Etijah

What Etijah does

Etijah (legal name: Youth and Development Consultancy Institute) is an Egyptian non-profit founded in 2015 and headquartered at 56 Nozha St., Heliopolis, Cairo. The organization operates as a development consultancy and program implementer rather than a software vendor, delivering a portfolio of youth-empowerment, employability, education, women-and-girls empowerment, refugee support, and community-development programs across multiple Egyptian governorates, including underserved areas of Upper Egypt. Its core methodology combines capacity-building workshops, mentorship, co-working/studio space for startups, vocational training, scholarship administration, and direct job-placement services delivered through partnerships with youth centers, NGOs, universities, and vocational schools.

Etijah's service portfolio is organized around branded programs including TOMOOH (entrepreneurship and employability), Meshwar Aman (Uber Captain placement), the Higher Education Initiative (USAID-funded university scholarships), Youth Entrepreneurship Network, Safe Spaces (UNFPA gender-based violence prevention), Sanad (refugee women), Coding with Empathy (with Code.org/Empatico), Bridge Qualifying Scholarship, and the Hospitality Employability Program. Its revenue model is grant-based: programs are provided free of charge to beneficiaries, and the organization is funded through institutional donors including UNFPA, USAID, AMIDEAST, GIZ, the EU, the Sawiris Foundation, Secours Catholique (Caritas France), and the Italian Agency for Development Cooperation, with corporate partners such as Uber and IHG Hotels & Resorts contributing co-branded delivery. Differentiators include a strong UN/government partnership network, a decade-long Population Awareness Clubs program, and the 2025 World's Leading Sustainable Education & Training Programme award.

Name

Etijah

Legal name

Youth and Development Consultancy Institute

Website

https://etijah.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Etijah is an Egyptian non-profit founded in 2015 that delivers youth-empowerment, employability, education, and women-and-girls empowerment programs across Egypt through grant-funded partnerships with UN agencies, government ministries, and corporate partners.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Services (611), Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Program & Project Implementation (TA Delivery) (BPADAEAA)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Education Access & Quality (International Development) (BPAGABAE), Inclusive Education (Disability, Gender Equity, Marginalized Learners) (BPADAKAI)

Keywords

• Youth development programs
• Employability training
• Entrepreneurship incubation
• Community empowerment
• Education scholarships

Headquarters

HQ city

Heliopolis

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant Funding: Etijah operates as a non-profit organization funded through grants and donations from institutional donors, foundations, and government partnerships. Programs are provided free of charge to beneficiaries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Etijah is a non-profit youth and development consultancy institute that delivers free programs for Egyptian youth covering entrepreneurship incubation, employability training, scholarships, humanitarian support for women and refugees, health awareness, and sports-based community development. Its offerings are structured as individual grant-funded projects implemented in partnership with UN agencies, government ministries, international NGOs, foundations, and corporate partners across Egyptian governorates.

Product overview

Etijah (Youth and Development Consultancy Institute) is a non-profit organization operating as a portfolio of interconnected youth empowerment programs rather than a unified software product. The core offerings include the TOMOOH entrepreneurship and employability platform providing training, mentorship, and co-working space for startups; the Higher Education Initiative scholarship ecosystem with community service components; and sector-specific employability programs in hospitality and environmental sustainability. These programs share a common methodology of capacity building, mentorship, and pathway creation, but are delivered as independent initiatives with different partners (UNFPA, USAID/AMIDEAST, GIZ, Sawiris Foundation, IHG Hotels & Resorts) across distinct geographic and demographic segments.

Differentiator

Problem solved

Functional benefit

Brands

• TOMOOH: Entrepreneurship and Employability Program aimed at improving youth employment situation in Egypt through equipping them with needed skills.
• Bridge Qualifying Scholarship
• Safe Spaces
• Higher Education Initiative (HEI)
• Meshwar Aman
• Coding with Empathy

