Name

Dusseldorp BMW

Legal name

Dusseldorp BMW

Website

https://dusseldorpbmw.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• BMW vehicle sales
• Automotive dealership services
• Vehicle financing leasing
• Auto repair maintenance
• Preowned car sales

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new BMW vehicles including electric (i-series), hybrid, and combustion engine models
2. Used Vehicle Sales (Occasions): Sales of pre-owned BMW vehicles including company cars
3. Maintenance and Repair Services: Workshop services for BMW vehicles including maintenance, repairs, APK (MOT inspection), and damage repair
4. Financing Services: Vehicle financing options offered on-site with monthly payment plans
5. Insurance Services: BMW insurance products offered through the dealership
6. Parts and Accessories: BMW accessories and parts including M Performance Parts

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dusseldorp BMW is a multi-branch Dutch BMW retailer that sells new, pre-owned, and company BMW vehicles through 11 showroom locations and delivers bundled after-sales services including maintenance, repair, APK inspection, damage repair, tire services, roadside assistance, alarm certification, BMW insurance, M Performance Parts, and on-site financing and leasing. It is the longest-active BMW dealer in the Netherlands and operates as a family business tracing back to 1909.

Product overview

Dusseldorp BMW operates as a multi-location BMW car dealership in the Netherlands, offering a comprehensive vehicle sales and service operation. The core product offering centers on BMW's full vehicle lineup including the 1 through 8 Series, the I electric series (i3, i4, i5, iX1, iX3), M performance variants, X SUV series, and Z4 roadster. Services include new car sales, used car sales (occasions), company car programs, and a full range of after-sales services including workshop maintenance, Service Inclusive prepaid plans, APK inspections, damage repair, tire services, roadside assistance, alarm inspection, insurance, and M Performance Parts. The company also provides leasing and financing solutions. With 11 locations across the Netherlands, Dusseldorp BMW represents the longest-active BMW dealer in the Netherlands, having been family-owned since 1909 and recognized as the first Dutch BMW dealer in 1959.

Differentiator

Problem solved

Functional benefit

Brands

• Dusseldorp Motorrad: Motorcycle division of Dusseldorp selling BMW motorcycles

Products and services

• New BMW Vehicles (Nieuw) Retail sale of new BMW passenger vehicles across the full model range (1–8 Series, I electric, M performance, X SAV, Z4) from the current model year, with full manufacturer warranty. Targeted at private individuals and Dutch business buyers.
• Used BMW Vehicles (Occasions) Retail sale of pre-owned BMW vehicles, including former company cars, with verified mileage and service history. Offered to private buyers seeking a value-priced BMW.
• Company Car Program Specialized inventory and service for Dutch businesses procuring BMW vehicles as company cars, including low-mileage ex-lease and ex-demo vehicles and fleet-oriented financing and maintenance packages.
• Workshop Maintenance and Repair Scheduled maintenance and repair services for BMW vehicles at all 11 locations, using genuine BMW components. Available to private owners and company car operators.
• BMW Service Inclusive Prepaid maintenance plan that covers scheduled service costs for a defined period or mileage, giving owners predictable servicing expenses at Dusseldorp BMW workshops.
• APK Periodic Vehicle Inspection Statutory APK (Algemene Periodieke Keuring) roadworthiness and emissions inspection for BMW vehicles, performed at dealer workshops.
• Damage and Collision Repair Body and collision repair service that returns BMW vehicles to factory specifications using genuine BMW parts, available to private and fleet customers.
• Seasonal Tire and Wheel Services Seasonal tire changeover, storage, and wheel alignment services for BMW owners.
• BMW Roadside Assistance Emergency breakdown and towing assistance for BMW vehicles, arranged through the dealer.
• Alarm System Inspection Inspection and certification of vehicle alarm systems, typically required for insurance compliance on BMW vehicles.
• BMW Insurance BMW-branded vehicle insurance products arranged through the dealership for both private and business customers.
• Leasing and Financing On-site vehicle leasing, loan, and flexible financing solutions for individual and business buyers, with monthly payment plans published per model.
• M Performance Parts Genuine BMW M Performance accessories and parts sold to enhance the sport appearance and performance of BMW vehicles, targeted at enthusiasts.
• BMW Accessories and Lifestyle Products Broad range of BMW branded accessories and lifestyle products sold via the Dusseldorp webshop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sparta RotterdamcoreStrategic or Co-development PartnerDusseldorp BMW is strategic partner of Sparta Rotterdam football club. The partnership was extended for the upcoming season according to May 2026 news.
• AZ AlkmaarcoreStrategic or Co-development PartnerSports partnership with AZ Alkmaar football club
• FeyenoordcoreStrategic or Co-development PartnerSports partnership with Feyenoord football club
• Tom CoronelminorGTM or Marketing PartnerPartnership with racing driver Tom Coronel as brand ambassador
• Andy van der MeijdeminorGTM or Marketing PartnerPartnership with former football player Andy van der Meijde as brand ambassador
• OgérminorGTM or Marketing PartnerPartnership with Ogér (men's fashion brand)
• BMW Racing CupminorStrategic or Co-development PartnerSponsorship of BMW Racing Cup motorsport championship
• Hockeyclub Klein Zwitserland (HCKZ)minorStrategic or Co-development PartnerPartnership with hockey club Klein Zwitserland
• De Haagsche Rugby ClubminorStrategic or Co-development PartnerPartnership with De Haagsche Rugby Club
• Project RRAREminorStrategic or Co-development PartnerPartnership with Project RRARE (automotive project)

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stern Groep: Stern is a Dutch publicly listed automotive retail group operating multiple premium brands including BMW/Mini dealerships; comparable in multi-location premium retail model but operates a wider multi-brand portfolio than Dusseldorp.
• Hedin Mobility Netherlands: Hedin Mobility is a large European automotive dealer group with Dutch BMW and other premium franchise operations; comparable in scale and multi-location premium retail but operates across multiple brands and geographies.
• Broekhuis Groep: Broekhuis is a Dutch multi-brand dealer group with locations across the Netherlands; comparable in family-ownership heritage and full-service retail, but offers broader OEM brand coverage than Dusseldorp's BMW-only focus.

Direct peers

• Louwman BMW: Louwman is one of the largest multi-brand automotive groups in the Netherlands with a BMW dealership network, directly competing with Dusseldorp BMW for premium vehicle sales, service, and financing across overlapping Dutch geographies.
• Pon Automobielhandel (Pon BMW dealers): Pon operates authorized BMW dealerships in the Netherlands and is a large family-owned Dutch mobility group; directly comparable to Dusseldorp BMW in scale, OEM relationship model, and full-service retail offering.
• Van Poelgeest BMW: Van Poelgeest operates authorized BMW dealerships in the Netherlands, competing directly with Dusseldorp BMW in sales and service, particularly in the Randstad region.

Emerging players

• Auto.nl / Bynco: Online-first Dutch used-car platforms that bypass traditional dealerships; represent an emerging competitive threat to Dusseldorp's used/occasion business and could pressure pricing and inventory turn.

Others

• BMW Group Niederlassung (BMW Direct): BMW's own factory-owned retail outlets in the Netherlands represent both a strategic OEM partner and a competitive threat as BMW expands direct-to-consumer and agency sales channels that could bypass independent dealers like Dusseldorp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTfWQriNIozeDVLHVF8tY7Q
• Facebookfacebook.com/DusseldorpBMW
• LinkedInlinkedin.com/company/dusseldorp-automotive
• Instagraminstagram.com/dusseldorpbmw
• TikToktiktok.com/@dusseldorpbmw
• Xx.com/dusseldorpBMW

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dusseldorp BMW