Clinician's Choice Dental Products

What Clinician's Choice Dental Products does

Clinician's Choice Dental Products is a U.S.-based manufacturer of dental consumables and small equipment, operating as a division of Den-Mat Holdings, LLC and headquartered in Lompoc, California. The company sells a catalog of more than 250 SKUs across eight categories: restoratives (composites, adhesives, cements, polishers), small equipment (cordless diode lasers, curing lights, headlights, oral cancer screening devices), impression materials, preventatives, temporization products, post-and-core materials, whitening systems, and oral health products. Its technology base is dental materials science and medical device engineering, with proprietary offerings including the Bio-Adaptive Evanesce Bulk Cure restorative system, the Evanesce Injectable composite line, the Affinity hydroactive impression material family, and the 1.9-ounce NV PRO3 cordless diode laser with wireless foot pedal controls.

The company's business model is B2B sales to licensed dental professionals through a multi-channel distribution network. Direct sales are conducted via a website that requires professional account registration and displays personalized pricing, while indirect distribution is handled by major dental supply wholesalers including Henry Schein and Brasseler USA in the United States and Clinical Research Dental in Canada. Pricing is quote-based and not publicly disclosed. The company also operates Hands-On Online Live, a PACE-approved continuing education platform accredited through the Academy of General Dentistry, which provides accredited webinars and on-demand clinical training to drive product adoption among dental practitioners. Customer segments include general dentists (primary), dental specialists (periodontists, oral surgeons), and restorative-focused practices, served across the United States and select Canadian markets.

Name

Clinician's Choice Dental Products

Legal name

Clinician's Choice, a division of Den-Mat Holdings, LLC

Website

https://clinicianschoice.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Clinician's Choice Dental Products is a U.S. manufacturer and B2B distributor of dental consumables and small equipment, including composites, impression materials, curing lights, and cordless diode lasers, serving licensed dental professionals through major dental supply distributors and a direct professional e-commerce channel, with 50+ years of operating history under parent Den-Mat Holdings, LLC.

Ownership category

akta.pro rank

Product category

Dental Products and Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental restorative materials
• Dental impression materials
• Soft tissue dental lasers
• Professional dental equipment
• Preventive dental products

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Consumable Products: Sale of dental restorative materials, impression products, preventatives, whitening agents, and accessories to dental professionals through direct sales and distributor channels
2. Dental Equipment & Devices: Sale of small equipment including curing lights, lasers, oral cancer screening devices, ultrasonic scalers, and headlights along with consumable accessories and replacement parts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clinician's Choice manufactures and sells dental consumables, restorative materials, impression materials, small equipment (including soft tissue diode lasers, curing lights, and oral cancer screening devices), temporization products, whitening systems, and oral health/preventative products to dental professionals. Sales are conducted through its account-gated direct website and through major dental supply distributors such as Henry Schein and Brasseler USA.

Product overview

Clinician's Choice Dental Products is a dental supplies company offering a comprehensive portfolio of over 100 dental products across multiple categories. The product line includes Restoratives (composites, adhesives, cements, polishers), Small Equipment (soft tissue lasers including NV PRO3 Microlaser and Bluewave diode lasers, curing lights, headlights, oral cancer screening devices), Impression Materials (Affinity brand, Splash, Precision), Temporization products, Post & Core materials, Whitening systems (LumiSmile, Lumibrite), and Oral Health/Preventatives (Fluoridex toothpaste and rinses, Rotadent toothbrushes, Pro-Select ultrasonic scalers). The company is a division of Den-Mat Holdings, LLC and focuses on innovative dental solutions for clinicians, with products available through distributors like Henry Schein and Brasseler USA.

