Casamigos

What Casamigos does

Casamigos is an ultra-premium tequila and mezcal brand founded in 2013 and headquartered in the US under Diageo's ownership (acquired in 2017 for approximately $1 billion). The company produces a portfolio of five core agave-spirit expressions — Blanco, Reposado, Cristalino, Añejo, and Mezcal Joven — all crafted from 100% Blue Weber Agaves grown in Jalisco's clay soils, using slow-roasting, extended fermentation, double distillation, and (for Reposado, Cristalino, and Añejo) aging in American white oak barrels. Mezcal Joven is produced in Oaxaca by a 4th generation family of Mezcaleros using traditional earthen-pit roasting, tahona-wheel crushing, and copper-pot distillation. Beyond bottled spirits, Casamigos sells ready-to-drink canned margaritas in four flavors and pre-mixed 750ml Crafted Cocktails at 20.5% ABV, extending the brand into the convenience and pre-mix segments.

Casamigos generates revenue through one-time bottle and canned-product sales distributed across liquor stores, major retailers, online sellers, and an interactive store locator directing consumers to authorized sellers. The company serves two customer segments: adult end-consumers seeking premium agave spirits for social occasions (primary), and hospitality/on-premise accounts such as bars and restaurants (secondary). Its value proposition centers on "ultra-smooth" tequila designed to be enjoyed without salt or lime, supported by 50+ awards in 2025 across L.A. Spirits Awards, San Francisco World Spirits Competition, International Wine & Spirits Competition, and other competitions. Strategic marketing channels include Facebook, Instagram, YouTube, the House of Friends email newsletter, and a flagship Official Tequila Supporter / Official Margarita sponsorship of the FIFA World Cup 26™ in North America, paired with limited-edition Crafted Cocktails and watch-party kits.

Name

Casamigos

Legal name

Casamigos Spirits Co., LLC

Website

https://casamigos.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Casamigos is a Diageo-owned ultra-premium tequila and mezcal brand producing Blanco, Reposado, Cristalino, Añejo, and Mezcal from Jalisco and Oaxaca agave, plus ready-to-drink canned margaritas and crafted cocktails, sold through liquor stores, major retailers, and online channels to adult consumers and hospitality accounts.

Ownership category

akta.pro rank

Product category

Premium Spirits (Tequila and Mezcal)

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Ultra-premium tequila
• Mezcal spirits
• Ready-to-drink cocktails
• Agave spirits
• Premium alcoholic beverages

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Tequila and Mezcal Bottle Sales: Core revenue from selling ultra-premium tequila products including Blanco, Reposado, Cristalino, Añejo, and Mezcal expressions in 750ml bottles at 40% ABV.
2. Ready-to-Drink Products: Pre-mixed canned margaritas (Casamigos Margarita) and crafted cocktails (pre-mixed Classic Lime and Spicy Margaritas) sold as convenience/consumer packaged goods.
3. Crafted Cocktails: Pre-mixed margaritas made with award-winning Casamigos Tequila and orange liqueur, sold in 750ml bottles at 20.5% ABV as limited edition products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Casamigos produces and sells ultra-premium tequila and mezcal spirits crafted from 100% Blue Weber and Espadín agaves grown in Jalisco and Oaxaca, Mexico, using slow-roasting, extended fermentation, and double distillation. The portfolio includes five tequila/mezcal expressions (Blanco, Reposado, Cristalino, Añejo, and Mezcal Joven), pre-mixed canned margaritas, and ready-to-serve Crafted Cocktails. Products are distributed through retail channels (liquor stores, major retailers, and online sellers) with the goal of delivering tequila smooth enough to enjoy without salt or lime.

Product overview

Casamigos is an ultra-premium tequila and mezcal brand offering a portfolio of signature spirits and ready-to-drink products. The core product line includes five distinct tequila expressions (Blanco, Reposado, Cristalino, Añejo, and Mezcal Joven), all crafted from 100% Blue Weber agaves grown in Jalisco's rich clay soils using slow-roasting and double distillation processes. The ready-to-drink portfolio includes canned Casamigos Margaritas in four flavors and Casamigos Crafted Cocktails (pre-mixed margaritas) in two flavors. Casamigos was created by friends with the goal of making ultra-smooth tequila worth sharing, designed to be enjoyed without salt or lime.

Differentiator

Problem solved

Functional benefit

Brands

• Casamigos Margarita: Ready-to-drink canned margaritas available in Classic Lime, Strawberry & Colima Lime, Guava & Hibiscus, and Passion Fruit & Prickly Pear flavors.
• Casamigos Crafted Cocktails

