Promitea

Name

Promitea

Legal name

APITEA Technologies s.r.o.

Website

https://promitea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Procurement Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• E-procurement software
• Cloud procurement platform
• Supplier relationship management
• Spend management solutions
• Procurement digitalization

Headquarters

HQ city

Prerov

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription (Annual Usage Fee): Recurring cloud-software subscription covering Help Desk (1st level support) as part of the annual usage fee, available to enterprise and SME customers across industries.
2. Professional Services (Consulting, Training, Implementation Projects): One-time/recurring services including procurement analysis, digital transformation planning, configuration of templates and workflows, ERP/master-data migration, supplier onboarding, and user training. Promitea can deliver full implementation or share work with client teams.
3. Support Services: Phone, email, chat, and webinar support in German, English, and Czech (other languages on request). Available weekdays 8:00–17:00. Help Desk is included in the annual usage fee or charged at a fixed fee per quarter hour or part thereof for ad-hoc requests.
4. Onboarding & Optimization Consulting: Land-and-expand consulting engagements that begin with needs analysis, proceed through template/workflow configuration, and expand to advanced procurement methods such as e-auctions, SRM optimization, and best-practice transfer.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Promitea is a cloud-based B2B procurement digitalization platform developed by APITEA Technologies s.r.o., structured as a platform-plus-modules architecture covering the full procurement lifecycle. The platform integrates modules for Supplier Relationship Management (SRM), Sourcing (RFI, RFQ, electronic auctions), Catalog-based Procurement of C-items, Central Purchasing for holding groups, a Strategic Toolkit of negotiation and planning templates, ESG monitoring, and the LLM-powered Promitea AI Agent. It replaces email, Excel, and phone-based purchasing workflows with structured, auditable tendering, evaluation, and supplier management processes for both large corporations and SMEs.

Product overview

Promitea is a unified cloud-based B2B procurement digitalization platform developed by APITEA Technologies s.r.o., structured as a platform-plus-modules architecture. The core Promitea Cloud Platform integrates seven modules: SRM (Supplier Relationship Management), Sourcing, Procurement (Catalog Purchasing), Central Purchasing, Strategic Toolkit, ESG, and Promitea AI. The modules work together end-to-end — Sourcing handles tenders and auctions, SRM manages supplier relationships, Procurement automates catalog-based C-item purchasing, Central Purchasing extends Sourcing for large holding groups, Strategic Toolkit supplies strategy and negotiation templates, ESG extends SRM with sustainability monitoring, and Promitea AI adds LLM-powered analysis, TCO calculation, and automated insights across all modules.

Differentiator

Problem solved

Functional benefit

Brands

• Promitea AI: AI-powered agent within Promitea providing LLM-driven analysis of tenders, bids, supplier data and documents.
• Promitea AI Agent
• Promitea AI Hub

Products and services

• Promitea SRM (Supplier Relationship Management) Module that manages the exchange of information between customers and their suppliers to achieve permanent and sustainable improvement in delivery quality and reliability. Includes purchase marketing, supplier portal, onboarding, supplier evaluation, and supplier relationship development features.
• Promitea Sourcing Module that streamlines requests, tenders, and auctions for key products (on average more than 50% of a company's total procurement value). Supports RFI, RFQ, English Reverse Auction (ERA), Dutch Reverse Ticker Auction (DRA), and Japanese Reverse Ticker Auction (JRA), plus reports and compliance.
• Promitea Procurement (Catalog Purchasing) Module focused on C-category items and indirect purchases that minimizes process costs, speeds up order delivery, and reduces product prices. Features catalogs, shopping cart, budget control, approval workflows, and automated order fulfillment.
• Promitea Central Purchasing Extension of the Sourcing module for large organizations and holding groups. Enables centralized procurement through collection of requests, binding orders, approval workflows, and advanced reporting across all purchasing departments.
• Promitea Strategic Toolkit Module providing strategic document templates for procurement planning, negotiations, and crisis situations. Includes Crisis Template, Negotiation Planner, Meeting Notes, Commodity Handbook, Request for Price Increase, Commodity Strategy, Business Case Map, Manipulation Techniques identification, Complexity of Public Procurement analysis, and Capital Expenditure Requests.
• Promitea ESG Extension of SRM that enables monitoring and management of environmental, social, and governance aspects of supplier cooperation. Supports ESG risk assessment of suppliers, monitoring of environmental and social targets, compliance with ESG standards, generation of ESG reports, and supplier ESG self-presentation.
• Promitea AI (Promitea AI Agent) AI module that brings the power of LLMs into Promitea, enabling natural-language queries and insights from tenders, supplier data, and documents. Provides automatic tender analysis and comparison, TCO analysis, inconsistency detection, supplier discovery, automatic purchasing request creation, and AI-driven detection of irregularities in contracts.
• Promitea Consulting, Training and Implementation Services One-time/recurring services including procurement analysis, digital transformation planning, configuration of templates and workflows, ERP/master-data migration, supplier onboarding, and user training. Promitea can deliver full implementation or share work with client teams.

