Rocket Badge
Rocket Badge is a London-based custom promotional merchandise manufacturer, producing bespoke badges, enamel pins, keyrings, medals, cufflinks, and patches for UK enterprises. Founded in 1987, it produces over 4.7 million badges annually for clients including British Gas, Aston Martin, and Marks & Spencer, operating under the Lyons Presentation Group.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rocket Badge does
Rocket Badge is a UK-based custom promotional merchandise manufacturer, founded in 1987 and headquartered in London (7a Regis Road). Operating as a trading division of Lyons Presentations Groups Ltd within the Lyons Presentation Group, the company designs and manufactures bespoke badges, enamel pins, keyrings, medals, cufflinks, patches, and related custom products for corporate branding, employee recognition, event merchandise, and promotional campaigns. Its production capacity exceeds 4.7 million badges annually, supported by specialized manufacturing techniques including stamping, die-casting, offset printing, plating, and sustainable materials processing (biodegradable polymers, 100% recycled plastics).
The company's product portfolio spans price and complexity tiers from low-cost button badges and rubber keyrings through to premium offerings such as sterling silver and 9/18-carat gold badges, LED flashing badges, 3D die-cast pieces, and child-safe pin-less pop badges. Differentiation is built on proprietary processes for enamel pin manufacturing (soft and hard enamel), 3D die-casting, and LED integration, combined with credentialing (ISO 9001, SEDEX, BPMA, UKAS, Climate Positive via Earthly partnership). The Climate Positive accreditation offsets 110% of transport-related carbon emissions, supporting enterprise customers with sustainability procurement mandates.
Revenue is generated through one-off custom manufacturing orders under a quote-based pricing model, with no subscription or recurring revenue streams disclosed. The go-to-market is sales-led and enterprise-focused, pairing each customer with a dedicated account manager (10+ years of tenure) who manages design, sampling, production, and logistics. Distribution is direct-only within the UK, facilitated by phone sales, online quote forms with 2-hour response times, and free design and sampling services. Named customers include British Gas, Arsenal FC, Aston Martin, Marks & Spencer, YouTube, the British Museum, and the University of Cambridge, though no customer revenue concentration is disclosed. The company competes on reliability (on-time delivery guarantee), price (Lowest Price Guarantee), ethical credentials, and 30+ years of brand trust.
Rocket Badge firmographics
Firmographics- Name
- Rocket Badge
- Legal name
- Lyons Presentations Groups Ltd
- Website
- https://rocketbadge.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocket Badge is a London-based custom promotional merchandise manufacturer, producing bespoke badges, enamel pins, keyrings, medals, cufflinks, and patches for UK enterprises. Founded in 1987, it produces over 4.7 million badges annually for clients including British Gas, Aston Martin, and Marks & Spencer, operating under the Lyons Presentation Group.
- Ownership category
- akta.pro rank
Rocket Badge industry classification
Industry- Product category
- Custom Promotional Merchandise Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)
- akta.pro secondary industry
- Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)
Keywords
Where Rocket Badge is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rocket Badge business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Badge Manufacturing: One-time custom manufacturing of bespoke badges, lapel pins, and promotional merchandise tailored to customer specifications. Revenue generated through per-order production with pricing based on quantity, materials, complexity, and plating/finishing options.
- Custom Keyring Manufacturing: Production of custom keyrings including metal, rubber, 3D, and trolley coin options. Orders typically have minimum quantities of 250 units with pricing varying by style, material, and production cost.
- Medal and Cufflink Production: Custom medals and cufflinks manufactured to customer specifications with various plating options, materials including precious metals, and packaging solutions.
- Custom Patch Manufacturing: Production of embroidered, woven, chenille, PVC, TPU, and silicone patches with various attachment options including iron-on, sew-on, Velcro, and adhesive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
| Unit Pricing | Pay-as-you-go | Premium Materials Tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Rocket Badge product offering
Product offeringCore offering
Rocket Badge manufactures custom-made badges, enamel pins, keyrings, medals, cufflinks, patches, croc charms, and bespoke promotional merchandise for UK enterprises. The company provides free in-house design services, free production samples, on-time delivery guarantees, and lowest price guarantees across its portfolio of offset-printed, enamel, 3D die-cast, LED flashing, biodegradable, and precious metal badge variants.
