What Webadev does

Webadev is a Liège, Belgium-based digital communication agency founded in 2004 by Hervé Delvaux, originally as a father-son partnership before Hervé became sole owner around 2014. The firm operates with a small team (stated at 7 employees as of 2022) and delivers fully custom, "sur mesure" web-based solutions to Belgian and select international SMB clients, with no use of pre-defined templates or interfaces. Its core technology stack comprises HTML5, CSS, PHP, and JavaScript, with all modules developed in-house and capable of integrating with client ERP/CRM systems, payment providers, and delivery carriers.

The agency's service portfolio has expanded beyond its original web development remit to include e-commerce platforms (with multi-carrier and payment integration), custom web and mobile applications (iOS/Android), visual identity design, digital marketing and SEO, social media management, professional copywriting, and digital strategy consulting. As a certified Teamleader Focus partner, Webadev also deploys and extends that CRM platform via custom API development for its clients.

Revenue is generated through project-based custom development engagements billed in EUR with 15-day payment terms, supplemented by recurring monthly retainers for ongoing maintenance. Distribution is entirely direct, with no reseller or partner channels; the GTM is consultative, led by relationship-building rather than volume sales. Customer logos span hospitality (MAH Hotel, So House Manor, La Libellule, Le Pré en Bulles), food and beverage (Baci, Les Doux Ragots), media (Anell Médias, Radio Maximum), marketing (Lasco Agency), and consulting (Winconcept), with SMBs as the primary segment and select mid-market and enterprise accounts.

Name

Webadev

Legal name

WEBADEV S.R.L.

Website

https://webadev.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Webadev is a Liège, Belgium-based bespoke digital agency founded in 2004, offering custom web development, e-commerce, mobile/web apps, visual identity, digital marketing, and Teamleader CRM deployment to primarily Belgian SMB clients across hospitality, retail, and media verticals.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Custom web development
• E-commerce platforms
• Digital marketing services
• Visual identity design
• Bespoke web applications

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Projects: Custom website, e-commerce, and application development services billed as project-based work. Prices are quoted in EUR excluding VAT, with payment due within 15 days of invoicing.
2. Monthly Retainer Contracts: Forfaitary monthly retainer for ongoing site maintenance and support services. Automatic contract termination if the monthly fee is not paid.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webadev is a Belgian digital agency that builds fully customized websites, e-commerce platforms, and web/mobile applications using HTML5, CSS, PHP, and JavaScript, with all modules developed in-house. Beyond development, the agency provides visual identity design, digital marketing, SEO, social media management, copywriting, and digital strategy consulting, delivering projects end-to-end from analysis through post-launch support.

Product overview

Webadev is a Belgian digital agency (Liège-based, founded 2004) offering a comprehensive suite of custom web-based services organized around a core principle: sur mesure (bespoke/tailor-made). The portfolio consists of six integrated service lines: (1) web development — covering showcase websites, e-commerce, and custom web/mobile applications, all built from scratch without pre-defined templates; (2) visual identity design — logo creation, graphic charters, and corporate/promotional materials; (3) digital marketing & communication strategy — SEO, social media management, email campaigns, and Google Business profiles; (4) social media services — account setup, editorial planning, posting, and performance reporting; (5) copywriting — SEO-optimized content writing and brand storytelling; and (6) digital strategy consulting — brand positioning, audience targeting, and channel selection. As a certified partner of Teamleader Focus, Webadev also deploys and extends this CRM platform for clients, with custom API-driven solutions that interact with it. All services are delivered through a collaborative, end-to-end process involving a project manager, designer, developers, and copywriter.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom web development service covering website creation, e-commerce, and bespoke web or mobile applications. Projects are built from scratch using HTML5, CSS, PHP, and JavaScript with responsive design, user experience optimization, natural SEO, and tailor-made architecture, targeting businesses seeking a fully personalized online presence.
• E-commerce Custom e-commerce platform development that integrates with ERP/CRM systems, supports multiple payment methods, and offers configurable delivery options such as home delivery, relay points, Bpost, and DPD. Platforms are described as scalable and tailored to each retailer's operations.
• Web and Mobile Application Development Custom web and mobile application development for iOS and Android, including management platforms, intranet and extranet solutions, automated invoicing tools, document generators, and custom command systems. Each application is personalized to reflect the client's brand.
• Visual Identity Design Visual identity design encompassing logo creation, graphic charters, and corporate or promotional materials. The team ensures coherence across typography, colors, and forms to build a distinctive brand identity aligned with the client's sector and target audience.
• Digital Marketing and Communication Strategy Digital marketing and communication strategy service that bundles SEO audits, social media management and training, copywriting, email campaigns, Google Business profile creation, and broader communication strategy tailored to client goals.
• Social Media Management Social media management and training covering account creation or unification, editorial plan development, strategic posting, digital monitoring, and performance reporting. Targeted networks include Facebook, Instagram, LinkedIn, and others depending on the client's audience.
• Copywriting Professional copywriting producing SEO-optimized web content, creative commercial text, brand storytelling, and editorial content. Texts become the client's property and are crafted to match brand voice and search engine positioning.
• Digital Strategy Consulting Digital strategy consultancy covering brand positioning, objective setting, audience targeting, message construction, and channel selection including email campaigns, paid search, and social media. The service aims to improve brand awareness, customer experience, and revenue.
• Showcase Website Development Bespoke showcase and portfolio website development built from a blank slate with no pre-defined interfaces. The team covers project management, graphic design, development and integration, and copywriting in a collaborative process from concept to launch.
• Teamleader Focus Deployment and Integration Webadev acts as a certified Teamleader Focus partner, deploying and configuring this CRM and business management platform for clients and building custom solutions that interact directly with Teamleader Focus via its API to extend CRM functionality.

