LAGA Sports

What LAGA Sports does

LAGA Sports is a Canadian custom team-wear manufacturer headquartered in Burnaby, British Columbia, founded in 2005-2006 and operating as a private, 100% Canadian-owned business with 11-50 employees. The company produces sublimated athletic apparel and accessories, with ice hockey jerseys and socks as its anchor products, alongside baseball, basketball, lacrosse, ringette, soccer, and volleyball uniforms, plus performance apparel, custom face masks, and promotional items (tablecloths, roll-up banners). Its technical platform centers on a proprietary heat-transfer sublimation process that permanently embeds designs into European-made pro-weight fabric (140% horizontal / 70% vertical stretch) and a custom APT fabric for abrasion- and Velcro-resistance in ringette and lacrosse, supported by a web-based Jersey Customizer that allows teams to live-preview fully per-player customization of colors, logos, names, numbers, and sponsor bars.

The company runs a primarily channel-led go-to-market model via an authorized distributor network across Canada and the United States, mediated through a Partner Access Code system that segments the website experience by region. Direct sales are also supported from the Burnaby showroom and website, with orders ranging from 10 to 10,000 units and a standard 4-week ship-from-design-approval lead time. Pricing is quote-based and not publicly disclosed; ancillary graphic-design services are billed at $45 CAD per hour for non-vector artwork conversion, and the business is anchored by long-cycle minor-hockey-association supply contracts (e.g., the 2006 North Vancouver Minor Hockey Association partnership covering 1,000+ players) plus a long tail of SMB teams and a small set of international accounts.

Name

LAGA Sports

Legal name

LAGA Sports

Website

https://lagasports.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

LAGA Sports is a Canadian custom team-wear manufacturer that designs and produces sublimated jerseys, socks, and apparel for hockey, ball hockey, ringette, lacrosse, soccer, volleyball, baseball, and basketball teams, sold via an authorized distributor network and direct sales across North America.

Ownership category

akta.pro rank

Product category

Custom Athletic Team Wear / Sportswear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom team apparel
• Sublimated hockey jerseys
• Athletic team wear
• Sportswear manufacturing
• Custom sports uniforms

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Team Wear Manufacturing: Custom manufactured premium quality athletic team wear including hockey jerseys, socks, and apparel for various sports. Products are made to order with extensive customization options. Company ships within 4 weeks of design approval.
2. Distributor Sales: Products sold through a network of sportswear distributors across Canada and United States. Distributors receive wholesale pricing and access to the online ordering system via Partner Access Codes.
3. Graphic Design Services: Additional graphic designer services available at $45 CAD per hour for converting sketches or raster images into electronic artwork for custom jersey designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

LAGA Sports designs and manufactures custom sublimated team wear, with a core focus on ice hockey, roller hockey, and ball hockey jerseys and socks. The company uses a proprietary heat-transfer sublimation process to permanently embed designs into premium fabric, and supports full per-player customization (colors, logos, names, numbers, sponsors) through its online Jersey Customization Tool, serving sports teams, associations, and sportswear distributors across North America.

