Fight Clubbing

Name

Fight Clubbing

Legal name

FC COMPANY S.r.l.

Website

https://fightclubbing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Combat Sports Promotion

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (71394), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)

akta.pro secondary industries

Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC), Kickboxing & Muay Thai Promotions (MPAKAHAD), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

Keywords

• Combat sports promotion
• Live fight events
• Mixed martial arts
• Martial arts tournaments
• Sportswear merchandise

Headquarters

HQ city

Pescara

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Event Ticket Sales: Fight Clubbing generates revenue by selling tickets to its numbered live events (Fight Clubbing 37–46). Tickets are sold via TicketOne (primary ticketing platform) and through the company's own website. Events range from regional Italian venues (Pescara Pala Giovanni Paolo II, Bari Pala Giovanni Paolo II, Lecce Fiere, Roma venues) to international arenas (San Marino Multieventi Sport Domus, Constanța Romania, Pattaya Thailand, Izmir Turkey, Phnom Penh Cambodia).
2. Broadcasting Rights – DAZN: All major Fight Clubbing events are broadcast live on DAZN, reaching 200+ countries. This generates broadcasting rights revenue and expands the brand's global audience.
3. Sportswear and Merchandise (fightclubbing.shop): Fight Clubbing operates an e-commerce store (fightclubbing.shop) selling branded sportwear under product lines Dragon and Cyber, for men and women. Revenue is generated through direct online retail sales of fight gear and apparel.
4. Sponsorship: The company generates sponsorship revenue from partners including GymBeam, UnionEnergia, and Caffè Bocca Della Verità. It also receives patronate and support from the Italian Ministry of Sport (CON IL PATROCINIO DI) and the Republic of San Marino's industry body.
5. Fighter Recruitment and Management: Fight Clubbing recruits professional and amateur combat sports athletes through its 'Fight With Us' application portal, collecting detailed athlete profiles including discipline, weight class, amateur/professional record, and media. This pipeline sustains the event roster.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fight Clubbing is a combat sports promotion company that organizes, stages, and broadcasts live professional fighting events (numbered editions) across five disciplines: Muay Thai, K-1, Boxing, MMA, and Wheelchair Boxing. Each numbered event features World Championship title bouts and is broadcast live globally on DAZN. The company also operates an e-commerce sportswear brand (fightclubbing.shop with Dragon and Cyber lines), a network of affiliated training gyms (Fight Clubbing GYM) in Italy, and a structured fighter ranking and recruitment platform.

Product overview

Fight Clubbing is Italy's #1 combat sports promotion operating as a unified platform comprising live event productions, an online merchandise shop, affiliated gym network, and fighter ranking system. The core offering is organizing and broadcasting professional combat sports events (K-1, Muay Thai, MMA, Boxing, Wheelchair Boxing) featuring World Championship titles, distributed live via DAZN and tickets sold through TicketOne. Supporting products include the Fight Clubbing Shop for branded merchandise and Fight Clubbing GYM franchise locations throughout Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Fight Clubbing Sportwear: The company's sportswear and apparel line including Dragon, Cyber, and general sportwear collections for men and women.
• Fight Clubbing GYM

Products and services

• Fight Clubbing Live Events Numbered live combat sports events (editions 37-46 and beyond) featuring World Championship title bouts in Muay Thai, K-1, Boxing, MMA, and Wheelchair Boxing, held at Italian venues and international arenas and broadcast live on DAZN. Tickets are sold via TicketOne and the company website. Targeted at combat sports fans, professional and amateur fighters, and DAZN broadcast audiences.
• Fight Clubbing Shop Direct-to-consumer online e-commerce store (fightclubbing.shop) selling Fight Clubbing branded sportswear including the Dragon and Cyber clothing collections for men and women, as well as fighter outfits. Targeted at combat sports fans and merchandise buyers.
• Fight Clubbing GYM Network of affiliated gyms and training facilities across Italy offering combat sports instruction and fitness programs in K-1, Muay Thai, MMA, Boxing, and wheelchair boxing. Locations include company-operated gyms in Pescara (Via Luigi Marchetti, 5), Lecce (Via Tiepolo 13), and San Salvo (C.da Piane Sant'Angelo 67), plus 40+ affiliated partner gyms nationwide. Targeted at fitness-focused individuals and combat sports trainees.