Products and services

• TOMOOH Entrepreneurship and Employability Program A dual-track program offering startup incubation with co-working space, mentorship, and business consulting in Cairo, alongside employability training with career coaching and job fairs across four governorates for youth aged 21-35, supported by Secours Catholique (Caritas France).
• Youth Entrepreneurship Network Network initiative strengthening entrepreneurship capacities of 1,260 young people aged 18-28 (prioritizing women) through local hubs, ToT programs, and investor/mentor connections across Sohag and Kafr el-Sheikh governorates, partnered with SEED Project.
• Meshwar Aman Employment preparation project partnered with Sawiris Foundation and Uber, delivering capacity-building training to 21-35 year olds in Cairo, Giza, and Alexandria, with 500 job opportunities as Uber Captains.
• Safe Spaces Project Gender-based violence prevention initiative for Syrian and Egyptian women implemented at youth centers in Al Sharqiya governorate, featuring self-defense training, group therapy, theater workshops, and the 'We Are Here' awareness theater show, partnered with UNFPA and Ministry of Youth and Sports.
• Sanad Project - Social Centers for Syrian Women Safe space social centers for Syrian female refugees in El Haram and New Damietta providing psychosocial support, vocational rehabilitation, and reproductive health/gender-based violence awareness programs, partnered with UNFPA.
• Higher Education Initiative (HEI) Program USAID-funded scholarship program enabling high school graduates to attend excellence programs at five public universities with enhancement activities including English courses, leadership training, entrepreneurship training, community service, and semester abroad opportunities, administered with AMIDEAST.
• Bridge Qualifying Scholarship Qualifying scholarship managed for Sawiris Foundation targeting first-grade high school students (10th grade) in Beheira, Kafr El Sheikh, Qena, and Beni Suef, developing English language, computer skills, and leadership capabilities for university scholarship preparation.
• Coding with Empathy Program International coding education initiative partnering with Empatico and Code.org targeting refugee and Egyptian students aged 11-14 across Cairo, Alexandria, and Assiut, connecting youth with American peers through gamified computer science activities and AI-focused sessions, supported by Stevens Initiative.
• Employability Program in the Hospitality Sector Four-phase hospitality training program (soft skills, practical training, employability support, job placement) partnered with Sustainable Hospitality Alliance and GIZ, creating over 300 employment opportunities across kitchen, housekeeping, food and beverage, and stewardship roles.
• Sustain It Programme GIZ-partnered environmental initiative strengthening institutional performance of 11 civil society organizations in Assiut and Kafr El Sheikh through technical and financial capacity-building trainings focused on solid waste management and circular economy practices.
• Sport for Development to Raise Awareness UNFPA and Ministry of Youth & Sports partnered initiative using sports activities to raise awareness about reproductive health and gender-based violence, including training of trainers across 12 governorates and sports events reaching 2,245 beneficiaries.
• Population Awareness Clubs (PACs) Program Decade-long awareness program operating in youth centers across Egypt addressing reproductive health, family planning, early marriage, and gender-based violence through interactive theater, music, film production, and sports activities with 17 theater groups and 17 musical ensembles.

Quantifiable outcome

• Over 300 employment opportunities created in hospitality sector
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• IHG Hotels & Resorts (Voco Hotel)coreStrategic or Co-development Partner · 1 January 2025Collaboration to create employment pathways for Egyptian youth in the hospitality sector through job fairs and recruitment partnerships.
• World Sustainable Hospitality AlliancecoreStrategic or Co-development Partner · 1 January 2024Strategic partnership for hospitality employability programs, bringing together global industry leaders including Hilton, Marriott, IHG, Accor, and Radisson.
• EmpaticominorStrategic or Co-development Partner · 1 January 2020Partner for Coding with Empathy program connecting Egyptian and American students through virtual exchange and coding education.
• UNFPAcoreStrategic or Co-development Partner · 1 January 2017Partnership for Safe Spaces project supporting Syrian and Egyptian women and girls, addressing gender-based violence. Also partnered for Population Awareness Clubs program and Sanad Project for Syrian refugees. Multiple co-implemented projects since 2017.
• Ministry of Youth and Sports (Egypt)coreStrategic or Co-development Partner · 1 January 2017Government ministry partnership for implementing youth development programs at youth centers across Egypt. Co-implemented Safe Spaces project, Population Awareness Clubs, and sports for development initiatives.
• AMIDEASTcoreImplementation/ SI/ Consulting Partner · 1 January 2015Program administrator for Public University Scholarships program funded by USAID, managing scholarship operations alongside Etijah.
• UbercoreStrategic or Co-development PartnerPartnership for Meshwar Aman project providing 500 job opportunities as Uber Captains for trained youth in Cairo, Giza, and Alexandria.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercy Corps: Global humanitarian and youth development organization with active programming in Egypt; comparable as a large international NGO implementing youth employability and economic empowerment programs in the same donor ecosystem.
• Plan International Egypt: International development organization focused on children's rights, youth empowerment, and gender equality in Egypt; directly comparable to Etijah's women/girls programming and youth employability focus.
• CARE Egypt: International humanitarian NGO implementing women's economic empowerment and youth programs in Egypt; comparable peer due to shared target segments (women, youth) and donor base overlap.
• Save the Children Egypt: Major international NGO operating youth education and protection programs in Egypt; relevant peer for Etijah's scholarship (HEI), humanitarian (Sanad), and gender-based violence (Safe Spaces) initiatives.

Direct peers

• Nahdet El Mahrousa: Egyptian NGO focused on youth entrepreneurship and community development; one of the closest direct peers to Etijah in terms of mission, geography (Egypt), and target beneficiaries (youth and underserved populations).
• AMIDEAST: US-affiliated organization administering scholarship and workforce development programs in Egypt (and a current Etijah partner); directly comparable for scholarship administration, English training, and youth employability programs.
• Egypt Network for Integrated Development (ENID): Egyptian NGO focused on integrated community and economic development in Upper Egypt — the same underserved geography Etijah targets through TOMOOH and Youth Entrepreneurship Network.

Regional players

• Sawiris Foundation for Social Development: Egyptian foundation funding youth empowerment, education, and economic inclusion programs; current Etijah partner (Meshwar Aman, Bridge) and a structural peer as another Egyptian development actor in the same funding/operating ecosystem.

Emerging players

• World Sustainable Hospitality Alliance: Industry alliance convening Hilton, Marriott, IHG, Accor on workforce and sustainability — Etijah's strategic partner and a structural comparable for connecting youth employability pipelines to global hotel employers.

Others

• Helwan Society for Community Development and Environmental Improvement: Egyptian civil society organization implementing community-based development and capacity-building programs; adjacent peer as a GIZ-partnered Egyptian CSO operating in the same local-capacity-strengthening space as Etijah's Sustain It Programme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Etijah.org

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etijah