Quantifiable outcome

• Up to 10% savings on product purchases through standardized mandatory catalogs
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Promitea GmbHcoreStrategic or Co-development Partner · 1 January 2018APITEA Technologies took over the management and support of the Promitea system from the German company Promitea GmbH in 2018. The Promitea brand and product line originate from this relationship and remain central to APITEA's offering.
• e-integration GmbHcoreStrategic or Co-development PartnerClose collaboration with the German company e-integration GmbH, described as a leading provider of electronic data interchange (EDI) and B2B integration in Germany. Supports APITEA's footprint in German-speaking markets and complementary B2B integration capabilities.
• Spring AIcoreTechnology or IntegrationPromitea's AI platform is built on Spring® AI integration for seamless model management. Provides the technical foundation for the Promitea AI Agent and AI Hub capabilities.
• OllamacoreTechnology or IntegrationOllama integration enables local or hybrid LLM operation for the Promitea AI Hub, supporting the 'Your data. Your models. Your AI.' philosophy and data-sensitive enterprise deployments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP Ariba: SAP Ariba is the largest incumbent in the e-procurement category, embedded in many enterprises' ERP estates and offering sourcing, supplier management, and catalog purchasing. It competes head-on with Promitea in large-holding-group RFPs where buyers want a globally supported suite.
• GEP: GEP offers a unified procurement platform (SMART by GEP) alongside managed services. It competes with Promitea in enterprise sourcing and supplier management deals, particularly for large multinational buyers that want a single-vendor platform-plus-services proposition.
• Coupa Software: Coupa is a broad business spend management (BSM) platform covering procurement, invoicing, and expense management. It is a global incumbent that competes with Promitea in enterprise procurement digitalization deals and tends to win where breadth-of-suite and global scale matter.

Regional players

• Mercateo: Mercateo is a German-headquartered B2B procurement platform and catalog marketplace that competes with Promitea's catalog and indirect-spend module. It is a regional player focused on the DACH market and overlaps with Promitea's German-speaking footprint via the e-integration GmbH partnership.

Direct peers

• Ivalua: Ivalua provides a unified spend management platform with deep sourcing, SRM, and procurement modules, including supplier portals and contract management. It is a direct peer to Promitea for mid-to-large European enterprises that want best-of-breed procurement functionality.
• Jaggaer: Jaggaer is a direct competitor in the e-sourcing and procurement space, offering SRM, sourcing, contract management, and supplier management modules. It is the closest large-scale European-headquartered direct peer to Promitea, with overlapping customer profiles in manufacturing and industrial conglomerates.
• SynerTrade: SynerTrade (now part of Determine) is a European e-procurement platform covering sourcing, SRM, and contract management. It is a direct peer to Promitea in the mid-market and large-enterprise segment, especially in France, Germany, and broader EMEA.
• Proactis: Proactis provides source-to-pay software including e-sourcing, contract management, and supplier management, with strong penetration among mid-sized European organizations. It is a direct peer to Promitea for SME and mid-market procurement digitalization deals.

Emerging players

• Scanmarket: Scanmarket is a focused e-sourcing and supplier management vendor that overlaps with Promitea's Sourcing module. It is an emerging player competing in mid-market and enterprise sourcing deals, particularly in Northern Europe.
• Simfoni: Simfoni offers AI-driven procurement and spend analytics tools that intersect with Promitea's AI-driven TCO analysis, bid comparison, and supplier discovery capabilities. It is an emerging player that represents the 'AI-native procurement' competitive vector that may pressure traditional suites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promitea-gmbh
• Xx.com/promitea

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promitea