What Working RE does

Working RE is a B2B trade publishing company founded in 2013 in San Diego, California, that operates the Working RE Magazine brand and related newsletters for real estate valuation and inspection professionals. The company functions as the publishing arm of OREP (Organization of Real Estate Professionals) and serves real estate appraisers, home inspectors, real estate agents/brokers, and mortgage field services professionals. Core distribution channels include the quarterly Working RE print magazine (50,000-75,000 copies), five segment-specific email newsletters (Appraisers Digital: 50,000+ recipients 3x/month, Home Inspectors Digital: 25,000+ recipients 2x/month, Agents/Brokers Digital: 40,000 recipients 2x/month, Mortgage Field Services Digital: 3,000 recipients quarterly, plus Home Inspector's Quarterly PDF), and on-demand webinars reaching a combined audience exceeding 125,000 professionals.

The product surface spans pure content publications (premium online library of 200+ stories), reference products (annual AMC Resource Guide of 180+ verified Appraisal Management Companies, FHA Appraiser Inspection Checklist eBook authored by Lore DeAstra, state-by-state home inspector insurance requirement directory, and Board Complaint Consulting), and recurring education/insurance distribution. The OREP Education Network delivers CE courses (Basic Market Analysis, Adjustments I/II, Competent Valuations, Liability and Risk Management, CA Laws & Regs) at $45-$79 per course via partnerships with McKissock Learning, while E&O and general liability insurance is referred to OREP.org which markets individual appraiser E&O at $501-$650/year and combined home inspector E&O+GL packages starting at $1,250 minimum premium. Technology architecture is content-publishing focused: WordPress-based website, email newsletter distribution, downloadable PDFs, and recorded webinars—no documented API, mobile app, or software platform.

Revenue mechanics are diversified across four streams: magazine subscriptions priced at $60/year for 4 print issues plus premium online access; advertising across print and digital publications (with named advertisers and channel partners including HomeInspectorPro, Appraisal Institute, and 180+ AMCs); insurance referrals/commissions originated via OREP.org on policies sold downstream; and continuing education course fees. The go-to-market motion is content-led and SMB/individual-practitioner oriented: free top-of-funnel articles on the website, opt-in newsletters across four verticals, paid subscription upgrade, webinar attendance, and downstream E&O insurance conversion through the OREP.org ecosystem. Working RE holds no disclosed patents, has no institutional funding, and operates with a small named editorial team (Publisher Isaac Peck, Editor Kendra Budd, long-tenured Editor David Brauner at 16+ years covering the appraisal profession).

Name

Working RE

Legal name

Working RE Magazine

Website

https://workingre.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Working RE is a B2B trade publishing company serving real estate appraisers, home inspectors, agents/brokers, and mortgage field services professionals through print magazines, segment-specific email newsletters, webinars, the AMC Resource Guide, and continuing education courses distributed via the OREP insurance and education ecosystem.

Ownership category

akta.pro rank

Product category

Trade Publishing and Real Estate Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG)

Keywords

• Trade publishing services
• Real estate appraiser media
• Home inspection publications
• Continuing education courses
• E&O insurance referrals

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print magazine subscription service providing industry publications to real estate appraisers, home inspectors, and agents/brokers
2. Insurance Products: E&O insurance offerings through OREP partnership for appraisers, home inspectors, and real estate professionals
3. Advertising: Print and digital advertising opportunities across multiple industry publications reaching targeted real estate professionals
4. Continuing Education: Online and webinar-based continuing education courses for appraisers and home inspectors

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Working RE is a trade publication and media company that produces print magazines, digital newsletters, and educational content for real estate appraisers, home inspectors, and real estate agents/brokers. The company distributes its content to over 125,000 combined subscribers and generates revenue through magazine subscriptions, advertising, continuing education course fees, and E&O insurance referrals through its parent OREP organization.

Product overview

Working RE Magazine is a B2B publishing company serving the real estate valuation and inspection industries through multiple channels. The core offering consists of print and digital publications (Working RE Magazine Print, Appraiser's Digital Newsletter, Home Inspector's Digital Newsletter, Home Inspector's Quarterly, and Agents/Brokers Digital Newsletter) distributed to over 125,000 combined subscribers across appraiser, home inspector, and agent/broker audiences. The portfolio includes the AMC Resource Guide for appraisal management company listings, OREP Education Network for continuing education courses, FHA Appraisal Checklist products, and Board Complaint Consulting services. Revenue is generated through magazine subscriptions ($60/year for 4 print issues), advertising, insurance referrals through OREP.org, and continuing education course fees. The company also produces a recorded webinar series and operates state-specific home inspector insurance requirement resources. The product architecture is a multi-channel publishing model with companion digital products and education services rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Appraiser's Digital: Email newsletter sent to over 50,000 appraisers three times a month
• Home Inspectors Digital
• Home Inspector's Quarterly
• Agents/Brokers Digital
• Mortgage Field Services Digital
• OREP Education Network