Product overview
Rocket Badge is a UK-based custom badge, enamel pin, keyring, medal, cufflink, and custom merchandise manufacturer offering a comprehensive portfolio of promotional products. The product portfolio includes various badge types (offset printed, enamel, premium hard enamel, polished metal, 3D die cast, rubberised PVC, button, name, precious metal, flashing LED, biodegradable, and recycled variants), keyrings (metal, 3D, rubber, trolley coin, and fast-delivery options), custom medals, cufflinks, patches (embroidered, woven, chenille, PVC, TPU, silicone), croc charms, and bespoke custom products. The company operates as a single unified product line centred on customisation services, offering free design services, free samples, and guarantees on quality, price, and delivery across all product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Offset Printed Metal Badges Custom offset-printed metal badges offering total accuracy in logo reproduction, manufactured from robust metal and plated with finished brass or nickel, targeted at UK enterprises for corporate branding and promotional use.
- Enamel Badges Custom enamel lapel pins available in soft enamel (raised metal lines with coloured enamel fills) or hard enamel (polished back down to the metal plating for a sleek finish), used by UK brands for corporate branding and promotional merchandise.
- Premium Quality Hard Enamel Badges High-quality hard enamel badges filled with multiple layers of enamel and polished back down to meet the metal plating, producing a sleek, prestigious finish for corporate gifts and brand recognition.
- Polished Metal Badges Sandblasted polished metal badges with a distinctive textured finish achieved through sandblasting techniques, used for corporate branding and promotional merchandise.
- Printed Enamel Badges Offset-printed designs applied directly onto enamel substrates, combining print accuracy with enamel durability for corporate branding and promotional merchandise.
- Super Fast Premium Metal Badges Fast-track premium metal badges with expedited 1-week delivery for time-sensitive UK corporate branding projects and event merchandise needs.
Quantifiable outcome
- 4.7 million+ badges produced annually
- +2 more outcomes
Companies that use Rocket Badge
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Rocket Badge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rocket Badge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EarthlycorePartnership with Earthly, a global movement led by experts and businesses in partnership with nature, to calculate carbon impact and achieve Climate Positive certification. Earthly helps identify ways to remove more than 10% of business carbon footprint by investing in nature-based projects including the Rimba Raya Biodiversity Reserve in Borneo.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rocket Badge competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocket Badge social profiles
Digital presenceRocket Badge compliance and trust
Trust signalCompliance6 records
Rocket Badge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Badge leadership team
Management profileNumber of profiles
Profiles1 record
Rocket Badge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Badge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Badge
What does Rocket Badge do?
Rocket Badge manufactures custom-made badges, enamel pins, keyrings, medals, cufflinks, patches, croc charms, and bespoke promotional merchandise for UK enterprises. The company provides free in-house design services, free production samples, on-time delivery guarantees, and lowest price guarantees across its portfolio of offset-printed, enamel, 3D die-cast, LED flashing, biodegradable, and precious metal badge variants.
Is Rocket Badge a public or private company?
Rocket Badge is a private company. It is classified as corporate owned and is currently operating.
When was Rocket Badge founded?
Rocket Badge was founded in 1987. It employs 11 to 50 people.
Where is Rocket Badge based?
Rocket Badge is headquartered in London, United Kingdom, in the Europe region.
How does Rocket Badge make money?
Four revenue lines are on record. Custom Badge Manufacturing is the primary driver. The others are custom Keyring Manufacturing, medal and Cufflink Production and custom Patch Manufacturing.
Does Rocket Badge have an API?
No public API is recorded for Rocket Badge.
What industry is Rocket Badge in?
Rocket Badge's product category is Custom Promotional Merchandise Manufacturing. Its primary akta.pro industry code is CRAKAIAH, Engraving, Laser Marking & Personalization (Production), with a secondary code of CRAKAAAJ, Fine Jewelry Components (Chains, Settings, Findings). Its NAICS code is 33991 and its SIC code is 3960.