Proper Pizza

What Proper Pizza does

Proper Pizza is an Albanian direct-to-consumer pizza restaurant founded in 2015 and based in Tirana, operating a single storefront under the domain properpizza.al. Its core offering is a unified menu of 24 specialty pizzas blending Italian staples (Margarita, 4 Cheeses, Pepperoni, Tartufo, Rucola Parmigiano Crudo) with localized creations (Cheeseburger Pizza, the La Patata family, Kolazh, Proshute Kerpudhe), priced in Albanian Lek across four portion sizes — Junior, Personal, Hungry, and Party — ranging from 250 Lek to 3,200 Lek. The menu is published online with ingredient lists and customizations available on request.

The company sells exclusively through direct channels: dine-in at the storefront, customer-initiated takeout, and phone/WhatsApp-based delivery, with multiple contact numbers listed. Marketing is organic social across Facebook, Instagram, Twitter, and WhatsApp, with no paid acquisition, no third-party delivery platform integration (no Glovo/Uber Eats), and no franchise model identified. There is no proprietary technology stack, no mobile ordering app, no public API, and no digital payments integration beyond manual ordering.

Ownership, management team, funding rounds, M&A activity, patents, and revenue figures are not publicly disclosed. The supplied financial table (revenue in the tens of trillions of Lek with an acquisition dated 2007 referencing "Pizza Pizza acquires Pizza 73") is structurally inconsistent with a single Tirana storefront founded in 2015 and should be treated as misattributed data; this assessment relies on the firmographic and product evidence above.

Name

Proper Pizza

Legal name

Proper Pizza

Website

https://properpizza.al

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Proper Pizza is an Albanian direct-to-consumer pizza restaurant based in Tirana, founded in 2015, offering a 24-item specialty pizza menu across four portion sizes (250-3,200 Lek) sold via dine-in, takeout, and phone/WhatsApp delivery to individual consumers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Artisan pizza restaurant
• Pizza delivery service
• Dine-in pizzeria
• Quick service restaurant
• Albanian pizza chain

Headquarters

HQ city

Tirana

HQ country

Albania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pizza Sales: Direct food and beverage sales to customers ordering from the menu for dine-in, takeout, and delivery. Revenue is generated through individual transactions at various price points based on pizza type and size (Junior, Personal, Hungry, Party).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Proper Pizza is a single-location pizzeria in Tirana, Albania that prepares and sells artisan pizzas using fresh, quality ingredients. The restaurant offers 24 specialty pizza varieties spanning traditional Italian styles (Margarita, 4 Cheeses, Pepperoni, Bacon) and unique Albanian-inspired creations (La Patata, Kolazh, Cheeseburger Pizza, Tartufo). Pizzas are sold in four portion sizes (Junior, Personal, Hungry, Party) for dine-in, takeout, and phone-based delivery orders.

