Balade en Provence

What Balade en Provence does

Balade en Provence is a French artisanal solid cosmetics brand founded in 2018 by Alexandre Vidal and operated under MEDIATIC LABS, a Paris-registered SAS. The company specializes in cold saponification (saponification à froid), a low-temperature manufacturing process that preserves the natural properties of oils and butters while eliminating water from formulations, enabling concentrated solid bars that require no preservatives or plastic packaging. Its product portfolio spans solid face care (Baume de Nuit, Baume de Jour, eye contour balm, solid cleansers, solid serum with 1% plant-based Hyaluronic Acid, solid makeup-removing oil), men's grooming (All-in-One multi-purpose bars, face cleansers, shaving soaps, after-shave balms), hair care (solid shampoos, conditioners), and body care (body and hand soaps), plus accessories and gift cards.

The company holds Cosmos Organic certification from Ecocert for its face balms, Cosmos Natural for soaps, Vegan Society certification, FSC-certified packaging, and DGCCRF formula registration. Products contain at most 9 ingredients per face product, are free from sulfates, parabens, and synthetic fragrances, and are hand-filled into compostable packaging printed with vegetable-based inks. The flagship Baume de Nuit has documented efficacy showing a 52.7% hydration gain in superficial skin layers one hour after application.

Balade en Provence operates a product-led DTC model through its Shopify-powered e-commerce store (balade-provence.com) with multi-currency support across EUR, USD, CAD, INR, GBP, AUD, and JPY, complemented by wholesale distribution via Faire.com and physical retail in bio stores, natural product shops, and pharmacies/parapharmacies across France and internationally. Customer segments include eco-conscious women, men seeking simplified grooming routines, and families. Pricing is transactional at unit price points of €7.87-€20.98, with curated packs offered at 10-25% discounts. The company is bootstrapped (no disclosed VC/PE funding), employs 1-10 people, and has earned multiple international beauty awards including Pure Beauty Awards (2020, 2021, 2022), Free From Skincare Awards, and Beauty Shortlist Eco Awards.

Name

Balade en Provence

Legal name

MEDIATIC LABS

Website

https://balade-provence.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Balade en Provence is a French artisanal solid cosmetics brand that produces cold-saponified, Cosmos Organic certified skincare, haircare, and men's grooming products in zero-waste formats, selling directly to consumers worldwide via Shopify, Faire.com wholesale, and physical retail.

Ownership category

akta.pro rank

Product category

Natural and Organic Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Solid cosmetics
• Organic skincare
• Cold saponification soaps
• Zero waste beauty
• Vegan face care

Headquarters

HQ city

Opio

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: The brand sells directly to consumers through its Shopify-powered e-commerce website (balade-provence.com), offering individual products and curated packs. Revenue is generated through one-time product purchases at fixed price points in EUR.
2. Wholesale distribution: Products are sold to resellers and physical retailers (bio stores, natural product shops, pharmacies, parapharmacies) via wholesale platforms such as Faire.com, generating B2B revenue through bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Balade en Provence designs, manufactures, and sells a complete range of solid-format cosmetics — face balms and cleansers, eye contour balm, hydration serums, makeup-removing oils, body and hand soaps, shaving soaps, after-shave balms, solid shampoos and conditioners, and men's grooming bars — produced in France through cold saponification. Products are Cosmos Organic (face) or Cosmos Natural (soaps) certified by Ecocert, 100% natural-origin, vegan-certified, and packaged in FSC-certified compostable materials. The brand sells directly to consumers via its Shopify storefront, wholesale through Faire.com, and via physical bio stores and pharmacies.

