Druide
- Company typePrivate
- Founded1979
- HeadquartersQuebec, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Druide does
Laboratoires Druide is a privately held Canadian manufacturer of certified organic personal care products, founded in 1979 and headquartered in Quebec. The company develops, formulates, and produces over 151 SKUs across 8 branded collections (BioLove Baby, BioLove Face, BioLove Body, Pur&Pure, Goat Milk, EcoTrail, Essentials, and Alaska) and 18 product categories spanning cleansers, moisturizers, sunscreens, shower gels, shampoos, soaps, deodorants, toothpastes, disinfectants, and insect repellents. All products are ECOCERT-certified organic and 100% vegan; the Pur&Pure line is co-developed with Canadian dermatologists and oncologists for sensitive and medically reactive skin, and the Goat Milk and EcoTrail lines target dry-skin and outdoor-use niches respectively. Core technology is formulation-driven: organic ingredient sourcing (with Quebec-local suppliers where possible), in-house Canadian manufacturing, and biodegradable/sustainable packaging for outdoor SKUs.
Druide operates a hybrid go-to-market combining direct-to-consumer e-commerce (druidebio.com with global shipping capability, bilingual EN/FR site, Druide Points loyalty program, affiliate program, and a 15% newsletter-acquisition offer) with retail distribution through Avril health food stores and the Rachelle-Béry grocery chain across Canada. Revenue mechanics are predominantly transactional/one-time purchase with subscription-style retention layered via points; gift cards ($25-$100) and bundle kits supplement unit pricing. Customer segments are fragmented consumer personas — families with infants, health-conscious natural-skincare buyers, individuals with sensitive/reactive skin (including pregnant or oncology patients), and outdoor enthusiasts. The company is independently owned, reports no external institutional capital, has 101-250 employees, and does not publicly disclose revenue.
Druide firmographics
Firmographics- Name
- Druide
- Legal name
- Laboratoires Druide
- Website
- https://druidebio.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Druide industry classification
Industry- Product category
- Organic Personal Care & Natural Cosmetics
- NAICS
- Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Deodorants & Antiperspirants (CRADANAA)
Keywords
Where Druide is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Druide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through druidebio.com online store. Products sold at various price points ranging from approximately $5 to over $200 for bundled kits. One-time purchase model with loyalty points awarded per transaction.
- Retail Distribution: Wholesale distribution through retail partners including Avril health food stores and Rachelle-Béry grocery chains. Products available in physical retail locations across Canada.
- Loyalty Program Revenue: Druide Points loyalty program incentivizes repeat purchases. Points awarded with each purchase can be redeemed for discounts, driving customer retention and lifetime value.
- Gift Cards: eGift Cards available in denominations from $25 to $100, providing flexible gifting options and driving incremental sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products across 18+ categories |
| Unit Pricing | Pay-as-you-go | Bundle and kit products |
| Other | Pay-as-you-go | eGift Cards |
| Unit Pricing | Pay-as-you-go | Bulk/Wholesale products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Druide product offering
Product offeringCore offering
Laboratoires Druide manufactures and sells certified organic, vegan personal care products in Quebec, Canada. Its portfolio spans baby care, facial skincare, body care, sensitive-skin hypoallergenic lines, goat milk skincare, eco-friendly outdoor products, essential cosmetics, and hygiene/sanitizing products sold under eight sub-brand collections and across 18+ product categories. Products are distributed direct-to-consumer via druidebio.com and through Canadian retail partners including Avril health food stores and Rachelle-Béry grocery stores.
Product overview
Laboratoires Druide is a Canadian organic cosmetics manufacturer founded in 1979, offering a diverse portfolio of natural and certified organic personal care products. The company's product ecosystem is organized around multiple sub-brands (BioLove Baby, BioLove Face Care, BioLove Body Care, Pur&Pure, Goat Milk, EcoTrail, Essentials, Alaska) and 18 product categories including Cleansers, Moisturizers, Exfoliants, Serums & Oils, Sunscreens, Shower Gels, Foaming Baths, Shampoos & Conditioners, Soaps, Body Lotions, Deodorants, Toothpastes, Lip Balms, Hand Creams, Disinfectants, and Insect Repellents. The collections target different consumer needs: BioLove lines offer organic skincare for babies, faces and bodies; Pur&Pure provides hypoallergenic products for sensitive skin; Goat Milk leverages nourishing goat's milk for dry skin; EcoTrail offers eco-friendly outdoor products; and Alaska provides sanitizing and disinfecting solutions. The company operates primarily as an e-commerce direct-to-consumer business with over 151 products across their catalog.
Differentiator
Problem solved
Functional benefit
Brands
- BioLove Baby: Certified organic and vegan baby care collection with ECOCERT certification, designed for babies and young children without controversial ingredients or endocrine disruptors.
- BioLove Face
- BioLove Body
- Pur&Pure
- Goat Milk
- EcoTrail
- Essentials
- Alaska
Products and services
- BioLove Baby Collection Certified organic and vegan baby care line designed to be safe, natural and gentle for babies and young children, free from controversial ingredients and endocrine disruptors. Includes bath, skincare, diaper care, massage, and sun protection products for infants.
- BioLove Face Care Collection Certified organic facial skincare collection covering cleansers, toners, moisturizers, exfoliants, serums, oils, and sunscreens formulated with premium natural ingredients for daily beauty routines.
- BioLove Body Care Collection Body care line enriched with organic ingredients and natural aromas including shower gels, foaming baths, soaps, body lotions, deodorants, and hand creams that nourish and moisturize skin.
