The Real Estate Institute of Australia

Name

The Real Estate Institute of Australia

Legal name

Real Estate Institute of Australia Ltd

Website

https://reia.com.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Professional association services
• Real estate research reports
• Industry accreditation programs
• Market data subscriptions
• Professional advocacy services

Headquarters

HQ city

Deakin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: REIA serves as the national peak body representing state and territory Real Estate Institutes. Membership fees flow through the REI network representing 85% of Australian real estate businesses and agents.
2. Research Report Subscriptions: Quarterly flagship reports (HAR and REMF) sold via annual subscription at $450 each, providing comprehensive housing affordability and residential market data.
3. Data Dataset Sales: Individual datasets from HAR (7 datasets) and REMF (15 datasets) sold separately for $280 each, providing granular historical data from 1982 onwards subscribed to by Federal Treasury, Reserve Bank, and state treasuries.
4. Professional Accreditation: Application fees for Associate ($300+GST) and Fellowship ($850+GST) memberships, awarded to real estate practitioners demonstrating expertise and community contribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

REIA is the national peak body for Australia's real estate profession, federating state and territory Real Estate Institutes (REIs) that together represent 85% of Australian real estate businesses and agents. Its core offerings are quarterly subscription research reports (Housing Affordability Report and Real Estate Market Facts) backed by proprietary historical datasets from 1982, professional accreditation (Associate AREI and Fellow), award programs (NAFE and AUSTROS), and industry advocacy including AML/CTF compliance resources and government submissions.

Product overview

The Real Estate Institute of Australia operates as a professional body and advocacy organization, not a technology product company. Its core offerings consist of subscription-based research reports (Real Estate Market Facts and Housing Affordability Report with underlying data sets), professional accreditation programs (Associate and Fellow memberships), award programs (National Awards for Excellence and AUSTROS), standards frameworks (National Principles of Conduct), government advocacy services, and compliance resources including AML/CTF guidance. The research products are delivered as paid quarterly reports and data subscriptions rather than as software platforms, with the organization representing 85% of Australian real estate businesses through its state and territory institute network.

Differentiator

Problem solved

Functional benefit

Brands

• Housing Affordability Report (HAR): Australia's quarterly report on housing affordability, with loan repayment and income data across each state and territory.
• Real Estate Market Facts (REMF)
• National Awards for Excellence (NAFE)
• Australasian Auctioneering Championships (AUSTROS)

Products and services

• Housing Affordability Report (HAR)
• Real Estate Market Facts (REMF)
• HAR Data Subscriptions
• REMF Data Subscriptions
• Build to Rent Report
• Property Management Action Plan
• CRE EOFY Economic Outlook Report
• CRE Sustainability Report 2023
• Associate Membership (AREI)
• Fellow Membership (FREI)
• National Awards for Excellence (NAFE)
• Australasian Auctioneering Championships (AUSTROS)
• REIA National Principles of Conduct
• AML/CTF Compliance Resources
• Residential Energy Efficiency Advocacy
• Government Submissions and Advocacy

Quantifiable outcome

• 2.7M+ rentals managed under represented agencies
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• First AMLcoreTechnology or Integration · 1 January 2026Exclusive partnership providing regulatory technology solutions to help REIA members meet AML/CTF compliance requirements. First AML's end-to-end solution ensures real estate businesses stay compliant while providing easy client experience.
• REI SupercoreGTM or Marketing PartnerREI Super is the industry super fund built by and for real estate professionals, offering tailored insurance products and competitive returns with lower fees for REIA members.
• A Home For All FoundationminorOthersIndustry-led initiative bringing together Australia's property sector to support Australians experiencing homelessness and housing insecurity, raising awareness and directing funding to frontline services.
• Real Estate Institute of New Zealand (REINZ)coreStrategic or Co-development PartnerJoint conduct of AUSTROS Australasian Auctioneering Championships. REINZ regulates the real estate industry in New Zealand, promotes quality, expertise and integrity, and operates the largest independent directory of properties listed for sale in New Zealand.
• FIABCIcoreStrategic or Co-development PartnerParis-based worldwide network open to all professionals involved with the property industry. REIA is the Australian Chapter and applies FIABCI's International Code of Ethics. FIABCI works with UN and holds special status at ECOSOC since 1995.
• National Association of Realtors (NAR)coreStrategic or Co-development PartnerBased in the United States, the largest professional real estate association in the world representing 1.1 million Realtors. REIA also maintains relationship with Californian Association of Realtors (CAR).
• Australian Sustainable Built Environment Council (ASBEC)minorStrategic or Co-development PartnerPeak body of key organisations committed to a sustainable built environment in Australia, providing forum for discussing sustainability policies and advocating for energy efficiency in housing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FIABCI: Paris-based international real estate federation with UN ECOSOC status, of which REIA is the Australian Chapter. FIABCI applies the same International Code of Ethics that REIA administers domestically, making it the direct international peer in standards-setting and professional accreditation.
• Real Estate Institute of New Zealand (REINZ): New Zealand's national real estate professional body and existing REIA partner, jointly running AUSTROS auctioneering championships. Operates an identical federated model with member institutes and provides comparable data and accreditation services in an adjacent geography.

Emerging players

• PropTrack: Australian property data and analytics business owned by REA Group. Publishes frequent housing market reports and indices that overlap with REIA's REMF/HAR products, with the advantage of being embedded in a major property portal.
• Domain Group: Australian property portal and data business publishing housing market reports, price indices and research. Competes with REIA for institutional and media attention on housing market commentary and data products.
• CoreLogic (Cotality): Australia's largest property data and analytics provider (formerly CoreLogic Australia, rebranded Cotality). Competes with REIA in the residential market data and analytics space, serving similar investor, government and institutional buyers with broader property data coverage.

Regional players

• California Association of Realtors (CAR): Large US state-level real estate professional association that REIA maintains a relationship with. Comparable in function (state-level member representation, advocacy, market data) but does not directly compete as it serves a different geography.

Others

• Australian Bureau of Statistics (ABS): Australia's national statistical agency, which REIA cites and incorporates data from across its reports. As an open-data provider, ABS is both a critical data source and a structural threat to REIA's paid data products if government open-data coverage expands.
• Urban Development Institute of Australia (UDIA): Australian peak body for the development industry, covering property developers rather than agents. Comparable structure (national body, advocacy, research, awards) but adjacent rather than directly competing, often co-advocating on housing supply policy alongside REIA.

Broad incumbents

• Royal Institution of Chartered Surveyors (RICS): Global professional body for property professionals with accreditation, standards, and research products. RICS mirrors REIA's role of accrediting practitioners and setting ethical standards, but operates globally across real estate, land and construction.
• National Association of Realtors: US-based national professional association representing 1.1 million Realtors. Direct international counterpart to REIA in structure (federated state chapters, accreditation, advocacy, research) and an existing REIA partner; serves as the benchmark US model for what REIA could scale into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-estate-institute-of-australia
• Xx.com/REIANational

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Estate Institute of Australia