Valley Pacific

What Valley Pacific does

Valley Pacific Petroleum Services, Inc. is a privately held, family-owned petroleum marketing and distribution company founded in 1947 and headquartered in Stockton, California (originally based in Lodi). The company operates across California's Central Valley, Central Coast, and North Coast regions, distributing fuels and lubricants to commercial trucking fleets, agricultural operations, industrial customers, and retail station operators. Its service portfolio spans five distinct channels: a network of 32+ local cardlock fueling locations (branded under CFN and Pacific Pride networks, providing access to 50,000+ sites nationwide via CFN/Fuelman), delivered fuel services, lubricants distribution, transloading at three rail-served facilities (Redding, Fresno, and Visalia), and retail branding partnerships with five major oil companies (Chevron, Texaco, 76, Valero, and Patriot). The company has held the Norm Crum ownership since 1994 and employs 101-250 staff.

The company's underlying physical infrastructure includes the three transloading terminals positioned at rail intersections that enable it to receive bulk product via rail and redistribute via truck, and a cardlock network that allows unattended 24/7 fleet fueling. Since 2015, it has expanded into alternative fuels — including B20 biodiesel blends, renewable diesel, and R80B20 — accumulating tens of millions of gallons of alternative fuel volume. The retail branding program allows independent station operators to fly the flags of major oil majors, with the most recent expansion of the Patriot brand into Southern California.

Revenue is generated through volume-based fuel distribution margins, lubricants resale, transloading/wholesale handling fees, and retail branding partnerships. Customers include named fleet accounts such as Miller Trucking, Hardline Trucking, and Aggressive Transport, alongside an undisclosed base of agricultural, industrial, and small commercial accounts. The company has earned three consecutive California Trucking Association (CTA) Fleet Safety Awards (2018-2020), reflecting operational discipline in a hazardous-materials industry.

Name

Valley Pacific

Legal name

Valley Pacific Petroleum Services, Inc.

Website

https://valleypacific.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Valley Pacific Petroleum Services is a family-owned petroleum marketer and distributor founded in 1947, serving commercial fleets, agricultural operators, and retail station partners across California through cardlock fueling, delivered fuels, transloading, lubricants, and retail branding programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales - Delivered Fuels: Wholesale and delivered fuel sales to commercial customers including clear diesel, dyed diesel, gasoline, Biodiesel B20, and renewable diesel. Tank wagon deliveries (200-4000 gallons) and truck/trailer deliveries (7500-8500 gallons).
2. Cardlock/Fleet Card Services: Fleet fueling card program providing access to cardlock locations with no fee or membership charge. Semi-monthly invoicing with detailed transaction reporting. Revenue from fuel volume passing through the network.
3. Lubricants Sales: Sale of lubricants including own brand and products from major manufacturers (Chevron, Petro-Canada, Valvoline, Patriot). Engine oils, hydraulic fluids, gear lubricants, greases, and industrial oils.
4. Retail Station Branding: Partnering with retail station operators for branded fuel offerings (Chevron, Texaco, 76, Patriot, Valero). Revenue from fuel distribution through branded retail network.
5. Transloading Services: Rail-to-truck transloading services serving Redding, Fresno, and Visalia areas. Handling renewable diesel, biodiesel, lubricants, DEF, peat moss, sheet rock, steel coils, lumber, pallets, and steel beams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Valley Pacific is a petroleum marketing and distribution company that supplies high-quality, competitively-priced fuels (clear diesel, dyed diesel, gasoline, biodiesel B20, renewable diesel) and lubricants to commercial fleet operators, agricultural businesses, retail station partners, and industrial transloading customers across California. It operates a CFN cardlock network (32 local + 50,000+ nationwide sites), a delivered fuels wholesale business with tank wagon and truck/trailer delivery, DEF supply, lubricants, and rail-to-truck transloading at three facilities, supported by branded retail fuel partnerships.