Differentiator

Problem solved

Functional benefit

Products and services

• NV PRO3 Microlaser A cordless dental diode laser optimized for periodontal, restorative, orthodontic, and surgical procedures, weighing 1.9 ounces with wireless foot pedal controls and 12 preset procedures. Targeted at dental professionals requiring portable soft tissue laser capability.
• Evanesce Bulk Cure A next-generation dual-cure bulk fill restorative composite with Bio-Adaptive properties providing gap-free results with unlimited depth of cure for Class I and II restorations. Targeted at dentists performing direct posterior restorations.
• Evanesce Injectable An injectable flowable composite designed for the injection molding technique with handling, stackability, and aesthetic properties in 6 shades. Targeted at dentists performing restorative procedures requiring flowable composites.
• Fluoridex Toothpaste A fluoride toothpaste for oral health maintenance available in multiple formulas including Daily Defense, Enhanced Whitening, and Sensitivity Relief. Targeted at dental practices and patients for preventive oral care.
• Flashlite Magna 4.0 LED Curing Light An LED curing light for dental composites, available in standard and Pink Edition variants. Targeted at dental practices for composite polymerization.
• Firefly Cordless Headlight System A cordless headlight system for dental procedures with replacement barrel accessories available. Targeted at dental professionals requiring portable procedural illumination.
• Bluewave Soft Tissue Diode Laser A soft tissue diode laser for periodontal and surgical dental procedures. Targeted at periodontists, oral surgeons, and dental specialists.
• ViziLite PRO Oral Lesion Screening System An oral cancer screening system for lesion detection, with protective lens covers and TBlue supplemental packs available. Targeted at dental professionals for early oral lesion detection.
• SOL Desktop Laser A desktop laser system for dental soft tissue procedures with disposable tips, sleeves, and fiber replacement kits. Targeted at dental practices performing soft tissue procedures.
• LumiPro Headlight System A headlight system for dental illumination with PowerPack, charger cord, and lamphead assembly accessories. Targeted at dental professionals for procedural lighting.
• Sapphire Plus Curing Light A curing light for dental composite materials. Targeted at dental practices for composite polymerization.
• Geristore Jars and Kits Restorative dental material in jar and kit formats. Targeted at dental professionals performing restorative procedures.
• DualForce Sectional Matrix System A sectional matrix system for posterior restorations with配套 rings, active-wedges, and ultra-wrap matrix bands. Targeted at dentists performing Class II posterior restorations.
• MPa Max A universal adhesive system for dental restorations. Targeted at dental professionals performing bonding procedures.
• MPa Universal A universal adhesive product for dental bonding procedures. Targeted at dental professionals performing bonding procedures.
• A.S.A.P. All Surface Access Polishers Polishers designed for all surface access applications in dental procedures. Targeted at dentists finishing and polishing restorations.
• Zirconia Prime A zirconia primer for dental restorations. Targeted at dental professionals bonding zirconia restorations.
• Infinity A dental restorative product. Targeted at dental professionals performing restorative procedures.
• Perfectemp II A temporary filling and sealing material for dental procedures. Targeted at dental professionals performing temporization.
• Max Etch 35% Phosphoric Acid A 35% phosphoric acid etching gel for dental enamel and dentin. Targeted at dental professionals performing bonding procedures.
• Evanesce Nano-Enhanced Universal Restorative Composite A nano-enhanced universal restorative composite for dental restorations. Targeted at dental professionals performing direct restorations.
• Evanesce Silk A dental composite with silk-like handling properties. Targeted at dentists prioritizing handling in direct restorations.
• Virtuoso Flowable Composite A flowable composite for dental restorations. Targeted at dentists performing Class V and small restorations.
• Virtuoso Universal Composite A universal composite for all dental restoration types. Targeted at dental professionals performing direct restorations.
• Evanesce Flow Flowable Restorative Composite A flowable restorative composite for dental procedures. Targeted at dentists performing flowable restorations.
• Nuance Flow A flowable composite in the Nuance dental system. Targeted at dental professionals performing flowable restorations.
• Nuance Universal A universal composite in the Nuance dental system. Targeted at dental professionals performing direct restorations.
• Virtuoso Sealant Kit A dental sealant kit for pit and fissure protection. Targeted at dentists performing preventive sealants.
• Splash An impression material for dental impressions, available in regular and Max formulations. Targeted at dental professionals performing impression procedures.
• Affinity Light Body Regular Flow A light-body impression material with regular flow characteristics. Targeted at dental professionals requiring precision light-body impressions.
• Affinity InFlex A rigid impression material for dental impressions. Targeted at dentists requiring rigid impression materials.
• Precision A precision impression material system. Targeted at dental professionals requiring high-precision impressions.
