What Crossfield Products Corp. does

Crossfield Products Corp. is a privately held, California-domiciled manufacturer of construction coating, overlay, and fluid-applied flooring materials, tracing its origins to 1926 when chemist Jack Crossfield developed what the company describes as the first polymer modified concrete (PMC); the corporation was formally established in 1938. The company sells through three branded product lines — Dex-O-Tex (fluid-applied epoxy coatings and decorative terrazzo aggregates for residential, commercial, and industrial flooring), Miracote (protective coatings, waterproofing membranes, resinous coatings, and concrete repair materials, acquired in 1987), and Dex-O-Tex Marine (deck coverings, underlayments, and specialty coating systems for marine and offshore applications). Its underlying technology spans polymer modified concrete, urethane cement products (formulated 2012), lightweight epoxy underlayments developed to US Navy and IMO standards (2010), and a comprehensive pool/spa waterproofing system (2009).

The company serves professional flooring contractors and applicators, architects and design professionals, the marine and military sector (commercial and naval vessels, offshore platforms), and the pool/spa construction segment. Named end uses include the SS United States (1951), the 9-11 Memorial, and US Navy underlayment development. Crossfield also operates a private label, contract manufacturing, and toll blending business that produces coatings to customer formulations under confidential, multi-decade contractual arrangements.

The business model is direct B2B sales through Customer Service departments at its East Coast and West Coast headquarters, with products shipped FOB point-of-origin from three manufacturing plants (Rancho Dominguez, CA; Cibolo, TX; Roselle Park, NJ). Revenue is generated through one-time product sales (quote-based pricing, NET 30 terms, card surcharges of 3%/5%), private label/toll blending services billed under contract, and extended joint guarantees of up to five years available on Dex-O-Tex products applied by Factory Trained Applicators. The company exports to all continents and markets primarily through brand-specific websites and trade-association membership (NTMA) rather than paid advertising.

Name

Crossfield Products Corp.

Legal name

Crossfield Products Corp.

Website

https://crossfieldproducts.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossfield Products Corp. is a privately held US manufacturer of construction coatings, overlays, and fluid-applied flooring materials, selling Dex-O-Tex, Miracote, and Dex-O-Tex Marine brands plus private-label/toll-blending services to contractors, architects, and the marine and military sectors.

Ownership category

akta.pro rank

Product category

Construction Coatings and Flooring Materials

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Marine & Offshore Coatings (IMAEAGAD), Industrial Protective Coatings (IMAEAHAB), Automotive & Transportation Coatings (IMAEAGAC)

Keywords

• Construction coating materials
• Fluid-applied flooring
• Protective coatings
• Waterproofing membranes
• Marine deck coverings

Headquarters

HQ city

Rancho Dominguez

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction Coating Products: Sale of proprietary branded products including Dex-O-Tex, Miracote, and Dex-O-Tex Marine for flooring, waterproofing, and protective coating applications. Products are sold to contractors, architects, and building owners through direct sales.
2. Private Label Manufacturing: Contract manufacturing, toll blending, and private label manufacturing services for customers who want products with their own label. Operating under confidential contractual arrangements with some partners for decades.
3. Toll Blending Services: On-demand chemical blending capability where the company blends customer's chemicals to their formula with strict confidentiality. Provides Certificate of Analysis and Quality Control records.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Crossfield Products Corp. manufactures construction coating, overlay, and fluid-applied flooring materials under three proprietary brands: Dex-O-Tex (flooring and terrazzo systems), Miracote (protective coatings, waterproofing membranes, and concrete repair materials), and Dex-O-Tex Marine (deck coverings and specialty coatings for marine applications). The company also provides contract manufacturing, toll blending, and private label services for partners seeking branded coating products.

Product overview

Crossfield Products Corp. is a manufacturer of construction coating, overlay, and fluid-applied flooring materials organized around four main offerings. The core product portfolio consists of three sub-brands: Dex-O-Tex (fluid-applied epoxy coatings and decorative terrazzo aggregates for residential, commercial, and industrial flooring), Miracote (protective coatings, waterproofing membranes, resinous coatings, and concrete repair materials), and Dex-O-Tex Marine (deck coverings, underlayments, and specialty coating systems for marine applications). The company also provides Private Labeling and Toll Blending services for contract manufacturing. This is a materials manufacturing business, not a unified software platform—each brand serves distinct market segments within the construction and marine industries.