Products and services

• Working RE Print Magazine Print magazine mailed quarterly to 50,000-75,000 real estate appraisers, home inspectors, and agents/brokers nationwide, featuring industry news, liability advice, marketing tips, and continuing education information.
• Appraiser's Digital Newsletter Email newsletter sent three times a month to over 50,000 appraisers, featuring industry news, Editor's Choice Edition, and premium content.
• Home Inspector's Digital Newsletter Email newsletter sent twice a month to over 25,000 home inspectors, featuring industry news and professional development content.
• Home Inspector's Quarterly Quarterly digital magazine for home inspectors delivered as a PDF, featuring industry-specific news and professional content.
• Agents/Brokers Digital Newsletter Email newsletter sent twice a month to 40,000 real estate agents and brokers, covering industry news and agent-inspector relationships.
• Mortgage Field Services Digital Newsletter Quarterly newsletter sent to 3,000 mortgage field services professionals, covering industry issues and business practices.
• AMC Resource Guide (2026) Annual resource guide listing over 180 verified Appraisal Management Companies (AMCs) with verified contact information and company details to help appraisers find work.
• Board Complaint Consulting Consulting service for appraisers facing state board complaints, providing guidance on how to handle regulatory inquiries and defend their professional standing.
• OREP Education Network Online continuing education platform offering courses for appraisers, home inspectors, and real estate professionals. Includes Basic Market Analysis, Adjustments, Competent Valuations, Liability and Risk Management, and California Laws & Regulations courses.
• FHA Appraiser Inspection Checklist, Instructions and eBook Comprehensive FHA appraisal guide authored by Lore DeAstra, covering over 450 pages of HUD materials with field checklist, instructions, and searchable eBook for completing FHA appraisals.
• OREP E&O Insurance Referral Services Referral service for Errors & Omissions (E&O) insurance for appraisers, home inspectors, real estate agents/brokers, mortgage field services, and other real estate professionals, offered through partner OREP.org.
• Working RE Recorded Webinars On-demand webinar series covering topics including state board complaints, time management for appraisal offices, AMC order maximization, handling negative reviews, and appraiser liability management.
• Home Inspector Insurance Requirements by State State-by-state directory providing home inspector insurance requirements, including E&O and general liability insurance requirements for all 50 states and Washington D.C.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OREP (Organization of Real Estate Professionals)coreGTM or Marketing PartnerOREP is the parent organization and primary partner for Working RE Magazine. OREP provides E&O insurance products, continuing education, and membership benefits. Working RE is published by OREP and serves as the magazine arm of the organization. OREP Members receive guaranteed delivery of the print magazine.
• National Association of Appraisers (NAA)minorGTM or Marketing PartnerNAA has endorsed OREP as a provider of E&O insurance for appraisers. Working RE Magazine promotes this endorsement as a trust signal for its insurance offerings.
• McKissock LearningcoreChannel Partner/ Reseller/ DistributorMcKissock Learning provides continuing education courses offered through Working RE and OREP. Subscribers receive 10% discount on McKissock Membership. Courses include USPAP CE, disclosures, and various professional development topics.
• HomeInspectorProminorGTM or Marketing PartnerHomeInspectorPro is an advertising partner featured in Working RE Magazine. The partnership provides marketing exposure for home inspector software/services to the publication's readership.
• Appraisal InstituteminorGTM or Marketing PartnerAppraisal Institute is an advertising partner and advertiser in Working RE Magazine. Features in editorial content and advertising placements.
• Appraisal Management Companies (AMCs)coreOthersWorking RE maintains a directory of 180+ verified AMCs in their AMC Resource Guide. AMCs are key customers ordering appraisal services and represent a significant portion of the magazine's readership and advertiser base.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scotsman Guide: Scotsman Guide is a B2B trade publication serving mortgage originators and related real estate finance professionals. It is comparable to Working RE as a niche trade magazine generating revenue from subscriptions, advertising, and industry rankings targeting specialized real estate finance professionals.
• The Real Estate Appraiser (Appraisal Institute): The Appraisal Institute publishes trade media and education for real estate appraisers, the exact professional segment Working RE's flagship magazine targets. It is directly comparable as the most prominent association-backed trade publication serving appraisers with editorial, designation, and continuing education.

Broad incumbents

• HousingWire: HousingWire is a B2B media company covering the U.S. housing and mortgage economy, including appraisal and real estate verticals. It is comparable to Working RE in operating as a trade publication monetized through advertising, subscriptions, events, and industry research aimed at mortgage and real estate professionals.
• Inman: Inman is a leading real estate news publisher covering agents, brokers, and industry trends. It is comparable to Working RE as a B2B trade media brand monetized through subscriptions, advertising, events, and industry education aimed at residential real estate professionals.
• RISMedia: RISMedia is a long-established B2B news and trade publication serving real estate agents, brokers, and real estate industry professionals. It is comparable to Working RE as a multi-channel trade media company targeting the same residential real estate professional audience with news, education, and advertising products.
• National Mortgage News: National Mortgage News is a trade media brand covering the U.S. mortgage and housing finance industry. It is comparable to Working RE as a multi-channel B2B publisher serving real estate finance professionals with news, events, and subscription products.
• Mortgage Professional America: Mortgage Professional America is a B2B trade publication covering the U.S. mortgage industry, including originators, lenders, and field services professionals. It is comparable to Working RE in monetizing editorial coverage of mortgage-adjacent professionals via subscriptions, advertising, and industry rankings.
• Realtor Magazine: Realtor Magazine is the official publication of the National Association of REALTORS, serving real estate agents and brokers. It is comparable to Working RE as a trade magazine targeting the same residential real estate agent/broker segment with editorial, education, and advertising products.

Emerging players

• Inspector Toolbelt / Inspector Pro Media: HomeInspectorPro is a software/marketing partner featured in Working RE that produces content and tools for home inspectors. It is comparable as an emerging niche player in the home inspector segment that combines software, education, and media — overlapping with Working RE's home inspector publication and CE offerings.

Regional players

• BOMA Magazine: BOMA Magazine is the trade publication of the Building Owners and Managers Association, covering commercial real estate professionals. It is comparable to Working RE as a niche B2B trade publication monetized through advertising and editorial coverage of specialized real estate professionals, though it focuses on commercial rather than residential valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/workingremag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working RE