Auto Brenner

What Auto Brenner does

Auto Brenner S.p.A. is a privately held Italian automotive dealership group headquartered in Bolzano, South Tyrol, with over 70 years of operating history in the region. The group operates eight physical locations across Bolzano, Merano, Bressanone, and Brunico as an authorized dealer for Volkswagen, Volkswagen Veicoli Commerciali, and Kia (the latter through wholly-owned subsidiary K-Motor S.r.l.). It serves both individual consumers seeking personal vehicles and corporate fleet customers requiring commercial vehicles, with bilingual (German/Italian) service for South Tyrol's bilingual population.

The company runs a full automotive lifecycle platform: new and certified pre-owned vehicle sales, authorized workshop services (periodic maintenance, express service, bodywork, pre-inspection, wheels/tires, parts), financing through Volkswagen Financial Services and Hyundai Capital Bank Europe, insurance via IVASS-registered intermediary status (RUI), and long-term rental through a partnership with ALD Automotive Italia (KIA Flex). Digital infrastructure includes the Myvanture customer portal, a B2B portal (autobrenner.b2bid.it) for fleet clients, online vehicle search, WhatsApp Business contact, and a separate Outdoor Shop e-commerce channel for camper and outdoor accessories.

Revenue is generated through one-time vehicle sales (the largest stream), recurring after-sales service and maintenance, transaction-based financing and insurance commissions, and subscription long-term rental. The group has 51-100 employees and is independent and family/management-controlled, with no disclosed external private equity, venture capital, or institutional investor involvement. Recent strategic activity centers on rolling out OEM-led EV product lines (ID. Polo, ID.3 GTX/Neo, Kia EV2/EV4, Kia PV5), expanding into long-term rental and outdoor lifestyle retail, and investing in website accessibility compliance under Italian and EU digital standards.

Name

Auto Brenner

Legal name

Auto Brenner S.p.A.

Website

https://autobrenner.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Brenner is a privately held, 70+ year-old authorized automotive dealership group in South Tyrol, Italy, operating eight locations as an official dealer for Volkswagen, Volkswagen Commercial Vehicles, and Kia, serving individual consumers and corporate fleet customers with new/used vehicle sales, authorized service, financing, insurance, and long-term rental.

Ownership category

akta.pro rank

Product category

Automotive Dealership and After-Sales Services

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Automotive dealership services
• New vehicle sales
• Used car sales
• Vehicle financing
• Auto maintenance services

Headquarters

HQ city

Borzago

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new vehicles (Volkswagen, Volkswagen Veicoli Commerciali, Kia) and certified used vehicles through dealership showrooms across multiple locations in South Tyrol.
2. After-sales Service & Maintenance: Authorized workshop services including periodic maintenance, repairs, parts and accessories, bodywork, pre-inspection services, express service, and wheel/tire services.
3. Financing & Insurance: Vehicle financing through partnerships with Volkswagen Financial Services, Hyundai Capital Bank Europe GmbH (K-Lease, Scelta Kia), and insurance products offered through IVASS-registered intermediary Auto Brenner S.p.A. and K-Motor Srl.
4. Long-term Rental: Long-term vehicle rental services (Noleggio a lungo termine/vermietung) including fleet management solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Auto Brenner is a multi-brand automotive dealership group operating as an official dealer for Volkswagen, Volkswagen Veicoli Commerciali, and KIA (via its K-Motor S.r.l. subsidiary) across South Tyrol. The company sells new and certified pre-owned vehicles, offers vehicle financing and insurance through financial partners, provides long-term rental, and delivers authorized after-sales services including maintenance, bodywork, parts, and pre-inspection. Operations span eight physical locations supported by digital channels including online vehicle search, service booking, a B2B portal, and the Myvanture customer platform.

Product overview

Auto Brenner is a multi-brand automobile dealership group operating as an official dealer for Volkswagen, Volkswagen Veicoli Commerciali, and KIA brands. The company offers a comprehensive automotive portfolio organized as a platform of vehicle sales supported by integrated service modules. Core offerings include new vehicle sales across three main brands (Volkswagen passenger cars, Volkswagen commercial vehicles, and KIA), certified pre-owned programs (VW Usato Certificato), and an extensive after-sales service network. Service modules include financing (in partnership with Volkswagen Financial Services and Hyundai Capital Bank Europe), insurance (through IVASS-registered intermediaries), long-term rental, vehicle maintenance (tagliandi, express service, pre-revisione), bodywork, and parts. Digital services include the Myvanture customer portal and a B2B area for corporate clients. The group operates eight physical locations across South Tyrol (Bolzano, Merano, Bressanone, Brunico) and maintains a separate outdoor/camper accessories e-commerce channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen New Vehicle Sales Official Volkswagen dealership offering new passenger vehicles including Polo, Golf, T-Roc, Tiguan, Touareg, and ID. family electric models for individual consumers, families, and commuters.
• Volkswagen Veicoli Commerciali (Commercial Vehicles) Official Volkswagen commercial vehicles dealership offering Transporter, Caravelle, Caddy, Crafter, and Multivan models targeted at business and professional fleet customers.
• VW Usato Certificato (Certified Pre-Owned Vehicles) Certified pre-owned Volkswagen program offering inspected and warrantied used vehicles with quality assurance standards for individual buyers seeking reliable used vehicles.
• KIA Vehicle Sales (via K-Motor S.r.l.) Official KIA dealership (through K-Motor Srl) offering new and used KIA vehicles including electric models EV2, EV3, EV4, and Sportage, Stonic, Seltos crossovers, Niro, and PV5 cargo/passenger van for individual and fleet customers.
• Noleggio a Lungo Termine (Long-term Rental) Long-term vehicle rental service offering flexible lease options for individuals and businesses including KIA Flex (e.g., Kia Sportage MHEV from €525/month VAT included, 6-month minimum, 5,000 km included, with insurance, maintenance, towing, and replacement vehicle) and other vehicle categories.
• Vehicle Financing (Finanziamento) Vehicle financing services in partnership with Volkswagen Financial Services and Hyundai Capital Bank Europe (K-Lease, Scelta Kia), offering leasing and guaranteed-future-value financing for both individual and business buyers.
• Assicurazioni Personalizzate (Customized Insurance) Customized insurance products and services offered through Auto Brenner S.p.A. and K-Motor S.r.l., both IVASS-registered insurance intermediaries, providing coverage tied to vehicle purchases for individual and business customers.
• Authorized Workshop Services (Maintenance and Repairs) Authorized service center offerings including periodic maintenance (tagliando), inspections, oil changes, Express Service (walk-in repairs under one hour), wheel and tire service, pre-revisione pre-inspection, Service Plus extended coverage for Volkswagen commercial vehicles, and original spare parts and accessories sales.
• Carrozzeria (Bodywork and Collision Repair) Bodywork and collision repair services for vehicle damage restoration, available through the group's authorized body shop facilities.
• Valutazione Usato (Used Vehicle Trade-in Evaluation) Used vehicle evaluation service allowing customers to assess the trade-in value of their current vehicle, supporting new vehicle purchase decisions.
• Area B2B (Corporate Fleet Portal) Business-to-business portal for corporate fleet customers and business clients to manage vehicle orders, fleet management capabilities, and dedicated account services.
• Outdoor Shop (Camper and Outdoor Accessories) Specialized shop offering accessories for campers and outdoor vehicles, operated as a separate e-commerce channel under the Auto Brenner brand.