• Affinity Heavy Body A heavy-body impression material for dental impressions. Targeted at dentists performing heavy-body impression procedures.
• Affinity Quick Bite A fast-setting bite registration material. Targeted at dental professionals recording occlusal relationships.
• Affinity Light Body High Flow A high-flow light-body impression material. Targeted at dentists requiring high-flow impression materials.
• Affinity Monophase A monophase impression material that functions as both medium and heavy body. Targeted at dental professionals requiring single-viscosity impression workflows.
• Affinity Light Body XL An extra-large light-body impression material for larger impressions. Targeted at dental professionals performing full-arch impressions.
• Affinity Putty Hydroactive Impression Material A putty consistency hydroactive impression material. Targeted at dental professionals requiring putty-viscosity impressions.
• CounterFit II Multi-Purpose Replication Silicone A multi-purpose replication silicone for dental applications. Targeted at dental labs and practices for replication.
• Cling² A temporary cement for provisional restorations. Targeted at dental professionals performing temporization procedures.
• Glisten Provisional Resin Glaze A glaze material for provisional restorations. Targeted at dental professionals finishing temporaries.
• Inspire Esthetic Provisional Composite An esthetic provisional composite for temporary restorations. Targeted at dental professionals making provisional crowns and bridges.
• Temptation Now A provisional composite material. Targeted at dental professionals performing temporization.
• Template Ultra A template system for provisional restorations. Targeted at dental professionals for temporary crown/bridge fabrication.
• Core Paste A core build-up material for dental post and core procedures. Targeted at dental professionals performing core build-ups.
• Core Post Posts for dental core build-up procedures. Targeted at dental professionals performing post-and-core restorations.
• Macro-Lock Post Illusion X-RO A radiopaque fiber post system for dental restorations. Targeted at dental professionals performing post-retained restorations.
• Macro-Lock Oval Post An oval fiber post for dental post and core applications. Targeted at dental professionals requiring oval fiber posts.
• Zircules Nano-Filled Core Material A nano-filled core material for dental restorations. Targeted at dental professionals performing core build-ups.
• Perio Restore Gel A periodontal restoration gel for gum health. Targeted at dental professionals for periodontal maintenance.
• Den-Shur Dental Appliance Case Dental appliance storage cases in assorted colors. Targeted at patients requiring appliance storage.
• Pro-Select Platinum Ultrasonic Scaler An ultrasonic scaler for dental prophylaxis with tip grip, wrench, irrigation cannulas, transformer/adapter, replacement bottle, autoclavable LED cable, and handpiece accessories. Targeted at dental practices for hygiene procedures.
• Rotadent ProCare Professional Rotary Toothbrush A professional-grade rotary toothbrush for patient oral care, available in standard and staff unit versions. Targeted at dental practices for patient home care.
• Fluoridex Daily Renewal Oral Rinse A daily fluoride oral rinse in clean mint flavor. Targeted at dental practices and patients for preventive oral care.
• Pro-DenRx 0.12% Chlorhexidine Gluconate A chlorhexidine mouthwash for antimicrobial oral care. Targeted at dental professionals prescribing antimicrobial rinses.
• Pro-DenRx Neutral Sodium Fluoride Varnish 5% A 5% sodium fluoride varnish for desensitization and caries prevention. Targeted at dental professionals for in-office fluoride application.
• Perio Restore Trays Trays for perio restore periodontal treatment. Targeted at dental professionals performing periodontal tray delivery.
• LumiSmile White In-Office An in-office teeth whitening treatment system. Targeted at dental practices offering chairside whitening.
• LumiSmile White Take Home Kit A take-home teeth whitening kit for patient use. Targeted at dental practices offering take-home whitening.
• Lumibrite Take Home Kit A take-home whitening kit under the Lumibrite brand. Targeted at dental practices for take-home whitening offerings.
• Lumibrite Chairside Whitening System A chairside professional teeth whitening system. Targeted at dental practices offering in-office whitening.
• Lumibrite Desensitizing Kit A desensitizing kit for use with whitening treatments. Targeted at dental practices managing whitening sensitivity.
• NV PRO3 Disposable Laser Tips Single-use tips for the NV PRO3 microlaser in various sizes. Targeted at owners of NV PRO3 laser systems.
• NV PRO3 Rechargeable Lithium Ion Battery Replacement rechargeable lithium-ion batteries for the NV PRO3. Targeted at owners of NV PRO3 laser systems requiring battery replacement.
• SOL Disposable Laser Tips Disposable tips for SOL desktop laser. Targeted at owners of SOL laser systems.
• SL3 Autoclavable Handpiece An autoclavable handpiece for dental laser procedures. Targeted at dental laser users requiring sterilizable handpieces.
• Diode Laser Eyewear (OD>5 800-830nm) Protective laser safety eyewear for diode laser procedures, OD>5 at 800-830nm. Targeted at dental laser users requiring laser safety protection.
• Hands-On Online Live Continuing Education Webinars Continuing education webinars and on-demand programs offered as an Approved PACE Program Provider by the Academy of General Dentistry, enabling dental professionals to earn accredited CE credits. Targeted at dental professionals seeking CE-accredited clinical training.

