Holiday Inn Hotel and Conference Center

What Holiday Inn Hotel and Conference Center does

Holiday Inn Hotel & Conference Center Marshfield is a privately operated, single-asset mid-scale lodging franchise located at 750 S Central Ave, Marshfield, Wisconsin. The property operates under the Holiday Inn brand licensed by InterContinental Hotels Group (IHG), giving it access to IHG's global reservation system, IHG Rewards loyalty program, and brand standards. Founded in 2004, it sits within a 91-key footprint that includes 7 suites (king, two-queen, executive, and whirlpool configurations), with the IHG booking engine and direct website (marshfieldwihotel.com) functioning as the primary distribution channels alongside phone reservations and an on-site sales team for group business.

The property's revenue is generated across three integrated verticals: guest room bookings, on-site dining via The Rivers Tavern (an American bar & grill open 6:00 a.m.–10:00 p.m. daily and operated by CIA-trained Chef Douglas Weerts with local Wisconsin vendors), and 6,500 square feet of meeting and event space across 9 rooms, anchored by the Hub City Ballroom (up to 600 guests theater-style / 350 dinner). A complimentary shuttle to Marshfield Clinic and proximity (under 5 minutes) ties a meaningful share of demand to medical travelers and their families. Wedding venue services, an indoor pool with a 3-story water slide, fitness and 24-hour business centers, pet-friendly accommodations, and ADA accessibility round out the amenity stack.

Go-to-market is sales-led and channel-hybrid: the IHG.com platform drives a global, leisure and loyalty-driven book of business, while an in-house sales team and direct phone/email reservations capture local corporate, group, and social-event demand. Pricing is not publicly disclosed; the property advertises a "best rate guaranteed" on direct channels and IHG-member-exclusive savings. No public revenue, headcount, or ownership data are disclosed; no funding history, M&A activity, or institutional ownership signals were identified, and the property does not develop proprietary technology beyond standard franchise systems.

Name

Holiday Inn Hotel and Conference Center

Legal name

Holiday Inn Conference Center Marshfield

Website

https://marshfieldwihotel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Holiday Inn Hotel & Conference Center Marshfield is a privately operated, 91-key Holiday Inn franchise in Marshfield, Wisconsin, serving medical travelers visiting Marshfield Clinic, corporate event planners, wedding parties, and leisure guests via IHG booking channels, on-site dining, and 6,500 sq ft of event space.

Ownership category

akta.pro rank

Product category

Hotel and Conference Center Services

NAICS

Food Services and Drinking Places (722), Traveler Accommodation (7211)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFAIAC

Venue & Banquet Hall Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Hotel accommodations
• Conference center services
• Wedding venue hosting
• Event meeting spaces
• On-site restaurant dining

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: 91 guest rooms including 7 suites with various configurations (King, 2 Queens, Executive Suites, Whirlpool Suites). Revenue from nightly stays with options for different room types and ADA accessible rooms.
2. The Rivers Tavern Restaurant: On-site American bar and grill restaurant offering breakfast, lunch, and dinner. Locally-sourced ingredients from regional vendors. Open 6:00 a.m. to 10:00 p.m. daily.
3. Meeting & Event Space Rental: 6,500 square feet of event space including Hub City Ballroom, multiple meeting rooms, and wedding venues. Onsite catering provided by The Rivers. Group rates and room blocks available.
4. Ancillary Hotel Services: Laundry and dry cleaning services, pet-friendly accommodations, shuttle services to Marshfield Clinic, business center access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holiday Inn Hotel and Conference Center Marshfield operates a full-service hospitality property offering 91 guest rooms and suites (including 7 suites), on-site dining at The Rivers Tavern American bar and grill, and 6,500 square feet of event space across 9 meeting rooms. The property caters primarily to medical travelers visiting nearby Marshfield Clinic, corporate event planners, wedding parties, and leisure/family travelers, supported by amenities such as an indoor pool with 3-story water slide, fitness center, business center, and complimentary shuttle to Marshfield Clinic.

Product overview

Holiday Inn Hotel & Conference Center Marshfield is a hospitality property offering a unified lodging and events experience. The core offerings include 91 guest rooms and suites (7 suite types) for accommodation, The Rivers Tavern on-site restaurant for dining, and 6,500 square feet of meeting/event space across 9 rooms capable of hosting up to 600 guests for weddings, corporate events, and conferences. Additional amenities include an indoor pool with 3-story water slide, fitness center, 24-hour business center, and complimentary shuttle to the nearby Marshfield Clinic. The property positions itself as an IHG-brand hotel with direct booking through ihg.com.