Product overview

Balade en Provence is a French artisanal cosmetics brand specializing in solid cosmetics. The company offers a comprehensive range of solid face care products (balms, cleansers, serums, makeup removers) and expanded into body care, hair care, and men's grooming lines. The product portfolio includes face products (Baume de Nuit, Baume de Jour, Baume Contour des Yeux, Nettoyant Visage, Sérum Booster d'Hydratation, Huile Démaquillante Solide), men's products (All-in-One bars, face cleansers, shaving soaps, after-shave balms, shampoos), hair care (shampoos, conditioners), body care (body soaps, hand soaps), accessories (travel cases, bags), and gift card products. The brand differentiates through cold-processed artisanal manufacturing in France, COSMOS Organic certification, vegan formulations, zero-plastic packaging, and concentrated solid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Baume de Nuit (Night Balm) - 32g Organic solid night balm for the face with cocoa butter and apricot kernel oil, providing deep hydration and softness; brand's hero/bestseller and Cosmos Organic certified by Ecocert. Tested at 52.7% hydration gain in superficial skin layers one hour after application.
• Baume de Jour (Day Balm) - 32g Organic solid day balm for face hydration and nourishment, formulated with natural ingredients for daily use. Cosmos Organic certified.
• Baume Contour des Yeux (Eye Contour Balm) - 18g Solid eye contour balm infused with immortelle essential oil, borage oil, and cocoa butter to soften and hydrate the delicate eye area.
• Nettoyant Visage (Solid Facial Cleanser) - 40g / 80g Solid facial cleanser with French green clay, rose hip oil, and aloe vera for gentle daily face cleansing in cold-processed format.
• Sérum Booster d'Hydratation (Hydration Boosting Solid Serum) - 18g Solid hydration boosting serum enriched with 1% plant-based Hyaluronic Acid, jojoba oil, and rose hip oil for intense skin hydration. Commended (Félicité) at The Beauty Shortlist 2022 Eco Awards.
• Huile Démaquillante Solide (Solid Makeup-Removing Oil) - 32g Solid makeup-removing oil with jojoba oil, white lily flower, and pink clay for gentle removal of makeup including waterproof mascara.
• Baume Multi-usage (Multi-Use Balm) - 32g Multi-purpose solid balm for versatile skin care uses across body and face.
• Sérum Anti-Age Peau Eclatante (Anti-Aging Serum) - 18g Solid anti-aging serum for radiant skin in solid bar format.
• All-in-One pour hommes (Men's All-in-One Bar) - 80g Multi-purpose solid bar serving as shampoo, face cleanser, body wash, and shaving soap for men, infused with coconut oil, shea butter, and citrus fragrance.
• Nettoyant Visage pour hommes (Men's Solid Face Cleanser) - 40g Solid face cleanser for men with rose hip oil and aloe vera for freshness and vitality.
• Baume Visage & Yeux Hommes (Men's Face & Eye Balm) - 32g All-in-one solid face and eye balm for men with hemp oil and Vitamin C for nourishment and hydration.
• Savon de Rasage Agrumes pour hommes (Citrus Shaving Soap for Men) - 40g Citrus-scented solid shaving soap for men providing a smooth shaving experience.
• Baume Après Rasage Nourrissant pour hommes (Nourishing After-Shave Balm for Men) - 32g Nourishing solid after-shave balm for men for soothing and moisturizing skin after shaving.
• Shampooing Revigorant pour hommes (Revigorating Solid Shampoo for Men) - 40g Revigorating solid shampoo for men for energizing hair care.
• All-in-One for Adventure pour hommes (Adventure Kit) Adventure kit containing the All-in-One bar plus an aluminum travel case with built-in soap holder, ideal for hiking, trekking, camping, scouts, and travel.
• Savon Corps Fleur d'Oranger (Body Soap Orange Blossom) - 80g Body soap with orange blossom scent in solid bar format for body cleansing; Cosmos Natural certified.
• Savon Mains Fleur d'Oranger (Hand Soap Orange Blossom) - 80g Hand soap with orange blossom scent in solid format.
• Savon de Rasage Femme (Women's Shaving Soap Orange Blossom) - 40g Orange blossom scented solid shaving soap for women.
• Shampooing Brillance (High-Shine Solid Shampoo) - 40g High-shine solid shampoo for glossy, radiant hair.
• Shampooing Enrichi (Enriched Solid Shampoo) - 40g Enriched solid shampoo for nourishing hair care.
• Shampoing Lavande - Cheveux Fins (Lavender Solid Shampoo for Fine Hair) - 40g Lavender solid shampoo designed specifically for fine hair.
• Après-Shampooing - Tous Types de Cheveux (Solid Conditioner for All Hair Types) - 40g Solid conditioner suitable for all hair types for detangling and moisturizing.
• Boîte de Voyage en Aluminium (Aluminum Travel Soap Case) Aluminum travel case for protecting and storing solid products during travel.
• Boîte Aluminium Visage (Aluminum Face Box) Aluminum case designed for storage of face care solid products.
• Sac en Jute (Jute Bag) Jute bag for eco-friendly product storage and gifting.
• Curated Packs (Essentiels Matin, Extra Hydratation, Men's Face Essentials, Men's Face & Body Essentials, Men's and Women's Best-Sellers) Curated bundles of solid cosmetics sold at a promotional discount versus purchasing individual SKUs.
• e-Chèque cadeau (Electronic Gift Card) Electronic gift cards available in €25, €50, and €100 denominations, redeemable on the Shopify storefront for any products.

Quantifiable outcome

• 52.7% hydration gain in superficial skin layers one hour after application of Baume de Nuit (night balm)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Faire.comcoreChannel Partner/ Reseller/ DistributorFaire.com serves as the wholesale marketplace through which resellers can purchase Balade en Provence products. The brand explicitly invites resellers to buy via Faire.com, indicating a structured B2B distribution partnership for retail distribution.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• L'Occitane en Provence: Large publicly-listed French natural beauty brand with a Provence-rooted identity; competes in natural skincare and body care with much broader portfolio, deeper retail distribution, and far larger marketing budget.
• Lush: Global bath and body brand built on solid-format products (shampoo bars, soap bars, massage bars) with strong retail footprint and sustainability narrative; overlaps directly with Balade en Provence in solid bath/skincare but operates at vastly larger scale.

Emerging players

• Schmidt's: Natural personal care brand best known for natural deodorants but expanding into bars and skincare; comparable as a clean-beauty brand using solid and bar formats in the natural personal care category.
• Respire: French DTC natural skincare brand focused on clean, effective formulations for young consumers; comparable as a French natural skincare peer targeting similar eco-conscious buyer profiles.
• Acorelle: French natural and organic beauty brand (deodorants, hair removal, skincare) with Ecocert-certified formulations; overlaps with Balade en Provence in certified organic personal care sold through French bio retail.

Direct peers

• Savonnerie Fer à Cheval (La Corvette): Historic Marseille soap maker producing traditional cold-process soap bars; directly comparable to Balade en Provence's soap range and artisanal French manufacturing heritage.
• Lamazuna: French DTC brand and zero-waste solid cosmetics pioneer offering solid shampoos, deodorants, and skincare; competes head-to-head with Balade en Provence in the same product category and customer segment (eco-conscious French consumers seeking plastic-free personal care).

Regional players

• Druide: Canadian organic skincare brand with Ecocert-certified formulations and a clean-beauty positioning; similar product philosophy and certification approach, serving North America rather than Europe.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEf8bBGNmYsG25w3IFwZWWg/videos
• Facebookfacebook.com/BaladeEnProvenceFR
• Instagraminstagram.com/baladeenprovence
• TikToktiktok.com/@baladeenprovence
• Xx.com/BaladeProvence
• LinkedInlinkedin.com/company/balade-provence

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balade en Provence