Advintage Wine
- Company typePrivate
- Founded-
- HeadquartersWhitley Bay, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Advintage Wine does
Advintage Wine, legally Advintage Limited (Company No. 7204018), is a privately held UK wine education and experiences company operating from a registered office at 43 Queens Road, Whitley Bay, Tyne and Wear. The company delivers wine courses, tasting sessions, themed events, corporate entertainment, and guided European wine tours, with primary service concentration in North East England and a tour programme that has covered 14+ wine regions across Europe including Loire Valley, Tuscany, Bordeaux, Burgundy, Catalonia, and Majorca. The portfolio comprises four core product lines: Tutorial Sessions held at four recurring community venues (Ponteland, Morpeth, Monkseaton, Gosforth), Wine Tours to international wine regions, Events & Gatherings (including themed evenings such as the Christmas Selection Box at Rockcliff Rugby Club and the Martinez Wine Extravaganza at Winter Gardens, Ilkley), and Corporate Wine Events featuring bespoke formats like Wine Crime Mystery, What's My Wine, and Quiz Nights. Virtual Zoom tastings with delivered sample bottles extend the addressable footprint beyond physical venues.
The business operates a direct-to-consumer go-to-market model: customers book via phone (+44 191 2532979) and email ([email protected]) with payment by bank transfer or cheque, and there is no online payment gateway, mobile app, or third-party platform dependency. The technology stack is minimal and conventional - a website built on the IONOS 1&1 editor platform and standard Zoom video for virtual sessions - with no proprietary software, no AI/ML capabilities, no API surface, and no disclosed data assets. Marketing is primarily community-led and word-of-mouth driven through recurring venue presence, with the corporate segment captured via dedicated enquiry forms.
Pricing is uniformly unit-based and transactional: £20 per person for tutorial sessions, £15-£25 for virtual tastings, £45 for the Christmas Selection Box event, from £99 for the Ilkley Wine Extravaganza trip, and £299 per person sharing for multi-night wine weekends at Riverdale Hall Hotel, with optional Fine Wine Tasting Add-on at £30 per person. Customer segments are hybrid, spanning individual wine enthusiasts (primary), corporate groups seeking entertainment and team building (primary), and social groups attending both in-person and virtual sessions. Suzanne Lock is the named operational contact handling bookings and enquiries. No external investors, parent company, or M&A activity are disclosed, and the company exhibits the characteristics of a founder-owned lifestyle micro-business with steady recurring revenue rather than venture-scale growth.
Advintage Wine firmographics
Firmographics- Name
- Advintage Wine
- Legal name
- Advintage Limited
- Website
- https://advintagewine.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Advintage Wine industry classification
Industry- Product category
- Wine Education & Experiences
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Advintage Wine is headquartered
LocationHeadquarters
- HQ city
- Whitley Bay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Advintage Wine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Wine Tasting Courses and Sessions: Regular wine tasting and education sessions held at community venues across North East England, charged at £20 per person per session.
- Events and Gatherings: Special wine tasting events including themed evenings, Christmas Selection Box (£45 per person), and Martinez Wine Extravaganza trips (£99+ per person).
- Wine Tours: Multi-day wine tours including accommodation, dining, and wine tastings. Example: Riverdale Hall weekend at £299 per person sharing.
- Corporate Wine Experiences: Customised wine tasting events and entertainment for corporate groups, stag/hen parties, with bespoke packages available.
- Virtual Tasting Sessions: Online wine tasting via Zoom with delivered sample bottles at £15 per person (5 samples) or £25 for two (10 samples).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tutorial Sessions - £20 per person |
| Unit Pricing | Pay-as-you-go | Christmas Selection Box Event - £45 per person |
| Unit Pricing | Pay-as-you-go | Ilkley Wine Extravaganza Trip - From £99 per person |
| Unit Pricing | Pay-as-you-go | Riverdale Hall Wine Weekend - £299 per person |
| Unit Pricing | Pay-as-you-go | Virtual Zoom Tasting - £15 per person (5 samples) |
| Unit Pricing | Pay-as-you-go | Fine Wine Tasting Add-on - £30 per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Advintage Wine product offering
Product offeringCore offering
Advintage Wine (Advintage Limited) delivers in-person and virtual wine education and experiences across North East England. Offerings include tutorial sessions, wine tours, themed events and gatherings, corporate wine events, and Virtual Zoom tastings conducted for individual enthusiasts and corporate groups.