Differentiator

Problem solved

Functional benefit

Brands

• Dex-O-Tex: Offers a full line of flooring options, from fluid-applied epoxy coatings to decorative terrazzo aggregates for residential, commercial, and industrial flooring needs.
• Miracote
• Dex-O-Tex Marine

Products and services

• Dex-O-Tex A full line of flooring options ranging from fluid-applied epoxy coatings to decorative terrazzo aggregates, designed for residential, commercial, and industrial flooring applications.
• Miracote A complete line of protective coatings, waterproofing membranes, resinous coatings, and concrete repair materials for architectural and construction applications.
• Dex-O-Tex Marine Manufactures a wide variety of deck coverings, underlayments, and specialty coating systems engineered for military and commercial ships as well as offshore drilling platforms.
• Private Labeling and Toll Blending Full-service turnkey supplier offering formulating, manufacturing, packaging, and fulfillment under customers' own labels, plus on-demand chemical blending to customer-provided formulas with confidentiality and quality control records.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• National Terrazzo and Mosaic Association (NTMA)coreStrategic or Co-development PartnerCrossfield is a proud member of the National Terrazzo and Mosaic Association and produces epoxy and polyacrylate terrazzo flooring systems, demonstrating industry leadership and standards compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tnemec Company, Inc. Tnemec is a closely-held US manufacturer of high-performance industrial protective coatings, including floor, wall, and waterproofing systems. It is the closest direct comparable to Crossfield in product mix, customer base (architects, contractors, government), and go-to-market as a privately-held specialty coatings company.
• Stonhard (StonCor Group): Stonhard manufactures resinous flooring, coatings, and tank lining systems for industrial and commercial environments. It competes head-to-head with Crossfield's Dex-O-Tex and Miracote lines in fluid-applied epoxy flooring and protective coatings for the same architect and contractor customer base.

Broad incumbents

• Mapei S.p.A. Mapei manufactures adhesives, sealants, and chemical products for the construction industry including waterproofing and resinous flooring. It overlaps with Crossfield's Miracote waterproofing and Dex-O-Tex flooring lines for commercial and architectural customers.
• PPG Industries (Protective & Marine Coatings): PPG's Protective & Marine Coatings business serves infrastructure, marine, and industrial maintenance markets globally. It competes with Crossfield across protective coatings and marine applications, particularly for government and large commercial accounts.
• Sika AG: Sika is a Swiss specialty chemicals company with waterproofing, sealing, bonding, and flooring systems for construction. It competes with Miracote's waterproofing membranes and concrete repair product lines for the same architect and contractor specifications.
• Carboline (RPM International): Carboline is a major industrial and marine coatings manufacturer within RPM International. It serves the same marine, infrastructure, and industrial maintenance markets as Crossfield's Dex-O-Tex Marine and Miracote brands but at much larger scale and broader portfolio.
• Hempel A/S: Hempel is a global supplier of marine, protective, and decorative coatings headquartered in Denmark. It directly competes with Dex-O-Tex Marine in marine deck and hull coatings and overlaps with Miracote in protective coatings for industrial and architectural use.
• Sherwin-Williams Protective & Marine: Sherwin-Williams operates a large Protective & Marine coatings division serving government, military, infrastructure, and marine customers. It overlaps with Crossfield across industrial protective coatings and marine applications but at vastly larger scale and broader product portfolio.
• Jotun A/S: Jotun is a Norwegian global coatings company with a strong marine and offshore product portfolio. Its marine and protective coatings divisions compete directly with Crossfield's marine and industrial lines, especially in offshore and shipyard applications.

Emerging players

• Dur-a-Flex (Renuity / private): Dur-a-Flex is a smaller US manufacturer of resinous floor coatings and seamless flooring systems for commercial and industrial facilities. It competes with Dex-O-Tex and Miracote in fluid-applied flooring with comparable niche specialty focus but smaller scale than Crossfield.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossfield Products Corp.