Integralmedica
Integralmedica is a Brazilian sports nutrition company founded in 1983 that manufactures and sells whey protein, creatine, pre-workout, BCAA, protein bars, and apparel through direct-to-consumer e-commerce and subscriptions, serving fitness and sports consumers in Brazil.
- Company typePrivate
- Founded1983
- HeadquartersJardim Paulista, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Integralmedica does
Integralmedica is a Brazilian sports nutrition company founded in 1983 and positioned as a pioneer in the sports supplementation category in Brazil. It operates as part of Grupo BRG (BRG Group), a diversified conglomerate, and runs a multi-brand portfolio that includes the Darkness high-performance line and the Nutrify health-focused line. The company manufactures and distributes sports supplements and adjacent products including whey protein, creatine, pre-workout formulas, BCAA, glutamine, protein bars, beef protein, and performance apparel. Its headquarters and production base are located in Extrema, Minas Gerais, Brazil, with a headcount of more than 620 employees.
The company's go-to-market is built around direct-to-consumer e-commerce on Shopify with factory-direct shipping from its own facility, supported by a subscription and loyalty program branded as Integral Club. Pricing across the range spans R$33 to R$735. Customer acquisition is driven by an active social media presence and influencer marketing, including a 2026 partnership with Gabriel Ganley (Bebezinho). The e-commerce operation is run by After Click (CNPJ 58.450.630/0001-48). The business model is B2C factory-direct retail, monetizing through unit sales and recurring subscription revenue, with no disclosed enterprise, wholesale, or marketplace channel exposure.
Integralmedica firmographics
Firmographics- Name
- Integralmedica
- Legal name
- After Click
- Website
- https://integralmedica.com.br
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Integralmedica is a Brazilian sports nutrition company founded in 1983 that manufactures and sells whey protein, creatine, pre-workout, BCAA, protein bars, and apparel through direct-to-consumer e-commerce and subscriptions, serving fitness and sports consumers in Brazil.
- Ownership category
- akta.pro rank
Integralmedica industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Integralmedica is headquartered
LocationHeadquarters
- HQ city
- Jardim Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Integralmedica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Sports Supplement Sales: Core revenue from direct-to-consumer sales of sports nutrition supplements including creatine, whey protein, pre-workout, amino acids, and protein bars through e-commerce platform.
- Subscription Program: Monthly/annual subscription program (Planos de Assinatura) offering up to 30% savings on products with automatic delivery.
- Apparel and Accessories: Fitness clothing line (Champion Mentality collection) and accessories including shakers, water bottles, and gym bags.
- Affiliate and Promotional: Cashback rewards through Integral Club program where customers earn benefits on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Creatine products range from entry to premium |
| Unit Pricing | Pay-as-you-go | Whey Protein products across concentrated, isolated, and specialty formats |
| Unit Pricing | Pay-as-you-go | Pre-workout supplements |
| Unit Pricing | Pay-as-you-go | Protein bars and snack alternatives |
| Unit Pricing | Pay-as-you-go | Fitness apparel and clothing line |
| Subscription | Monthly | Subscription program for recurring customers |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Integralmedica product offering
Product offeringCore offering
Integralmedica manufactures and sells a portfolio of sports nutrition supplements — including whey protein (concentrate, isolate, and sachê formats), creatine monohydrate (including Creapure and Hardcore lines), pre-workout formulas, BCAA, glutamine, protein bars, beef protein, and mass gainers — directly to Brazilian consumers through its own Shopify e-commerce storefront. The company also sells a fitness apparel line (Champion Mentality) and accessories such as shaker bottles, and operates sub-brands Darkness (high-performance athletes) and Nutrify (health-focused consumers).
Product overview
Integralmedica is a Brazilian sports nutrition company and pioneer in sports supplementation in Brazil with over 40 years of history, operating as part of the Grupo BRG which includes Darkness (high-performance sub-brand) and Nutrify (health-focused sub-brand). The company offers a comprehensive portfolio of supplements including Whey Protein products (Concentrado, Isolado, MY WHEY, Sachê formats), Creatine supplements (100% Pura Hardcore line, Creapure premium line, flavored variants, capsule forms in various sizes), Pre-workout supplements (Huger, Prime MD with dual caffeine technology), Amino acids (BCAA, Glutamine, EAA-9, Beta Alanine, L-Carnitine), Protein bars (Protein Crisp Bar, VO2 Whey Bar, Ovomaltine variant), Beef Protein, Energy Gels, and apparel/accessories. The product ecosystem also includes a loyalty program (Integral Club), content platform (IntegralTV YouTube channel), and direct-to-consumer e-commerce. The company emphasizes product authenticity, factory-direct sourcing, batch traceability, and guaranteed expiration dates.
Differentiator
Problem solved
Functional benefit
Brands
- Darkness: Brand for high-performance athletes who push each training beyond the limit.
- Nutrify
Products and services
- Whey Protein line (Concentrado, Isolado, MY WHEY, sachê formats) Whey protein supplements in concentrate, isolate, and specialty sachê formats ranging from 30g sachê to 1.8kg pouches, providing 21–26g protein per serving for muscle gain, definition, and recovery for bodybuilders, gym-goers, and fitness enthusiasts.
- Creatine line (100% Pura Hardcore, Creapure, flavored, capsule, stick formats) Creatine monohydrate supplements in multiple formats (powder, capsules, single-serving sticks) and sizes from 3.5g to 1kg, including the premium Creapure-grade line, providing muscle energy and strength support for athletes and gym enthusiasts.
- Pre-workout supplements (Huger Pré-Treino, Pré-Treino Prime MD, Beta Alanina) Pre-workout supplements designed to deliver energy, focus, vasodilation, and reduced fatigue for high-intensity training, including dual-release caffeine formulas and beta-alanine blends for athletes and fitness enthusiasts.
- Amino acid supplements (BCAA 2044mg, Glutamine 150g/300g) Branched-chain amino acid (BCAA 2044mg) capsules and glutamine powder (150g and 300g) for strength gain, immunity support, antioxidant properties, and muscular recovery.
- Protein bars (Protein Crisp Bar, VO2 Whey Bar, Ovomaltine variant) Ready-to-eat protein bars in multiple flavors (Chocolate, Coco, Morango, Cookies and Cream, Ovomaltine) with 9–13g protein per bar, offered in single units and 12-pack boxes for on-the-go nutrition.
- Beef Protein 900g Hydrolyzed beef protein supplement offering 30g protein per serving with zero lactose and zero gluten, positioned as an alternative protein source for consumers seeking non-dairy options.
- Energy Gel VO2 C30 Caffeine-free energy gel sold in 10-unit packs for quick energy delivery during endurance workouts and athletic activity.
- ZMA Testo Booster ZMA formula (Zinc Magnesium Aspartate) in 60-capsule format marketed as a testosterone support supplement for men engaged in resistance training.
- Hipercalórico (mass gainer) supplements High-calorie mass gainer supplements for consumers seeking to increase caloric intake for muscle and weight gain.
- Coleção Champion Mentality (athletic apparel) Athletic apparel collection including t-shirts, tank tops, shorts, cropped tops, and jackets (e.g., Jaqueta Elitte) designed for bodybuilding and fitness enthusiasts with anatomical fit accommodating hypertrophy.
- Supplement accessories (Coqueteleira shakers and accessories) Supplement-mixing accessories including two-dose Tritan shaker bottles (Coqueteleira) and other complementary items such as water bottles and gym bags.
- Darkness — high-performance sub-brand (integralmedica.com.br / darkness.com.br) High-performance supplement sub-brand for athletes who push their training beyond limits, sold through its own dedicated storefront at darkness.com.br and the parent Integralmedica site.
- Nutrify — health-focused sub-brand (nutrify.com.br) Health-focused supplement sub-brand offering products with high nutritional value, free from artificial additives, sold through its own dedicated storefront at nutrify.com.br.
- Integral Club loyalty and cashback program Customer loyalty and cashback program where members earn rewards by completing objectives and purchasing products, designed to drive repeat purchases and customer engagement.