Product overview

Valley Pacific is a petroleum marketing and distribution company serving California since 1947, offering a comprehensive suite of fuel and lubricant products through multiple delivery channels. The core product portfolio consists of delivered fuels (wholesale and on-site diesel delivery with inventory management), CFN cardlock fleet fueling network (access to 50,000+ locations nationwide), and alternative fuels (Biodiesel B20, Renewable Diesel, R80B20 blend). Supporting offerings include Diesel Exhaust Fluid (DEF), lubricants, transloading services, and proprietary Renner Cardlock (acquired 2016) serving Northern California. The company also manages retail branding partnerships with Chevron, Texaco, 76, Valero, and its own Patriot brand. Products are delivered through 32+ local cardlock locations plus a nationwide CFN/Fuelman network, with commercial customers receiving fleet management tools through online portals and card-based tracking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Renner Petroleum: Cardlock fueling and retail petroleum stations serving Northern California. Originally an independent company acquired by Valley Pacific in 2016. Renner Petroleum locations include Arcata, Cloverdale, Eureka, Fernbridge, Fortuna, Garberville, Klamath, McKinleyville, Piercy, Scotia, Willow Creek, and operates CFN cardlock network access.
• Pacific Pride
• CFN (Commercial Fuels Network)

Products and services

• Delivered Fuels Wholesale fuel delivery and on-site diesel delivery service with scheduled deliveries of clear or red diesel, Biodiesel B20, renewable diesel, and gasoline to commercial customers, including inventory management and temporary tank/equipment loan options.
• CFN Cardlock Fleet Fueling Fleet fueling cardlock network providing access to over 50,000 locations nationwide, including cardlock sites, retail sites, and truck stops, with driver profile management, gallonage limits, product controls, semi-monthly invoicing with detailed transaction data, fraud alerts, and real-time notifications.
• Alternative Fuels (Biodiesel B20, Renewable Diesel, R80B20) Alternative fuel offerings including Biodiesel B20 (80% diesel, 20% biodiesel), Renewable Diesel (advanced hydrocarbon meeting ASTM-D975), and R80B20 blend (80% renewable diesel, 20% biodiesel), reducing lifecycle greenhouse gas emissions by up to 86% compared to petroleum diesel.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid delivery in bulk, drums, or 2.5 gallon jugs with certified pumps, hoses, nozzles, mini-bulk systems, and bulk delivery trucks to maintain product purity from plant to tank for SCR systems emissions reduction.
• Lubricants Broad lubricant line including engine oils, hydraulic fluids, gear lubricants, greases, and industrial oils from own brand and partnerships with Chevron, Petro-Canada, Valvoline, and Patriot, available in packaged or bulk delivery for fleet, commercial, agricultural, and industrial customers.
• Transloading Services Rail-to-truck transloading services at Redding (Union Pacific line), Fresno (BNSF line), and Visalia (San Joaquin Valley line) handling renewable diesel, biodiesel, lubricants, DEF, peat moss, sheet rock, steel coils, lumber, pallets, and steel beams.
• Chevron Brand Partnership Retail station branding partnership offering TOP TIER fuels with Techron, national advertising support, business card offerings including the Diesel Advantage Card, and Customer First/Image Execution Programs for California retail station operators.
• Texaco Brand Partnership Retail station branding partnership (Texaco operating since 1911) offering TOP TIER fuels, national advertising, and proprietary credit card portfolio accepted at Chevron and Texaco locations for California retail station operators.
• 76 Brand Partnership Retail station branding with TOP TIER fuel recognized for higher detergent additives, KickBack loyalty program, consumer/commercial credit cards, and station finder with car wash and convenience store filters for California retail station operators.
• Valero Brand Partnership Retail station branding with TOP TIER fuels, commercial and fleet services programs, mystery shop program, television/radio/social media advertising, and proprietary no-fee credit card acceptance for California retail station operators.
• Patriot Brand Partnership Proprietary retail brand with fresh, clean, unique logo, popular in the North Coast region with expansion plans into Southern California, focused on price-sensitive customers expecting clean, dependable service and currently undergoing brand refresh.
• Renner Cardlock Network Subsidiary cardlock network (acquired 2016) serving Northern California with 13 local Renner cardlock locations plus access to over 40,000 CFN & Fuelman locations nationwide, offering the Fleetwide Card with no annual fee.
• Pacific Pride Cardlock Network Cardlock network franchise offering CNG fueling, fleet card acceptance, and dedicated card support with locations in Mt. Shasta, Redding (Twin View), and other Northern California sites providing 24/7 fueling.
• Renner Prepaid Cards Prepaid fuel cards purchasable for use at Renner retail stores, cardlock locations, and for home delivery of heating fuel, gasoline, and diesel.