Products and services

• Casamigos Blanco Tequila Ultra-premium Blanco (silver) tequila, unaged or aged less than two months in stainless steel tanks, crafted from 100% Blue Weber agaves grown in Jalisco's rich clay soil. Crisp and clean with hints of citrus, vanilla, and sweet agave, with a long smooth finish. Intended for adult consumers seeking a tequila that can be enjoyed neat without salt or lime.
• Casamigos Reposado Tequila Ultra-premium Reposado tequila aged for at least six months in American White Oak barrels, made from 100% Blue Weber agaves. Soft, slightly oaky with hints of caramel and cocoa, with a silky texture and medium-to-long smooth finish. Targeted at adult consumers and on-premise accounts seeking an aged premium tequila for sipping and cocktails.
• Casamigos Cristalino Tequila Ultra-premium aged tequila that has undergone charcoal filtration to remove color while preserving aging complexity. Twice distilled, aged 6 months in American white oak barrels, and then carefully charcoal filtered to restore crisp agave flavor while maintaining cask notes. Aimed at premium spirits consumers seeking clarity with aged complexity.
• Casamigos Añejo Tequila Ultra-premium Añejo tequila aged 12 to 36 months in small American white oak barrels, crafted from 100% Blue Weber agaves. Rich, complex flavor with notes of caramel and spice, soft caramel and vanilla notes with a lingering smooth finish. Intended for premium sipping occasions and high-end cocktails.
• Casamigos Mezcal Joven Ultra-premium mezcal crafted from 100% Espadín agave produced in Oaxaca using artisanal methods. Agave piñas are slow-roasted in earthen pits, slow-crushed with a Tahona wheel, fermented, and twice distilled in copper pot stills. Balanced and elegant with herbal and fruit aromas, delicate smoke, and black pepper on a long silky finish. Aimed at premium spirits enthusiasts seeking an authentic artisanal mezcal.
• Casamigos Margarita (Canned) Ready-to-drink canned margaritas crafted with premium Casamigos Tequila and Triple Sec Liqueur. Non-carbonated, 10% ABV, 135 calories per can. Available in Classic Lime, Strawberry & Colima Lime, Guava & Hibiscus, and Passion Fruit & Prickly Pear flavors. Targeted at adult consumers seeking a convenient premium margarita option.
• Casamigos Crafted Cocktails Pre-mixed ready-to-serve margaritas made with award-winning Casamigos Tequila and orange liqueur. 20.5% ABV, sold in 750 ml bottles. Available in Classic Lime and Spicy flavors. The Official Margarita of the FIFA World Cup 26. Targeted at adult consumers and on-premise hospitality accounts seeking premium pre-mixed margaritas.

Quantifiable outcome

• 50+ awards won in 2025 across major spirits competitions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FIFA World Cup 26flagshipGTM or Marketing PartnerCasamigos is an Official Tequila Supporter in North America of the FIFA World Cup 26™ and the Official Margarita of the FIFA World Cup 26™. The partnership includes limited-edition Casamigos Crafted Cocktails, promotional campaigns, and watch-party kits.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patrón Tequila: Ultra-premium tequila brand owned by Bacardi, with broad expression portfolio including Silver, Reposado, Añejo, and Extra Añejo. Direct competitor in the same price tier, retail channels, and consumer occasions.
• Clase Azul: Ultra-premium tequila and mezcal brand positioned at the top of the category with distinctive hand-painted decanters. Competes with Casamigos for the same high-ASP, gift-giving, and luxury hospitality occasions.
• Don Julio: Ultra-premium tequila portfolio also owned by Diageo, with Blanco, Reposado, Añejo, and 1942 expressions. Casamigos' most direct head-to-head competitor, sharing shelf space, on-premise placements, and parent company distribution muscle.
• 1800 Tequila: Premium tequila brand owned by Proximo Spirits, with Silver, Reposado, Añejo, and Cristalino expressions (including 1800 Cristalino, a direct parallel to Casamigos Cristalino). Competes for the same shelf and on-premise placements.
• Jose Cuervo: World's largest tequila producer (Becle) with Tradicional, Reserva de la Familia, and Especial lines, plus RTD margaritas. Competes with Casamigos across price tiers and is a primary rival in the pre-mixed margarita RTD format.
• Del Maguey Mezcal: Single-village artisanal mezcal brand (Pernod Ricard) specializing in traditional Oaxaca production. Direct peer to Casamigos Mezcal in the premium mezcal category, with similar artisanal positioning.

Emerging players

• Cincoro Tequila: NBA-owners-founded ultra-premium tequila (Blanco, Reposado, Añejo, Extra Añejo) with luxury positioning. Targets the same high-ASP gifting and on-premise occasions as Casamigos, particularly in premium hospitality accounts.
• Teremana Tequila: Celebrity-founded ultra-premium tequila (Dwayne Johnson) launched 2020, rapidly scaling in the same on-premise and retail channels as Casamigos with a similar founder-story brand narrative. Direct threat to Casamigos' positioning.
• 818 Tequila: Celebrity-founded premium tequila (Kendall Jenner) sold through celebrity-aligned marketing and a similar ultra-premium positioning. Competes with Casamigos in retail, especially among aspirational consumers.
• Montelobos Mezcal: Artisanal mezcal brand (owned by Pernod Ricard's strategic partner) with Espadín and wild agave expressions. Competes with Casamigos Mezcal in the craft/premium mezcal segment with a similar Oaxaca terroir focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZLPH7lKL_M1a4uYQnCdpMg
• Facebookfacebook.com/casamigos
• Instagraminstagram.com/casamigos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casamigos