KAPLA Education
KAPLA Education is a privately held English language training company operating 11 physical learning centers across Ho Chi Minh City and Binh Duong, Vietnam, serving children aged 2.5-16 with Oxford-aligned curricula, 100% native foreign teachers, and supplementary STEAM programs including Robotics, Piano, Chess, and Visual Arts.
- Company typePrivate
- Founded2022
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What KAPLA Education does
KAPLA Education (KAPLA – Tiếng Anh Sáng Tạo Mỹ) is a privately held English language education company headquartered in Ho Chi Minh City, Vietnam, operating 11 physical learning centers across Ho Chi Minh City and Binh Duong province. The company serves children aged 2.5-16 through four core subscription programs — Oxford Quality, Sáng Tạo Mỹ, Thế Hệ Tinh Hoa, and International Summer Camp — each delivered by 100% native foreign teachers in small classes of 12-20 students. The curriculum is aligned to American Common Core State Standards (CCSS) and Next Generation Science Standards (NGSS), using licensed Oxford University Press materials and the proprietary "Big Question Active Learning" methodology. KAPLA bundles in adjacent verticals including NGSS Robotics, Trinity College London Piano, FIDE Chess, and Visual Arts.
The business model is direct-to-consumer subscription tuition billed monthly in Vietnamese Dong, with pricing ranging from 3.2 to 4.8 million VND per program (2.4-3.6 million VND promotional for June 2026). Lead generation flows through the website, Facebook, and Zalo, supplemented by earned media coverage in major Vietnamese outlets (VnExpress, Tuổi Trẻ, Dân Trí, VietnamNet). Distribution is exclusively physical: KAPLA does not offer online-only delivery, with all enrollment occurring through center visits or website consultation booking with the Academic Director.
Strategic positioning rests on three international certifications — Oxford Quality (2025-2028), Oxford Emerging Excellence, and Cambridge English Qualifications Bronze Preparation Centre — claimed by the company to make it the only English system in Vietnam to hold all three. Student outcomes highlighted on the website include Cambridge YLE 15/15 shield scores and KET Grade B passes. Excelsior Capital Asia is the only disclosed external investor, with an investment dated April 22, 2024.
KAPLA Education firmographics
Firmographics- Name
- KAPLA Education
- Legal name
- KAPLA Education
- Website
- https://kapla.edu.vn
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KAPLA Education is a privately held English language training company operating 11 physical learning centers across Ho Chi Minh City and Binh Duong, Vietnam, serving children aged 2.5-16 with Oxford-aligned curricula, 100% native foreign teachers, and supplementary STEAM programs including Robotics, Piano, Chess, and Visual Arts.
- Ownership category
- akta.pro rank
KAPLA Education industry classification
Industry- Product category
- English Language Education
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- World Languages Instruction (School-Delivered) (EDAJAFAJ)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where KAPLA Education is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices11 records
Markets served
KAPLA Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Tuition Revenue - Oxford Quality Program: Monthly tuition fees for English language education program certified by Oxford University Press. Ages 2.5-16 years, 2 sessions per week with 100% foreign teachers. Includes CCSS & NGSS aligned curriculum and Big Question Learning methodology.
- Tuition Revenue - Sáng Tạo Mỹ (American Creative English) Program: Monthly tuition for integrated American creative English program including free Robotics programming. Ages 5-14 years with CCSS & NGSS integration through Science, Arts, and Life Skills.
- Tuition Revenue - Thế Hệ Tinh Hoa (Elite Generation) Program: Premium monthly tuition for critical thinking, public speaking, Cambridge exam preparation, and study abroad preparation program. Includes free CCSS Math and Talent Development courses.