Quantifiable outcome

• Fleet customers have achieved 50% annual savings on oil changes through extended oil drain intervals
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• California Trucking AssociationcoreGTM or Marketing PartnerValley Pacific is a carrier member and strong supporter of the California Trucking Association. They hold Circle Club Partner, Allied Member, and Carrier Member status, and are a proud sponsor of the CTA Annual Membership Conference.
• California Farm BureaucoreGTM or Marketing PartnerValley Pacific is a member of 20 county chapters of the California Farm Bureau, providing strong ties to agricultural communities and awareness of customer needs.
• ChevroncoreChannel Partner/ Reseller/ DistributorAuthorized Chevron brand distributor for retail station operators in California. Chevron provides brand identity, national advertising, Top Tier fuel standards, and proprietary credit card programs.
• TexacocoreChannel Partner/ Reseller/ DistributorAuthorized Texaco brand distributor for retail station operators in California. Texaco is ranked as one of the top five most recognized consumer brands in the US.
• 76coreChannel Partner/ Reseller/ DistributorAuthorized 76 brand distributor for retail station operators. 76 fuel is recognized as TOP TIER with higher detergent additives and includes loyalty programs like KickBack card.
• ValerocoreChannel Partner/ Reseller/ DistributorAuthorized Valero brand distributor with strong long-standing relationship. Valero provides TOP TIER fuels, Commercial and Fleet Services Programs, and high-impact brand advertising.
• PatriotcoreChannel Partner/ Reseller/ DistributorPatriot Petroleum brand for retail station operators, particularly popular in North Coast region with plans for expansion in Southern California.
• Petro-CanadacoreTechnology or IntegrationWorld-class alliance for lubricant distribution including DURON heavy-duty premium engine oils and specialty greases. Petro-Canada provides OEM-approved products for fleet maintenance.
• CFN (Commercial Fueling Network)coreTechnology or IntegrationCardlock network providing access to 50,000+ fueling locations nationwide with fraud protection, reporting, and fleet management features.
• Clean Fuels Alliance AmericaminorGTM or Marketing PartnerIndustry association membership supporting alternative fuel adoption and sustainable energy initiatives.
• California Fuels and Convenience AllianceminorGTM or Marketing PartnerState industry association membership for fuels and convenience store sector.
• California Natural Gas Vehicle CoalitionminorGTM or Marketing PartnerIndustry association supporting natural gas vehicle fuel adoption and infrastructure.
• Susan G. Komen FoundationminorOthersBreast cancer awareness fundraising partner through annual campaign activities.
• St. Joseph's Cancer Institute COPE FundminorOthersCancer awareness fundraising partner for the COPE Fund supporting cancer patients and families.
• Movember FoundationminorOthersMen's health awareness fundraising partner through annual Movember campaign supporting prostate cancer and mental health initiatives.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Renner Petroleum (now subsidiary of Valley Pacific): Pre-2016 independent competitor in Northern California cardlock and retail petroleum; now wholly-owned subsidiary. Historically a direct peer in Eureka/North Coast markets.
• SC Fuels: West Coast fuel and lubricant distributor serving commercial fleets, agriculture, and industrial customers with delivered fuels and cardlock — a direct competitor in California agricultural and trucking segments.
• Pacific Convenience & Fuels (PCF): Regional petroleum marketer and convenience store operator serving the Western US with wholesale fuel distribution, retail branding, and fleet services — closely overlapping Valley Pacific's California footprint and product mix.
• CH&S (formerly CHS Inc. energy) / Northern Fuel & Supply alternatives: Large ag-energy cooperative distributing refined fuels, propane, and lubricants to farms and fleets across rural America; comparable business model serving agricultural and rural fuel customers in overlapping geographies.

Broad incumbents

• Loves Travel Stops: National truck stop chain with extensive cardlock/fleet card integration across 40+ states — broader geographic reach than Valley Pacific but overlapping fleet customer base.
• TravelCenters of America (TA): National full-service truck stop and travel center chain with fleet fueling, lubricants, and DEF — competing for the same commercial trucking customer base at a national scale BP/Aramark-backed operator.
• Pilot Travel Centers (Pilot Flying J): National truck stop and fuel center operator with fleet card programs serving long-haul trucking. Broader scale and Berkshire Hathaway-backed; competes for fleet fueling accounts with overlapping network access.
• Sunoco LP: Master limited partnership distributing motor fuels to independent retailers and commercial customers across the US — a much larger wholesale fuel distributor with comparable product mix and customer types.
• World Fuel Services: Global fuel marketer with land-transportation segment serving commercial fleets and petroleum marketers — much larger scale, broader geographic reach, overlapping product portfolio (fuels, lubricants, card services).

Regional players

• Maverik: Western US fuel and convenience store operator with retail branding, cardlock, and fleet services — adjacent geographic footprint (Mountain West, Arizona, Utah) and similar dual fuel/retail business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/valley-pacific-petroleum-services-inc.
• Instagraminstagram.com/valleypacificpetroleum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Pacific