Quantifiable outcome

• 60-second cure time for Evanesce Bulk Cure vs. traditional multi-increment techniques
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Henry ScheincoreChannel Partner/ Reseller/ DistributorMajor dental supply distributor offering Clinician's Choice products to dental professionals across North America through their extensive distribution network
• Brasseler USAcoreChannel Partner/ Reseller/ DistributorDental equipment and supplies distributor offering Clinician's Choice products through their national sales network
• Clinical Research DentalminorChannel Partner/ Reseller/ DistributorCanadian specialty dental dealer distributing Clinician's Choice products to Canadian dental professionals
• Academy of General DentistrycoreStrategic or Co-development PartnerStrategic partnership providing PACE accreditation for Clinician's Choice's continuing education programs, enabling dental professionals to earn accredited CE credits through Hands-On Online Live platform
• Den-Mat Holdings, LLCcoreOthersParent company of Clinician's Choice; Den-Mat Holdings is a dental manufacturer and supplier headquartered in Lompoc, California

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coltene: Swiss-based manufacturer of dental consumables and small equipment including restoratives, impression materials, and endodontic products with strong North American distribution.
• VOCO America: Dental materials manufacturer focused on composites, bonding agents, sealants, and preventive products, competing with Clinician's Choice in the restorative and preventive categories within professional channels.
• GC America: US subsidiary of GC Corporation, manufacturing dental restoratives, cements, impression materials, and preventive products sold through professional dental channels in North America.
• Ivoclar Vivadent: Privately held dental manufacturer specializing in restorative materials, composites, adhesives, and prosthodontic products, with a comparable focus on clinical excellence and a strong professional dental channel.
• Ultradent Products: Privately held dental manufacturer offering restoratives, whitening systems, sealants, and small equipment; directly overlaps with Clinician's Choice's whitening, preventive, and restorative portfolio.
• Premier Dental Products: Privately held dental manufacturer offering restoratives, endodontic products, instruments, and preventive items; similar size profile and channel strategy to Clinician's Choice in the US professional market.

Broad incumbents

• Kerr Dental (Envista Holdings): Operating company under Envista Holdings offering restoratives, composites, bonding agents, and endodontic products, directly overlapping with Clinician's Choice's restorative and bonding categories.
• Dentsply Sirona: Largest global manufacturer of dental equipment and consumables, offering restoratives, instruments, imaging systems, and CAD/CAM solutions that directly overlap with Clinician's Choice's restorative composites, impression materials, and small equipment portfolio.
• 3M Oral Care: Diversified conglomerate with a major dental division covering restoratives, adhesives, impression materials, and preventive products; directly competes with Clinician's Choice across most of its professional consumables catalog.

Others

• Brasseler USA: Dental equipment and supplies manufacturer and distributor; serves as both a distribution partner for Clinician's Choice and a peer in the rotary instruments and small equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfFTopCqJ-3mr8qmHKLvxzw
• Facebookfacebook.com/clinicianschoiceproducts
• LinkedInlinkedin.com/company/clinicianschoice
• Instagraminstagram.com/clinicianschoicedental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinician's Choice Dental Products