Spreckels Theatre

Name

Spreckels Theatre

Legal name

Spreckels Performing Arts Center

Website

https://spreckelsonline.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

City-owned performing arts venue in Rohnert Park, CA, operated by Spreckels Theatre Company since 1990. Produces a six-show mainstage season, studio programming, and the STEP youth education program, serving audiences across Sonoma, Napa, Marin, and Mendocino counties.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live theatrical performances
• Performing arts venue
• Youth theater education
• Facility rental services
• Musical productions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single tickets for mainstage productions (musicals, plays), special events, and dance performances. Ticket prices vary by show type (musicals vs plays), customer segment (general, senior, young adult, youth), and residency status (Rohnert Park residents receive resident discount).
2. Season Subscriptions: Season packages offering 6 shows with 15% savings compared to single tickets. Includes benefits like easy and free ticket exchanges. Not offered for 2026-27 season, replaced by Pick-Your-Price Night on opening Fridays.
3. Facility Rentals: Venue rental income from local professional and educational dance companies, concert performances, and touring productions. Contact: Eddy Hansen at (707) 588-3428.
4. STEP Education Program: Tuition revenue from youth theatre education programs including summer camps and winter/spring productions. Summer camp tuition: $600 for The SpongeBob Musical Youth Edition (Ages 8-17, June 29-July 23).
5. Concessions: Snacks, treats, and beverages available at concessions stand before shows and during intermission. Food permitted in lobby only; beverages with lids allowed inside theatre.
6. Meet-and-Greet Packages: VIP meet-and-greet add-on packages for special events, such as $50 add-on for Dream Like Taylor tribute show (includes meeting Cassie B, photos, friendship bracelets, gift).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spreckels Theatre is a city-owned performing arts center in Rohnert Park, CA, producing bold, entertaining, and thought-provoking theatrical productions including musicals, plays, and original works. It operates two theatre spaces (the 550-seat Nellie W. Codding Theatre and the 80-110 seat Bette Condiotti Experimental Theatre) and runs the Spreckels Theatre Education Program (STEP) offering youth theatre training, summer camps, and junior productions. The venue also provides facility rental services for local and touring productions, dance companies, and concerts.

Product overview

Spreckels Performing Arts Center is a city-owned performing arts venue operated by Spreckels Theatre Company in Rohnert Park, CA. The portfolio consists of the main venue with two theatres (the 550-seat Nellie W. Codding Theatre for main productions and the 80-110 seat Bette Condiotti Experimental Theatre for intimate performances), the Spreckels Theatre Education Program (STEP) for youth theatre education including summer camps and 2-3 junior shows annually, facility rental services for outside productions, and volunteer programs. The organization produces bold, entertaining, and thought-provoking theatre including musicals, plays, and original works, serving audiences from Sonoma, Napa, Marin, and Mendocino counties.

Differentiator

Problem solved

Functional benefit

Brands

• STEP (Spreckels Theatre Education Program): Professional educational experience for young talent in Sonoma County, producing two junior shows annually - a winter/spring production in the Condiotti studio space and a summer camp production on the Codding stage.

Products and services

• Spreckels Theatre Company Season Productions A full theatrical season of mainstage productions including musicals, plays, and original works performed at the 550-seat Nellie W. Codding Theatre, targeted at theatre enthusiasts and performing arts patrons in Sonoma County.
• STEP - Spreckels Theatre Education Program A professional youth theatre education program for ages 8-17 in Sonoma County producing winter/spring studio productions and a summer camp production on the main stage, developing young talent in acting, singing, and dancing.
• Summer Theatre Camp Summer theatre day camp programs held on the main stage for ages 8-17, Monday-Friday 10AM-3PM, culminating in live performances such as The SpongeBob Musical Youth Edition.
• Facility Rental Venue rental services for the 550-seat Codding Theatre and the 80-110 seat Condiotti Theatre, targeting local professional and educational dance companies, concert performers, and touring productions needing a professional-grade venue.
• Special Events and Tribute Shows One-night-only special events and tribute performances held at the venue, such as the Dream Like Taylor tribute concert, often with VIP meet-and-greet add-on packages.
• Concessions On-site concessions selling snacks, treats, and beverages to patrons before performances and during intermission.

Quantifiable outcome

• Nearly half a million people served from Sonoma, Napa, Marin, and Mendocino counties
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• City of Rohnert ParkcoreOthersThe Dorothy Rohnert Spreckels Performing Arts Center is a city-owned and operated facility of the City of Rohnert Park. Included in the City's master plan in the late 1970s as part of the Rohnert Park Community Campus alongside the Sports Center and Community Center. The facility was constructed in 1990 and is operated under city governance.
• Arts-People.comcoreTechnology or IntegrationThird-party online ticketing platform used for ticket sales across all Spreckels productions. Customers are directed to app.arts-people.com for ticket purchases.
• Constant ContactsupportingTechnology or IntegrationEmail marketing service provider for Spreckels newsletters, STEP education program updates, and promotional communications. Handles subscription management and email delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• South Coast Repertory: Costa Mesa-based Tony-winning regional repertory theatre producing a multi-stage season. Comparable in regional repertory model with in-house venues, education programs, and community engagement, but at significantly larger scale.
• Berkeley Repertory Theatre: Larger, Tony Award-winning regional theatre in the East Bay producing an extended season of plays and musicals. Comparable in core business model (regional theatre company producing live productions) but operates at materially higher scale and prestige.
• Oregon Shakespeare Festival: Major regional repertory producing classical and contemporary work across multiple stages with strong educational programming. Comparable in producing company structure, multi-stage venue operation, and youth programming, though much larger and destination-based.
• American Conservatory Theater (A.C.T.): Major San Francisco-based theatre company and conservatory producing classical and contemporary works. Comparable as a regional theatre company with educational programming (conservatory) and an in-house venue, similar to Spreckels' STEP program.

Emerging players

• Bay Area Children's Theatre: Bay Area-based children's theatre company producing shows and education programs for young audiences. Comparable to Spreckels' STEP youth programming and family-targeted production strategy.

Direct peers

• Marin Theatre Company: North Bay regional theatre in Mill Valley producing a season of plays and new works. Comparable as a similarly sized community-focused producing organization serving the same broader Bay Area catchment.
• Cinnabar Theater: Regional repertory theatre in Petaluma, CA producing a season of musicals, plays, and opera in Sonoma County. Closely comparable in size, mission, and North Bay geographic footprint to Spreckels Theatre Company.
• Sonoma Community Center: Local arts and performance venue in Sonoma offering theatre, music, and rentals. Comparable as a regional non-profit performing arts venue with rental and programming model similar to Spreckels.

Regional players

• 6th Street Playhouse: Santa Rosa-based community theatre producing musicals and plays in Sonoma County. Comparable regional peer competing for the same local audience and talent pool that Spreckels serves.

Others

• BroadwaySF: San Francisco presenter of national Broadway touring productions. Comparable as a presenter/venue operator competing for the same regional live-theatre dollar, though Spreckels produces original and locally cast work rather than hosting tours.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SpreckelsRohnertPark
• Instagraminstagram.com/spreckelstheatrecompany
• Xx.com/SpreckelsT
• LinkedInlinkedin.com/company/spreckelstheater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spreckels Theatre