Peggy Sage
Peggy Sage is a 100-year-old French family-owned beauty brand that manufactures and sells professional and consumer cosmetics, primarily nail care (I-LAK, Green LAK), makeup, skincare, and lash products to individuals, beauty professionals, and students across six European countries via e-commerce, boutiques, B2B, and training academies.
- Company typePrivate
- Founded1925
- HeadquartersBonneville, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Peggy Sage does
Peggy Sage is a 100-year-old French family-owned beauty brand headquartered in Bonneville, Haute-Savoie, that develops, manufactures, and sells professional and consumer-grade cosmetics primarily focused on nail care, with secondary lines in makeup, skincare, waxing, and eye/lash enhancement. Its core technical offering centers on two proprietary nail systems: I-LAK, a semi-permanent LED-cured polish delivering 3-week wear launched in 2015, and Green LAK, a hybrid polish launched in 2022 made with up to 73.5% biosourced ingredients (cassava, cotton, corn) that cures like a gel but removes like conventional polish. The catalog spans more than 2,000 SKUs across nails, makeup, skincare, hair removal, and eye enhancement, supported by an integrated content and training library covering protocols, tutorials, and a tester community.
The company runs a multi-channel go-to-market model with four differentiated customer accounts: standard consumer retail, Pro B2B accounts for estheticians and nail technicians, student accounts for beauty school learners, and training enrollment via Peggy Sage Academy in Dijon, La Rochelle, and Lille. Distribution is anchored by an owned DTC e-commerce storefront localized across six European countries (France, Switzerland, Belgium, Germany, Spain, Italy), complemented by physical Peggy Sage boutiques, direct-to-salon professional sales, and seasonal promotional mechanics. Pricing is structured as one-time product sales with tiered consumer/Pro/student pricing and an Alma-based installment option at checkout.
Peggy Sage is privately held and family-operated by the second generation of the Collomb family (Andr\u00e9 and Christine Collomb), with no disclosed venture capital or private equity ownership. The company operates 101-250 employees and is actively adapting formulations to comply with the European TPO ban in cosmetics, indicating ongoing regulatory and product stewardship discipline.
Peggy Sage firmographics
Firmographics- Name
- Peggy Sage
- Legal name
- PEGGY SAGE
- Website
- https://peggysage.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peggy Sage is a 100-year-old French family-owned beauty brand that manufactures and sells professional and consumer cosmetics, primarily nail care (I-LAK, Green LAK), makeup, skincare, and lash products to individuals, beauty professionals, and students across six European countries via e-commerce, boutiques, B2B, and training academies.
- Ownership category
- akta.pro rank
Peggy Sage industry classification
Industry- Product category
- Professional Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
- akta.pro secondary industries
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)
Keywords
Where Peggy Sage is headquartered
LocationHeadquarters
- HQ city
- Bonneville
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Peggy Sage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- E-commerce Product Sales: Peggy Sage generates revenue primarily through direct-to-consumer online sales via their e-commerce platform, offering products across nail care, makeup, skincare, waxing, and beauty accessories. The company sells both to individual consumers and beauty professionals through differentiated pricing tiers.
- Professional Beauty Products: B2B sales to beauty professionals including estheticians, hairdressers, and nail technicians through dedicated Pro accounts offering professional pricing and exclusive product access.
- Training Services: Peggy Sage Academy provides professional beauty training programs in nail art, gel application, lash extensions, brow lift, and combined manicure techniques at training centers in Dijon, La Rochelle, and Lille.
- Boutique Services: Physical boutique locations offering services such as manicure experiences, VSP experiences, and Green LAK application services, including the current promotional offers for €23.80-31.80 service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard consumer pricing for individual buyers |
| One time/ perpetual license | Pay-as-you-go | Professional pricing tier for beauty professionals |
| One time/ perpetual license | Pay-as-you-go | Student pricing for beauty school students |
| Transaction based/ take rate | Pay-as-you-go | Sale and promotional pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Peggy Sage product offering
Product offeringCore offering
Peggy Sage manufactures and distributes a comprehensive range of professional and consumer beauty products centered on nail care (notably the I-LAK semi-permanent polish and Green LAK hybrid polish lines), makeup, skincare, waxing, and eye enhancement. The company sells through its own e-commerce platform (www.peggysage.com), a network of physical boutiques, dedicated B2B Pro accounts for estheticians and nail technicians, and student accounts for beauty school learners, complemented by professional training at the Peggy Sage Academy.
