Assured Care
Assured Care is a private, HCBS-certified small retirement community in the Minneapolis metro operating three sites (Minneapolis, Burnsville, Bloomington) that provides 24-hour residential, assisted living, and customized clinical care to seniors, vulnerable adults, and people with disabilities.
- Company typePrivate
- Founded2010
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Assured Care does
Assured Care is a private, HCBS-certified (Home and Community Based Services) small retirement community founded in 2010 and headquartered in Minneapolis, Minnesota. The operator runs three residential sites in the Twin Cities metro (Minneapolis, Burnsville, and Bloomington) and delivers 24-hour personalized care to seniors, vulnerable adults, and people with disabilities or chronic illness who need assistance with daily living.
The service portfolio is organized around three core care tiers — Full-Time Care, Assisted Living, and Customized Care — and is supplemented by a broad clinical menu including medication management, diabetes care, tube feeding, oxygen management, oral health, pain management, bladder and bowel care, catheter care, and doctor-ordered nursing services, plus short- and long-term care options. A defining operational feature is the deliberately small resident census (cited as six residents at the flagship community versus an industry average of 87), which the company markets as a low-risk, high-personalization advantage and which underpins its COVID-era safety positioning. Staffing is on-call 24/7, and HCBS provider status enables client-directed, community-based service delivery.
The business model is private-pay assisted living with contact-based pricing (rates not publicly disclosed). Go-to-market is direct-to-consumer through the company website, phone (952-290-3003), and email ([email protected]), with referrals and community-life activities (trivia, bingo, movie nights, animal visits) supporting lead generation. No funding rounds, acquisitions, partnerships, or technology platforms are disclosed, revenue is not publicly reported, and the company appears to be family-/operator-run with Rosalee K identified as Manager.
Assured Care firmographics
Firmographics- Name
- Assured Care
- Legal name
- Assured Care
- Website
- https://assuredcaremn.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assured Care is a private, HCBS-certified small retirement community in the Minneapolis metro operating three sites (Minneapolis, Burnsville, Bloomington) that provides 24-hour residential, assisted living, and customized clinical care to seniors, vulnerable adults, and people with disabilities.
- Ownership category
- akta.pro rank
Assured Care industry classification
Industry- Product category
- Assisted Living / Senior Residential Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), Dementia & Alzheimer’s Respite Care (HSABAGAF), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)
Keywords
Where Assured Care is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Assured Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Assured Care product offering
Product offeringCore offering
Assured Care operates small residential senior care homes (HCBS certified) in Minneapolis, Burnsville, and Bloomington, Minnesota, providing 24-hour full-time care, assisted living, and customized care to six residents per home. The service package includes on-site nursing, medication management, diabetes care, tube feeding, oxygen management, oral health, pain management, catheter and continence care, personal daily living assistance, meals, laundry, housekeeping, and transportation.
Product overview
Assured Care operates as a small retirement community (HCBS provider) offering a unified suite of residential senior care services. The portfolio includes three primary care tiers: Full-Time Care (24-hour residential care), Assisted Living (supportive services for less intensive needs), and Customized Care (flexible services for unique requirements). These core offerings are supplemented by specialized healthcare services including medication management, diabetes management, nursing services, tube feeding, oxygen management, pain management, and other daily living assistance. All services are delivered in a small community setting with only six residents, providing personalized person-centered care with 24/7 staff availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Time Care 24-hour residential care in a small HCBS community, providing round-the-clock staff support, meals, personal care, and on-site nursing to ensure safety and well-being of full-time residents.
- Assisted Living Residential support for residents who need less intensive services than full-time nursing care, such as medication management and personal daily living assistance.
- Customized Care Flexible, individualized care services for residents with unique requirements or custom service needs, with staffing flexibility to tailor the care plan.
- 24-Hour Support Continuous around-the-clock staff availability for residents, including on-call coverage for any need at any time.
- Doctor-Ordered Nursing Services Professional nursing care delivered on-site per physician orders, provided by trained nursing staff within the community.
- Short and Long-Term Care Flexible care duration options accommodating both short-term respite-style stays and long-term residency within the community.
- Medication Management Oversight and administration of prescribed medications by staff on behalf of residents.
