Cass County Health System

What Cass County Health System does

Cass Health (Cass County Health System) is a nonprofit rural healthcare system headquartered in Atlantic, Iowa, serving southwest Iowa communities since 1974. The organization operates a 25-bed acute care hospital (Cass County Memorial Hospital) with medical/surgical, special care, and obstetrics capacity; an emergency department treating 7,000+ patients annually; a walk-in Rapid Care clinic open seven days a week with extended evening hours; and four rural health clinics across Cass County (Atlantic, Anita, Griswold, and Massena Medical Centers). Its service portfolio spans primary care, obstetrics, oncology (Tyler Family Cancer Center), orthopedics including the Jiffy Knee surgery technique, cardiology, pain management, neurosurgery, urology, gastroenterology, allergy/immunology, behavioral health (Senior Life Solutions), rehabilitation (PT/OT/speech), cardiac and pulmonary rehab, retail pharmacy, diagnostic imaging (CT, MRI, 3D mammography, digital radiography, mobile PET), weight management with bariatric surgery, and a Med Spa offering Botox, dermal fillers, chemical peels, and skincare products.

The underlying technology stack is centered on Epic's MyChart patient portal, hosted through University of Iowa Healthcare, which provides unified medical records and 24/7 patient access to test results, appointment requests, telehealth appointments, and bill payment. Cass Health operates a TeleStroke partnership with Nebraska Medicine for time-sensitive neurosurgical assessment, mobile PET imaging through Shared Medical Services, and an American Heart Association-certified Training & Education Center for community CPR and Stop the Bleed courses. The system is governed by a Board of Trustees and led by CEO Brett Altman (DPT, MBA, FACHE), CMO Dr. Elaine Berry, COO Amanda Bireline (MS, BSN, RN), CFO Kolton Hewlett (MBA), and CIO Mitch Whiley (MS). Recognition includes NRHA Top 20 Critical Access Hospital, AHA Performance Leadership Award, MAP Award, Women's Choice Award, and consistent College of American Pathologists laboratory accreditation.

Cass Health generates revenue primarily through fee-for-service clinical care and insurance reimbursements from Medicare, Iowa Medicaid (Iowa Total Care, Molina Healthcare, Wellpoint Iowa), multiple Medicare Advantage plans, and commercial insurers (Aetna, Cigna, United Healthcare, Wellmark, Midlands Choice, Multiplan, etc.). Additional revenue streams include specialty clinic consultations with visiting specialists from Omaha and Des Moines, retail pharmacy, occupational health and DOT physicals for local employers, Med Spa services (with Cherry BNPL financing), and CPR/training class fees. A $24 million Master Plan construction project — approximately 12,500 sf of additions and 30,000 sf of renovations for surgery, physical therapy, lab, and office space — is underway with Graham Construction in 2026, indicating a material expansion of capacity.

Name

Cass County Health System

Legal name

Cass Health

Website

https://casshealth.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Cass Health is a nonprofit rural healthcare system in southwest Iowa operating a 25-bed acute care hospital, four rural health clinics, and specialty services including oncology, orthopedics, and a Med Spa, serving Cass County communities with visiting specialists from Omaha and Des Moines.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

Outpatient Care Centers (6214), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), County/District/Local Health Departments (HLAJAAAB)

Keywords

• Rural healthcare services
• Primary care clinics
• Emergency medical services
• Specialty medical care
• Hospital inpatient care

Headquarters

HQ city

Atlantic

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery including inpatient hospital care (25-bed facility), primary care visits, specialty clinic consultations, emergency department services (7,000+ patients annually), surgical procedures, diagnostic imaging, laboratory services, rehabilitation therapy, and pharmacy services.
2. Insurance Reimbursements: Revenue from contracted insurance companies including Medicare, Iowa Medicaid, Iowa Total Care, Molina Healthcare, Wellpoint Iowa, and multiple Medicare Advantage and commercial insurance plans. Patient volumes and reimbursement rates determine revenue from this stream.
3. Specialty Clinic and Visiting Specialist Services: hosting visiting specialists from Omaha and Des Moines in areas including cardiology, urology, pain management, neurosurgery, oncology, and more. Revenue generated from specialty consultations and procedures performed locally.
4. Med Spa Services: Aesthetic services including Botox, dermal fillers (Juvederm products), chemical peels, skin resurfacing treatments, and skincare products. Financing available through Cherry payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Cass Health operates a nonprofit rural healthcare system delivering acute inpatient care, primary care, specialty consultations, emergency services, and outpatient diagnostics across southwest Iowa. The 25-bed Cass County Memorial Hospital anchors a hub-and-spoke network that includes Atlantic Medical Center, satellite rural health clinics in Anita/Griswold/Massena, a walk-in Rapid Care clinic, and a Specialty Clinic hosting visiting specialists from Omaha and Des Moines. Auxiliary service lines cover obstetrics, rehabilitation, oncology, pharmacy, public health, med spa aesthetics, weight management, and American Heart Association-certified community training.

