Tuta-Me

What Tuta-Me does

Tuta-Me (Pty) Ltd is a South African education services company headquartered in Sandton, Johannesburg, operating as a subsidiary of Optimi Holdings (Pty) Ltd. Founded in 2015, the company runs an online tutoring platform (the Tuta-Me app) that combines a multi-sided marketplace of professional tutors with CAPS-aligned digital content (notes, past papers, videos, textbooks) for grade 8-12 learners, with primary subject coverage in Mathematics, Physical Science, and English. Tutors are distributed nationwide across South Africa and span industries including medicine and finance, allowing the company to bundle academic support with career guidance.

The company operates two principal offerings: the Bursary Program, a B2B2C channel where corporate partners (Investec, Deloitte, Absa, Shell, Anglo American, Honeywell, SASRIA, Student Village) sponsor a pre-determined number of tutoring sessions for their bursars, with sessions booked through the Tuta-Me app and progress reported back to the sponsoring employer; and Mobi-Tuta, a self-serve online learning programme for high school learners providing access to CAPS-aligned content alongside tutor availability from 4pm to 8pm. Delivery is hybrid, combining online delivery with face-to-face tutoring, and the company has extended its service mix to include academic counselling sessions.

Revenue is generated primarily through negotiated corporate contracts for tutoring sessions, which function as recurring subscription-equivalent revenue per sponsored learner. The company also acquires students directly through website registration. Its primary customer segments are individual learners (high school and university), corporate bursary holders, and corporate employers using the programme for employee benefits or CSI/ESG education initiatives. No external funding rounds, revenue figures, or AI capabilities are disclosed.

Name

Tuta-Me

Legal name

Tuta-Me (Pty) Ltd

Website

https://tuta-me.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuta-Me is a South African online tutoring platform that connects high school and university learners with professional tutors across South Africa, delivering CAPS-aligned content, online and face-to-face sessions, and career guidance, primarily through corporate-sponsored bursary programmes with major South African employers.

Ownership category

akta.pro rank

Product category

Online Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)

akta.pro secondary industries

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG), General Homework Help (Multi-Subject) (EDANADAA)

Keywords

• Online tutoring services
• Academic tutoring
• Bursary program support
• High school tutoring
• CAPS curriculum learning

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bursary Program Tutoring Sessions: Tuta-Me works with corporate partners to provide tutoring sessions to their bursars. Each learner receives a pre-determined number of sessions that are facilitated through the Tuta-Me platform. Revenue is generated through corporate contracts for tutoring services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tuta-Me provides online and face-to-face tutoring services to high school and university learners in South Africa, focused on Maths, Physical Science, and English. Its two main offerings are the corporate Bursary Program (which facilitates tutoring sessions for company-sponsored bursars via the Tuta-Me app) and Mobi-Tuta (an online learning platform with CAPS-aligned content, notes, past papers, videos, textbooks, and on-demand tutor access from 4pm to 8pm). The company also delivers academic counselling sessions to support learners across their academic journeys.

Product overview

Tuta-Me is an education technology company offering a unified tutoring platform with two main offerings: the Bursary Program (facilitating corporate-sponsored tutoring sessions booked through their app) and Mobi-Tuta (an online learning platform for high school learners with CAPS-aligned content and online tutor access). The company also provides direct tutoring sessions (online and face-to-face) and counselling sessions. All services leverage the Tuta-Me app for session booking, tracking, and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Mobi-Tuta: An online learning programme for High School learners providing CAPS aligned content, notes, past papers, videos, textbooks and online tutoring from 4pm-8pm.
• Bursary Program

Products and services

• Bursary Program Corporate-sponsored tutoring program where Tuta-Me partners with companies to facilitate a pre-determined number of tutoring and counselling sessions for their bursars. Learners book and track sessions through the Tuta-Me app, with tutors located across South Africa delivering academic and career guidance support.
• Mobi-Tuta Online learning programme for high school learners providing CAPS-aligned content, notes, past papers, videos, textbooks, and access to online tutors from 4pm to 8pm until the end of the school year. Designed to promote independent learning and deeper understanding.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SASRIAcoreChannel Partner/ Reseller/ DistributorCorporate partner using Tuta-Me's bursary programme to support their sponsored learners with tutoring services.
• InvesteccoreChannel Partner/ Reseller/ DistributorCorporate partner providing bursary support to learners through Tuta-Me's tutoring programme.
• DeloittecoreChannel Partner/ Reseller/ DistributorCorporate partner using Tuta-Me services for employee bursary programme management.
• HoneywellcoreChannel Partner/ Reseller/ DistributorCorporate partner providing educational support to bursars through Tuta-Me.
• AbsacoreChannel Partner/ Reseller/ DistributorCorporate partner utilizing Tuta-Me's bursary programme for learner support.
• Student VillagecoreChannel Partner/ Reseller/ DistributorEducation-focused partner providing student support services.
• ShellcoreChannel Partner/ Reseller/ DistributorCorporate partner supporting learners through bursary programme.
• Anglo AmericancoreChannel Partner/ Reseller/ DistributorMining corporation partner providing educational support to bursars.
• Career WiseminorChannel Partner/ Reseller/ DistributorCareer services partner offering supplementary support to learners.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edmentum: Established K-12 EdTech provider offering curriculum-aligned online learning, assessments, and tutoring; comparable as a curriculum-aligned digital learning platform, though at much larger scale and broader scope.

Direct peers

• Tutor.com: On-demand 1:1 online tutoring platform serving K-12 and higher-ed across multiple subjects; comparable as an online tutoring marketplace with session booking, reporting, and enterprise/B2B distribution channels.
• Varsity Tutors: Large online tutoring marketplace offering 1:1 and group tutoring across K-12 subjects with hybrid delivery; directly comparable as an on-demand tutoring marketplace serving academic subjects with both online and in-person options.
• Advantage Learn: South African tutoring provider offering online and in-person tutoring for school and university learners; directly comparable given overlapping subject coverage, hybrid delivery model, and CAPS curriculum focus.
• Outschool: Online marketplace for small-group classes and tutoring targeting learners; comparable as a digital tutoring platform with session-booking infrastructure and nationwide (multi-region) tutor network.
• Skooli: Online tutoring platform offering on-demand 1:1 sessions across K-12 subjects with pay-per-minute pricing; comparable as an online tutoring marketplace with similar technology stack (session booking, content delivery, tutor matching).
• GetSmarter: South African-founded online education platform (now part of 2U) offering accredited short courses and tutoring; directly comparable as a domestic EdTech serving SA learners and corporate L&D buyers with similar hybrid online delivery.

Emerging players

• PrepScholar: Online test prep and tutoring platform for standardized exams with curriculum-aligned content; comparable as a digital tutoring/content platform with academic subject focus, though narrower on standardized test preparation.
• Cambly: Online tutoring/conversation platform primarily for English-language learning with on-demand tutor access; comparable as a session-booking online tutoring model, though narrower in subject focus.

Regional players

• ITS Education: Hong Kong-based online tutoring provider for international curricula; comparable as a hybrid online tutoring platform for secondary learners, though regionally focused on Asia and international-school curricula.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tuta_me
• Facebookfacebook.com/tutame123
• LinkedInlinkedin.com/company/tuta-me
• Instagraminstagram.com/tuta_me_sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuta-Me