Quantifiable outcome

• 42+ world championship editions held across 5 disciplines (Muay Thai, K-1, Boxing, MMA, Wheelchair Boxing)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• DAZNflagshipStrategic or Co-development PartnerDAZN is the exclusive live broadcast partner for all Fight Clubbing numbered events. All events are streamed live on DAZN (200+ countries) with commentary from DAZN's team including Daniele La Spina, Giuseppe Albi, and Sandy Holt. Fight Clubbing events appear in the DAZN Kickboxing section.
• TicketOnecoreChannel Partner/ Reseller/ DistributorTicketOne is the primary external ticketing platform for all Fight Clubbing events in Italy. Tickets for each numbered event go on pre-sale via TicketOne and the official Fight Clubbing website.
• Elite Fighting Championship (EFC)flagshipStrategic or Co-development PartnerFight Clubbing 41 (March 27, 2026) marks a landmark partnership with Elite Fighting Championship (EFC), bringing the first Fight Clubbing event to Romania in Constanța. The event features 20 international kickboxing fighters and 2 World Champions, co-branded with EFC.
• GymBeamcoreGTM or Marketing PartnerGymBeam is a season sponsor for Fight Clubbing 2025, appearing with branded hashtag #GymBeam across social media and event communications. GymBeam is a fitness and sports nutrition brand.
• UnionEnergiacoreGTM or Marketing PartnerUnionEnergia is a season sponsor for Fight Clubbing 2025, appearing with branded hashtag #UnionEnergia across social media and event communications. UnionEnergia is an energy company.
• Caffè Bocca Della VeritàminorGTM or Marketing PartnerCaffè Bocca Della Verità is a season sponsor for Fight Clubbing 2025, appearing with branded hashtag #CaffèBoccaDellaVerità. A coffee brand associated with Italian culture.
• Italian Ministry of SportflagshipOthersFight Clubbing operates under the official patronage (CON IL PATROCINIO DI) of the Italian Ministry of Sport (Ministero dello Sport). This grants institutional credibility and legitimacy as a combat sports promotion.
• Republic of San Marino – Department of IndustryflagshipOthersFight Clubbing holds official patronate from the Republic of San Marino's Department of Industry. The Multieventi Sport Domus in San Marino is a primary event venue for numbered editions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UFC: The dominant global MMA and increasingly multi-discipline combat sports organization. Overlaps with Fight Clubbing's MMA bouts and broader combat sports audience, but at incomparably larger scale.
• Bellator MMA: Long-established global MMA promotion (now under PFL umbrella) that overlaps with Fight Clubbing's MMA and multi-discipline bouts but operates at significantly larger scale and budget.
• WBC Muay Thai: Major international sanctioning body for professional Muay Thai world titles. Overlaps with Fight Clubbing's title fights on the Muay Thai discipline and represents an alternative pathway to championship legitimacy.

Direct peers

• ONE Championship: ONE Championship is the leading Asian-based multi-discipline combat sports promotion running MMA, Muay Thai, kickboxing, and submission grappling under one banner - the most structurally analogous peer to Fight Clubbing's five-discipline model.
• Thai Fight: Thai Fight is a leading Thai-owned Muay Thai and K-1 promotion staging events across Thailand and Europe. It is a direct competitor for Muay Thai talent and the Thai/European broadcast audience Fight Clubbing is targeting.
• Enfusion: Netherlands-based kickboxing and Muay Thai promotion running world title events across Europe. Comparable product offering and audience for the European leg of Fight Clubbing's tour.
• Elite Fighting Championship (EFC): Romanian-based kickboxing promotion and direct partner on Fight Clubbing 41 in Constanța. Operates an overlapping European kickboxing circuit and athlete roster.
• K-1 Japan: K-1 is the historic Japanese kickboxing brand that popularized the K-1 rules format that Fight Clubbing features on every numbered card. Direct format and athlete-pool overlap.
• Glory: Glory is the world's largest kickboxing (K-1 rules) promotion, organizing world championship events broadcast globally. It is the closest direct competitor to Fight Clubbing on the K-1 / kickboxing side of the multi-discipline card.

Regional players

• W5 (World Muay Thai Series / W5): Thai-based Muay Thai promotion running world title events primarily in Thailand. Represents the regional incumbent Fight Clubbing faces as it expands into the Thai Muay Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Fight_Clubbing
• YouTubeyoutube.com/FightClubbing
• Facebookfacebook.com/FightClubbing
• Instagraminstagram.com/Fight_Clubbing
• LinkedInlinkedin.com/company/fightclubbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fight Clubbing