- Subscription program (Assinatura) Subscription program offering up to 30% savings on the full product range with automatic delivery, designed to drive recurring revenue and customer retention.
Companies that use Integralmedica
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Integralmedica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Integralmedica partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gabriel Ganley (Bebezinho)minorBrazilian bodybuilding influencer with 2.3 million Instagram followers who was sponsored by Integral Medica as a brand ambassador for protein supplements. Ganley promoted the brand before his passing in May 2026.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Integralmedica competitors and assessment
Company assessmentDirect peers
- Max Titanium: Brazilian sports nutrition brand selling whey, creatine, pre-workout, and apparel direct to Brazilian consumers. Closest direct peer to Integralmedica with overlapping product mix, Brazilian market focus, and bodybuilding/fitness target audience.
- Growth Supplements: Major Brazilian sports nutrition and supplement brand. Competes directly with Integralmedica across whey, creatine, pre-workout, and protein bar categories in the Brazilian DTC and marketplace channels.
- Atlhetica Nutrition: Brazilian sports nutrition company producing whey protein, creatine, pre-workout, and amino acids for athletes and gym-goers. Directly comparable in product portfolio and target consumer.
- Probiótica: Long-established Brazilian supplement brand offering sports nutrition, vitamins, and functional foods. Comparable to Integralmedica in category breadth, Brazilian market focus, and historical positioning.
- Black Skull: Brazilian fitness brand spanning supplements, apparel, and accessories with a strong gym culture following. Comparable to Integralmedica in combining sports nutrition products with an apparel/accessory line like Champion Mentality.
- Dux Nutrition: Brazilian sports supplement manufacturer with broad sports nutrition portfolio. Direct competitor to Integralmedica in the Brazilian gym and bodybuilding segment with similar product breadth.
Broad incumbents
- Optimum Nutrition: Global gold-standard sports nutrition brand (Gold Standard Whey). Operates broadly across protein, creatine, and performance supplements with growing distribution in Brazil via marketplaces and retailers.
Emerging players
- FTW Sports Nutrition: Brazilian-focused sports supplement brand positioned around training and fitness. Emerging player with partial overlap to Integralmedica's protein, creatine, and pre-workout lines targeting Brazilian consumers.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Integralmedica social profiles
Digital presenceIntegralmedica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integralmedica leadership team
Management profileNumber of profiles
Integralmedica subsidiaries and ownership
Company hierarchySubsidiaries2 records
Integralmedica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integralmedica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integralmedica
What does Integralmedica do?
Integralmedica manufactures and sells a portfolio of sports nutrition supplements — including whey protein (concentrate, isolate, and sachê formats), creatine monohydrate (including Creapure and Hardcore lines), pre-workout formulas, BCAA, glutamine, protein bars, beef protein, and mass gainers — directly to Brazilian consumers through its own Shopify e-commerce storefront. The company also sells a fitness apparel line (Champion Mentality) and accessories such as shaker bottles, and operates sub-brands Darkness (high-performance athletes) and Nutrify (health-focused consumers).
Is Integralmedica a public or private company?
Integralmedica is a private company. It is classified as corporate owned and is currently operating.
When was Integralmedica founded?
Integralmedica was founded in 1983. It employs 501 to 1,000 people.
Where is Integralmedica based?
Integralmedica is headquartered in Jardim Paulista, Brazil, in the Latin America region.
How does Integralmedica make money?
Four revenue lines are on record. Sports Supplement Sales are the primary driver. The others are subscription Program, apparel and Accessories and affiliate and Promotional.
Who are Integralmedica's main competitors?
Direct peers on record are Max Titanium, Growth Supplements, Atlhetica Nutrition, Probiótica, Black Skull and Dux Nutrition. Optimum Nutrition is listed as a broad incumbent. FTW Sports Nutrition is listed as an emerging player.
Does Integralmedica have an API?
No public API is recorded for Integralmedica.
What industry is Integralmedica in?
Integralmedica's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 456191 and its SIC code is 2000.