- Pur&Pure Collection Hypoallergenic, certified organic skincare collection designed for sensitive and reactive skin, developed in collaboration with Canadian dermatologists and oncologists, featuring allergen-free formulations free from endocrine disruptors.
- Goat Milk Collection Organic goat milk skincare collection leveraging goat's milk rich in fatty acids, vitamins, and minerals to deeply moisturize, soothe sensitive skin, and promote cutaneous elasticity.
- EcoTrail Collection Eco-friendly skincare collection for outdoor activities featuring biodegradable products and natural insect repellents that respect ecosystems while protecting against biting insects.
- Essentials Collection Healthy, ethical, organic and environmentally-friendly cosmetics for face, body and hair, including toothpastes, lip balms, essential oils, and other plant-based daily essentials.
- Alaska Collection Hand sanitizers, disinfectants and purifying soaps featuring 70% ethyl alcohol formulations for effective hygiene and germ protection.
- Druide eGift Card Electronic gift cards available in denominations ranging from $25 to $100 for gifting products from the Druide catalog.
Quantifiable outcome
- ECOCERT certified organic cosmetics - third-party verified organic formulations
- +2 more outcomes
Companies that use Druide
Customer profileSegments4 records
Ideal customer profiles4 records
Druide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Druide partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cancer Research SocietycoreNew partnership announced between Laboratoires Druide and the Cancer Research Society, united by shared commitment to advancing cancer research and promoting wellness. Company supports cancer research through this partnership.
- Rachelle-BérycoreProducts available in all Rachelle-Béry grocery store locations across Canada. From gentle BioLove Baby line to EcoTrail insect repellent, natural Quebec-made products distributed through Rachelle-Béry retail locations.
- Avril StorescoreProducts available at Avril health food stores across Quebec and Canada. Major retailer partner for natural and organic personal care products including EcoTrail insect repellents and other product lines.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Druide competitors and assessment
Company assessmentDirect peers
- Attitude: Canadian manufacturer of natural and eco-certified personal care and household products. Directly comparable as a Canadian-headquartered natural/clean-beauty brand with EWG/ECOCERT-style certifications and similar DTC-plus-retail distribution.
- Weleda: Swiss natural and organic skincare/body-care manufacturer with certified natural cosmetics (Natrue/ECOCERT-equivalent). Comparable in certified-organic positioning, broad skincare/body/baby portfolio, and similar premium natural brand heritage.
- Dr. Hauschka: German natural cosmetics brand with certified natural formulations across facial skincare, body care, and bath products. Comparable as a long-established (founded 1935) certified-natural brand with dermatologist-credible positioning.
- Dr. Bronner's: US-based certified organic and fair-trade personal-care company (soaps, body care, lip balms). Comparable in certified-organic and vegan positioning, broad body-care catalog, and strong brand-led distribution.
Regional players
- Rocky Mountain Soap Co. Canadian natural personal care brand with own retail storefronts and DTC e-commerce focused on natural body care, soaps, and skincare. Comparable as a Canadian-headquartered natural personal-care brand with retail-plus-DTC distribution.
Broad incumbents
- L'Occitane en Provence: Global natural-ingredient beauty group with broad body care, skincare, and fragrance portfolio. Comparable as a natural-ingredient branded player, but operates at much larger global scale and wider product breadth.
- Burt's Bees: Mass-market natural personal care brand (owned by Clorox) covering lip, body, and face care. Comparable in natural-ingredient positioning and broad body-care catalog, but operates at significantly larger scale and broader retail penetration.
- The Body Shop: Global natural-ingredient beauty retailer/brand with stores and DTC. Comparable as a long-established natural-beauty brand with body, skincare, and bath portfolio, though at significantly larger scale and more global retail footprint.
Emerging players
- Badger Balm: US-based certified organic balm and outdoor-skincare brand with insect repellent and sunscreen lines. Comparable in organic certification and EcoTrail-style outdoor/insect-repellent positioning at smaller scale.
- Babo Botanicals: US-based natural and organic baby and family personal-care brand. Comparable in the BioLove Baby-style certified-organic baby/kids personal-care niche, with overlapping eczema/sensitive-skin positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Druide social profiles
Digital presenceDruide compliance and trust
Trust signalCompliance1 record
Druide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Druide leadership team
Management profileNumber of profiles
Druide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Druide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Druide
What does Druide do?
Laboratoires Druide manufactures and sells certified organic, vegan personal care products in Quebec, Canada. Its portfolio spans baby care, facial skincare, body care, sensitive-skin hypoallergenic lines, goat milk skincare, eco-friendly outdoor products, essential cosmetics, and hygiene/sanitizing products sold under eight sub-brand collections and across 18+ product categories. Products are distributed direct-to-consumer via druidebio.com and through Canadian retail partners including Avril health food stores and Rachelle-Béry grocery stores.
Is Druide a public or private company?
Druide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Druide founded?
Druide was founded in 1979. It employs 101 to 250 people.
Where is Druide based?
Druide is headquartered in Quebec, Canada, in the North America region.
How does Druide make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, loyalty Program Revenue and gift Cards.
Who are Druide's main competitors?
Direct peers on record are Attitude, Weleda, Dr. Hauschka and Dr. Bronner's. Rocky Mountain Soap Co. is listed as a regional player. Broad incumbents are L'Occitane en Provence, Burt's Bees and The Body Shop. Emerging players are Badger Balm and Babo Botanicals.
Does Druide have an API?
No public API is recorded for Druide.
What industry is Druide in?
Druide's product category is Organic Personal Care & Natural Cosmetics. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 4561 and its SIC code is 2844.