The Sarjeant Company

What The Sarjeant Company does

The Sarjeant Company is a privately held, family-owned Ontario industrial and energy services provider operating two main divisions: The Sarjeant Company Ltd. serving Simcoe County and Muskoka, and Custom Concrete Northern serving Northern Ontario. Founded in 1889 and now in its third generation of Elliott family ownership, the company is vertically integrated from raw aggregate extraction through concrete production to delivery and installation. Core products include ready-mix concrete (including mobile on-site mixing via the ProAll P95 Commander fleet), aggregates from 11+ company-owned pits, engineered Redi-Rock retaining walls, paste fill for underground mining operations, portable concrete batch plants deployable to remote sites, and custom crushing services. RMCAO-certified quality control technicians and on-site laboratories support technical certification across product lines.

The company generates revenue across multiple streams: one-time sales of concrete, aggregates, and precast products; recurring propane and heating oil delivery subscriptions including automated tank monitoring; transaction-based cardlock fuel sales at five 24/7 stations; and professional HVAC installation and service contracts with annual maintenance plans. Customers span residential homeowners, SMBs, large commercial and industrial accounts, infrastructure contractors (Ontario MTO, TransEd JV), and mining operators (Goldcorp, Tahoe Resources, McEwen Mining, New Gold, Detour Gold). Distribution is direct via field sales representatives, the company's own delivery fleet, in-house HVAC technicians, and digital channels including a customer portal and online calculators.

Go-to-market is sales-led with deep regional roots, professional association memberships (RMCAO, OSSGA, PDAC), and active community sponsorship. Strategic direction in recent years has emphasized energy services expansion — including the November 2023 acquisition of Superior Propane's Northern Ontario territory operating as Sarjeant Propane Limited — alongside geographic extensions (Parry Sound plant 2023, Bracebridge cardlock 2024) and infrastructure investment (Timmins Rail Depot with cement blending and fuel/propane storage). Pricing is quote-based across most lines; HVAC maintenance subscriptions and propane/heating oil delivery are the primary recurring revenue components.

Name

The Sarjeant Company

Legal name

The Sarjeant Co. LTD

Website

https://sarjeants.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

The Sarjeant Company is a privately held, family-owned Ontario provider of construction materials (ready-mix concrete, aggregates, paste fill for mining) and energy services (propane, fuel, HVAC) serving residential, commercial, and mining customers across Simcoe County, Muskoka, and Northern Ontario.

Ownership category

akta.pro rank

Product category

Construction Materials Supply

NAICS

Ready-Mix Concrete Manufacturing (32732), Construction Sand and Gravel Mining (212321), Support Activities for Metal Mining (213114), Other Concrete Product Manufacturing (327390)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Concrete Products, Except Block & Brick (3272), Construction Machinery & Equip (3531)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

akta.pro secondary industries

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI), Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK), Mining & Mineral Processing Facility Construction (IMAFADAE)

Keywords

• Ready-mix concrete
• Construction aggregates
• Propane delivery
• HVAC services
• Mining concrete services

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ready-Mix Concrete Sales: Production and delivery of ready-mix concrete for commercial and residential construction. Customization of mix designs available with knowledgeable sales team support. Revenue from standard and specialty concrete mixes for various applications including foundations, pavements, and mining paste fill.
2. Aggregates: Extraction and sale of aggregates from company-owned pits including stone (crushed, slinger, gabion), sand (concrete, screened, fill, cable), granular products (Granular A and B), recycled concrete, and screening products.
3. Commercial and Residential Fuel Delivery: Delivered fuel including diesel, gasoline, heating oil, and lubricants through cardlock stations and direct delivery. Services commercial and industrial sectors as well as residential customers with automated delivery programs and tank monitoring systems.
4. Propane Sales and Delivery: Residential, agricultural, and commercial propane supply. Includes tank installations, equipment conversions, and automated delivery programs. Northern Ontario territory acquired from Superior Propane in November 2023.
5. HVAC Installation and Service: Installation and servicing of furnaces, air conditioners, heat pumps, hot water heaters, and Generac standby generators. Full-service HVAC contractor with certified technicians providing emergency repair services and maintenance plans (Platinum, Gold, Silver packages).
6. Portable Concrete Plants and Custom Crushing: Commissioning and operating portable concrete batch plants at remote project sites. Custom crushing services for mining, construction, and infrastructure projects with portable equipment capable of operating in extreme conditions 24/7.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

The Sarjeant Company produces and delivers ready-mix concrete, extracts and sells construction aggregates from company-owned pits, distributes propane and commercial/residential fuels, and installs and services HVAC equipment. Through its Custom Concrete Northern division, the company deploys portable batch plants and paste fill services for remote mining operations across Northern Ontario. The company operates cardlock fuel stations, residential propane delivery programs, HVAC maintenance plans, and concrete delivery fleets serving Simcoe County, Muskoka, and Northern Ontario.

