Pondliner.com
Pondliner.com, founded 1998 in Shawnee, Oklahoma, is a multi-channel pond and water garden supplies retailer serving homeowners, DIY builders, hobbyists, and trade customers through e-commerce, wholesale, a retail showroom with installation services, and same-day shipping across the contiguous US.
- Company typePrivate
- Founded1998
- HeadquartersShawnee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pondliner.com does
Pondliner.com is a privately held, multi-channel retailer of pond and water garden supplies founded in 1998 and headquartered in Shawnee, Oklahoma. The company serves residential homeowners, DIY pond builders, koi and goldfish hobbyists, and trade/contractor customers across the contiguous United States through four integrated channels: a primary e-commerce website, a call center staffed with aquatic garden technicians, a physical retail showroom called the Pond Pro Shop, and a wholesale distribution arm. The 82,500 sq ft facility houses a multi-million dollar inventory and includes the Pond Pro Shop, which the company describes as the first in the country to feature on-premises aquatic garden demonstration facilities — 13 water gardens and 6 disappearing waterfalls — used for customer inspiration and installation service booking.
The product catalog spans more than 20 categories including pond liners (Carlisle AquaTough EPDM, Elevate PondGard), pumps (ShinMaywa, Tsurumi, OASE AquaMax, Atlantic, EasyPro, Aquascape), filters (OASE FiltoClear/Biotec/ProfiClear, Atlantic FilterFalls, Aquascape BioFalls, Evolution Aqua Nexus), aeration (HIBLOW, Atlantic Typhoon, Airmax), UV clarifiers, water treatments, decorative water features (OASE Water Entertainment, Atlantic ColorFalls, Aquascape slate products), pondless waterfall systems, live koi and goldfish, lake management systems, and outdoor living accessories. The technology platform consists of standard e-commerce retail infrastructure with integrated inventory management, a call center, and the physical showroom. A recent addition is the resale of OASE Easy Garden Control (EGC) connected product line — smart filters, pumps, lighting, and controllers — though this is third-party hardware rather than proprietary technology.
Revenue is generated primarily through direct-to-consumer retail product sales, wholesale distribution to trade customers, and professional installation services through the Pond Pro Shop. Pricing is unit-based across a wide SKU range from sub-$10 accessories to over $1,000 premium OASE systems and large decorative fountains. Operational differentiators include same-day shipping for orders placed by 1pm CST, a 10-day satisfaction guarantee with no restocking fees, bilingual English/Spanish customer service, tax-exempt purchasing for qualifying customers, and 25+ years of continuous operation. No revenue figures, funding history, M&A activity, or ownership disclosures are available.
Pondliner.com firmographics
Firmographics- Name
- Pondliner.com
- Legal name
- Pondliner.com
- Website
- https://pondliner.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pondliner.com, founded 1998 in Shawnee, Oklahoma, is a multi-channel pond and water garden supplies retailer serving homeowners, DIY builders, hobbyists, and trade customers through e-commerce, wholesale, a retail showroom with installation services, and same-day shipping across the contiguous US.
- Ownership category
- akta.pro rank
Pondliner.com industry classification
Industry- Product category
- Pond and Water Garden Supplies Retail
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
Keywords
Where Pondliner.com is headquartered
LocationHeadquarters
- HQ city
- Shawnee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pondliner.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Direct-to-consumer sales of pond supplies, water garden products, pond liners, pumps, filters, aeration equipment, fish care products, and decorative water features through e-commerce and phone orders
- Wholesale Distribution: Wholesale distribution of aquatic garden and pond supplies to trade customers
- Installation Services: Full aquatic garden and pond installation services offered through Pond Pro Shop physical location
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pondliner.com product offering
Product offeringCore offering
Pondliner.com is a multi-channel retailer of pond and water garden supplies, selling pond liners, pumps, filters, aeration equipment, decorative water features, water treatments, live koi and goldfish, and pond maintenance products through e-commerce, phone sales, and a physical showroom (Pond Pro Shop) in Shawnee, Oklahoma. The company also operates as a wholesale distributor to trade customers and offers full aquatic garden installation services on-site.