Product overview
Advintage Wine is a wine education and experiences company operating as a single unified service offering wine courses, tastings, training sessions, and tours in Tyne and Wear, North East England. The portfolio consists of Tutorial Sessions (in-person wine education at multiple venues), Wine Tours (international wine region visits), Events & Gatherings (public tasting events including virtual Zoom sessions), and Corporate Wine Events (customized team building and entertainment). These offerings share a common thread of wine education and tasting experiences, delivered through scheduled sessions, travel experiences, and private corporate bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tutorial Sessions
Quantifiable outcome
- Over 14 European wine regions visited on tours including Loire Valley, Catalonia, Lake Garda, Tuscany, Bordeaux, and Burgundy
Companies that use Advintage Wine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Advintage Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Advintage Wine partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Advintage Wine competitors and assessment
Company assessmentBroad incumbents
- Majestic Wine: UK wine retail chain that runs in-store and off-premise tasting events. Comparable tasting experience layer but embedded within a much larger retail operation.
- Wine & Spirit Education Trust (WSET): Globally recognised wine education and qualification provider. Overlaps with Advintage's education angle but operates at much larger scale via accredited courses rather than tasting experiences.
- Berry Bros. & Rudd: Historic London wine merchant running tasting events, dinners and wine experiences alongside core retail. Overlaps on the events/tastings side but spans a much broader wine commerce portfolio.
Direct peers
- The Wine School: UK-based wine education and tasting company offering consumer and corporate courses across multiple regions. Closest comparable in business model: scheduled tasting sessions, corporate events, and wine tours.
- A Tasting Experience: UK wine tasting events company running public and private tastings for consumers and corporate groups. Comparable to Advintage's community sessions and corporate entertainment offerings.
- Cork & Bottle: London-based wine tasting and events business focused on consumer and private/corporate tasting nights. Same fundamental model of recurring in-person wine tasting experiences.
- Grape Escapes: UK operator of guided wine tours to European regions with bundled accommodation and tastings. Directly comparable to Advintage's wine tour product, including multi-day formats.
- London Wine Academy: Wine education provider offering consumer courses, corporate tastings, and themed events in the UK. Comparable to Advintage's tutorial sessions and corporate wine events.
Regional players
- Cellar Tours: Specialist wine tour operator running curated European wine region trips with accommodation and dining. Comparable to Advintage's wine tour business, primarily serving non-UK travellers.
- French Wine Adventures: International wine tour operator focused on French and European wine regions. Directly comparable wine-tour product but operates primarily outside the UK consumer market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Advintage Wine social profiles
Digital presenceAdvintage Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advintage Wine leadership team
Management profileNumber of profiles
Profiles1 record
Advintage Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advintage Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advintage Wine
What does Advintage Wine do?
Advintage Wine (Advintage Limited) delivers in-person and virtual wine education and experiences across North East England. Offerings include tutorial sessions, wine tours, themed events and gatherings, corporate wine events, and Virtual Zoom tastings conducted for individual enthusiasts and corporate groups.
Is Advintage Wine a public or private company?
Advintage Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advintage Wine founded?
Advintage Wine was founded in -1. It employs 11 to 50 people.
Where is Advintage Wine based?
Advintage Wine is headquartered in Whitley Bay, United Kingdom, in the Europe region.
How does Advintage Wine make money?
Five revenue lines are on record. Wine Tasting Courses and Sessions are the primary driver. The others are events and Gatherings, wine Tours, corporate Wine Experiences and virtual Tasting Sessions.
Who are Advintage Wine's main competitors?
Broad incumbents on record are Majestic Wine, Wine & Spirit Education Trust (WSET) and Berry Bros. & Rudd. Direct peers are The Wine School, A Tasting Experience, Cork & Bottle, Grape Escapes and London Wine Academy. Regional players are Cellar Tours and French Wine Adventures.
Does Advintage Wine have an API?
No public API is recorded for Advintage Wine.
What industry is Advintage Wine in?
Advintage Wine's product category is Wine Education & Experiences. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails). Its NAICS code is 72241 and its SIC code is 7990.