Mezcal Convite

What Mezcal Convite does

Mezcal Convite is a privately held, family-owned artisanal mezcal producer headquartered in Oaxaca de Juárez, Mexico, with production operations based in San Baltazar Guelavila. The company produces traditional mezcal using ancestral methods including pit oven cooking (horno cónico de piedra azul), tahona grinding, natural fermentation with spring water and local yeasts, and double discontinuous copper pot still distillation. Its portfolio spans wild agave single-varietal expressions (Tobalá, Tepextate, Madrecuishe, Coyote, Jabalí) requiring 12-25 years of agave maturation, Espadín-based products, special editions (Añejo oak-aged, wild honey distillate, juniper distillate), and the socially focused Una' pink mezcal. All production is supervised by fifth-generation master mezcaleros Daniel and Cosme Hernández Martínez, with full farm-to-bottle traceability and replanting practices exceeding NOM-070 requirements.

The business operates a multi-channel go-to-market model. Direct-to-consumer sales run through the company's e-commerce storefront (free shipping above $1,200 MXN) and Casa Convite, an integrated hospitality complex in Oaxaca's historic center that combines a tasting room, expendio, Campamocha bistro, and Airbnb lodging. Wholesale distribution spans specialty liquor retailers (La Europea, Consuvino, La Vid, Piticó), supermarket chains (Chedraui Selecto, HEB), Dufry duty-free across four Mexican airports, online marketplaces (Mercado Libre, Amazon, Mezcalia), and direct exports to 11 countries. Experiential tourism services, including 60-minute mezcal tastings ($600 MXN) and full-day palenque tours ($1,800 MXN), generate a secondary revenue stream and reinforce brand engagement.

Mezcal Convite primarily serves premium mezcal enthusiasts, tourists visiting Oaxaca, specialty retail and hospitality trade buyers, and international consumers in 11 export markets. The company holds COMERCAM certification under NOM-070, natural, gluten-free, and Kosher certifications, and has earned gold medals at the San Francisco World Spirits Competition, New York International Spirits Competition, and Concours Mondial de Bruxelles. A social partnership with FUCAM (Fundación del Cáncer de Mama) supports breast cancer programs through Una' sales. The company remains fully independently owned with no disclosed external investment.

Name

Mezcal Convite

Legal name

Mezcal Convite

Website

https://convitemezcal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mezcal Convite is a family-owned artisanal mezcal producer from Oaxaca, Mexico, supplying wild and cultivated agave mezcales, special editions, and experiential tourism services through DTC, retail, and exports to 11 countries.

Ownership category

akta.pro rank

Product category

Artisanal Mezcal

NAICS

Distilleries (312140), Other Specialty Food Retailers (44529)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

Keywords

• Artisanal mezcal production
• Wild agave spirits
• Oaxacan mezcal brands
• Experiential mezcal tourism
• Premium distilled spirits

Headquarters

HQ city

Oaxaca De Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Mezcal Product Sales: Direct sales of bottled mezcal through e-commerce, retail channels, and exports. Product portfolio includesEspadín, wild agave varieties (Tobalá, Tepextate, Madrecuishe, Coyote, Jabalí), special editions (Añejo, Destilado de Miel de Abeja), and limited editions. Prices range from $500 to $3,490 MXN per bottle.
2. Experiential Tourism: Revenue from mezcal tasting experiences ($600 MXN per person) and palenque tours ($1,800 MXN per person) including transportation, guided visits, traditional meals, and mezcal kits.
3. Hospitality Services: Accommodation services through Airbnb at Casa Convite (five rooms plus master suite in 19th-century mansion), and food service through Campamocha Bistro & Panadería featuring sourdough bakery and traditional Oaxacan sandwiches.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Mezcal Convite produces and sells artisanal Oaxacan mezcal distilled from cultivated Espadín agave and rare wild agave varieties (Tobalá, Tepextate, Madrecuishe, Coyote, Jabalí) using ancestral methods at its palenque in San Baltazar Guelavila. The company also operates Casa Convite in Oaxaca de Juárez, offering mezcal tastings, palenque tours, and hospitality services that connect consumers directly to the production heritage of the Hernández family of fifth-generation master mezcaleros.

Product overview

Mezcal Convite is an artisanal mezcal producer from Oaxaca, Mexico, operating for over five generations from San Baltazar Guelavila. The product portfolio consists of three main categories: Wild Agave mezcales (Ensamble Silvestre, Tepextate, Coyote, Jabalí, Madrecuishe, Tobalá) made from rare wild agaves with maturation periods of 12-25 years; Espadín Line products (Pechuga, Pechuga 700ml, Espadín Esencial, Una', Ensamble Espadín-Madrecuishe) using the cultivated Espadín agave; and Special Editions (Destilado de Miel de Abeja Silvestre, Destilado con Enebro, Añejo de 4 años en Roble). The company also offers experiential services including Mezcal Tastings and Palenque Tours at Casa Convite, its integrated hospitality space in Oaxaca's historic center, as well as an Airbnb accommodation.