Product overview

Cass Health is a rural healthcare system providing comprehensive medical services across southwest Iowa through a network of facilities and programs. The core offering includes Cass County Memorial Hospital (a 25-bed acute care hospital) and Atlantic Medical Center (primary care clinic). The system operates multiple specialty services including a Specialty Clinic hosting visiting specialists, Rapid Care (walk-in clinic), Med Spa for aesthetic services, Tyler Family Cancer Center for oncology care, and Rehabilitation Services (PT, OT, Speech). Additional programs include Weight Management, Cardiac & Pulmonary Rehab, Obstetric Care, Senior Life Solutions mental health program, Training & Education Center (CPR/First Aid), and Cass County Public Health services. Patient access is facilitated through MyChart (Epic-based patient portal) and multiple satellite clinics in Anita, Griswold, and Massena.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantic Medical Center, RHC: Rural health primary care clinic in Atlantic, Iowa offering family medicine, dermatology, OB/GYN, podiatry, rheumatology, and mental health services.
• Anita Medical Center
• Griswold Medical Center
• Massena Medical Center
• Cass County Memorial Hospital
• Tyler Family Cancer Center
• Cass Health Med Spa
• Specialty Clinic
• Surgery Clinic
• Weight Management Program
• AMC Rapid Care
• Cass County Public Health

Products and services

• Cass County Memorial Hospital (Inpatient Services)

Quantifiable outcome

• Emergency Department serves 7,000+ patients annually
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LifeServe Blood CentercoreStrategic or Co-development PartnerLifeServe Blood Center is the sole provider of blood donations for Cass Health. Community blood drives are hosted at Cass Health facilities, with donations helping save local patients. LifeServe provides blood products to 161 hospitals primarily in Iowa, Nebraska and South Dakota, ensuring local donations have local impact.
• Nebraska MedicinecoreTechnology or IntegrationTeleStroke partnership with Nebraska Medicine enables neurosurgeon assessment, diagnosis, and treatment of strokes through telemedicine. This time-sensitive model provides better clinical outcomes for stroke patients without requiring transfer to another facility.
• University of Iowa HealthcarecoreTechnology or IntegrationMyChart and Epic Electronic Health Record system are hosted through University of Iowa Healthcare. When patients visit another University of Iowa healthcare provider, all medical information is available in one place through the MyChart integration, providing unified medical records.
• MedicarecoreOthersMedicare insurance coverage accepted, including multiple Medicare Advantage plans from AARP, Aetna, Iowa Total Care/Wellcare, Medica, Molina, United Healthcare, Wellmark, and Wellpoint.
• Iowa MedicaidcoreOthersIowa Medicaid coverage accepted including Iowa Total Care and Molina Healthcare managed care plans.
• Commercial Insurance PartnerscoreChannel Partner/ Reseller/ DistributorContracted commercial insurance providers include Aetna, Ambetter Health, Cigna, Medica, Midlands Choice Network, Multiplan, Triwest, United Healthcare, VA CCN, and Wellmark (Blue Cross Blue Shield of Iowa).
• Allergy, Asthma, and Sinus Center, PC (Des Moines)minorChannel Partner/ Reseller/ DistributorDr. Ravinder Agarwal provides allergy and immunology care at Cass Health Specialty Clinic, affiliated with Allergy, Asthma, and Sinus Center, PC in Des Moines, Iowa.
• Midwest Gastrointestinal Associates (Omaha)minorChannel Partner/ Reseller/ DistributorDr. Benjamin Hall and Dr. Helen Fasanya-Uptagraft provide gastroenterology care at Cass Health, affiliated with Midwest Gastrointestinal Associates in Omaha, Nebraska.
• American Heart AssociationcoreStrategic or Co-development PartnerCass Health Training & Education Center is certified by the American Heart Association to provide OSHA-approved training programs including CPR AED, First Aid, and Stop the Bleed training for the community.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nebraska Medicine: Academic medical center in Omaha and current TeleStroke partner of Cass Health; both collaborator for time-sensitive care and competitor for higher-acuity referrals.
• MercyOne: Iowa- and Nebraska-based Catholic health system with rural and urban hospitals; competes with Cass Health for outpatient and specialty referrals and absorbs high-acuity transfers from across the region.
• UnityPoint Health: Large Iowa-headquartered regional health system; competes for referrals out of Cass County and offers the same Epic-based ecosystem, but operates at vastly larger scale across many sites.
• Methodist Health System (Omaha): Large Omaha-based health system that draws rural referrals from southwest Iowa, including the Cass County catchment, competing directly for surgical, cardiac, and specialty cases.
• University of Iowa Health Care: Academic medical system hosting Cass Health's Epic/MyChart and providing tertiary referral competition; both enabling partner and competitive destination for complex cases.

Direct peers

• Manning Regional Healthcare Center: Small Iowa critical access hospital with clinic network and visiting specialist model, closely matching Cass Health's size, geography, and service mix.
• Boone County Health Center: Critical Access Hospital serving a rural Nebraska county with a comparable bed-count, primary care, and visiting specialist model — directly analogous in scale, services, and catchment to Cass Health.
• Pella Regional Health Center: Iowa-based rural community hospital serving a similar small-town catchment with multi-specialty clinics, OB, surgery, and visiting specialist services.
• Audubon County Memorial Hospital: Iowa-based rural critical access hospital of similar size offering inpatient, primary care, emergency, and ancillary services to a comparable small Iowa county population.
• St. Anthony Regional Hospital: Catholic-affiliated regional hospital in Carroll, Iowa — a rural Iowa health system offering comparable inpatient, primary care, specialty, and community-health services to a similar western-Iowa catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CassHealth
• LinkedInlinkedin.com/company/cass-county-memorial-hospital

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cass County Health System