Quantifiable outcome

• 300+ websites completed for Belgian and international clients

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Teamleader FocuscoreTechnology or IntegrationCertified Teamleader Focus partner. Webadev provides deployment assistance and custom API development that can interact directly with Teamleader Focus. The partnership enables integration between custom solutions and the CRM platform for enhanced business management.
• Lasco AgencyminorStrategic or Co-development PartnerCreative collaboration on Lasco Agency's website project. Webadev developed the immersive website with dynamic animations while Lasco Agency contributed creative direction.
• GJPhenryminorStrategic or Co-development PartnerCollaboration partner on the Baci restaurant project. GJPhenry contributed to the project alongside Webadev's web development services.
• Studio DebieminorStrategic or Co-development PartnerCollaboration on the Forestia website project. Studio Debie worked with Webadev on this nature and wildlife website featuring interactive modules.
• Visual Impact (Étienne Fraikin)minorChannel Partner/ Reseller/ DistributorLong-standing printing partner for Webadev. Étienne Fraikin, owner of Visual Impact, handles all printing needs for the agency. They met through the Break2Biz business group.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emakina: Larger Belgian-headquartered digital agency offering custom web development, e-commerce, and full digital strategy — same service categories but at significantly greater scale and enterprise focus.
• iO (formerly Intracto): Large Belgian/Dutch digital agency providing end-to-end digital services including custom web development, e-commerce, and marketing technology — same space but at much greater scale and geographic reach.

Direct peers

• Uplink: Belgian digital agency offering custom web development, e-commerce, and digital marketing for SMB and mid-market clients, with a comparable boutique profile and Belgian-French market focus.
• Wijs: Belgian digital agency providing custom web development, e-commerce platforms, and digital strategy for Belgian businesses — directly comparable in service mix and target customer profile.
• Lemento: Belgian creative and web agency offering bespoke digital solutions, web development, and visual identity for SMB clients — a comparable boutique Belgian agency competing for similar custom-build engagements.
• The Reference: Belgian digital agency specializing in custom platform development, e-commerce, and content-driven websites — directly competitive in the Belgian custom web development market for mid-market clients.
• Made with Love: Belgian digital agency focused on custom web development, e-commerce, and digital marketing for ambitious brands — comparable in bespoke positioning and Belgian SMB/mid-market focus.
• Nascom: Belgian digital agency offering web development, e-commerce, and digital marketing services for SMEs, with a similar full-service custom build approach.
• Studio Brabo: Antwerp-based Belgian digital agency providing custom web development, branding, and digital marketing — comparable boutique-scale Belgian competitor.
• Level27: Belgian digital agency offering custom web development, web applications, and e-commerce solutions — comparable boutique profile targeting Belgian SMBs with bespoke development services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/webadev
• Facebookfacebook.com/webadev
• LinkedInlinkedin.com/company/webadev

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webadev