- Tuition Revenue - International Summer Camp Program: Monthly tuition for international summer camp featuring Robotics, Piano Trinity, FIDE Chess, Visual Arts, and Storytelling with native teachers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Oxford Quality Program (Ages 2.5-16): Standard tuition 3.2 million VND/month, promotional price 2.4 million VND/month |
| Subscription | Monthly | Sáng Tạo Mỹ Program (Ages 5-14): Standard tuition 3.6 million VND/month, promotional price 2.8 million VND/month |
| Subscription | Monthly | Thế Hệ Tinh Hoa Program (Ages 8-16): Standard tuition 4.0 million VND/month, promotional price 3.2 million VND/month |
| Subscription | Monthly | International Summer Camp Program (Ages 6-14): Standard tuition 4.8 million VND/month, promotional price 3.6 million VND/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KAPLA Education product offering
Product offeringCore offering
KAPLA Education operates a network of 11 physical English language learning centers across Ho Chi Minh City and Binh Duong, Vietnam, delivering four integrated programs for children ages 2.5–16 (Oxford Quality, Sáng Tạo Mỹ, Thế Hệ Tinh Hoa, and International Summer Camp). Instruction is delivered by 100% native foreign teachers using CCSS & NGSS-aligned American curriculum and the proprietary Big Question Active Learning methodology, with small class sizes of 12–20 students.
Product overview
KAPLA Education operates as a comprehensive English language education system offering four integrated core programs: Tiếng Anh Oxford Quality (ages 3-16) provides Oxford Quality certified English with CCSS & NGSS curriculum and Big Question Learning methodology; Tiếng Anh Sáng Tạo Mỹ (ages 5-14) integrates American standards through Science, Robotics, Arts, and Life Skills with free US Robotics Programming; Tiếng Anh Thế Hệ Tinh Hoa (ages 8-16) offers critical thinking, public speaking, and Cambridge exam preparation with free CCSS Math and Talent Development; and Tiếng Anh Trại Hè Quốc Tế (ages 6-14) provides international summer camp with Robotics, Piano Trinity, FIDE Chess, and Visual Arts. All programs feature 100% foreign teachers, classes of 12-20 students, and comprehensive facilities including English rooms, Piano rooms, Robotics labs, Visual Arts studios, and Chess rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiếng Anh Oxford Quality (Oxford Quality English) Core English program for children ages 2.5–16 using Oxford University Press licensed textbooks, CCSS & NGSS American standards, Big Question Active Learning methodology, and 100% native foreign teachers in classes of 12–20 students.
- Tiếng Anh Sáng Tạo Mỹ (American Creative English) Integrated English program for children ages 5–14 combining American CCSS & NGSS standards with Science, Robotics, Arts, and Life Skills modules, including free US Robotics Programming.
- Tiếng Anh Thế Hệ Tinh Hoa (Elite Generation English) Premium English program for children ages 8–16 focused on critical thinking, public speaking, Cambridge exam preparation, and study abroad preparation, with free CCSS Math and Talent Development courses included.
- Trại Hè Quốc Tế (International Summer Camp) International summer camp program for children ages 6–14 integrating Robotics, Trinity Piano, FIDE Chess, Visual Arts, and Storytelling with native teachers.
Quantifiable outcome
- Students achieve Cambridge YLE scores of 14-15/15 shields (maximum scores)
- +3 more outcomes
Companies that use KAPLA Education
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
KAPLA Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KAPLA Education partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- Oxford University PresscoreKAPLA is a strategic academic partner of Oxford University Press, using licensed Oxford textbooks and international academic pathways. The partnership includes Oxford Quality certification (2025-2028), Partner of Emerging Excellence status, and access to Oxford's academic standards and resources. KAPLA is verified as an Oxford Quality certified institution.
- National Geographic LearningcoreKAPLA has a strategic academic partnership with National Geographic Learning for curriculum development and content integration, aligning with the company's American creative education standards.
- Cambridge Assessment EnglishcoreKAPLA is a Bronze Preparation Centre for Cambridge English Qualifications, enabling students to prepare for and take Cambridge YLE (Starters, Movers, Flyers), KET, and PET exams. The partnership supports international certification pathways.
- Trinity College LondonsecondaryKAPLA offers Piano instruction aligned with Trinity College London standards, with dedicated Piano rooms in each learning center for ABRSM and Trinity exam preparation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KAPLA Education competitors and assessment
Company assessmentDirect peers
- ILA Vietnam: One of the largest private English language center chains in Vietnam, offering multi-level English programs for children, teens, and adults. Directly comparable to KAPLA on target segment (Vietnamese families seeking premium English) and physical-center GTM, though with a much larger national footprint.
- Wall Street English Vietnam: International English training brand operating premium centers across Vietnam, focused on adult and young-adult learners with blended in-person and digital delivery. Comparable to KAPLA in premium positioning and international brand association, though targeted at older learners.
- Apollo English (Vietnam): Established English language center chain in Vietnam serving children and adults with international curriculum. Directly comparable to KAPLA on the children's premium English segment, native-teacher-led instruction, and subscription-based enrollment model.
- VUS (Vietnam USA Society English): Major Vietnamese English training chain with a strong HCMC presence, offering structured programs from kindergarten through adult learners. Comparable to KAPLA as a multi-site, physical-center operator serving aspirational Vietnamese families seeking internationally oriented English education.
- Language Link Vietnam: Vietnam-based English language training chain with multiple centers in HCMC and other cities, serving children through adults. Comparable to KAPLA on physical-center rollout, recurring tuition model, and Vietnamese family target segment.
- ACET (Australian Centre for English Training): IELTS and English preparation provider with a presence in Vietnam, serving secondary and university-bound students. Comparable to KAPLA on the upper-age international-pathway segment and Cambridge/assessment prep positioning, though with a narrower age focus.
Broad incumbents
- British Council Vietnam: Global cultural institution delivering English courses and certifications in Vietnam, with strong Cambridge and IELTS exam-prep positioning. Comparable to KAPLA on the international-certification pathway (Cambridge/assessment-led), but operates as a broader incumbent with wider portfolio including cultural programming.
- EQuest Education Group: Vietnamese K-12 and English education group operating multiple school brands across the country. Comparable to KAPLA on the K-12 English instruction space in Vietnam, but as a broader incumbent with diversified school-level offerings beyond English centers.
- IDP Education (Vietnam): Global education services company operating IELTS testing and English preparation in Vietnam, with a strong study-abroad pathway. Comparable to KAPLA on the Cambridge/international certification and study-abroad preparation segment, but as a broader incumbent.
Emerging players
- Cleverly (Edupia / Vuihoc): Vietnamese edtech platforms offering online English and K-12 supplemental learning with native-teacher-led classes. Comparable to KAPLA on the English-as-second-language target segment in Vietnam, but differentiates through an online/digital delivery model that KAPLA does not offer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KAPLA Education social profiles
Digital presenceKAPLA Education compliance and trust
Trust signalCompliance4 records
KAPLA Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAPLA Education leadership team
Management profileNumber of profiles
Profiles1 record
KAPLA Education funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAPLA Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAPLA Education
What does KAPLA Education do?
KAPLA Education operates a network of 11 physical English language learning centers across Ho Chi Minh City and Binh Duong, Vietnam, delivering four integrated programs for children ages 2.5–16 (Oxford Quality, Sáng Tạo Mỹ, Thế Hệ Tinh Hoa, and International Summer Camp). Instruction is delivered by 100% native foreign teachers using CCSS & NGSS-aligned American curriculum and the proprietary Big Question Active Learning methodology, with small class sizes of 12–20 students.
Is KAPLA Education a public or private company?
KAPLA Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KAPLA Education founded?
KAPLA Education was founded in 2022. It employs 101 to 250 people.
Where is KAPLA Education based?
KAPLA Education is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does KAPLA Education make money?
Four revenue lines are on record. Tuition Revenue - Oxford Quality Program is the primary driver. The others are tuition Revenue - Sáng Tạo Mỹ (American Creative English) Program, tuition Revenue - Thế Hệ Tinh Hoa (Elite Generation) Program and tuition Revenue - International Summer Camp Program.
Who are KAPLA Education's main competitors?
Direct peers on record are ILA Vietnam, Wall Street English Vietnam, Apollo English (Vietnam), VUS (Vietnam USA Society English), Language Link Vietnam and ACET (Australian Centre for English Training). Broad incumbents are British Council Vietnam, EQuest Education Group and IDP Education (Vietnam). Cleverly (Edupia / Vuihoc) is listed as an emerging player.
Does KAPLA Education have an API?
No public API is recorded for KAPLA Education.
What industry is KAPLA Education in?
KAPLA Education's product category is English Language Education. Its primary akta.pro industry code is EDAJAFAJ, World Languages Instruction (School-Delivered), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611630 and its SIC code is 8200.