What Bouke does

ASBL Boukè is a non-profit regional television broadcaster and digital media platform headquartered in Namur, Belgium, serving the 23 communes of the Province of Namur. The organization is a member of the Réseau des médias de proximité (RMP) — a collective of local media outlets in French-speaking Belgium — and is regulated by the Conseil Supérieur de l'Audiovisuel (CSA) under the Decree of February 4, 2021 on audiovisual media services. Boukè distributes its programming across four Belgian TV operators (Proximus channel 10, VOO channel 11, Orange channel 67, and Scarlet) and through its own live streaming platform, bouke.live, with the website bouke.media serving as the primary digital hub for news, replays, and program information.

The broadcaster's core offering is approximately 30 distinct programs spanning daily regional news (L'info), sports coverage at amateur and regional league levels (Le Sport, Le foot, L'affiche, Coup d'envoi), cultural magazines (Cultivarium, Décod'Art, Entrée libre, Repères), gastronomy (La bonne bouffe, Juste le goût), entertainment and lifestyle formats (Roadtrip, À l'air libre, Au gré du van, Égaré près de chez vous!, Boukè FC CUP), and accessibility content including daily LSFB (Belgian French Sign Language) news bulletins and educational capsules. The technology stack centers on traditional television broadcasting infrastructure augmented with live streaming capabilities and accessibility features for the deaf community.

Boukè operates as an ASBL with 11-50 employees and is funded primarily through public media subsidies from the Fédération Wallonie-Bruxelles. The business model is community-led public service media: free-to-air distribution with no subscription pricing, supplemented indirectly by advertising and sponsorship arrangements managed through partner Callisto. The customer base is the geographically defined audience of Namur province residents seeking local news, sports, and cultural content that national broadcasters do not adequately cover.

Name

Bouke

Legal name

ASBL Boukè

Website

https://bouke.media

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ASBL Boukè operates bouke.media, a regional television broadcaster serving Belgium's Province of Namur across 23 communes. The non-profit, part of the Réseau des médias de proximité and CSA-regulated, distributes local news, sports, and culture programming via four TV operators and live streaming.

Ownership category

akta.pro rank

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Media Subsidies: Bouke receives government funding through the Fédération Wallonie-Bruxelles as a recognized local media service, in accordance with the Decree of February 4, 2021 on audiovisual media services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Boukè is a regional public-service local television station and digital media platform serving the Province of Namur in Belgium. It produces and broadcasts approximately 30 distinct programs covering local news, sports, cultural content, gastronomy, and entertainment for viewers across 23 communes. Distribution is via traditional TV providers (Proximus channel 10, VOO channel 11, Orange channel 67, Scarlet) and online live streaming through bouke.live, with on-demand replays available on bouke.media.

Product overview

Boukè is a Belgian regional television station and digital media platform covering the Province of Namur, operating as an ASBL under the Réseau des médias de proximité and regulated by the CSA. The core offering is bouke.media, a digital platform combining live TV broadcasting (canal 10 on Proximus, canal 11 on VOO, canal 67 on Orange, and Scarlet) with on-demand replays and program information. The programming portfolio comprises approximately 30 distinct shows spanning news (L'info, JT en langue des signes, L'info en +, L'accent), sports (Le Sport, Le foot, L'affiche, Coup d'envoi), culture (Cultivarium, Décod'Art, Entrée libre, Répères), food/gastronomy (La bonne bouffe, Juste le goût, Kesk'on s'Houppe), entertainment (Égaré près de chez vous!, Boukè FC CUP, Roadtrip, À l'air libre, Au gré du van), and social/educational programming (Un petit signe, On en parle, Agristories, Équi'libre). Boukè FC CUP represents a notable innovation combining virtual esports football (EA SPORTS FC on PS5) with traditional sports coverage. The station covers 23 municipalities in the Province of Namur and distributes content via TV broadcast, the bouke.media website, and social media.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Canal ZoomminorGTM or Marketing PartnerCanal Zoom is a co-production partner for the summer emission 'Occupe-moi si tu peux!', demonstrating collaboration between local media outlets in the region.
• CallistominorChannel Partner/ Reseller/ DistributorCallisto handles advertising and media production consulting for Bouke, managing commercial relationships and sponsorship arrangements.
• Réseau des médias de proximitécoreStrategic or Co-development PartnerBouke is a member of the Réseau des médias de proximité (RMP), a network of local media outlets in French-speaking Belgium that shares resources, best practices, and operates under a collective charter on equality and diversity adopted on October 20, 2022.
• LSFB (Langue des Signes Francophone de Belgique)minorOthersBouke produces sign language news broadcasts (JT en langue des signes) and educational segments ('Un petit signe') to promote LSFB accessibility, demonstrating commitment to deaf community inclusion.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/Bouke_media
• Facebookfacebook.com/Boukemedia
• LinkedInlinkedin.com/company/bouke-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouke