What Flexihire does

Flexihire is a 100% Australian-owned equipment hire company founded in 1978, headquartered in Rocklea, Brisbane, and operating 18 branches across Queensland and Northern NSW. The company rents construction, earthmoving, access (boom lifts, scissor lifts, cherry pickers), compaction, landscaping, welding, plumbing, lighting, traffic management, and general site equipment — including portable buildings and tip trucks — to civil contractors, mining operators, commercial builders, government and defence customers, and DIY homeowners. Its core operating model is a direct branch network backed by an owned delivery fleet, enabling same-day delivery and on-site support, supplemented by a Project Capability team that handles flexible enterprise contracts for major infrastructure and mining projects.

The company monetises exclusively through usage-based daily and short-term hire rates, with monthly credit account terms available to established commercial customers; pricing is quote-based and not publicly disclosed. Customer acquisition runs through three coordinated channels: walk-in branch visits and a national phone line (1300 FLEXIHIRE), a self-serve online instant quote system, and educational content (how-to videos, blog articles, Info Hub documentation) accessible via QR codes on equipment. From a technology standpoint, Flexihire is not a software platform; its competitive differentiation is operational and logistical — fleet scale, branch density, ISO 9001 quality certification, EWPA and HRIA membership, and 40+ years of regional brand equity built on the original 1978 Rockhampton branch.

Ownership transitioned in May 2017 when current directors Chris and Roger — who had been directors since 2006 — acquired the business from South Pacific Welding Group, a BOC Limited group company. The company continues to trade as Flexihire across its network, with the Kunda Park (Sunshine Coast) location operating under the Rapid Equipment Hire sub-brand and the Caboolture branch having previously traded as Advance Rentals. No venture capital, private equity, or institutional investment is disclosed.

Name

Flexihire

Legal name

Flexihire

Website

https://flexihire.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Flexihire is a 100% Australian-owned equipment hire company operating 18 branches across Queensland and Northern NSW, renting construction, earthmoving, access, and landscaping equipment to civil contractors, mining operators, builders, and DIY customers via its own delivery fleet.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Dump & Tip Trucks Leasing & Rental (TLABAEAD)

Keywords

• Equipment rental services
• Construction equipment hire
• Earthmoving equipment hire
• Aerial work platforms
• Site amenities hire

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Hire and Rental: Core revenue stream from short-term and long-term hire of construction, earthmoving, access, landscaping, and general equipment. Customers pay hire rates based on duration (minimum 24 hours, with weekend rates available). Collection from branch is free; delivery available at additional cost. The company offers flexible hire terms for both short-term events and long-duration construction or accommodation projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Flexihire rents construction, industrial, and DIY equipment across 20 categories — including boom lifts, scissor lifts, mini excavators, mini loaders, compaction and concreting gear, generators, lighting towers, pumps, portable buildings, tip trucks, portable toilets, traffic management, and landscaping tools — through 18 owned branches across Queensland and Northern NSW. Hire is offered on short-term (minimum 24 hours), weekend, and long-term project contract terms, with branch collection free and own-fleet delivery available for a fee, supplemented by a dedicated Project Capability team for major civil, mining, and infrastructure engagements.

Product overview

Flexihire is a 100% Australian-owned equipment hire company operating as a single unified service rather than a platform-with-modules architecture. The company offers an extensive range of hire equipment across 20 product categories including Access Equipment (boom lifts, cherry pickers, manlifts, scissor lifts, trailer packages), Earthmoving Equipment (mini excavators, Dingo mini loaders, skid steer loaders), Tools (jackhammers, breakers, drills, saws), Concreting Equipment, Compaction Equipment, Cleaning & Floor Care, Generators, Lighting Equipment, Vehicles & Trucks (tip trucks in 1.25T/2T/5T variants), Trailers, Toilets, Site Equipment (portable buildings), Landscaping Equipment, and Traffic Management equipment. These products are offered as individual item rentals available across 18 branch locations throughout Queensland and Northern NSW, with complementary services including same-day delivery, site inspections, on-site maintenance, and a Project Capability team for large-scale infrastructure and mining project solutions. The company also provides supporting resources through its Info Hub (documentation and manuals) and How-To Videos library.

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Equipment Hire: Trading as Kunda Park location, operated under the Rapid Equipment Hire brand name alongside Flexihire.

Products and services

• Access Equipment Hire Rental of elevated work platforms (EWPs) including boom lifts, cherry pickers, manlifts, scissor lifts, and trailer-mounted access packages for construction, maintenance, and installation tasks across Queensland and Northern NSW.
• Earthmoving Equipment Hire Rental of mini excavators, mini loaders (Dingo), skid steer loaders, site dumpers, and earthmoving attachments for excavation, landscaping, and construction tasks.
• Tools Hire Rental of power tools and hand tools including jackhammers, breakers, drills, saws, and various trade tools for construction and demolition work.
• Concreting Equipment Hire Rental of concrete equipment including core drills, saws, grinders, mixers, vibrators, trowels, screeds, and concrete tools for construction and renovation.
• Compaction Equipment Hire Rental of heavy equipment for soil, asphalt, and aggregate compaction including plate compactors, rammers, rollers, tractors, and road brooms for construction and civil engineering projects.
• Air Compressors and Tools Hire Rental of diesel, electric, and petrol-powered air compressors along with pneumatic tools and air-powered jackhammers for construction, demolition, and renovation applications.
• Cleaning and Floor Care Hire Rental of commercial and industrial cleaning equipment including pressure washers, vacuum cleaners, floor sanders, polishers, tile lifters, and cleaning accessories.
• Generators and Fuel Hire Rental of diesel, petrol, and 3-phase generators providing power solutions for construction sites, events, and emergency applications.
• Lighting Equipment Hire Rental of mobile lighting towers including LED light towers and towable light duty options for construction sites, events, and nighttime work applications.
• Materials Handling Equipment Hire Rental of equipment for moving and handling materials including rough-terrain forklifts, telehandlers, and other material handling machinery.
• Landscaping and Gardening Equipment Hire Rental of equipment for garden and landscaping maintenance including stump grinders, wood chippers, rotary hoes, lawn aerators, dethatchers, turf cutters, chainsaws, pole saws, and mowers.
• Site Equipment Hire (including Portable Buildings) Rental of general site equipment including demountable and transportable portable buildings (3m x 3m through 12m x 3m configurations configured as dongas, modular offices, or general purpose buildings for site offices, lunchrooms, first-aid stations, and storage).
• Vehicles and Trucks Hire (Tip Trucks) Rental of Isuzu tip trucks in 1.25T, 2T (NPR200), and 5T payload variants for transporting soil, sand, gravel, mulch, demolition waste, road base and general site materials with hydraulic tipping mechanism, available with or without drivers.
• Trailers Hire Rental of equipment trailers for transporting hire equipment between job sites, including various sizes and weight capacities.
• Portable Toilets Hire Rental of portable toilet solutions including standard portable toilets, event chemical toilets, and trailer-mounted units with pumpout options.
• Scaffold, Ladders, Trestles and Planks Hire Rental of temporary access equipment including scaffolding systems, ladders, trestles, and planks for elevated work applications.
• Pump Equipment Hire Rental of various pumping equipment for dewatering, fluid transfer, and site drainage applications.
• Plumbing Equipment Hire Rental of equipment for plumbing applications and pipework maintenance.
• Traffic Management Equipment Hire Rental of traffic control equipment including variable message boards (amber LED and colour) and solar-powered towable signs for road works and events.
• Welding Equipment Hire Rental of welding equipment including engine drive welders and welding accessories for construction and fabrication applications.
• Project Capability Services Specialist project solutions offering flexible contracts, equipment packages, and coordinated logistics for major civil and infrastructure projects, mining operations, military training exercises, and commercial building projects. Delivered by a dedicated sales team with same-day delivery capability.
• Credit Account Hire Program Credit account facility for established commercial customers allowing trade on monthly account terms with application and credit approval process (managed by Flexihire Credit Department).

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TIACSminorGTM or Marketing PartnerFlexihire is an Official TIACS Alliance Partner. TIACS provides free, confidential phone and text counselling service offering mental health support to tradies, truckies, rural, blue-collar workers and those that care about them Australia-wide. This partnership demonstrates Flexihire's commitment to the wellbeing of their customer community.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Coates Hire: Australia's largest equipment hire company, operating a national branch network across construction, mining, and industrial equipment. Directly competes with Flexihire across access, earthmoving, and materials handling equipment, with broader geographic reach.
• Onsite Rental Group: Australian equipment rental group with a strong presence in Queensland and other states, serving construction, mining, and industrial customers. Directly comparable to Flexihire on product mix and target customer segments.
• Tutt Bryant Equipment: Australian equipment sales and hire company with a national branch network covering earthmoving, materials handling, and access equipment. Comparable to Flexihire on core product categories and customer base.
• Kennards Hire: Australian family-owned equipment hire company with a dense national branch network serving trade, DIY, and construction customers. Closely comparable business model to Flexihire with similar product categories and customer profile.

Broad incumbents

• Boom Logistics: Australian lifting and access equipment specialist with a national fleet and broad industrial customer base. Overlaps with Flexihire's access equipment category (boom lifts, scissor lifts) at a larger scale.
• Ashtead Group (Sunbelt Rentals): Global equipment rental group operating Sunbelt Rentals in the US and UK, with a broad construction and industrial fleet. Comparable business model and category mix to Flexihire at enterprise scale.
• United Rentals: The world's largest equipment rental company, operating in North America with a broad fleet across construction, industrial, and aerial equipment. Comparable business model to Flexihire at a vastly larger scale, serving as a strategic benchmark for the industry.
• Herc Rentals: US-based full-line equipment rental company serving construction, industrial, and infrastructure customers. Provides a comparable business model and operational benchmark to Flexihire's rental activities.

Emerging players

• Access Outlook: Australian specialist access equipment rental company focused on elevated work platforms. Has meaningful overlap with Flexihire's access equipment category, including EWPs, scissor lifts, and boom lifts.

Regional players

• Bunnings Trade: Australia's largest home improvement and trade retailer, offering equipment sales and limited hire services. Comparable to Flexihire's DIY and homeowner customer segment, though primarily a sales rather than hire model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Flexihire
• Instagraminstagram.com/flexihire
• Xx.com/1300FLEXIHIRE

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexihire