DataLight Optics

What DataLight Optics does

DataLight Optics is a US-based provider of MSA-compliant compatible optical transceivers and network connectivity solutions, operating as a brand of Choice IT Global LLC out of Rogers, Minnesota. The company sells hardware that is interoperable with more than 150 OEM platforms (including Cisco, Nokia, Juniper, Arista, and Calix) across 25,000+ transceiver SKUs, with form factors ranging from GBIC and SFP through QSFP-DD and OSFP at speeds from 100Mb to 400G. Complementary offerings include Direct Attach (DAC) and Active Optical Cables (AOC) with a proprietary dual-coding capability that allows each end of a cable to be coded to a different OEM, passive CWDM and DWDM multiplexers, media converters, fiber and copper patch cables, and AC power cords. All products carry a lifetime warranty (non-transferable, original-buyer only) with free two-way ground shipping for warranty claims.

The company monetizes primarily through one-time hardware sales on a quote-based pricing model (no public list pricing), with revenue sourced from direct sales via phone/email and from channel partners/distributors, including a North American distribution agreement with Border States Electric announced in July 2019. Pricing is positioned at 3-25x below OEM equivalents, with the company explicitly citing the Magnusson-Moss Act to address buyer concerns about voiding OEM warranties when using third-party optics. Target customer segments include Service Providers (ILEC, MSO, CLEC), Enterprise, Data Center, Healthcare, Education, Financial, and Government (federal/state/local) organizations across the US, Canada, Caribbean, and Latin America.

DataLight Optics is a small organization (1-10 employees) and is privately held, with no disclosed funding rounds or institutional investors. The company is founder-led by Sean Westbrook. The business is operationally a value-added reseller and channel-driven distribution business in the optical networking commodity segment rather than a technology developer, with no AI/ML capabilities, software products, patents, or regulatory certifications disclosed.

Name

DataLight Optics

Legal name

DataLight Optics Inc.

Website

https://datalightoptics.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

DataLight Optics is a US-based reseller and distributor of MSA-compliant compatible optical transceivers, DAC/AOC cables, multiplexers, and media converters, selling to Service Providers, Enterprises, Data Centers, and Government customers across North America at 3-25x below OEM pricing.

Ownership category

akta.pro rank

Product category

Optical Networking Hardware

NAICS

Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576), Communications Equipment, Nec (3669)

akta.pro industry

PRIMARYHDAFAEAE

Optical Transceivers (SFP/SFP+/SFP28/QSFP/QSFP-DD/OSFP)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

SECONDARYHDAFAEAG

Active Optical Cables (AOC) & Optical Interconnects

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

SECONDARYHDAFAEAF

Copper Transceivers & Direct Attach (RJ45 Modules/DAC Cables)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

SECONDARYIMADAMAD

Data, Communications & Fiber Optic Cable

Industrials, Manufacturing & Construction/Building Materials & Products/Electrical Wiring, Conduit & Cable Products

Keywords

• Optical transceivers
• Network connectivity solutions
• DAC and AOC cables
• CWDM and DWDM multiplexers
• Media converters

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Optical Transceiver Sales: One-time hardware sales of MSA-compliant optical transceivers compatible with 150+ OEM platforms. Products are sold directly and through channel partners to enterprise, government, and service provider customers.
2. Network Connectivity Solutions: Sales of DAC cables, AOC cables, fiber cables, copper cables, media converters, multiplexers, and AC power cords as complementary products to the core transceiver business.
3. Custom Coding Services: Custom coding of DAC/AOC cables to different OEM specifications, providing value-added service for mixed-vendor network environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DataLight Optics designs, supplies, and supports MSA-compliant optical and copper transceivers compatible with 150+ OEM platforms, alongside DAC and AOC high-speed data cables (with custom dual-coding), passive CWDM/DWDM multiplexers, media converters, fiber patch cables, copper patch cables, and AC power cords. The portfolio serves enterprise, service provider, data center, government, education, healthcare, and financial customers with carrier-grade network connectivity at a fraction of OEM pricing.

Product overview

DataLight Optics is a provider of compatible optical transceivers and network connectivity solutions. The product portfolio consists of a core offering of MSA-compliant optical and copper transceivers (supporting over 150 OEM platforms and 25,000+ SKUs), complemented by High Speed Data Cables (DAC & AOC) with custom dual-coding capabilities, Passive CWDM & DWDM Multiplexers, and Media Converters. These core products are supported by a range of accessory products including Fiber Cables (multimode and single-mode with various connector types), Copper Cables (Cat5e, Cat6, Cat6a), and AC Power Cords. All products are backed by a limited lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Optical Transceivers MSA-compliant optical and copper transceivers compatible with over 150 OEM platforms across 25,000+ SKUs. Form factors include GBIC, SFP, CSFP, SFP+, XFP, X2, XENPAK, QSFP+, QSFP28, CFP, CFP2, CFP4, QSFP-DD, and OSFP with speeds from 100MB to 400G. Designed for enterprise, service provider, data center, government, education, healthcare, and financial customers.
• High Speed Data Cables (DAC & AOC) Direct Attach Cables (DAC) and Active Optical Cables (AOC) for 10G, 25G, 40G, and 100G network connections compatible with over 150 OEM brands. Features custom dual-coding capability that allows each end of the cable to be coded to a different OEM brand for mixed-vendor connectivity.
• Passive CWDM & DWDM Multiplexers Passive wavelength division multiplexing solutions ranging from 1RU 2-channel to 18-channel configurations for CWDM and DWDM applications, enabling multiple wavelengths over a single fiber pair for service provider and enterprise networks.
• Media Converters Network media converters enabling connectivity between copper and fiber networks, and between single-mode and multimode fiber. Available in Mini, Managed, PoE, Industrial, and Standard variants for enterprise and industrial network environments.
• Fiber Cables Fiber optic patch cables including multimode (OM1, OM2, OM3, OM4, OM5) and single-mode (OS1, OS2) options. Available in simplex and duplex configurations, MTP/MPO breakout cables, and nearly every connector type including LC, SC, ST, and FC.
• Copper Cables Copper patch cords including Cat5e, Cat6, and Cat6a categories for network connectivity in enterprise and data center environments.
• AC Power Cords AC power cables in multiple configurations including N5-15P to C13 (10A, 13A, 15A), C13 to C14, C19 to C20, and IEC320 C15 variants for powering networking and data center equipment.

Quantifiable outcome

• Cost savings of 3-25x compared to OEM transceiver pricing
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Border States ElectriccoreChannel Partner/ Reseller/ Distributor · 10 July 2019DataLight Optics secured a North American wide distribution agreement with Border States Electric, expanding their distribution reach across the United States, Canada, Caribbean and Latin America region. Border States Electric is an approved distributor enabling broader market access for DataLight Optics products.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cisco Systems: Cisco is the dominant OEM whose networking switches and routers drive demand for pluggable optics. DataLight exists primarily to undercut Cisco-branded transceivers, making Cisco both the largest customer-decision benchmark and the principal incumbent threat.
• Arista Networks: Arista is a major networking OEM in the data center and high-performance switching markets. Its optics roadmap (and coding conventions) shape the compatible-transceiver opportunity that DataLight serves.

Direct peers

• FS.com: FS.com is the largest independent vendor of MSA-compatible optical transceivers, DAC/AOC cables, fiber cabling, and networking accessories. It directly competes with DataLight on SKU breadth, custom coding, OEM compatibility (Cisco/Juniper/Arista), and OEM-disruptive pricing.
• Champion ONE: Champion ONE provides carrier-grade compatible optical transceivers and network connectivity solutions to service providers and enterprises. It competes in the same ILEC/MSO/Enterprise channels and emphasizes rigorous testing and lifetime warranties similar to DataLight.
• ProLabs: ProLabs supplies MSA-compliant optical transceivers and cabling compatible with Cisco, Juniper, Arista and others, marketing directly to enterprises and carriers. Its catalog breadth, coding capability, and warranty offering directly mirror DataLight's value proposition.
• ColorChip: ColorChip designs and manufactures optical transceivers and interconnect products, including MSA-compatible modules for data center and enterprise networking — directly adjacent to DataLight's catalog and channels.
• OE Solutions: OE Solutions is an optical transceiver vendor serving telecom and enterprise customers with MSA-compatible modules across 1G–400G, competing in the same carrier-grade compatible optics market as DataLight.
• AddOn Networks: AddOn Networks is a major third-party compatible optics vendor offering transceivers, DAC/AOC, and cabling with cross-OEM compatibility and lifetime warranties, competing head-to-head in the same government/enterprise/service-provider channels.
• Flexoptics: Flexoptics sells MSA-compliant optical transceivers and DAC/AOC cabling with cross-OEM compatibility and coding services for mixed-vendor environments, overlapping directly with DataLight's core products and dual-coded DAC/AOC offering.
• 10Gtek: 10Gtek is a China-based compatible transceiver vendor offering SFP/SFP+/QSFP and DAC/AOC products with cross-OEM compatibility at aggressive price points, putting direct pricing pressure on DataLight in cost-sensitive deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DatalightOptics
• Facebookfacebook.com/DataLightOptics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataLight Optics