Shields Professional Vehicles
Shields Professional Vehicles is a privately held, third-generation family-owned dealership in Marietta, Georgia that sells new and certified pre-owned hearses, limousines and first-call vans to U.S. funeral homes, supported by in-house reconditioning, a 200+ point CPO program and flexible financing.
- Company typePrivate
- Founded1969
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shields Professional Vehicles does
Shields Professional Vehicles is a privately held, family-owned specialty automotive dealership founded in 1969 and headquartered in Marietta, Georgia, that sells new and pre-owned professional vehicles to U.S. funeral homes. The company's product portfolio comprises three core vehicle categories: hearses/funeral coaches (built on Cadillac, Lincoln and Ford platforms by coachbuilders including Platinum Coachcraft, Eagle Coach, Federal Coach, Superior, S&S and Krystal Koach), limousines for family and mourner transport (Platinum LT, Eagle Regency/Echelon/Kingsley, MK Legacy and others), and first-call vans on Chrysler Voyager/Pacifica, Dodge Grand Caravan and Mercedes-Benz Sprinter platforms for removals, cremation transfers, flower delivery and procession support. Distribution is operated through a direct field-sales model with named regional sales representatives assigned to specific U.S. states, anchored from the Marietta headquarters with nationwide delivery.
The company's competitive positioning rests on adjacent technical capabilities rather than core vehicle manufacturing. Its proprietary certified pre-owned program — described as the only one in the funeral vehicle industry — applies a 200+ point inspection by ASE-certified mechanics and body/paint technicians, backed by warranty administration through DKP Administration. In-house reconditioning is supported by a state-of-the-art factory-grade paint booth, unveiled at the Marietta facility in 2024, that allows simultaneous painting of all panels and doors for better color consistency. Financing is offered through both national lender partnerships and an in-house financing program that accommodates customers outside traditional credit profiles, with terms up to 84 months available through select lenders.
The business operates a multi-stream revenue model: one-time vehicle sales across new and pre-owned inventory, recurring financing revenue through lender and in-house programs, and professional-services revenue from vehicle reconditioning. Customer acquisition is dominated by enterprise field sales to funeral home operators, supplemented by an educational blog, YouTube inventory videos and Facebook engagement. The company employs 11–50 people, has sold 10,000+ vehicles over its 56+ year history, and is led by third-generation family CEO Julie Shields.
Shields Professional Vehicles firmographics
Firmographics- Name
- Shields Professional Vehicles
- Legal name
- Shields Professional Vehicles
- Website
- https://myhearse.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shields Professional Vehicles is a privately held, third-generation family-owned dealership in Marietta, Georgia that sells new and certified pre-owned hearses, limousines and first-call vans to U.S. funeral homes, supported by in-house reconditioning, a 200+ point CPO program and flexible financing.
- Ownership category
- akta.pro rank
Where Shields Professional Vehicles is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shields Professional Vehicles business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Vehicle Sales: Sale of new and pre-owned professional vehicles including hearses, limousines, first-call vans, and sprinter vans. Both individual vehicle purchases and fleet acquisitions for funeral homes.
- Financing Services: In-house financing programs and connections to national lenders for vehicle purchases. Revenue generated through financing arrangements with customers.
- Vehicle Reconditioning Services: Certified reconditioning and restoration services for pre-owned vehicles, including mechanical repairs, bodywork, paint refinishing, and interior restoration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle Purchase - Cash |
| Subscription | Monthly | Vehicle Leasing |
| Subscription | Monthly | Vehicle Financing |
| Subscription | Monthly | In-House Financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Shields Professional Vehicles product offering
Product offeringCore offering
Shields Professional Vehicles is a funeral vehicle dealership that sells new and pre-owned hearses, limousines, first-call vans, and sprinter vans built on Cadillac, Lincoln, Chrysler, Dodge, Ford, and Mercedes-Benz platforms by leading coachbuilders. The company complements vehicle sales with multi-phase reconditioning services, an industry-only Certified Pre-Owned program with 200+ point inspection, and flexible financing and leasing solutions tailored for funeral homes nationwide.
