Feyenoord Rotterdam N.V.

Name

Feyenoord Rotterdam N.V.

Legal name

Feyenoord Rotterdam N.V.

Website

https://feyenoord.nl

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

251–500 employees

Short description

Feyenoord Rotterdam N.V. is a historic Dutch professional football club competing in the Eredivisie and UEFA Champions League, operating from De Kuip stadium in Rotterdam. It serves fans and partners through matchday, broadcasting, merchandise, sponsorship, membership, and digital streaming revenues.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Professional football club
• Match ticket sales
• Official sports merchandise
• Football broadcasting rights
• Youth football development

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home and away matches, including season tickets and individual match tickets. De Kuip stadium hosts Eredivisie, KNVB Cup, and Champions League matches.
2. Merchandise Sales: Sales of official Feyenoord merchandise including kits, apparel, and accessories through the Feyenoord Fanshop (fanshop.feyenoord.nl) and retail partners.
3. Broadcasting Rights: Revenue from Eredivisie broadcasting deals and Champions League participation, with ESPN as the Eredivisie partner.
4. Sponsorship and Partnerships: Revenue from main sponsor MediaMarkt, strategic partners (Castore, Heineken, QTerminals, and others), and business membership programs including Feyenoord Business Member.
5. Membership Programs: Revenue from Het Legioen membership, Kameraadjes youth membership, and Feyenoord ONE subscription service.
6. Stadium Events and Hospitality: Revenue from stadium tours, museum visits, Meeting & Events facilities at De Kuip, and hospitality packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Feyenoord Rotterdam N.V. operates professional football teams (men's first team, women's first team, youth academy, and esports division) competing in the Eredivisie, KNVB Cup, and UEFA Champions League. The club monetizes this competitive activity through match tickets and season tickets at De Kuip stadium, official merchandise sales via the Feyenoord Fanshop, supporter memberships (Het Legioen and Kameraadjes), the Feyenoord ONE streaming subscription, broadcasting rights, corporate sponsorship and hospitality packages, and stadium tours and museum visits.

Product overview

Feyenoord Rotterdam N.V. operates a diversified portfolio of products and services centered around professional football and fan engagement. The core offering consists of multiple football teams (Feyenoord 1, Feyenoord Vrouwen 1, Feyenoord Academy, Feyenoord Esports) competing in various Dutch leagues. The digital product ecosystem includes the Feyenoord App for fan engagement with streaming via Feyenoord ONE, two mobile applications (Feyenoord App and Kameraadjes App), and the Feyenoord Fanshop e-commerce platform. Membership programs include Het Legioen (general supporters) and Kameraadjes (youth members). The club also offers Ticket Exchange for secure secondary ticket sales, Feyenoord Business Member for corporate hospitality, and community initiatives like Street League and the Feyenoord Foundation. Event offerings include the annual Feyenoord Festival and museum/stadium tour experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Feyenoord ONE: Streaming platform for watching Feyenoord matches and exclusive content
• Feyenoord Festival
• Kameraadjes
• Feyenoord Academy
• Feyenoord Vrouwen
• Feyenoord Esports
• Feyenoord Foundation
• Street League
• Het Legioen
• Feyenoord Business Member
• Feyenoord Legends
• Global Football

Products and services

• Match and Season Tickets Official match tickets, season tickets, and away match ticket sales for Feyenoord home fixtures at De Kuip stadium, sold online and at the stadium box office.
• Feyenoord Fanshop Official online store selling Feyenoord team clothing, accessories, and memorabilia including home shirts, away shirts, and special edition jerseys for supporters.
• Feyenoord ONE Streaming Subscription streaming service for match replays and exclusive club content for Feyenoord fans.
• Feyenoord ONE Membership Paid recurring membership that unlocks the Feyenoord ONE streaming service and premium club content.
• Feyenoord App Official mobile application for Feyenoord fans providing match streaming via Feyenoord ONE, secure ticket storage, and live match updates and blogs.
• Het Legioen Supporter Membership Official Feyenoord supporter membership program offering benefits including priority access to match tickets and exclusive member events.
• Kameraadjes Youth Membership Official membership program for young Feyenoord supporters including the Kameraadjes App, Soccer Schools, and age-appropriate fan engagement activities.
• Feyenoord Business Member Corporate membership and hospitality program offering business networking opportunities and premium matchday experiences.
• Ticket Exchange Official secondary marketplace for buying and selling match tickets between fans, ensuring secure transactions and preventing unauthorized resale.
• Feyenoord Festival Annual pre-season festival featuring friendly matches, entertainment, and fan activities at De Kuip stadium.
• Feyenoord Museum and Stadium Tours On-site museum at De Kuip offering stadium tours and exhibitions showcasing the club's history and achievements.
• De Kuip Meeting & Events Venue hire and event services at De Kuip stadium for meetings, conferences, and corporate functions.
• Feyenoord Academy Youth development program including specialized training, Varkenoord training facility, and global football initiatives for developing young talent.
• Feyenoord Vrouwen 1 (Women's First Team) Official women's first football team competing in the top Dutch women's league, with dedicated staff and match programs.
• Feyenoord Esports Official esports division competing in the eDivisie, featuring professional esports players representing the club in virtual football competitions.
• Feyenoord Soccer Schools Grassroots football training and coaching program for young players associated with the Kameraadjes membership ecosystem.
• Global Football Program International football development initiative under the Feyenoord Academy extending Feyenoord coaching methodology and outreach beyond the Netherlands.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered main sponsor, strategic, eredivisie partner and core.