Differentiator

Problem solved

Functional benefit

Brands

• Una': The first pink mezcal with a social focus, supporting FUCAM (Fundación del Cáncer de Mama) for breast cancer awareness and treatment.
• Casa Convite
• Campamocha Bistro & Panadería

Products and services

• Ensamble Silvestre Blended artisanal mezcal combining wild agave varieties Tepextate, Tobalá, Madrecuishe, Coyote, and Tobasiche, sold to mezcal enthusiasts seeking complex wild agave flavor profiles.
• Tepextate Single-varietal wild agave mezcal from Agave marmorata requiring approximately 25 years to mature, marketed for its intense spiced and herbal flavor profile.
• Coyote Wild agave mezcal from Agave Iyobaa, one of the rarest mezcalero agaves, featuring elegant floral and dried fruit notes.
• Jabalí Wild agave mezcal from Agave convallis requiring 25 years of maturation and triple copper alembic distillation, positioned as the most exclusive wild agave expression.
• Madrecuishe Wild agave mezcal from Agave karwinskii with a 13-year maturation period, featuring semi-dry mineral notes with citrus tones and a fresh flower finish.
• Tobalá Wild agave mezcal from Agave potatorum with 12-year maturation, featuring floral notes with velvety honey and Rosita de cacao undertones.
• Pechuga (750 ml) Espadín agave mezcal produced using traditional double copper alembic distillation, with notes of sweet spices and tropical fruits.
• Pechuga 700 ml Smaller 700 ml format of Pechuga mezcal, a party-style Espadín mezcal with creamy texture and fruit punch notes.
• Espadín Esencial Entry-level Espadín agave mezcal with light herbal and citrus notes and mineral undertones, priced for accessibility.
• Una' Pink mezcal flavored with Grana Cochinilla featuring herbal character with citrus and sweet mineral notes; a portion of each bottle supports FUCAM's breast cancer programs in Mexico.
• Ensamble Espadín-Madrecuishe Blended mezcal combining cultivated Espadín and wild Madrecuishe agaves, offering complexity through the combination of cultivated and wild varieties.
• Destilado de Miel de Abeja Silvestre Ultra-premium distillate made from 100% wild honey, produced ancestrally in clay pots by Maestro Destilador Tucho Hernández, with sweet floral flavor and toffee finish.
• Destilado con Enebro Special distillate infused with juniper, representing an experimental mixology offering alongside the core mezcal range.
• Añejo de 4 años en Roble Aged mezcal rested 4 years in an oak barrel, representing the premium aged expression within the special editions line.
• Kit Degustación 4 Mezcales Discovery kit containing four 50ml bottles of Espadín, Madrecuishe, Tepextate, and Coyote mezcales for at-home tasting.
• Caja Artesanal 4 Botellas de 50 ml Handcrafted gift box containing four 50ml bottles made entirely by Oaxacan artisans, positioned as a premium gifting option.
• Mezcal Tasting at Casa Convite 60-minute multisensory mezcal tasting experience at Casa Convite's Tasting Room in Oaxaca, featuring guided sampling of three premium mezcales with expert narration on production and traditions.
• Tour al Palenque Full-day guided tour to Convite's palenque in the San Baltazar Guelavila mountains, including market visit, wild agave sighting, distillery tour with the maestro mezcalero, traditional meal, and petrified waterfalls excursion.
• Casa Convite Hospitality Complex Integrated hospitality space in Oaxaca's historic center featuring an Exhibition Hall, Tasting Room, Mezcal Dispensary, Campamocha Bistro & Bakery, and Airbnb accommodation in a 19th-century mansion.
• Hospedaje Casa Convite Five-room accommodation plus master suite in a historic 19th-century mansion in Oaxaca's centro histórico, offering an immersive mezcal culture stay.

Quantifiable outcome

• Best-selling mezcal in Oaxaca after 10+ years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FUCAM (Fundación del Cáncer de Mama)coreStrategic or Co-development PartnerSocial partnership through the 'Una' mezcal brand - the first pink mezcal with a social focus. A portion of proceeds from each bottle supports FUCAM's breast cancer early detection and treatment programs for women with limited resources in Mexico.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Del Maguey: Single-village artisanal mezcal producer from Oaxaca, acquired by Pernod Ricard in 2017. Most direct comparable — shares Oaxaca heritage, traditional production methods, premium positioning, and emphasis on village-specific terroir.
• Casa Lumbre: Independent Mexican spirits company behind multiple mezcal brands (including 400 Conejos). Closely comparable business model as an independent mezcal-focused company with multiple brand portfolio.
• El Jolgorio: Artisanal mezcal brand focused exclusively on rare and wild agave varietals from Oaxaca, with single-batch, single-village production. Closest comparable on the wild agave / rare varietal thesis.
• Wahaka Mezcal: Premium artisanal mezcal from Oaxaca emphasizing Espadín and wild agave expressions with traditional production. Closely comparable premium artisanal Oaxacan mezcal with similar export ambitions.
• Montelobos Mezcal: Artisanal mezcal from Oaxaca, acquired by Pernod Ricard. Direct comparable on traditional Oaxacan production with broader distribution and educational positioning.
• 400 Conejos: Mexican mezcal brand positioning mezcal as a social and accessible premium spirit. Comparable on premium artisanal positioning and Mexican market focus, though more accessible price point.
• Bozal Mezcal: Premium artisanal mezcal specializing in rare wild agave varietals from Oaxaca and other Mexican states. Directly comparable wild agave portfolio, premium pricing, and craft positioning.
• Nuestra Soledad: Cooperative of mezcal producers from multiple Oaxaca villages, focused on traditional methods and village-specific bottlings. Directly comparable producer cooperative structure and Oaxacan artisanal positioning.

Broad incumbents

• Casamigos Mezcal: Celebrity-backed tequila-turned-mezcal brand co-founded by George Clooney, acquired by Diageo. Broad incumbent in the agave spirits category with massive distribution leverage and celebrity-driven brand equity.
• Clase Azul: Ultra-premium Mexican spirits brand with a notable mezcal line and distinctive hand-painted decanters. Comparable as a Mexican premium spirits brand with collectible packaging and gifting positioning, though broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/convitemezcal
• Instagraminstagram.com/mezcalconvite
• Xx.com/mezcalconvite
• LinkedInlinkedin.com/company/mezcal-convite

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezcal Convite