Product overview
Shields Professional Vehicles operates as a funeral vehicle dealership offering a portfolio of specialty vehicles and related services. The core product portfolio consists of three vehicle categories: Hearses/Funeral Coaches (built on Cadillac, Lincoln, Ford platforms by Platinum Coachcraft, Eagle Coach, Federal Coach, Superior, S&S, and Krystal Koach), Limousines (for family and mourner transport), and First-Call Vans (on Chrysler Voyager, Pacifica, Dodge Grand Caravan, and Mercedes-Benz Sprinter platforms for removals, cremation transfers, and support duties). These vehicles are complemented by supporting services: a Certified Pre-Owned Program (200+ point inspections, warranty backed by DKP Administration), a Reconditioning Service (multi-phase restoration including a state-of-the-art paint booth), and Financing Solutions (national lenders and in-house options). The company serves funeral homes nationwide from their Marietta, Georgia headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Hearses/Funeral Coaches
- Limousines
- First-Call Vans
- Certified Pre-Owned Program
- Reconditioning Services
- Financing Solutions
Quantifiable outcome
- 200+ point inspection process for certified pre-owned vehicles
- +1 more outcomes
Companies that use Shields Professional Vehicles
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Shields Professional Vehicles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shields Professional Vehicles partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Shields Professional Vehicles competitors and assessment
Company assessmentDirect peers
- Krystal Koach: Manufacturer of limousines and funeral/professional vehicles; overlaps directly with Shields' hearse and limousine product lines.
- S&S Coach Company: Builder of Superior/S&S hearses and funeral limousines sold to funeral homes, competing in the same professional vehicle category as Shields.
- Armbruster Stageway: Long-established coachbuilder of funeral cars and limousines, serving the same funeral home customer base as Shields.
- Eagle Coach Company: Manufacturer and supplier of funeral coaches and limousines; a brand Shields carries and a direct competitor in professional funeral vehicles.
- Platinum Funeral Coaches: Coachbuilder of premium hearses and limousines carried by Shields; competes in the same high-end funeral vehicle segment.
- Federal Coach: A coachbuilder and seller of hearses and limousines to funeral homes; directly overlaps with Shields' core funeral vehicle sales offering.
- MK Coach: Manufacturer of professional funeral vehicles including limousines and coaches, a brand in Shields' portfolio and a competitor in the niche.
Regional players
- American Coach Sales: Regional dealer of new and used funeral vehicles serving funeral homes, comparable to Shields' dealership model in a different territory.
- Heritage Coach Company: Regional seller of hearses and funeral limousines to funeral homes, mirroring Shields' sales and service business in another region.
Others
- DKP Administration: Provides vehicle protection/warranty plans for specialty vehicles and backs Shields' Certified Pre-Owned program; an ecosystem partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shields Professional Vehicles social profiles
Digital presenceShields Professional Vehicles compliance and trust
Trust signalCompliance1 record
Shields Professional Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shields Professional Vehicles leadership team
Management profileNumber of profiles
Profiles7 records
Shields Professional Vehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shields Professional Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shields Professional Vehicles
What does Shields Professional Vehicles do?
Shields Professional Vehicles is a funeral vehicle dealership that sells new and pre-owned hearses, limousines, first-call vans, and sprinter vans built on Cadillac, Lincoln, Chrysler, Dodge, Ford, and Mercedes-Benz platforms by leading coachbuilders. The company complements vehicle sales with multi-phase reconditioning services, an industry-only Certified Pre-Owned program with 200+ point inspection, and flexible financing and leasing solutions tailored for funeral homes nationwide.
Is Shields Professional Vehicles a public or private company?
Shields Professional Vehicles is a private company. It is classified as family owned and is currently operating.
When was Shields Professional Vehicles founded?
Shields Professional Vehicles was founded in 1969. It employs 11 to 50 people.
Where is Shields Professional Vehicles based?
Shields Professional Vehicles is headquartered in Marietta, United States, in the North America region.
How does Shields Professional Vehicles make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and vehicle Reconditioning Services.
Who are Shields Professional Vehicles's main competitors?
Direct peers on record are Krystal Koach, S&S Coach Company, Armbruster Stageway, Eagle Coach Company, Platinum Funeral Coaches, Federal Coach and MK Coach. Regional players are American Coach Sales and Heritage Coach Company. DKP Administration is listed as an others.
Does Shields Professional Vehicles have an API?
No public API is recorded for Shields Professional Vehicles.