- Diabetes Management Specialized monitoring and daily care for residents living with diabetes, delivered on-site.
- Tube Feeding Enteral tube-feeding nutritional support provided to residents who require assisted feeding.
- Oxygen Management Respiratory support and oxygen therapy management for residents who need it.
- Oral Health Dental and oral hygiene care assistance for residents, integrated into daily personal care.
- Pain Management Comfort care and pain relief management services for residents, delivered on-site.
- Bladder and Bowel Care Incontinence and continence care support for residents as part of personal care services.
- Catheter Care Catheter care and management services for residents requiring this clinical support.
Companies that use Assured Care
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Assured Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assured Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Assured Care competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: National assisted living operator offering supportive services, medication management, and personalized care programs. Overlaps with Assured Care's value proposition around dignity-focused daily living assistance, but at much larger scale.
- Brookdale Senior Living: Largest U.S. senior living operator providing assisted living, memory care, and HCBS-style services. Comparable to Assured Care in service categories but at vastly greater scale; useful as an incumbent benchmark for community-based senior care.
- Sunrise Senior Living: Large national assisted living operator with personalized care, memory care, and around-the-clock nursing services. Comparable service mix to Assured Care including medication management and daily living support, with broader portfolio scale.
- Five Star Senior Living: Established national assisted living and senior care provider offering residential care, memory care, and customized care plans. Comparable to Assured Care in core service offerings, but operates at materially larger scale with broader geographic footprint.
Emerging players
- Visiting Angels: National franchised provider of in-home personal care, dementia care, and respite services for seniors. Comparable to Assured Care's personalized care model and HCBS orientation, serving similar vulnerable adult and elderly populations.
- Home Instead: Large franchised in-home senior care provider offering personal care, memory care, and chronic illness support. Comparable to Assured Care's care categories for seniors and persons with disabilities, though delivered through home-visit rather than residential models.
- Comfort Keepers: Franchised in-home care provider offering personal care, dementia care, and 24-hour support services. Comparable to Assured Care in care categories and HCBS positioning, though focused on home-based rather than residential delivery.
- Senior Helpers: National in-home senior care provider offering personal care, medication management, and HCBS-style services. Comparable to Assured Care's HCBS-adjacent care model for seniors and vulnerable adults, though delivered primarily in the home rather than residential settings.
Direct peers
- Bickford Senior Living: Mid-sized assisted living operator with multiple branch locations and a similar person-centered, household-style care philosophy. Closely comparable to Assured Care in offering residential assisted living with personalized care plans, though at significantly larger scale.
- Enlivant: Assisted living and memory care operator with community-based service models. Comparable to Assured Care in serving seniors requiring daily living assistance, medication management, and HCBS-adjacent services across multiple U.S. geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Assured Care social profiles
Digital presenceAssured Care compliance and trust
Trust signalCompliance1 record
Assured Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assured Care leadership team
Management profileNumber of profiles
Profiles1 record
Assured Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assured Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assured Care
What does Assured Care do?
Assured Care operates small residential senior care homes (HCBS certified) in Minneapolis, Burnsville, and Bloomington, Minnesota, providing 24-hour full-time care, assisted living, and customized care to six residents per home. The service package includes on-site nursing, medication management, diabetes care, tube feeding, oxygen management, oral health, pain management, catheter and continence care, personal daily living assistance, meals, laundry, housekeeping, and transportation.
Is Assured Care a public or private company?
Assured Care is a private company. It is classified as unknown and is currently operating.
When was Assured Care founded?
Assured Care was founded in 2010. It employs 11 to 50 people.
Where is Assured Care based?
Assured Care is headquartered in Minneapolis, United States, in the North America region.
Who are Assured Care's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living and Five Star Senior Living. Emerging players are Visiting Angels, Home Instead, Comfort Keepers and Senior Helpers. Direct peers are Bickford Senior Living and Enlivant.
Does Assured Care have an API?
No public API is recorded for Assured Care.
What industry is Assured Care in?
Assured Care's product category is Assisted Living / Senior Residential Care. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABAIAM, Home & Community-Based Services (HCBS) Coordination & Case Management. Its NAICS code is 623312 and its SIC code is 8050.