Product overview
Pondliner.com is an e-commerce retail platform offering a comprehensive catalog of pond supplies, pond liners, and water garden products. The offering is organized as multiple product categories rather than a unified software platform. The portfolio includes air pumps (HIBLOW, Atlantic Typhoon, OASE, Aquascape, Evolution Aqua, Anjon Lifeline, Pondmaster, CrystalClear), aquarium supplies (biOrb aquariums, OASE indoor aquatics), aquatic plant products (fertilizers, pots, planting media), decorative water features (OASE Water Entertainment, Atlantic ColorFalls, spillways, basalt columns, Aquascape slate products), pond filters (OASE FiltoClear/Biotec/ProfiClear, Atlantic FilterFalls, Aquascape BioFalls, Evolution Aqua Nexus/EazyPod, GC Tek AlphaONE), pond liners (Carlisle AquaTough, Elevate PondGard EPDM, polyethylene, PVC), pond pumps (ShinMaywa, Tsurumi, OASE AquaMax, Atlantic, EasyPro, Aquascape), UV clarifiers and ionizers, water treatments, and pond maintenance equipment. The store also offers live Koi and goldfish, lake management products, and seasonal winterization supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- Pond Liners Flexible pond liners for water garden and pond construction including Carlisle AquaTough 45 mil EPDM, Elevate PondGard 45/60 mil EPDM, polyethylene (20/30 mil), Alpha PVC, and underlay materials in widths from 5' to 50'. For homeowners and contractors building new ponds.
- Pond Pumps
- Pond Filters
- Air Pumps and Pond Aeration
- Pond Kits
- Pondless Waterfalls
- Decorative Water Features
- Koi and Goldfish
- UV Clarifiers and Ionizers
- Water Treatments
- Pond Maintenance Supplies
- Pond Lights
- Lake Management Equipment
- Aquarium Supplies
- Pond Pro Shop Installation Services
- OASE Easy Garden Control (Smart Pond Control)
Quantifiable outcome
- Same-day shipping available for orders placed by 1pm CST
- +1 more outcomes
Companies that use Pondliner.com
Customer profileSegments4 records
Ideal customer profiles3 records
Pondliner.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pondliner.com partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- OASEcoreOASE is a major manufacturer of water garden equipment carried by Pondliner.com, including pumps, filters, aeration systems, water entertainment products, and indoor aquatics (biOrb). Pondliner.com offers a comprehensive selection of OASE products across multiple categories.
- Atlantic Water GardenscoreAtlantic Water Gardens is a key manufacturer partner providing decorative water features including ColorFalls, wall spouts, basalt columns, fountain bowls, skimmers, filters, aeration systems, and pond lights.
- AquascapecoreAquascape is a major manufacturer partner offering a complete line of water garden products including pumps, filters, pond kits, aeration systems, decorative features (faux basalt columns, stacked slate urns and spheres), and pond lighting.
- HIBLOWcoreHIBLOW is a key manufacturer of linear diaphragm air pumps (WG Series and HP Series) for ponds and septic applications. Products are oil-free, repairable, and backed by 1-year warranty.
- Evolution AquaminorEvolution Aqua provides filtration systems and air pumps including the Airtech line, Nexus EAZY filtration systems, EazyPod systems, and UV clarifiers.
- Anjon LifelineminorAnjon Lifeline provides air pumps (LL series) and floating fountains for pond aeration and water circulation.
- biOrbminorbiOrb (by OASE) provides aquarium and terrarium products including biOrb aquariums, biOrb HALO, biOrb Air terrariums, and accessories.
- PondmasterminorPondmaster (by Danner) provides AP-series air pumps, pond filters (ClearGuard pressure filters, Pond-Mag pumps), and accessories.