Quantifiable outcome

• Garanzia 7 anni / 150.000 km for Kia vehicles

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ALD Automotive Italia S.r.l.coreChannel Partner/ Reseller/ DistributorProvides KIA Flex long-term rental service - ALD Automotive supplies the multi-month rental product while Auto Brenner/K-Motor provides the vehicle inventory. Minimum 6 months, 5,000 km included per month, includes insurance, maintenance, towing, and replacement vehicle services.
• Volkswagen Group (OEM)coreStrategic or Co-development PartnerOfficial authorized dealer for Volkswagen, Volkswagen Veicoli Commerciali, and VW Certified Used vehicles. Receives marketing support, promotional programs, and access to new vehicle inventory. Operates authorized workshops meeting manufacturer standards.
• Kia Italia srl (OEM)coreStrategic or Co-development PartnerK-Motor (subsidiary of Auto Brenner group) is official Kia dealer for Province of Bolzano. Receives product allocations, promotional programs, warranty support, and training from Kia Italia. Operates authorized service workshops.
• Covea Affinity / MMA IARD S.A.minorOthersInsurance provider for Kia vehicle protection packages including theft/fire coverage and Valore a Nuovo (new value) protection, offered as optional add-on with vehicle financing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HR Group: Major European automotive retail group operating hundreds of authorized dealerships across multiple countries and brands. Comparable by virtue of multi-brand authorized dealership model and integrated service/F&I operations, though at significantly larger scale.
• Marshall Motor Group: UK-based multi-brand authorized dealer group offering new/used vehicle sales, service, parts, and fleet operations across multiple regions. Comparable as an authorized multi-brand dealer group with integrated service and B2B fleet capabilities.
• Inchcape plc: London-listed global automotive distributor and retailer with multi-brand operations across multiple geographies. Comparable business model of multi-brand vehicle distribution, retail, and after-sales service, though with significantly broader geographic footprint.
• Emil Frey Group: Swiss-headquartered European automotive retail group with operations across multiple countries and a broad portfolio of OEM brands. Comparable as a multi-brand authorized dealer with integrated service, financing, and used vehicle operations, though operating at international scale.
• Vertu Motors: UK-listed multi-brand automotive retailer operating dealerships across multiple brands with sales, service, and fleet operations. Comparable as a publicly-traded multi-brand dealer group with similar revenue mix and integrated aftersales model.

Direct peers

• Autotorino: One of Italy's largest multi-brand dealer groups with a comparable model of authorized sales, certified used vehicles, financing, and after-sales service across regional locations. Closely aligned with Auto Brenner in dealership-centric, multi-brand revenue structure.
• Gruppo Eurocar: Italian authorized multi-brand dealer group offering new and used vehicle sales, authorized service, and financing. Comparable to Auto Brenner in operating multi-brand authorized dealerships with integrated F&I and service operations.
• Gruppo Intergea: Italian multi-brand authorized dealer group operating across multiple regions with a similar mix of new/used vehicle sales, authorized workshops, financing, and fleet services. Directly comparable by business model, OEM portfolio breadth, and authorized-dealer operating model.

Others

• Carwow: European online car marketplace connecting consumers with dealers for new and used vehicle transactions. Relevant as a digitally-native channel competing for the same end customer that Auto Brenner serves through traditional dealership showrooms.
• Cox Automotive: Global provider of automotive services and digital solutions for dealers, fleet operators, and consumers including Manheim auctions and Autotrader marketplaces. Comparable as an ecosystem enabler adjacent to dealership operations rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC50poinhkS7SqKRCuUShtEw
• Facebookfacebook.com/AutoBrennerVW
• LinkedInlinkedin.com/company/auto-brenner-ag
• Instagraminstagram.com/autobrenner_vw
• TikToktiktok.com/@autobrenner.vw?is_from_webapp=1&sender_device=pc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Brenner