Product overview
Peggy Sage is a French beauty brand (established 1925) offering a comprehensive professional cosmetics and nail care portfolio. The core offering centers on the I-LAK and Green LAK nail polish systems - I-LAK provides semi-permanent gel-like polish with 3-week wear cured under LED lamp, while Green LAK offers hybrid polish with up to 73.5% biosourced ingredients that dries like gel but removes like regular polish. Supporting these flagship lines are traditional nail polishes under the COLOR IS LIFE brand, professional makeup (BB creams, foundations, eyeshadows, lipsticks), skincare products (BEAUTY EXPERT BODY body care line, NAIL CARE nail treatments), hair removal systems (WAX SHOP waxes), and eye enhancement products (PEGGY LASHES PRO extensions, BOOST IT lash care). The brand also offers comprehensive kits for various beauty services, professional equipment/accessories, and training through the Peggy Sage Academy. The company serves both professional beauty practitioners and consumers through distinct pricing tiers (professional, student, and retail accounts).
Differentiator
Problem solved
Functional benefit
Brands
- I-LAK: Semi-permanent nail polish line launched in 2015, offering 3-week wear and lamp drying.
- Green LAK
- 1-LAK
- WAX SHOP
- PEGGY LASHES PRO
- Boost It
- BEAUTY EXPERT BODY
- Peggy Sage Academy
- URBAN COLOR
- CENTURY EDITION
Products and services
- I-LAK Semi-Permanent Nail Polish Semi-permanent gel-like nail polish line cured under LED lamp offering 3-week wear with intense pigmentation and brilliant shine. Available in over 200 shades including lacquered, pearlescent, and glitter finishes, compatible with gels and acrylic resins.
- 1-LAK Semi-Permanent Nail Polish TPO-free semi-permanent nail polish variant within the I-LAK family, offering professional long-lasting manicure results compliant with European TPO regulations ending use of the TPO photoinitiator.
- Green LAK Hybrid Nail Polish LED hybrid nail polish offering 9-day wear with up to 73.5% biosourced ingredients derived from sugarcane residue, cassava, corn, or cotton. Vegan formula made in France that dries like gel but removes like regular polish, with complete manicure in under 20 minutes without nail preparation.
- I-LAK Summer 2026 Collection (Hot Palm) Seasonal collection of I-LAK semi-permanent nail polishes featuring vibrant summer shades including Poppy pink, Lime glow, Electric wave, Tangerine Twist, and Lime Twist, designed for summer manicures.
- Vernis \u00e0 Ongles (Traditional Nail Polish) Traditional nail polish products including the COLOR IS LIFE brand and other classic polish lines, offering various colors and finishes for at-home manicure.
- Maquillage (Makeup) Full makeup line including BB Cream, foundation, concealer, eyeshadow, mascara, lipstick, eyeliner, and makeup accessories across multiple collections such as AURA, BALMY HYBRID, and COLOR IS LIFE.
- Soin (Skincare) including BEAUTY EXPERT BODY Skincare products including body care, face care, nail care, solar protection, pre/post-hair removal care, and specialized men's skincare lines, including the BEAUTY EXPERT BODY range with body scrubs, shower gels, and solar care products.
- \u00c9pilation (Waxing/Hair Removal) \u2014 WAX SHOP Professional wax products under the WAX SHOP brand, including warm wax, lukewarm wax strips, hot peelable wax, traditional recyclable wax, and cold wax strips, plus related accessories.
- Regard (Eye Enhancement) \u2014 PEGGY LASHES PRO & BOOST IT Lash and brow enhancement products including lash extensions, lash lifting, brow tinting, brow lift kits, and related accessories under the PEGGY LASHES PRO and BOOST IT sub-brands.
- Les Kits (Beauty Service Kits) Complete kits for various beauty services including nail preparation, gel application, acrylic techniques, manicure, pedicure, hair removal, and eye enhancement procedures.
- Professional Beauty Accessories & Equipment Professional beauty equipment including manicure tables, makeup chairs, LED lamps, magnifier lamps, sponges, brushes, and hygiene supplies for salons and beauty service providers.
- Peggy Sage Academy Training Professional beauty training programs offered at training centers in Dijon, La Rochelle, and Lille, covering nail art, acrygel, combined manicure, brow lift, lash lifting, lash extensions, and gel techniques for beauty professionals.
Quantifiable outcome
- 3-week wear for I-LAK semi-permanent varnish
- +3 more outcomes
Companies that use Peggy Sage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Peggy Sage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peggy Sage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- By GardenersminorBy Gardeners is the web agency that developed Peggy Sage's e-commerce platform. The agency link appears in the footer of the website as the developer credit.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Peggy Sage competitors and assessment
Company assessmentBroad incumbents
- CND (Creative Nail Design): Established professional nail brand known for Shellac semi-permanent and Vinylux long-wear polish. Strong salon-channel presence making it a direct incumbent to Peggy Sage's pro offerings.
- Essie (L'Oréal): Mass-market and professional nail polish brand owned by L'Oréal, offering Gel Couture and broad consumer nail lines. Comparable to Peggy Sage's traditional polish and consumer-facing nail portfolio.
- OPI (Wella): Global professional nail polish giant with a major semi-permanent gel line (GelColor), serving salons worldwide. Directly comparable to I-LAK's pro gel segment, though significantly larger in distribution.
Direct peers
- Mavala: Swiss-origin professional and consumer nail care brand with a long heritage, offering nail polish, treatments, and accessories. Comparable geographic roots, salon channel, and full nail catalog.
- Manucurist: French green/clean nail polish brand offering semi-permanent and natural-origin nail products directly comparable to Peggy Sage's I-LAK and Green LAK. Targets both consumers and pros, overlapping in European premium nail market.
Regional players
- Yves Rocher: Major French mass-market beauty brand with extensive nail, makeup, and skincare catalog and strong domestic/European DTC footprint. Comparable on multi-category French beauty scale and breadth.
- Nocibé: French beauty retailer selling mid-market nail, makeup, and skincare. Although a retailer rather than brand, comparable on European beauty DTC and salon-channel distribution footprint.
Emerging players
- Kure Bazaar: French premium clean/natural nail polish brand selling direct-to-consumer and via select salons. Comparable to Green LAK on vegan/biosourced positioning and DTC distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peggy Sage social profiles
Digital presencePeggy Sage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peggy Sage leadership team
Management profileNumber of profiles
Profiles2 records
Peggy Sage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peggy Sage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peggy Sage
What does Peggy Sage do?
Peggy Sage manufactures and distributes a comprehensive range of professional and consumer beauty products centered on nail care (notably the I-LAK semi-permanent polish and Green LAK hybrid polish lines), makeup, skincare, waxing, and eye enhancement. The company sells through its own e-commerce platform (www.peggysage.com), a network of physical boutiques, dedicated B2B Pro accounts for estheticians and nail technicians, and student accounts for beauty school learners, complemented by professional training at the Peggy Sage Academy.
Is Peggy Sage a public or private company?
Peggy Sage is a private company. It is classified as family owned and is currently operating.
When was Peggy Sage founded?
Peggy Sage was founded in 1925. It employs 101 to 250 people.
Where is Peggy Sage based?
Peggy Sage is headquartered in Bonneville, France, in the Europe region.
How does Peggy Sage make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are professional Beauty Products, training Services and boutique Services.
Who are Peggy Sage's main competitors?
Broad incumbents on record are CND (Creative Nail Design), Essie (L'Oréal) and OPI (Wella). Direct peers are Mavala and Manucurist. Regional players are Yves Rocher and Nocibé. Kure Bazaar is listed as an emerging player.
Does Peggy Sage have an API?
No public API is recorded for Peggy Sage.
What industry is Peggy Sage in?
Peggy Sage's product category is Professional Beauty Products. Its primary akta.pro industry code is CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color), with a secondary code of CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies). Its NAICS code is 456120 and its SIC code is 2844.