Echelon
Echelon is a connected fitness company selling smart bikes, treadmills, and mirrors alongside an AI-powered SaaS platform (WorkoutBuilder, StrengthIQ) for gym operators. It serves both commercial gym/studio operators and home consumers with equipment-agnostic AI tools and healthcare integrations like ActiveMD.
- Company typePrivate
- Founded2017
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Echelon does
Echelon is a connected fitness company founded in 2017 that designs, manufactures, and sells internet-connected smart workout equipment — including stationary bikes, treadmills (e.g., the $2,500 Stride-8s), and smart fitness mirrors (the Reflect) — and operates a complementary AI-powered SaaS platform for gym and studio operators. The platform is anchored by WorkoutBuilder and StrengthIQ, which provide AI-driven workout programming, analytics, and personalized recommendations and are designed to work with any equipment, not only Echelon's own hardware. The product portfolio also includes Echelon Worlds, a gamified racing platform layered onto the equipment, and ActiveMD, an integration bringing GLP-1 weight-loss medication support into the connected fitness stack for medically supervised weight management. Echelon's technology spans video (AI form feedback on the Reflect mirror), audio (real-time voice coaching during rides and runs), and multimodal data (combined visual, audio, and structured performance telemetry) to deliver adaptive training experiences.
The company serves two primary customer segments: commercial gym and studio operators (including franchisees, addressed through a dedicated commercial sales organization led by VP of Commercial Sales John Sweeney), and consumer/home fitness users purchasing equipment directly through e-commerce. Its AI tooling is positioned as interoperable, enabling operators to adopt Echelon's software without replacing existing equipment fleets, while consumer hardware continues to drive brand awareness and direct sales. Echelon has received third-party validation including PCMag's Best Fitness Mirror (2025), CNET's Best Treadmill for Small Spaces (2026, Stride-8s), and Athletech News' Most Innovative Fitness & Wellness Companies (2026), and is slated to unveil new AI-powered strength and facility-management products at HFA Show 2026 alongside major commercial brands including Life Fitness, EGYM, and Skelcore.
Echelon firmographics
Firmographics- Name
- Echelon
- Legal name
- Echelon Fitness
- Website
- https://echelon.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Echelon is a connected fitness company selling smart bikes, treadmills, and mirrors alongside an AI-powered SaaS platform (WorkoutBuilder, StrengthIQ) for gym operators. It serves both commercial gym/studio operators and home consumers with equipment-agnostic AI tools and healthcare integrations like ActiveMD.
- Ownership category
- akta.pro rank
Echelon industry classification
Industry- Product category
- Industrial IoT / Network Infrastructure
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Office, School & Business Supplies Marketplaces (CRAFABAM)
- akta.pro secondary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
Keywords
Where Echelon is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
Echelon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Connected Fitness Hardware: Sale of smart workout equipment including bikes, treads, and mirrors with integrated software capabilities
- SaaS Platform Subscriptions: AI-powered platform services for gym operators providing WorkoutBuilder, StrengthIQ, and other tools that work with any equipment
- Consumer Fitness Equipment: Sale of consumer fitness products like the Echelon Stride-8s treadmill ($2,500)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Echelon Stride-8s Treadmill |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Echelon product offering
Product offeringCore offering
Echelon develops, markets, and sells system and network infrastructure products for the transportation and other automation markets. The company's products enable networked automation and grid modernization deployments for industrial and utility customers.
Product overview
Echelon is a smart workout equipment brand founded in 2017 that has expanded from hardware-focused connected fitness equipment (bikes, treads, mirrors) into an AI-powered SaaS platform. The product portfolio includes the Echelon Reflect fitness mirror (PCMag's best fitness mirror), the Echelon Stride-8s treadmill for small spaces, and connected bikes and treadmills. The platform is anchored by AI-powered software tools including WorkoutBuilder and StrengthIQ, which work with any equipment to deliver personalized training experiences. Echelon has also introduced Echelon Worlds (gamified racing) and ActiveMD (GLP-1 medication integration). The company positions itself as an ecosystem where gym equipment, apps, and wearables communicate seamlessly to deliver adaptive, personalized fitness experiences.