Product overview

LAGA Sports is a Canadian manufacturer of premium quality custom team wear, specializing in sublimated hockey jerseys and socks. The core product portfolio includes Ice Hockey Jerseys, Ice Hockey Socks, Roller Hockey Jerseys, and Ball Hockey Jerseys, all powered by the company's Heat Transfer Technology and Pro-Weight Fabric. Beyond hockey, the company offers athletic team wear across six sports (Baseball, Basketball, Lacrosse, Ringette, Soccer, Volleyball), Performance Apparel (polo shirts, hoodies), Custom Face Masks, and Promotional Products (tablecloths, banners). All jerseys are available through the Jersey Customization Tool with pre-designed templates organized into Elite, Modern, and Classic categories (ASSAULT, BLADES, COBRA, COLOSSUS, GILL, INFERNO, QUANTUM, RANK, SABRE, SECTOR, TRON, AZTEC, TETRA, GENESIS, FUSION, MAYAN, SULTAN, THUNDER, TNT, AURORA, CAMO, DIAMOND, GUARD, SENTINEL, CHECKER, EURO STRIPES, VARSITY, WAVE) or Fully Custom Design options. The company operates through a distributor network requiring Partner Access Codes for online purchasing, with team orders shipping in 4 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Hockey Jerseys Custom sublimated ice hockey jerseys made from premium pro-weight fabric with wicking channels, available in Elite, Modern, Classic, and Fully Custom design categories for ice hockey teams and associations.
• Ice Hockey Socks Custom sublimated hockey socks matching jersey designs, available in multiple sizing options from Youth to Goalie sizes, for ice hockey players and teams.
• Roller Hockey Jerseys Custom sublimated roller hockey jerseys using a lighter-weight fabric variant (25% lighter than pro-weight), available in Elite, Modern, Classic, and Fully Custom design categories for roller hockey teams.
• Ball Hockey Jerseys Custom sublimated ball hockey jerseys using a lighter-weight fabric variant, available in all standard design categories for ball hockey teams.
• Fully Custom Design Jerseys Blank template option allowing teams to create original custom designs from scratch with unlimited color, logo, sponsor, number, and namebar customization via the online customizer.
• Baseball Jerseys Fully sublimated baseball jerseys available in Button Up (6-button design) and Pullover styles, with customizable front, back, sleeves, and inside trim for baseball teams.
• Basketball Jerseys Fully sublimated basketball jerseys with custom fabric wicking channels for breathability, for basketball teams and clubs.
• Lacrosse Jerseys and Reversible Pinnies Fully sublimated lacrosse jerseys and shorts made from APT (Abrasion Protection Technology) fabric, plus durable reversible pinnies for field lacrosse teams.
• Ringette Jerseys Fully sublimated ringette jerseys with APT (Abrasion Protection Technology) fabric, Velcro-resistant material, dedicated wicking channels, and 100% customization including names and numbers for ringette teams.
• Soccer Jerseys Fully sublimated soccer jerseys with long and short sleeve options and custom wicking channels for maximum breathability, for soccer teams and clubs.
• Volleyball Jerseys Fully sublimated volleyball jerseys available in long, short, and sleeveless options with multiple collar styles and vibrant colors that never fade, for volleyball teams.
• Performance Apparel Sublimated performance apparel including polo shirts in athletic and relaxed fits and pullover hoodies in microfleece and lightweight pique fabrics, available in youth and adult sizes.
• Custom Face Masks Custom face masks including Comfort Fit (Ear Loop and Head Strap styles), Value Face Masks, and Neckwraps, all made in Canada from polyester blends.
• Promotional Products Custom sublimated promotional items including fitted tablecloths for standard Costco folding tables and fabric roll-up banners.
• Graphic Design Services Graphic design services billed at CAD $45 per hour to convert sketches or raster images into vector artwork suitable for custom jersey designs.

Quantifiable outcome

• Colors and designs guaranteed not to fade, crack, or peel for the life of the jersey
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• North Vancouver Minor Hockey Association (NVMHA)coreChannel Partner/ Reseller/ Distributor · 1 April 2006NVMHA is the official team wear supplier partner for one of Canada's largest minor hockey associations with over 1,000 players. LAGA Sports supplied initial samples, assisted in jersey re-design, and delivered an initial order of 2,000 jerseys in April 2006. The partnership continues with ongoing jersey supply and replacement programs.
• Coquitlam Chiefs Minor Hockey AssociationcoreChannel Partner/ Reseller/ DistributorYouth hockey association in British Columbia that outfits players with LAGA Sports hockey jerseys and socks.
• Hockey Club Uherske HradisteminorChannel Partner/ Reseller/ DistributorCzech hockey club that orders custom jerseys from LAGA Sports, demonstrating the company's international reach beyond North America.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Champion Teamwear: Established custom team apparel provider offering sublimated jerseys and socks across multiple sports with a similar team-association focus and broader scale.
• Adidas Teamwear: Global sports brand with a substantial custom teamwear business spanning soccer, hockey, baseball, and basketball — overlapping with LAGA across most of LAGA's verticals.
• Nike Team Sports: Largest athletic apparel and team uniform provider globally with custom sublimation and team-wear programs across basketball, soccer, baseball, and other sports LAGA serves.
• Under Armour Team Sports: Global athletic apparel incumbent offering custom team uniforms and performance wear across multiple sports, overlapping with LAGA's performance apparel and sublimated jerseys category.
• CCM Hockey: Major hockey equipment and apparel brand supplying custom team jerseys and socks at scale globally; competes with LAGA in ice hockey team wear but operates a much broader equipment portfolio and brand footprint.
• Bauer Hockey: One of the leading hockey equipment and apparel incumbents offering custom team jerseys and socks; comparable on product (hockey team wear) but with significantly larger scale, brand recognition, and capital.

Direct peers

• Warrior Sports: Brand focused on hockey and lacrosse equipment/apparel including custom team jerseys; directly comparable on sports coverage and customization for hockey and lacrosse verticals.
• Athletic Knit: Canadian custom team wear manufacturer specializing in sublimated uniforms for hockey, lacrosse, baseball, and other sports with distributor and direct sales channels — the closest direct competitor to LAGA's core offering and GTM.

Emerging players

• STX Lacrosse: Equipment and apparel brand that overlaps specifically with LAGA's lacrosse and hockey customizable team wear, though with primary focus on equipment rather than full custom uniforms.
• Holloway Sportswear: U.S.-based custom team apparel manufacturer focused on sublimated uniforms and performance wear for schools, teams, and athletic programs with comparable product breadth across sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lagasports
• Facebookfacebook.com/LAGAsports
• LinkedInlinkedin.com/company/laga-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAGA Sports