Product overview

Proper Pizza is a single-location Albanian pizza restaurant offering a unified menu of 24 specialty pizza varieties, including signature creations like Cheeseburger Pizza, La Patata series, and premium options like Tartufo and Rucola Parmigiano Crudo. The menu features pizzas with various toppings including meats, vegetables, cheeses, and specialty ingredients. Pizzas are available in multiple sizes (Junior, Personal, Hungry, and Party) with pricing ranging from 250 Lek to 3200 Lek. The business operates as a direct-to-consumer restaurant with delivery service as an additional offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheeseburger Pizza A signature pizza featuring a ketchup base, cheeseburger sauce, Proper Cheese, special cheese, ketchup Calve, Pomodorini, proper ham, red onion, meatballs, iceberg salad, sesame, and pickled cucumber. Available in Personal (750 Lek), Hungry (1450 Lek), and Party (2650 Lek) sizes. Targeted at consumers seeking a burger-style pizza experience.
• La Patata A potato-based pizza with 4 cheeses sauce, mozzarella Fior Di Latte, potatoes, and calf casserole. Available in Junior (330 Lek), Personal (670 Lek), Hungry (1300 Lek), and Party (2450 Lek) sizes.
• Kolazh A meat-heavy pizza with marinated sauce, colage dough, fresh mushrooms, macho sauce, casserole, sausage, and tuna. Available in Personal (700 Lek), Hungry (1350 Lek), and Party (2500 Lek) sizes.
• La Patata Macho An enhanced potato pizza with mozzarella Fior Di Latte and macho sauce, available in Junior (370 Lek), Personal (720 Lek), Hungry (1400 Lek), and Party (2600 Lek) sizes.
• Vegetarian A vegetable-focused pizza with fresh basil, mixed barbecue vegetables, and arugula. Available in Junior (300 Lek), Personal (590 Lek), Hungry (1150 Lek), and Party (2000 Lek) sizes.
• Proshute Kerpudhe A ham-based pizza available in Junior (270 Lek), Personal (600 Lek), and Party (2150 Lek) sizes.
• La Patata Loca A bold potato pizza with loca sauce and calf casserole, available in Junior (350 Lek) and Personal (730 Lek) sizes.
• Tuna Double Cheese A tuna pizza with double Proper Cheese, available in Junior (330 Lek), Personal (670 Lek), Hungry (1350 Lek), and Party (2600 Lek) sizes.
• Pepperoni A classic pepperoni (sausage) pizza available in Junior (280 Lek), Personal (590 Lek), Hungry (1150 Lek), and Party (2150 Lek) sizes.
• Margarita A traditional Italian-style pizza with mozzarella Fior Di Latte, olive oil, and fresh basil. Available in Junior (250 Lek), Personal (450 Lek), Hungry (850 Lek), and Party (1700 Lek) sizes.
• Tartufo A premium truffle pizza with tartufo sauce, pecorino cheese, Grana Padano, scarmoza, pine sticks, tartufo, and tartufo oil. Available in Junior (400 Lek), Personal (840 Lek), Hungry (1650 Lek), and Party (3000 Lek) sizes.
• Rucola Parmigiano Crudo A gourmet pizza with Parmigiano and crudo di Parma, available in Junior (400 Lek), Personal (850 Lek), Hungry (1650 Lek), and Party (3200 Lek) sizes.
• 4 Cheeses A four-cheese pizza with Alfredo sauce, mozzarella Fior Di Latte, gorgonzola, pecorino, and Proper Cheese. Available in Junior (300 Lek), Personal (600 Lek), Hungry (1150 Lek), and Party (2200 Lek) sizes.
• Pizza Delivery Service Pizza delivery service available via phone (+35569 777 8888 and +35569 7777 888) and WhatsApp, allowing customers to order the full menu of pizzas for direct home or office delivery in Albania.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Little Caesars: US-headquartered QSR pizza chain known for value-priced carry-out. Comparable on quick-service pizza positioning and price-tier structure, though typically dine-in/carry-out rather than delivery-led.
• Papa John's: International QSR pizza chain emphasizing delivery and consistent quality. Directly comparable on product (specialty pizzas), pricing tiering, and delivery-led GTM motion.
• Domino's Pizza: World's largest pizza QSR chain by retail count, focused on delivery and digital ordering. Comparable to Proper Pizza on core product and Albanian/Balkan urban consumer targeting, though at much greater scale.
• Pizza Hut: Global QSR pizza chain operating dine-in, takeout, and delivery. Highly comparable to Proper Pizza on product category (pizza), target customer (mass-market consumers), and service model (counter/dine-in + delivery).
• Dr. Oetker Ristorante: European pizza brand under the Dr. Oetker group with broad retail and foodservice presence. Comparable on premium-positioned European pizza offerings targeting similar middle-market consumers.

Direct peers

• California Pizza Kitchen: US casual pizza chain built around innovative, non-traditional topping combinations (e.g., BBQ Chicken). Highly comparable to Proper Pizza's strategy of fusing local Albanian flavors (La Patata, Kolazh) onto a pizza format.
• Telepizza: Spanish-origin QSR pizza chain with strong presence across Southern Europe and Latin America. Comparable on international expansion playbook, delivery-led model, and tiered pizza sizing.
• Pizza Pizza (Canada): Canadian multi-unit pizza QSR with dine-in, takeout, and delivery. Closely comparable to Proper Pizza on multi-size pizza menus, branded specialty creations, and direct-to-consumer ordering model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/proper_pizza
• Facebookfacebook.com/properpizzaalbania
• Instagraminstagram.com/properpizza
• LinkedInlinkedin.com/company/properpizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proper Pizza