Differentiator
Problem solved
Functional benefit
Companies that use Echelon
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Echelon technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Echelon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- HFA Show 2026majorEchelon is preparing to unveil new products at the HFA Show 2026 in San Diego, participating alongside major fitness equipment brands including EGYM, Life Fitness/Hammer Strength, and Skelcore. The show highlights industry shift toward connected, data-driven fitness solutions.
- Gym and Studio OperatorscoreEchelon provides technology to gym and studio partners to help them embrace omnichannel fitness. John Sweeney, VP of Commercial Sales, outlined how their technology supports franchisees and fitness operators with multi-modality equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Echelon competitors and assessment
Company assessmentDirect peers
- Bowflex: Bowflex sells connected home fitness equipment including bikes and strength products with JRNY subscription content, overlapping Echelon's connected home cardio and strength portfolio.
- Hydrow: Hydrow is a connected rowing machine with subscription content and is a comparable premium connected fitness hardware peer with similar subscription economics to Echelon's bike and mirror products.
- Tonal: Tonal sells a connected strength-training system with AI form feedback and a subscription content layer, directly overlapping Echelon's Echelon Reflect smart mirror offering and the company's StrengthIQ/AI-coaching positioning.
- NordicTrack: NordicTrack is a leading connected treadmill and bike brand owned by iFIT, competing head-to-head with Echelon's Stride-8s treadmill and connected bikes on consumer connected cardio.
- Peloton Interactive: Peloton is the most direct competitor in connected bikes and treadmills with a subscription content layer. It targets both consumer and commercial segments and defines the premium connected-fitness category that Echelon competes within.
- iFIT (ICON Health & Fitness): iFIT owns NordicTrack and ProForm and combines connected fitness hardware with an interactive content/SaaS subscription, mirroring Echelon's hardware-plus-platform model across both consumer and commercial channels.
Emerging players
- EGYM: EGYM provides connected commercial fitness technology and subscription ecosystems for gyms and studios, directly cited as a competitor to Echelon at HFA Show 2026 and overlapping on AI-driven gym operator solutions.
- Tempo: Tempo offers a connected home strength-training system with AI form feedback and a subscription content layer, making it a close peer to Echelon's smart mirror and AI coaching positioning.
Broad incumbents
- Technogym: Technogym is a global commercial fitness equipment leader with a connected ecosystem (Technogym Ecosystem, Mywellness) targeting operators and consumers, making it a broad incumbent peer in commercial and premium connected fitness.
- Life Fitness / Hammer Strength: Life Fitness is a dominant commercial cardio and strength equipment maker that is identified as a direct competitor alongside Echelon at HFA Show 2026, sharing the commercial gym operator customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Echelon social profiles
Digital presenceEchelon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echelon leadership team
Management profileNumber of profiles
Echelon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echelon M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echelon
What does Echelon do?
Echelon develops, markets, and sells system and network infrastructure products for the transportation and other automation markets. The company's products enable networked automation and grid modernization deployments for industrial and utility customers.
Is Echelon a public or private company?
Echelon is a private company. It is classified as public and is currently operating.
When was Echelon founded?
Echelon was founded in 2017. It employs 251 to 500 people.
Where is Echelon based?
Echelon is headquartered in San Jose, United States, in the North America region.
How does Echelon make money?
Three revenue lines are on record. Connected Fitness Hardware is the primary driver. The others are saaS Platform Subscriptions and consumer Fitness Equipment.
Who are Echelon's main competitors?
Direct peers on record are Bowflex, Hydrow, Tonal, NordicTrack, Peloton Interactive and iFIT (ICON Health & Fitness). Emerging players are EGYM and Tempo. Broad incumbents are Technogym and Life Fitness / Hammer Strength.
Does Echelon have an API?
No public API is recorded for Echelon.
What industry is Echelon in?
Echelon's product category is Industrial IoT / Network Infrastructure. Its primary akta.pro industry code is CRAFABAM, Office, School & Business Supplies Marketplaces, with a secondary code of CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces. Its NAICS code is 333310 and its SIC code is 5080.