- Kasco MarineminorKasco Marine provides lake and pond products including JF fountains, VFX aerating fountains, floating pond aerators, circulators, and de-icers.
- CarlislecoreCarlisle provides AquaTough 45 mil EPDM pond liners in various widths (5' to 50') and associated EPDM accessories.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pondliner.com competitors and assessment
Company assessmentBroad incumbents
- OASE: Major German water garden equipment manufacturer (pumps, filters, water entertainment, EGC smart controls) carried by Pondliner.com. Sells direct in many markets and represents both a key supplier and a channel-overlap competitor.
- Aquascape Inc. Largest US water feature manufacturer, also selling direct to consumers and contractors. Functions as both a Pondliner.com brand partner and a competitive incumbent with deeper product IP and ecosystem control.
- Lowe's: National home improvement chain with a basic assortment of pond and water garden products. Adjacent competitor capturing DIY pond builders who prioritize one-stop retail over specialist selection and expertise.
- Tractor Supply Co. Rural-lifestyle retailer stocking pond pumps, aeration, and water garden supplies. Overlaps with Pondliner.com in trade and rural homeowner segments, particularly for lake/pond management products.
- Atlantic Water Gardens: Manufacturer of decorative water features, skimmers, filters, and aeration sold through Pondliner.com. Sells direct to trade and consumers, positioning it as a strategic partner and adjacent competitor in the same category.
- The Home Depot: Mass-market home improvement retailer carrying a subset of pond pumps, liners, and water garden supplies. Competes with Pondliner.com on convenience and price for entry-level DIY shoppers, though lacks specialist depth.
Others
- Kasco Marine: Manufacturer of fountains, aerators, and de-icers for ponds and lakes. A key supplier to Pondliner.com, with overlapping presence in the lake management segment and partial direct-to-end-user distribution.
Direct peers
- TotalPond: Specialty pond and water garden supplies brand (owned by K&H Manufacturing) selling direct online and through retail channels. Direct overlap with Pondliner.com in pumps, filters, and complete pond kits for DIY builders.
- Pond Megastore: Specialty e-commerce retailer of pond liners, pumps, filters, and water garden supplies. Competes head-to-head with Pondliner.com on assortment, pricing, and DIY builder customer segment.
- The Pond Guy: Online and catalog retailer of pond supplies, water garden equipment, and lake management products serving DIY homeowners. Directly comparable to Pondliner.com in product breadth, target customer, and direct-to-consumer e-commerce motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pondliner.com social profiles
Digital presencePondliner.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pondliner.com leadership team
Management profileNumber of profiles
Pondliner.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pondliner.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pondliner.com
What does Pondliner.com do?
Pondliner.com is a multi-channel retailer of pond and water garden supplies, selling pond liners, pumps, filters, aeration equipment, decorative water features, water treatments, live koi and goldfish, and pond maintenance products through e-commerce, phone sales, and a physical showroom (Pond Pro Shop) in Shawnee, Oklahoma. The company also operates as a wholesale distributor to trade customers and offers full aquatic garden installation services on-site.
Is Pondliner.com a public or private company?
Pondliner.com is a private company. It is classified as unknown and is currently operating.
When was Pondliner.com founded?
Pondliner.com was founded in 1998. It employs 101 to 250 people.
Where is Pondliner.com based?
Pondliner.com is headquartered in Shawnee, United States, in the North America region.
How does Pondliner.com make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale Distribution and installation Services.
Who are Pondliner.com's main competitors?
Broad incumbents on record are OASE, Aquascape Inc., Lowe's, Tractor Supply Co., Atlantic Water Gardens and The Home Depot. Kasco Marine is listed as an others. Direct peers are TotalPond, Pond Megastore and The Pond Guy.
Does Pondliner.com have an API?
No public API is recorded for Pondliner.com.
What industry is Pondliner.com in?
Pondliner.com's product category is Pond and Water Garden Supplies Retail. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls).