Café Italiano Bocca della Verita

What Café Italiano Bocca della Verita does

Caffè Italiano Bocca della Verità is a private Italian coffee brand founded in Rome in 1958 and operated under Thom Capital LTD. It sells coffee products to premium consumers, HORECA operators, gourmet retailers, and selective distributors through its own e-commerce storefront, Amazon Italy, authorized dealers, specialty retail, and a reserved B2B professional channel. The detailed product portfolio centers on five named coffee blends—Amo Roma, Hermes, Angel, Omero, and Artemisa—sold in whole bean, ground, ESE 44 mm pod, and compatible capsule formats.

The company’s core operating capability is physical product development rather than software: coffee bean selection, roasting, blending, packaging, and format conversion. Its blends use Arabica and Robusta origins including Brazil, Ethiopia, India, Vietnam, and Uganda, and company materials reference direct field selection and nutrient enrichment intended to improve organoleptic properties. The portfolio also includes the Thomas manual espresso machine, developed with Faber, with 15-bar pressure, dual thermal system at 95°/145°C, adjustable brass pressure plate, 1.5L glass reservoir, compact housing, and compatibility with ESE 44 mm plastic-free pods.

Revenue is generated primarily through unit sales of coffee products, wholesale and B2B supply to HORECA and gourmet retail accounts, and hardware sales of the Thomas machine, which has a disclosed retail price of €290.39 with a 40% pre-order deposit option. The B2B channel requires registration and approval, then provides professional codes, tailored conditions, training, technical support, and customized packaging. Event sponsorships across sport, cinema, bridal, and charity contexts appear to function mainly as brand-building and distribution-support activities rather than as direct revenue streams.

Name

Café Italiano Bocca della Verita

Legal name

Thom Capital LTD

Website

https://caffeboccadellaverita.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Caffè Italiano Bocca della Verità is a private Italian coffee brand offering roasted blends, beans, ground coffee, ESE pods, compatible capsules, and espresso hardware to consumers, HORECA operators, gourmet retailers, and selective distributors.

Ownership category

akta.pro rank

Product category

Premium Italian Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Italian coffee blends
• Premium espresso products
• HORECA coffee supply
• Espresso machine manufacturing
• Specialty coffee roasting

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Coffee product sales: Direct-to-consumer and wholesale sales of five signature blends in formats: whole beans, ground, ESE 44mm pods, and compatible capsules (Nespresso, Dolce Gusto). B2C via e-commerce and Amazon; B2B via HORECA, gourmet retail, and selective distribution partners.
2. Thomas espresso machine hardware: Sale of the Thomas branded espresso machine (ESE 44mm), retailing at €290.39 with 40% pre-order deposit. Co-developed with Faber, positioned as a premium domestic/ boutique appliance.
3. B2B professional solutions: Tailored B2B codes for HORECA professionals providing high-yield professional formats, customized packaging, technical support, and training. Targets restaurants, cafés, and specialty food businesses seeking artisanal Italian espresso.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caffè Italiano Bocca della Verità is a premium Italian coffee roaster and brand that produces and sells five signature coffee blends (Amo Roma, Hermes, Angel, Omero, Artemisa) sourced from plantations in Brazil, Ethiopia, India, Vietnam, and Uganda. Products are offered in whole bean, ground, ESE 44mm pod, and compatible capsule formats through B2C e-commerce, Amazon, and a B2B/HORECA professional channel. The brand also sells the Thomas co-developed espresso machine and is launching a tea and infusions line.

Product overview

Caffè Italiano Bocca della Verità is a premium Italian coffee brand founded in Rome in 1958, offering a family of five coffee blends named after Roman/Greek mythology: Amo Roma (50/50 Arabica-Robusta, gourmet), Hermes (90% Robusta, energetic espresso), Angel (100% Arabica, celestial), Omero (70% Robusta, superior espresso), and Artemisa (100% Robusta decaffeinated). All blends are available in four formats: whole beans (grani), ground (macinato), ESE 44mm pods (cialde), and compatible capsules. The portfolio includes the Thomas manual espresso machine (ESE 44 compatible, developed with Faber) and a 2026 launch of premium tea and infusion products. A B2B professional area serves HORECA, gourmet, and specialized distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Amo Roma A 50% Arabica and 50% Robusta signature blend featuring beans from Brazil, Ethiopia, India, and Vietnam. Gourmet, fruity and spicy with a hazelnut aftertaste. Sold in whole bean, ground, ESE 44mm pod, and compatible capsule formats.
• Hermes An energetic 90% Robusta and 10% Arabica espresso blend from Brazil, Vietnam, and Uganda. Intense, fruity and spicy with woody notes and slightly acidic aftertaste. Available in whole bean, ground, ESE pod, and capsule formats.
• Angel A 100% Arabica celestial blend from Brazil, India, and Ethiopia. Fruity aroma with vibrant acidity typical of high-altitude coffees. Available in whole bean, ground, ESE pod, and capsule formats.
• Omero
• Artemisa
• Thomas Espresso Machine
• Tea and Infusions Premium Line
• B2B Professional Coffee Solutions

Quantifiable outcome

• Double-digit growth: +18% volume, +22% value in compatible capsules (Nespresso, Dolce Gusto) in 2025 vs 2024
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Federazione Ciclistica Italiana (FCI)coreGTM or Marketing Partner · 1 January 2026Official sponsor of the Italian Cycling Federation for 2026, with logo presence on national team jerseys (road, track, BMX, cyclocross, MTB/trials) across all competitions. Renewed for second consecutive year, covering domestic championships and international events. Includes sponsorship of Tour of the Alps 2026 with jersey branding on the points classification leader.
• Tour of the AlpscoreGTM or Marketing Partner · 1 January 2026Official sponsor of Tour of the Alps 2026 (10th anniversary, 5 stages, 760km, 14,620m elevation across Innsbruck-Trento-Bolzano). Promotional rights acquisition including presence on the red jersey leader and broad TV exposure.
• Infront ItalyminorStrategic or Co-development Partner · 1 January 2026Official Advisor to FCI and Tour of the Alps, facilitating the sponsorship agreements between Bocca della Verità and cycling properties.
• FabercoreStrategic or Co-development Partner · 24 November 2025Co-development partnership with Faber (historical Italian excellence in artisanal espresso machine production since 1938) to design and manufacture the Thomas branded espresso machine (ESE 44mm), combining professional-grade technology with contemporary aesthetics and sustainable zero-plastic pod design.
• AIL Roma Padel CupminorGTM or Marketing Partner · 25 October 2025Supporting the AIL Roma Vanessa Verdecchia charitable padel tournament raising funds for leukemia, lymphoma, and myeloma research. Brand presence at the event with dedicated space for product sampling and community engagement.
• Festa del Cinema di RomacoreGTM or Marketing Partner · 1 October 2025Official sponsor and exclusive coffee supplier of the 20th Rome Film Festival (October 2025, Auditorium Parco della Musica). Dedicated lounge corner for tastings, logo visibility on signage, catalog, official guide, website, and social channels.
• RomasposaminorGTM or Marketing Partner · 1 October 2025Official sponsor of the 61st Romasposa International Bridal Show (October 2025, Palazzo dei Congressi), reaching 20,000+ visitors. Video spot on LED-wall runway, logo on campaign materials and across event channels.
• Fight ClubbingminorGTM or Marketing Partner · 1 January 2025Main sponsor of the Fight Clubbing combat sports circuit (Muay Thai, K-1, Boxing), present at the 39th and 40th editions (November and December 2025), and San Marino finale. Events broadcast worldwide on DAZN with 3.5M+ monthly social reach.
• VolpettiminorChannel Partner/ Reseller/ Distributor · 1 January 2024Historic Roman specialty food retailer (since 1870) carrying Bocca della Verità alongside other Roman culinary excellences, representing a prestigious B2C distribution point.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pellini: Italian premium coffee brand with multi-format offerings (beans, ground, pods, capsules) and growing international distribution, similar mid-tier scale to Bocca della Verità.
• Costadoro: Historic Turin-based premium coffee roaster selling beans, ground, pods, and capsules through retail and HORECA. Comparable heritage-led Italian premium positioning.
• Segafredo Zanetti: Italian coffee company with strong HORECA and retail presence across Europe, offering blends, beans, pods, and capsules. Direct competitor in HORECA and grocery channels.
• illy: Premium Italian espresso brand serving HORECA, retail, and home formats (ESE pods, capsules, beans). Closest direct analogue in terms of premium positioning, heritage storytelling, and B2B/B2C dual channel.
• Kimbo: Neapolitan coffee roaster with a comparable multi-blend portfolio, broad European distribution, and presence in both consumer and HORECA channels.
• Lavazza: Italy's largest coffee roaster with a comparable multi-format portfolio (beans, ground, pods, capsules) and a global HORECA and retail presence. Direct competitor in every market Bocca della Verità serves.

Broad incumbents

• Nespresso (Nestlé): Owner of the dominant capsule platform that Bocca della Verità targets with compatible capsules. Direct competitive overlap in the capsule category and a major share-of-throat constraint on the company's growth.
• Bialetti: Iconic Italian coffee brand spanning moka machines, ground coffee, and capsules. Comparable Italian heritage and a parallel hardware-plus-coffee model to the Thomas machine offering.

Emerging players

• Toraldo Caffè: Italian specialty coffee micro-roaster with multi-format offerings and direct-to-consumer focus. Comparable emerging premium positioning and selective distribution.
• Diemme Caffè: Specialty Italian coffee roaster with premium positioning, strong HORECA presence, and selective international distribution. Comparable premium-niche profile to Bocca della Verità.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@caffeboccadellaverita
• Xx.com/caffebdv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café Italiano Bocca della Verita