VUS
- Company typePrivate
- Founded2015
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
VUS firmographics
Firmographics- Name
- VUS
- Legal name
- Công ty Cổ phần Quốc tế Anh văn Hội Việt Mỹ
- Website
- https://vus.edu.vn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
VUS industry classification
Industry- Product category
- English Language Education
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
- akta.pro secondary industry
- Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)
Keywords
Where VUS is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
VUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- English Language Courses: VUS generates revenue through course fees for various English language programs covering kindergarten (Happy Kids), primary school (SuperKids), middle school (Young Leaders), IELTS preparation, English for adults (English Hub), conversational English (iTALK), and corporate English. Programs are offered in both offline (in-person at centers) and online formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Course fees determined by program level, format (online/offline), and specific course selection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VUS product offering
Product offeringCore offering
VUS is a Vietnamese English language education center that delivers in-person and online English courses across age groups — kindergarten (Happy Kids, 4-6), primary (SuperKids, 6-11), middle school (Young Leaders, 11-15), adults (English Hub, iTALK), corporate clients, and IELTS preparation — delivered through 70+ physical centers nationwide plus the proprietary OVI multi-platform learning applications (OVI IELTS, OVI Kids, OVI Parents).
Product overview
VUS (Anh Văn Hội Việt Mỹ) operates as a multi-level English language education platform offering courses across all age groups. The product portfolio includes: (1) Children's programs - HAPPY KIDS for kindergarten (4-6 years), SUPERKIDS for primary school (6-11 years), and YOUNG LEADERS for middle school (11-15 years); (2) Adult programs - ENGLISH HUB for foundational learners, iTALK for conversation skills, and Business English for professionals; (3) IELTS preparation with multiple tier courses (4.0-6.0, 6.5-7.0, 7+); (4) Digital platforms - OVI IELTS learning app and OVI paired apps for children and parents; (5) Seasonal programs like SUPER SUMMER camps. Programs are delivered in both offline (70+ centers nationwide) and online formats.
Differentiator
Problem solved
Functional benefit
Brands
- OVI (Online Learning Platform): Multi-platform learning application system including OVI IELTS for exam preparation, OVI Kids for children, and OVI Parents for parents.
- HAPPY KIDS
- SUPERKIDS
- YOUNG LEADERS
- ENGLISH HUB
- iTALK
- IELTS Core
- VUS Super Summer
- VUS TESOL Conference
Products and services
- HAPPY KIDS - Tiếng Anh mẫu giáo English language program designed for kindergarten children aged 4-6, focusing on natural English acquisition in an international-standard environment with early pronunciation development.
- SUPERKIDS - Tiếng Anh tiểu học English language program for primary school children aged 6-11, building confidence in all four English skills and preparing students for Cambridge English certifications. A 100% foreign teacher option is available.
- YOUNG LEADERS - Tiếng Anh THCS English program for middle school students aged 11-15 that develops academic English proficiency and presentation skills for high scores on international certifications.
- IELTS Core - Luyện thi IELTS Comprehensive IELTS preparation program with guaranteed output standards, covering academic IELTS training and band score improvement using experienced teachers. Tiered courses are offered for bands 4.0-6.0, 6.5-7.0, and 7+.
- ENGLISH HUB - Tiếng Anh cho người mất gốc English foundation rebuilding program for adults who have lost their English basics, featuring a structured learning path from basic to advanced levels.
- iTALK - Tiếng Anh giao tiếp English conversation program for busy adults, enabling confident English communication in work and life with flexible scheduling.
- Tiếng Anh Doanh Nghiệp (Corporate English) Business English program designed for corporate clients to meet workplace communication needs, delivered at company locations or VUS centers.
- OVI IELTS - Ứng dụng học tập đa nền tảng Multi-platform learning application supporting IELTS preparation with interactive study tools, practice tests, and progress tracking across devices.
- OVI Kids & OVI Parents - Bộ đôi ứng dụng học tập Paired mobile applications — OVI Kids for children with interactive English learning content, and OVI Parents for parents to monitor learning progress and stay engaged.
- VUS Super Summer - Tiếng Anh Hè Seasonal summer English program featuring 8 weeks of learning activities and field trips for students.
Quantifiable outcome
- 206,149+ students received international certificates
- +3 more outcomes
Companies that use VUS
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles6 records
VUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VUS partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
VUS competitors and assessment
Company assessmentBroad incumbents
- Berlitz Corporation: Global language training provider with a network of company-owned and franchise centers; competes with VUS in adult and corporate English instruction across multiple markets.
- Kaplan International: International language school and exam preparation provider; overlaps with VUS's IELTS and academic English offerings and shares the broader international-student target market in the region.
- EF Education First: Global English education giant with a significant presence in Vietnam, offering comparable English language courses, study abroad, and exam prep; competes broadly across the same customer segments as VUS but with global scale and marketing.
- IDP Education: Global IELTS co-owner and English-language test prep provider with active operations in Vietnam; overlaps with VUS's IELTS preparation segment and student placement funnel.
- British Council Vietnam: UK government-backed English teaching and IELTS testing operator in Vietnam; competes directly with VUS in adult English, kids' programs, and IELTS preparation, with strong institutional credibility.
- Wall Street English: International blended (in-center + online) English language school chain with a Vietnam presence; offers comparable adult conversational and general English programs to VUS's iTALK and English Hub.
Direct peers
- Apollo English (Apollo Education Vietnam): Vietnamese English language training chain with physical centers, comparable children's and adult programs, and similar test-prep (IELTS, Cambridge) positioning to VUS.
- ILA Vietnam: One of the largest direct competitors to VUS in Vietnam, operating a multi-center English language school network with similar age-segmented programs (kids, teens, adults) and IELTS preparation offerings.
- ACET (Australian Centre for Education and Training): Well-established English language and IELTS preparation provider in Vietnam, offering comparable pathway from foundation to exam prep programs with physical center delivery.
Emerging players
- ELSA Speak: AI-powered English pronunciation and speaking app based in Vietnam; competes with VUS's entry-level adult and conversational segments on price and convenience, and represents the AI-native disruption risk to traditional centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
VUS social profiles
Digital presenceVUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VUS leadership team
Management profileNumber of profiles
VUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VUS
What does VUS do?
VUS is a Vietnamese English language education center that delivers in-person and online English courses across age groups — kindergarten (Happy Kids, 4-6), primary (SuperKids, 6-11), middle school (Young Leaders, 11-15), adults (English Hub, iTALK), corporate clients, and IELTS preparation — delivered through 70+ physical centers nationwide plus the proprietary OVI multi-platform learning applications (OVI IELTS, OVI Kids, OVI Parents).
Is VUS a public or private company?
VUS is a private company. It is classified as unknown and is currently operating.
When was VUS founded?
VUS was founded in 2015. It employs 1,001 to 5,000 people.
Where is VUS based?
VUS is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does VUS make money?
One revenue line is on record: english Language Courses.
Who are VUS's main competitors?
Broad incumbents on record are Berlitz Corporation, Kaplan International, EF Education First, IDP Education, British Council Vietnam and Wall Street English. Direct peers are Apollo English (Apollo Education Vietnam), ILA Vietnam and ACET (Australian Centre for Education and Training). ELSA Speak is listed as an emerging player.
Does VUS have an API?
No public API is recorded for VUS.
What industry is VUS in?
VUS's product category is English Language Education. Its primary akta.pro industry code is EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12), with a secondary code of EDACANAJ, Adaptive & Personalized Learning Platforms for ECE. Its NAICS code is 611630 and its SIC code is 8200.