Product overview

The Sarjeant Company operates as a diversified construction materials and energy services provider with two main divisions: The Sarjeant Company (serving Simcoe County and Muskoka) and Custom Concrete Northern (serving Northern Ontario mining operations). The core product portfolio centers on ready-mix concrete production and delivery, including mobile mixing via the ProAll P95 Commander fleet. The company operates its own aggregate pits supplying crushed stone, sand, and granular materials for construction applications. Specialty offerings include Redi-Rock engineered retaining walls, paste fill services for underground mining operations, and portable concrete batch plants for remote project sites. Energy divisions encompass propane (residential, commercial, agricultural) and commercial fuel with 24/7 cardlock stations. HVAC services include sales and installation of Trane/Ameristar furnaces and air conditioners, Trane heat pumps, Rheem/Navien/John Wood/GSW water heaters, and Generac standby generators. The company also offers custom crushing services and pre-cast concrete/masonry products through its Northern Ontario operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-Mix Concrete Production and delivery of ready-mix concrete for commercial and residential construction applications, with customizable mix designs and RMCAO-certified quality control.
• Mobile Concrete Mixing Service On-site concrete production using ProAll P95 Commander mobile mixers, eliminating delivery degradation with no minimum load requirements and fresh concrete delivered directly at the job site.
• Aggregates Crushed stone, sand, granular materials (Granular A and B), gabion stone, and recycled concrete sourced from 11 company-owned pits in Ontario, used for drainage, pipe bedding, landscaping, and construction applications.
• Redi-Rock Retaining Walls Engineered precast concrete retaining wall system with natural split limestone texture blocks and knob-and-groove connections, used for gravity-supported walls in commercial and residential applications.
• Paste Fill Service Underground mining backfill service using tailings mixed with Portland cement binder, installed at mine sites to provide ground support and structural integrity for mining operations. Production rates of 80-150 tonnes/hour depending on mine site requirements.
• Portable Concrete Batch Plants Mobile ready-mix concrete production facilities deployed at remote project sites, operational 24 hours in extreme conditions for projects ranging from 500m3 to over 125,000m3.
• Custom Crushing Service Mobile crushing and screening services for mine rock, stone, asphalt, and construction rubble, with portable and permanent laboratory facilities for quality assurance.
• Pre-Cast Concrete & Masonry Products Precast concrete products including parking curbs, MTO tapered barriers, deck blocks, electrical vaults, patio slabs, and masonry products including Stonecraft, Fieldstone, Heritage, Ledgestone, River Rock, and El Dorado Stone.
• Residential Propane Propane delivery, tank installation, appliance installation, and safety services for residential customers in Simcoe County and Muskoka region, with automated delivery programs.
• Commercial Propane Propane solutions for commercial operations including greenhouses, food service, construction, and manufacturing industries, with equipment installation and maintenance services.
• Agricultural Propane Propane services for farming operations including equipment conversion, storage solutions, and consultation for irrigation pumps, generators, greenhouses, and crop drying applications.
• Heating Oil Delivery Home heating oil delivery with automated delivery monitoring and wireless tank monitor systems featuring no-run-out guarantee for residential customers.
• Commercial Fuels & Cardlock Stations Commercial fuel delivery (diesel, gasoline, heating oil, lubricants) and 24/7 self-serve cardlock fuel stations serving Barrie, Midland, Orillia, Timmins, and Gravenhurst.
• Furnaces High-efficiency furnaces available in propane, natural gas, and oil variants from Trane, Ameristar, and Granby brands with installation and service plan options.
• Air Conditioners High-efficiency air conditioning systems from Trane and Ameristar with SEER ratings, featuring Climatuff compressors and all-aluminum coils.
• Heat Pumps Heat pump systems providing heating and cooling with SEER ratings up to 16.5 and HSPF up to 9.0, available in cold climate variants operating down to -25°C.
• Hot Water Heaters Full product lines of tank and tankless water heaters from Rheem, Navien, John Wood, and GSW brands available in gas, electric, propane, and hybrid options.
• Generac Standby Generators Automatic standby generators that detect power outages and restore electricity within minutes, connected to natural gas or propane lines for continuous fuel supply.

Quantifiable outcome

• Paste fill production rates of 80-150 tonnes/hour depending on mine site requirements
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• Redi-Rock InternationalcoreChannel Partner/ Reseller/ DistributorAuthorized Redi-Rock distributor serving Ontario markets. Redi-Rock is an international leader in retaining wall solutions providing engineered retaining wall blocks with natural split limestone texture. Sarjeants sells, engineers, and supports Redi-Rock products for commercial and residential applications including golf courses, waterfront, highway, and residential landscaping projects.
• TranecoreTechnology or IntegrationAuthorized dealer for Trane furnaces, air conditioners, and heat pumps. Trane products feature Climatuff compressors, Spine Fin coils, and variable-speed blower motors. Sarjeants installs and services Trane HVAC equipment with certified technicians.
• AmeristarsecondaryTechnology or IntegrationAmeristar (Trane brand) furnaces and air conditioners offered as base-level products. RunTru series available with 80% AFUE and constant torque ECM motors.
• GranbysecondaryTechnology or IntegrationAuthorized dealer for Granby/Kerr oil furnaces featuring condensing technology that can reduce heating oil consumption by up to 40%. Energy-Star certified products with ECM blower motor technology.
• GeneraccoreTechnology or IntegrationAuthorized Generac dealer for standby generators. Generac automatically detects power loss and restores electricity within minutes using automatic transfer switch. Connects to natural gas or propane lines for continuous fuel supply.
• RheemcoreTechnology or IntegrationFull line of Rheem hot water heaters offered including gas, electric, hybrid, point of use, and solar options. Professional line products available in both natural gas and propane configurations.
• NaviensecondaryTechnology or IntegrationNavien natural gas tankless water heaters available. High efficiency dual condensing systems with dual stainless steel exchangers. Ideal for pre-fit gas fitting with 1/2 inch pipes.
• John WoodsecondaryTechnology or IntegrationFull line of John Wood water heaters including electric, gas, high-efficiency gas, and oil-fired models. Tankless and traditional setups available.
• GSWsecondaryTechnology or IntegrationFull line of GSW products including gas, high efficiency, traditional tank and tankless electric water heaters. Space-saving tankless options available.
• Irving OilcoreTechnology or IntegrationFull line of Irving lubes available including engine oils, hydraulic fluids, and greases. Various packaging options from tubes to bulk deliveries.
• Irving OilcoreChannel Partner/ Reseller/ DistributorCommercial fuels distributed through Irving Oil branding. Cardlock stations supply Irving-branded diesel and gasoline.
• ProAll ReimercoreTechnology or IntegrationProAll P95 Commander mobile concrete mixer as part of Sarjeants Ready Mix Fleet. Largest and most robust mixer in ProAll line-up for high-volume production capacity at large scale or remote construction projects.
• Ready Mix Concrete Association of Ontario (RMCAO)coreStrategic or Co-development PartnerProfessional membership and certification through RMCAO. Quality Control Technicians are RMCAO certified. CEO Scott Elliott served as President of RMCAO in 1989 and was past Chairman of their Technical and Safety Committee.
• Ontario Stone, Sand & Gravel Association (OSSGA)coreStrategic or Co-development PartnerProfessional membership ensuring aggregate products meet OSSGA quality standards. Multiple quality control technicians ensure products leaving Sarjeant pits meet highest OSSGA standards.
• Superior PropaneminorChannel Partner/ Reseller/ DistributorSarjeant acquired Northern Ontario territory from Superior Propane in November 2023. Transition ongoing with customers directed to Superior Propane for account inquiries during integration period.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Lafarge Canada (Holcim): Canada's largest ready-mix concrete and aggregates producer with nationwide footprint. Directly comparable core products (ready-mix, aggregates, cement) and customer overlap with Sarjeants in Ontario, but operates at much larger scale and across all provinces.
• St. Marys Cement (Votorantim): Canadian cement and concrete producer serving Ontario infrastructure and mining markets. Sarjeants is a downstream customer for St. Marys cement in many concrete mixes; comparable concrete/aggregates category presence.
• Parkland Corporation: Large Canadian fuel and propane retailer/distributor operating across multiple provinces. Comparable fuel cardlock and propane delivery business lines, though Parkland operates at national scale rather than regional.
• Reliance Home Comfort: National HVAC, water heater, and home services provider offering subscription maintenance plans and equipment rentals. Comparable HVAC service contracts (Platinum/Gold/Silver plans) and Trane/generac-style product offerings, but national scope.

Direct peers

• Dufferin Aggregates (Holcim): Ontario-based aggregate mining and ready-mix concrete producer serving the Greater Toronto/Hamilton/Niagara region. Closest direct geographic and product peer to Sarjeants' Simcoe County aggregate pits and ready-mix plants.
• BURNCO Rock Products: Western Canada–focused aggregate and ready-mix concrete producer with vertically integrated pits and plants. Directly comparable business model to Sarjeants' aggregate-to-concrete vertical integration, though primarily serving Alberta and BC.
• Tomlinson Group: Ottawa-based diversified construction services company operating aggregate pits, ready-mix concrete plants, and environmental services. Comparable vertical integration model and concrete/aggregate product mix within Ontario.

Regional players

• Walker Aggregates: Family-owned Ontario aggregate producer and supplier serving Niagara/Hamilton region. Comparable aggregate-mining focus and family-owned operating model, though narrower product line than Sarjeants.

Emerging players

• MacLean Engineering: Specialty mining equipment and services provider serving Canadian underground mines, including paste fill system support. Comparable mining-services customer base and underground mining operational expertise in Northern Ontario.
• Cementation Canada: Underground mine construction and mining services contractor serving Canadian operations. Comparable project-based concrete and infrastructure delivery model for mining clients, including remote-site execution capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sarjeants

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sarjeant Company