Dasch Design

What Dasch Design does

Dasch Design is a privately held Australian furniture, lighting, and home decor supplier, founded in 1983 and headquartered in Terrey Hills, NSW, with a retail showroom in Botany, Sydney. The company sells accent furniture (chairs, sofas, dining sets, bedside tables, sideboards, mirrored and antique-look pieces), lighting (table, bedside, and floor lamps), mirrors, and home decor (ceramics, vases, cushions, wall art, decorative accessories) across six themed collections (Antique Mirrored Furniture, Blue & White Decorator, Dynasty, Keats, Marie Antoinette, Polo) and seven decorating style categories (Coastal, Hamptons, French Country, Glam, Modern, Monochrome). It also runs a dedicated Aged Care and Commercial line for retirement villages, healthcare, and commercial spaces.

The business operates four parallel channels: a direct-to-consumer e-commerce store at dasch.com.au built on the Neto platform, a physical showroom open weekdays, a wholesale and reseller program with registration and drop shipping options, and a specialized aged care / commercial sales channel. Customer segments are residential consumers (primary), interior designers and decorators, wholesale resellers/retailers, and aged care/commercial buyers. Pricing follows a unit, Recommended Retail Price (RRP) format with separate wholesale tiers; payment options include Afterpay and zipMoney. The technology stack is third-party e-commerce commerce software (Neto); no proprietary technology, no AI features, no mobile app, and no public API were disclosed.

Revenue is undisclosed; no funding rounds, M&A, parent entities, institutional investors, or leadership team details are public. The company positions itself around brand longevity (40+ years), in-stock availability, third-ring customer service responsiveness, and premium positioning under the "A touch of Dasch Design" tagline. Headcount is in the 11–50 band, consistent with a niche importer/wholesaler rather than a scaled national retailer.

Name

Dasch Design

Legal name

Dasch Design

Website

https://dasch.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Dasch Design is an Australian wholesale and retail furniture, lighting, and home decor supplier, founded in 1983, selling through its dasch.com.au e-commerce store, a Botany Sydney showroom, a reseller program with drop shipping, and a dedicated aged care and commercial channel across the domestic Australian market.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of furniture, lighting, mirrors, and home decor products to end consumers through the company's e-commerce website and physical showroom.
2. Wholesale/Reseller Revenue: Bulk sales to approved resellers and retailers at wholesale pricing through the company's B2B reseller program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Dasch Design supplies and retails accent furniture, lighting, mirrors, and home decor products to Australian consumers via its own e-commerce site and Botany (Sydney) showroom, while operating a wholesale/reseller program and a dedicated aged-care and commercial furniture line for trade and institutional buyers. The company curates products across multiple interior styles (Coastal, Hamptons, French Country, Glam, Modern, Monochrome) and themed collections (Antique Mirrored Furniture, Blue & White, Dynasty, Keats, Marie Antoinette, Polo).

Product overview

Dasch Design is an Australian wholesale furniture, decorations, and lighting supplier established in 1983, offering a comprehensive portfolio of accent furniture and home decor products. The company's unified offering spans multiple interconnected product categories: Chairs and Seating (armchairs, dining chairs, sofas, bar stools, occasional chairs), Lighting (table lamps, bedside lamps, floor lamps), Mirrors (wall mirrors, floor mirrors, mirrored furniture), Furniture (armoires, bedside tables, bookcases, chests, coffee tables, console tables, dining furniture, display cabinets, side tables, sideboards & buffets), Home Decor (ceramics, cushions, clocks, figurines, vases, wall art), and Aged Care and Commercial furniture. Products are organized into themed collections including Antique Mirrored Furniture, Blue & White Decorator Collection, Dynasty, Keats, Marie Antoinette, and Polo. The company also offers e-commerce capabilities through Neto platform with payment options including Afterpay and zipMoney.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairs and Seating Comprehensive seating collection including armchairs, dining chairs, sofas, bar stools, and occasional chairs for residential interiors.
• Lighting Lamp and lighting collection including bedside lamps, table lamps, floor lamps, ceiling lights, and loose shades in modern, traditional, and coastal designs.
• Mirrors Wall mirrors, floor mirrors, and mirrored furniture pieces including bedside tables, dressers, consoles, and cabinets with antique ribbed and modern finishes.
• Furniture Complete furniture range covering armoires, bedside tables, bookcases, chests, coffee tables, console and hallway tables, dining tables, dining furniture, display cabinets, side tables, sideboards & buffets, and hardware handles.
• Home Decor Decorative accessories including blue & white ceramics, beach and coastal decor, candle lanterns and holders, cushions and throws, decorative clocks, figurines and finials, objects and curios, photo frames, planters, stools, vases jars and trays, wall art prints, and artificial plants and succulents.
• Aged Care and Commercial Furniture Specialized furniture line for aged care facilities, retirement villages, independent living units, and commercial spaces, including bedsides, dining tables, side tables, coffee tables, club chairs, dining chairs, sofas, visitors chairs, and winged chairs designed for healthcare and communal environments.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Domayne: Australian furniture and homewares retailer operating under the Harvey Norman group banner, focused on premium furniture and home décor. Comparable product categories (furniture, lighting, mirrors, décor) and showrooms, but part of a larger conglomerate.
• West Elm (Australia): Williams-Sonoma-owned modern furniture and home décor brand with an Australian online presence. Comparable design-led, style-curated merchandising of furniture, lighting, and mirrors targeting a similar premium-residential customer.
• Harvey Norman: Large ASX-listed Australian retailer with a significant furniture and homewares category alongside electronics and appliances. Comparable product overlap in furniture and home furnishings, but operates at significantly greater scale and as part of a much broader retail portfolio.
• IKEA Australia: Australian arm of the global furniture and home furnishings giant. Comparable as a major furniture and home décor retailer in Australia, though operates at a fundamentally different price point, scale, and self-assembly model.

Direct peers

• Zanui: Australian online-first furniture and homewares retailer offering furniture, lighting, and décor across contemporary and classic styles. Directly comparable as a DTC-led Australian furniture and décor seller with overlapping designer-style merchandising.
• Adairs: ASX-listed Australian homewares retailer (Adairs and Focus on Furniture brands) selling furniture, bedding, and home décor through retail and online channels. Comparable on multi-category home furnishings positioning and Australian consumer base, though Adairs is substantially larger.
• Freedom Furniture: Major Australian furniture and homewares retailer with showrooms and online channels. Comparable product breadth (living, dining, bedroom, décor, lighting) and overlapping style-led merchandising targeting Australian residential consumers.
• Temple & Webster: Australia's largest pure-play online furniture and homewares retailer. Directly comparable as a DTC-first furniture and décor seller targeting residential consumers and designers, with a similar multi-category catalogue spanning furniture, lighting, mirrors, and home accessories.
• Provincial Home Living: Australian furniture and homewares retailer focused on provincial, French country, and Hamptons aesthetics. Highly comparable given Dasch's parallel emphasis on similar decorating styles (French Country, Hamptons, Glam) and accent-furniture-led assortment.

Emerging players

• Mocka: Online-first Australian furniture and homewares retailer with a contemporary, family-focused aesthetic. Partial overlap as an Australian DTC furniture seller, though Mocka skews to lower price points and modern rather than accent/antique-led styles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dasch_design
• Facebookfacebook.com/daschdesignAUS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dasch Design