Nature Center

What Nature Center does

Nature Center LTDA is a Brazilian privately held direct-to-consumer e-commerce retailer of dietary supplements, vitamins, minerals, and functional health products, headquartered in Belo Horizonte, Minas Gerais, and operating since 2010 under CNPJ 17.339.240/0001-18. The company sells a broad portfolio spanning weight management, sports nutrition and muscle building, general wellness (vitamins A-Z, B12, C, D3, K2), joint health (collagen types 1/2/3, magnesium complexes, turmeric), vitality/performance (Maca Peruana, Feno Grego, Eros Plus), omega-3, antioxidants (CoQ10, lycopene, lutein), and women's/men's targeted SKUs, offered both as single-unit SKUs and as 3- or 5-unit volume bundles at 10-34% discounts. Alongside its own-branded products, the platform retails third-party brands including Health Labs, Probiótica, NaturOvos, Perfeita Alquimia Natural, and Maxinutri, and ships bundled kits such as the Kit Saúde da Mulher.

The storefront is built on the Tray e-commerce platform, with no proprietary technology beyond a 10% cashback loyalty program (Nature Pontos) and multi-channel customer service integration spanning website, televendas at (31) 3063-8989, WhatsApp at (31) 99839-5481, and email at [email protected]. Distribution is exclusively online — no physical stores — combining a 24/7 website, same-day motoboy delivery in the Belo Horizonte metro region, and national shipping via PAC and Sedex with a fixed R$9.90 fee for South/Southeast Brazil and free shipping above R$199.90.

Revenue is generated through one-time transactional purchases with installment payment options up to 12x at 1.35% monthly interest, plus promotional incentives including 5% off on PIX, R$15 off first purchase (BEMVINDO15), and 10% cashback redemption. The customer base is horizontally segmented across Brazilian health-conscious consumers seeking weight management, fitness, joint health, general wellness, and vitality products, with no B2B or institutional channel disclosed. The company claims 7,700+ customer reviews and 2,000+ orders delivered per month.

Name

Nature Center

Legal name

Nature Center LTDA

Website

https://naturecenter.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature Center is a privately held Brazilian e-commerce retailer founded in 2010 and based in Belo Horizonte, selling dietary supplements, vitamins, minerals, and functional health products directly to Brazilian health-conscious consumers through its website, televendas, WhatsApp, and motoboy delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Supplement Sales: Direct-to-consumer sales of dietary supplements through website, televendas, and WhatsApp. Revenue generated through one-time product purchases with varying quantities (single units, 3-packs, 5-packs) and installment payment options up to 12x with interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nature Center is a Brazilian online retailer that sells its own branded and third-party dietary supplements, vitamins, minerals, weight loss products, sports nutrition supplements, and functional health products directly to consumers through an e-commerce website, phone sales, and WhatsApp. The company operates as Nature Center LTDA, founded in 2010 and headquartered in Belo Horizonte, processing more than 2,000 orders per month. Its catalog includes joint health, brain health, performance, collagen, multivitamin, omega-3, antioxidant, and bundle kit offerings sold at unit prices with multi-pack discounts, 10% cashback, and installment payments up to 12x.