Differentiator

Problem solved

Functional benefit

Brands

• The Rivers Tavern: American Bar & Grill restaurant located on-site at the hotel, offering locally-sourced breakfast, lunch, and dinner with a focus on Wisconsin heritage and local vendors.

Products and services

• Rooms & Suites Guest accommodations comprising 91 rooms including 7 suites, featuring King, 2 Queens, Executive Suites, and Whirlpool Suites with amenities such as HDTV, Keurig coffee makers, business workspace, and ADA accessible options. Available to leisure, family, business, and medical travelers.
• The Rivers Tavern On-site American bar and grill restaurant led by Chef Douglas Weerts, offering locally-sourced breakfast, lunch, and dinner under a 'Taste of Marshfield' concept. Open daily from 6:00 a.m. to 10:00 p.m. Sources ingredients from regional vendors including Hewitt's Meat, Nasonville Dairy, and Coldsnap Aquaponics.
• Meetings & Events Event venue offering 6,500 square feet of space across 9 meeting rooms, including the Hub City Ballroom (capacity 600 theater-style, 350 for dinner). Includes on-site catering by The Rivers and dedicated sales team support for corporate meetings, seminars, conferences, and conventions.
• Wedding Venue Wedding venue services offering elegant rehearsal dinners in complimentary rooms, wedding coordination, and event spaces accommodating intimate to grand wedding celebrations. Includes on-site catering by The Rivers and event planning support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorHoliday Inn brand franchise operated under IHG. The hotel benefits from IHG's global reservation system, loyalty program (IHG Rewards), brand marketing, and operational standards. IHG provides booking platform access and member benefits.
• Hewitt's MeatminorOthersLocal meat supplier for The Rivers Tavern restaurant. Supports the restaurant's farm-to-table concept featuring locally sourced ingredients.
• Nasonville DairyminorOthersLocal dairy supplier for The Rivers Tavern restaurant. Supports the restaurant's commitment to locally sourced ingredients and Wisconsin dairy products.
• Coldsnap AquaponicsminorOthersLocal aquaponics farm supplier for The Rivers Tavern restaurant. Provides fresh produce supporting the restaurant's locally-sourced menu.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Holiday Inn (Other IHG Franchise Properties): Other Holiday Inn branded properties operated as IHG franchisees. Same brand standards, same reservation system, same mid-scale full-service positioning — these are the most direct comparables for the Marshfield property.
• Comfort Inn (Choice Hotels): Mid-scale franchised brand in the Choice Hotels portfolio, typically offering meeting space and breakfast, competing in similar secondary markets and price points as Holiday Inn.
• Hampton by Hilton: Mid-scale franchised hotel brand under Hilton, often located in secondary markets near medical centers and highway corridors. Competes for the same business and leisure traveler segments as Holiday Inn.
• Fairfield Inn & Suites by Marriott: Marriott's mid-scale franchised brand with consistent room product and limited meeting space — competes with Holiday Inn for transient business and leisure travel in smaller markets.
• Hilton Garden Inn: Upper mid-scale full-service Hilton brand with on-site dining, meeting space, and business amenities — directly competes with Holiday Inn for group, corporate, and extended-stay demand in regional markets.
• Country Inn & Suites by Radisson: Mid-scale hotel brand with complimentary breakfast, meeting facilities, and a small-town market focus — frequently a Holiday Inn competitor in secondary Wisconsin and Midwest markets.
• Best Western Plus: Upper mid-scale franchised brand with independent-owner operating model, often located near medical centers and regional event venues — competes on similar traveler segments.

Emerging players

• Marriott Hotels near Mayo Clinic / Cleveland Clinic: Full-service hotels adjacent to large medical centers in other regions; comparable to the Holiday Inn Marshfield model of anchoring demand on medical travelers and offering conference/group space.
• Cambria Hotels (Choice Hotels): Upper mid-scale brand from Choice with design-forward positioning, on-site dining, and meeting space — newer entrant overlapping with Holiday Inn in secondary-market group and event business.

Regional players

• Radisson Hotel Marshfield / Marshfield-area Independent Hotels: Other branded and independent hotels in the Marshfield/Central Wisconsin trade area that compete directly for the same local medical, corporate, and event demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-inn-hotel-and-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Hotel and Conference Center