• MediaMarktmain sponsorGTM or Marketing PartnerMediaMarkt serves as the main shirt sponsor of Feyenoord, appearing on the front of all official match kits. As the main partner, MediaMarkt receives primary branding exposure during matches, on digital platforms, and across all club communications.
• CastorestrategicGTM or Marketing PartnerCastore is the official kit supplier for Feyenoord, providing all official match and training kits for teams.
• ESPNeredivisie partnerGTM or Marketing PartnerESPN is the official Eredivisie broadcast partner, covering Feyenoord matches and providing sports media coverage.
• QTerminalsstrategicGTM or Marketing PartnerStrategic partner of Feyenoord providing commercial support and branding exposure.
• HeinekenstrategicGTM or Marketing PartnerHeineken is a strategic partner and official beer supplier for the club, with branding at the stadium.
• OdidostrategicGTM or Marketing PartnerMobile telecommunications partner providing connectivity solutions and commercial partnership benefits.
• PrijsvrijstrategicGTM or Marketing PartnerStrategic partner with commercial association and promotional activities.
• Euro JackpotstrategicGTM or Marketing PartnerLottery partner with commercial branding association.
• RETstrategicGTM or Marketing PartnerRotterdam public transport operator, providing matchday transportation and commercial partnership.
• De KuipcoreOthersStadion Feijenoord (De Kuip) is Feyenoord's iconic home stadium, hosting all home matches and stadium events.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AZ Alkmaar: AZ is another Eredivisie competitor that, like Feyenoord, combines a strong youth academy with first-team ambitions. Comparability centers on the same league, shared broadcasting deal, and similar reliance on player development and transfer-market revenue.
• PSV Eindhoven: PSV is the third member of the Dutch Big Three and competes with Feyenoord head-to-head for Eredivisie titles, Champions League qualification, and top Dutch talent. Both clubs operate comparable multi-team structures, large stadiums (Philips Stadion vs. De Kuip), and similar sponsorship-driven commercial models.
• FC Twente: FC Twente competes in the Eredivisie and operates a similar stadium-and-academy business model anchored in a single Dutch region. Comparable in scale, league economics, and reliance on matchday and domestic sponsorship revenue.
• Vitesse Arnhem: Vitesse is another Eredivisie club with a strong academy tradition and comparable domestic-market dynamics. Comparable to Feyenoord on league economics, talent-development focus, and reliance on Eredivisie broadcasting and sponsorship distributions.
• SL Benfica: Benfica is a similarly sized historic European club that regularly competes in the Champions League, runs a major youth academy, and operates a multi-revenue model similar to Feyenoord's. Both share a reliance on transfer-market upside and strong supporter-driven matchday demand.
• Celtic FC: Celtic is a European club of comparable historical scale with Champions League participation, an iconic stadium (Celtic Park), strong community identity, and a diversified revenue model across matchday, broadcasting, merchandise, and membership — making it a useful international benchmark for Feyenoord's commercial structure.
• FC Utrecht: FC Utrecht is a mid-tier Eredivisie club with a comparable stadium-based matchday operation and a youth academy. Both clubs share the Eredivisie broadcasting and sponsorship market and target similar Dutch supporter demographics.
• Ajax Amsterdam: Ajax is the largest Dutch football club and Feyenoord's primary Big-Three rival. Both compete in the Eredivisie, share the same broadcasting and sponsor pool, and operate academies, women's teams, and digital fan platforms — making Ajax the most direct comparable on commercial model, scale, and target market.
• FC Porto: FC Porto is a historic Portuguese club with comparable squad economics, Champions League participation profile, and a youth-academy-driven transfer revenue model. Comparable to Feyenoord in commercial scale and European-competition revenue dependency.
• Olympique de Marseille: Olympique de Marseille is a comparable large historic European club operating a similar multi-revenue model anchored by an iconic stadium (Stade Vélodrome), a passionate regional supporter base, and Champions League aspirations. Directly comparable on commercial structure and European-competition exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Feyenoord
• Facebookfacebook.com/feyenoord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feyenoord Rotterdam N.V.