Product overview

Nature Center is a Brazilian online supplement retailer offering a diversified portfolio of dietary supplements and health products. The company operates primarily as an e-commerce platform (built on Tray technology) selling its own branded supplements alongside third-party brands. The product portfolio includes joint health products (Articulamax), brain health supplements (Magnésio Treomax), performance enhancers (Eros Plus, Feno Grego), collagen formulas, various vitamins (A-Z multivitamins, B12, C, D, K2), minerals (magnesium complexes, zinc), omega-3 fatty acids, antioxidants (lycopene, coenzyme Q10), and functional foods (Maca Peruana). The company also sells bundled kits like the Women's Health Kit. Products are sold primarily in capsule form, with varying package sizes (60-120 capsules) and multipack promotions. Third-party brands sold include Health Labs, Probiótica, NaturOvos, Perfeita Alquimia Natural, and Maxinutri. The store has been operating since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Articulamax - 60 Cápsulas Joint health supplement with patented formula containing Magnesium Dimalate, Type II Collagen, and Turmeric in high concentration for bones, muscles, and joints; sold to adult consumers seeking joint and bone support.
• Magnésio Treomax - 60 Cápsulas Brain health supplement combining Magnesium and L-Threonine to support cerebral health, memory, and concentration; for adult consumers.
• Eros Plus - 60 Cápsulas 100% natural performance supplement with Taurine, Magnesium, Vitamin B6, and Zinc designed to increase energy and disposition; for adult consumers.
• Colágeno Tipo 1, 2 e 3 + Vitaminas - 60 Cápsulas Collagen supplement combining Types 1, 2, and 3 collagen with vitamins to support hair, skin, nails, bones, and immune system health; for adult consumers.
• Complexo Magnésio 5x - 60 Cápsulas Five-form magnesium complex supplement for neuromuscular function and broad magnesium supplementation; for adult consumers.
• Vitamina K2 (MK-7) + D3 - 60 Cápsulas Combined Vitamin K2 (MK-7) and D3 supplement supporting bone health and calcium absorption; for adult consumers.
• Coenzima Q10 Max 100mg - 60 Cápsulas High-concentration 100mg Coenzyme Q10 supplement for cellular energy production and antioxidant support; for adult consumers.
• Vitamina C + Zinco Imuno - 60 Cápsulas Immune support supplement combining Vitamin C and Zinc to reinforce the immune system; for adult consumers.
• 8x Magnésio - 60 Cápsulas Eight-form magnesium complex supplement providing comprehensive magnesium supplementation; for adult consumers.
• Multivitamínico Nature Multi A Z - 60 Cápsulas Complete multivitamin supplement covering essential vitamins from A to Z; for adult consumers seeking broad nutritional support.
• Ômega 3 Premium MEG-3 - 90 Cápsulas Premium omega-3 fish oil supplement with MEG-3 certification, high in EPA and DHA, sourced from deep-water fish free of heavy metals; for adult consumers.
• Vitamina B12 (Metilcobalamina) - 60 Cápsulas Vitamin B12 supplement in methylcobalamin form to support nerve health and energy metabolism; for adult consumers.
• Licopeno 3 Ultra - 60 Cápsulas Advanced lycopene supplement with antioxidant properties for cellular protection; for adult consumers.
• Feno Grego - 60 Cápsulas Fenugreek supplement supporting performance and vitality; for adult consumers.
• Maca Peruana - 60 Cápsulas Maca root supplement from the Peruvian Andes supporting sexual health, energy, and hormone balance; for adult consumers.
• Maca Peruana Mulher - 60 Cápsulas Women's formula supplement combining Maca Peruana, Vitamin B6, Magnesium, and Zinc to support female sexual health and hormone regulation.
• Kit Saúde da Mulher Women's health kit bundling Colágeno Tipo 123 + Vitaminas, Maca Peruana Mulher, and Ômega 3 Premium MEG-3 for comprehensive female health support.
• Vitamina D 2000UI - 60 Cápsulas High-concentration Vitamin D3 (Colecalciferol) supplement supporting bone health, calcium absorption, and immune function.
• Luteína + Zeaxantina - 60 Cápsulas Eye health supplement with Lutein and Zeaxanthin supporting vision and macular protection.
• Reumax Curcumina - 30ml (Perfeita Alquimia) Liquid third-party supplement with high concentration of Turmeric and Type 2 Collagen by Perfeita Alquimia Natural, supporting bone, joint, and muscle health.
• BCAA - 120 Tabletes (Health Labs) Branched-chain amino acid supplement by Health Labs supporting muscle recovery and growth; for fitness consumers.
• Whey Protein Feme - 900g (Health Labs) Female-formulated whey protein supplement by Health Labs supporting muscle building and recovery; for female fitness consumers.

Quantifiable outcome

• 2,000+ orders delivered monthly
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Growth Supplements: Brazil's largest online supplement D2C retailer, selling vitamins, sports nutrition, and wellness products direct to consumers via its own e-commerce platform. Direct competitor to Nature Center in the same online supplement category serving Brazilian consumers.
• Max Titanium: Brazilian sports nutrition brand with a strong D2C e-commerce channel selling whey protein, BCAA, pre-workout, and creatine. Overlaps directly with Nature Center's Massa Muscular and Pré Treino categories.
• Probiótica: Established Brazilian supplement brand selling protein powders, amino acids, and wellness products via its own website. Both a competitor and a third-party supplier carried by Nature Center.
• Health Labs: Brazilian supplement brand with a D2C e-commerce focus on women's wellness, sports nutrition, and vitamins. Health Labs products (BCAA, Whey Feme) are already carried by Nature Center as a third-party brand.
• Integralmedica: Brazilian supplement manufacturer and D2C retailer specializing in sports nutrition (whey, BCAA, pre-workout) and wellness lines. Directly comparable assortment and channel strategy to Nature Center.

Broad incumbents

• Drogasil: One of Brazil's largest pharmacy retail chains, selling vitamins, supplements, and personal care products through hundreds of stores and a national e-commerce site. Represents the omni-channel incumbent that dwarfs Nature Center in assortment and reach.
• Drogaria Pacheco: Major Brazilian pharmacy chain (part of Grupo DPSP) selling supplements alongside pharmaceuticals via physical stores and online. Competes for the same consumer wellness spend as Nature Center.
• Optimum Nutrition: Global sports nutrition brand with established distribution in Brazil. Sets the quality and pricing benchmark that Nature Center's whey and BCAA offerings are measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lojanaturecenter
• Instagraminstagram.com/naturecenteroficial
• Xx.com/naturecenter
• LinkedInlinkedin.com/company/naturecenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Center