on industry news, dealer business resources, and advocacy coverage for the powersports retail sector.

Differentiator

Problem solved

Functional benefit

Brands

• Dealernews Insider: Premium membership platform with exclusive content and community features for qualified members.

Products and services

• Dealernews (core publication) B2B trade publication serving powersports vehicle retailers with industry news, dealer rankings, manufacturer announcements, advocacy coverage, and event information across Offroad, Street, Sport Bike, ATV, Side-By-Side, Personal Watercraft, Electric, and V-Twin categories. Delivered via website, monthly issues, and email newsletter.
• Dealernews Insider Gated premium membership platform providing qualified dealers and industry professionals with exclusive content, community forums, and resources requiring private login access. Operates on a subscription basis with monthly billing.
• DealerNEWS ALERT (monthly email newsletter) Monthly email newsletter delivering Dealernews industry content, news updates, and magazine highlights directly to subscribers' inboxes via Constant Contact.
• Dealernews Top 100 (annual ranking program) Annual ranking program recognizing top-performing powersports dealers in the industry, accompanied by a Hall of Fame for past winners and historical tracking of dealer rankings by location and wins.
• Dealernews Issues (monthly magazine) Monthly print and digital magazine issues covering industry news, dealer profiles, product launches, OEM personnel movements, event coverage, and advocacy updates for the powersports retail sector. Current issue example: July 2026 (SEMA Exhibitor Summit, Indian vs. Harley).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AIMExpocoreGTM or Marketing PartnerCo-promotional relationship where Dealernews covers AIMExpo events and the two organizations cross-promote content. AIMExpo team participates in Dealernews events like NVP, and Dealernews promotes AIMExpo to its dealer readership.
• Motorcycle Industry Council (MIC)coreGTM or Marketing PartnerOngoing content and promotional relationship. Dealernews covers MIC initiatives including Capitol Hill Fly-In events, tariff issues, and industry advocacy. MIC membership drives dealer engagement on the platform.
• National Powersports Dealer Association (NPDA)coreGTM or Marketing PartnerCo-promotional relationship covering NPDA DealerConnect events. Dealernews promotes NPDA events and membership to dealers; NPDA connects with Dealernews audience.
• American Motorcyclist Association (AMA)coreGTM or Marketing PartnerContent partnership where Dealernews extensively covers AMA activities including Hall of Fame inductees, Ride to Work Day events, racing championships, and advocacy efforts. AMA represents the core constituency of powersports riders that dealers serve.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cycle World: Long-running motorcycle enthusiast publication covering bikes, gear, and industry news. Comparable to Dealernews in motorcycle industry coverage, though primarily consumer-facing rather than dealer-focused B2B.
• Snowmobile Magazine: Specialty publication covering snowmobile enthusiasts and industry. Comparable to Dealernews in covering a powersports sub-vertical with editorial and advertising content, though with a narrower recreational focus.
• RV Business: Trade media outlet covering the recreational vehicle industry, including dealers and OEMs. Comparable to Dealernews in serving a vehicle-dealer vertical with B2B content and advertising, though the RV channel is a related but distinct segment.

Broad incumbents

• Auto Dealer Today: Established B2B publication serving automobile dealers with news, training, and best practices. Comparable to Dealernews in dealer-focused B2B media model, but serving the broader auto retail channel rather than powersports specifically.
• MotorTrend: Major automotive media brand covering vehicles, dealer news, and consumer automotive content. Comparable to Dealernews as automotive B2B/consumer media with overlapping industry coverage, though operating at much larger scale and across broader categories.
• Boating Industry: Trade publication serving marine dealers, OEMs, and aftermarket companies. Comparable to Dealernews in serving a powersports-adjacent recreational vehicle dealer vertical with B2B content and advertising sales.

Others

• Motorcycle Industry Council: Industry trade association for motorcycle manufacturers, distributors, dealers, and enthusiasts. Comparable to Dealernews as a central node in the powersports information ecosystem, though operating as a member association rather than a media company and already a Dealernews content partner.

Direct peers

• Dealer Magazine: B2B publication targeting powersports and automotive retailers with industry news and business resources. Overlaps with Dealernews in serving dealers and providing OEM/vendor-facing advertising inventory.
• Powersport News: Trade publication serving the powersports dealer and retailer channel with news, product coverage, and industry intelligence. Comparable to Dealernews in audience, content focus, and advertising-driven business model.
• Powersports Business: A leading B2B trade publication serving powersports retailers with news, dealer resources, and industry rankings. Directly comparable to Dealernews as a competitor in the same niche vertical with overlapping content and advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dealernews
• YouTubeyoutube.com/channel/UCZE6q4gQ5EIz0nOX4WaXw1w?view_as=subscriber
• Facebookfacebook.com/DealernewsFan
• Instagraminstagram.com/dealernews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealernews