Pondliner.com

What Pondliner.com does

Pondliner.com is a privately held, multi-channel retailer of pond and water garden supplies founded in 1998 and headquartered in Shawnee, Oklahoma. The company serves residential homeowners, DIY pond builders, koi and goldfish hobbyists, and trade/contractor customers across the contiguous United States through four integrated channels: a primary e-commerce website, a call center staffed with aquatic garden technicians, a physical retail showroom called the Pond Pro Shop, and a wholesale distribution arm. The 82,500 sq ft facility houses a multi-million dollar inventory and includes the Pond Pro Shop, which the company describes as the first in the country to feature on-premises aquatic garden demonstration facilities — 13 water gardens and 6 disappearing waterfalls — used for customer inspiration and installation service booking.

The product catalog spans more than 20 categories including pond liners (Carlisle AquaTough EPDM, Elevate PondGard), pumps (ShinMaywa, Tsurumi, OASE AquaMax, Atlantic, EasyPro, Aquascape), filters (OASE FiltoClear/Biotec/ProfiClear, Atlantic FilterFalls, Aquascape BioFalls, Evolution Aqua Nexus), aeration (HIBLOW, Atlantic Typhoon, Airmax), UV clarifiers, water treatments, decorative water features (OASE Water Entertainment, Atlantic ColorFalls, Aquascape slate products), pondless waterfall systems, live koi and goldfish, lake management systems, and outdoor living accessories. The technology platform consists of standard e-commerce retail infrastructure with integrated inventory management, a call center, and the physical showroom. A recent addition is the resale of OASE Easy Garden Control (EGC) connected product line — smart filters, pumps, lighting, and controllers — though this is third-party hardware rather than proprietary technology.

Revenue is generated primarily through direct-to-consumer retail product sales, wholesale distribution to trade customers, and professional installation services through the Pond Pro Shop. Pricing is unit-based across a wide SKU range from sub-$10 accessories to over $1,000 premium OASE systems and large decorative fountains. Operational differentiators include same-day shipping for orders placed by 1pm CST, a 10-day satisfaction guarantee with no restocking fees, bilingual English/Spanish customer service, tax-exempt purchasing for qualifying customers, and 25+ years of continuous operation. No revenue figures, funding history, M&A activity, or ownership disclosures are available.

Name

Pondliner.com

Legal name

Pondliner.com

Website

https://pondliner.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Pondliner.com, founded 1998 in Shawnee, Oklahoma, is a multi-channel pond and water garden supplies retailer serving homeowners, DIY builders, hobbyists, and trade customers through e-commerce, wholesale, a retail showroom with installation services, and same-day shipping across the contiguous US.

Ownership category

akta.pro rank

Product category

Pond and Water Garden Supplies Retail

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Pond supplies retail
• Water garden products
• Pond liners distribution
• Aquatic garden equipment
• Koi pond supplies

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of pond supplies, water garden products, pond liners, pumps, filters, aeration equipment, fish care products, and decorative water features through e-commerce and phone orders
2. Wholesale Distribution: Wholesale distribution of aquatic garden and pond supplies to trade customers
3. Installation Services: Full aquatic garden and pond installation services offered through Pond Pro Shop physical location

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pondliner.com is a multi-channel retailer of pond and water garden supplies, selling pond liners, pumps, filters, aeration equipment, decorative water features, water treatments, live koi and goldfish, and pond maintenance products through e-commerce, phone sales, and a physical showroom (Pond Pro Shop) in Shawnee, Oklahoma. The company also operates as a wholesale distributor to trade customers and offers full aquatic garden installation services on-site.

Product overview

Pondliner.com is an e-commerce retail platform offering a comprehensive catalog of pond supplies, pond liners, and water garden products. The offering is organized as multiple product categories rather than a unified software platform. The portfolio includes air pumps (HIBLOW, Atlantic Typhoon, OASE, Aquascape, Evolution Aqua, Anjon Lifeline, Pondmaster, CrystalClear), aquarium supplies (biOrb aquariums, OASE indoor aquatics), aquatic plant products (fertilizers, pots, planting media), decorative water features (OASE Water Entertainment, Atlantic ColorFalls, spillways, basalt columns, Aquascape slate products), pond filters (OASE FiltoClear/Biotec/ProfiClear, Atlantic FilterFalls, Aquascape BioFalls, Evolution Aqua Nexus/EazyPod, GC Tek AlphaONE), pond liners (Carlisle AquaTough, Elevate PondGard EPDM, polyethylene, PVC), pond pumps (ShinMaywa, Tsurumi, OASE AquaMax, Atlantic, EasyPro, Aquascape), UV clarifiers and ionizers, water treatments, and pond maintenance equipment. The store also offers live Koi and goldfish, lake management products, and seasonal winterization supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pond Liners Flexible pond liners for water garden and pond construction including Carlisle AquaTough 45 mil EPDM, Elevate PondGard 45/60 mil EPDM, polyethylene (20/30 mil), Alpha PVC, and underlay materials in widths from 5' to 50'. For homeowners and contractors building new ponds.
• Pond Pumps
• Pond Filters
• Air Pumps and Pond Aeration
• Pond Kits
• Pondless Waterfalls
• Decorative Water Features
• Koi and Goldfish
• UV Clarifiers and Ionizers
• Water Treatments
• Pond Maintenance Supplies
• Pond Lights
• Lake Management Equipment
• Aquarium Supplies
• Pond Pro Shop Installation Services
• OASE Easy Garden Control (Smart Pond Control)

Quantifiable outcome

• Same-day shipping available for orders placed by 1pm CST
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• OASEcoreChannel Partner/ Reseller/ DistributorOASE is a major manufacturer of water garden equipment carried by Pondliner.com, including pumps, filters, aeration systems, water entertainment products, and indoor aquatics (biOrb). Pondliner.com offers a comprehensive selection of OASE products across multiple categories.
• Atlantic Water GardenscoreChannel Partner/ Reseller/ DistributorAtlantic Water Gardens is a key manufacturer partner providing decorative water features including ColorFalls, wall spouts, basalt columns, fountain bowls, skimmers, filters, aeration systems, and pond lights.
• AquascapecoreChannel Partner/ Reseller/ DistributorAquascape is a major manufacturer partner offering a complete line of water garden products including pumps, filters, pond kits, aeration systems, decorative features (faux basalt columns, stacked slate urns and spheres), and pond lighting.
• HIBLOWcoreChannel Partner/ Reseller/ DistributorHIBLOW is a key manufacturer of linear diaphragm air pumps (WG Series and HP Series) for ponds and septic applications. Products are oil-free, repairable, and backed by 1-year warranty.
• Evolution AquaminorChannel Partner/ Reseller/ DistributorEvolution Aqua provides filtration systems and air pumps including the Airtech line, Nexus EAZY filtration systems, EazyPod systems, and UV clarifiers.
• Anjon LifelineminorChannel Partner/ Reseller/ DistributorAnjon Lifeline provides air pumps (LL series) and floating fountains for pond aeration and water circulation.
• biOrbminorChannel Partner/ Reseller/ DistributorbiOrb (by OASE) provides aquarium and terrarium products including biOrb aquariums, biOrb HALO, biOrb Air terrariums, and accessories.
• PondmasterminorChannel Partner/ Reseller/ DistributorPondmaster (by Danner) provides AP-series air pumps, pond filters (ClearGuard pressure filters, Pond-Mag pumps), and accessories.
• Kasco MarineminorChannel Partner/ Reseller/ DistributorKasco Marine provides lake and pond products including JF fountains, VFX aerating fountains, floating pond aerators, circulators, and de-icers.
• CarlislecoreChannel Partner/ Reseller/ DistributorCarlisle provides AquaTough 45 mil EPDM pond liners in various widths (5' to 50') and associated EPDM accessories.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OASE: Major German water garden equipment manufacturer (pumps, filters, water entertainment, EGC smart controls) carried by Pondliner.com. Sells direct in many markets and represents both a key supplier and a channel-overlap competitor.
• Aquascape Inc. Largest US water feature manufacturer, also selling direct to consumers and contractors. Functions as both a Pondliner.com brand partner and a competitive incumbent with deeper product IP and ecosystem control.
• Lowe's: National home improvement chain with a basic assortment of pond and water garden products. Adjacent competitor capturing DIY pond builders who prioritize one-stop retail over specialist selection and expertise.
• Tractor Supply Co. Rural-lifestyle retailer stocking pond pumps, aeration, and water garden supplies. Overlaps with Pondliner.com in trade and rural homeowner segments, particularly for lake/pond management products.
• Atlantic Water Gardens: Manufacturer of decorative water features, skimmers, filters, and aeration sold through Pondliner.com. Sells direct to trade and consumers, positioning it as a strategic partner and adjacent competitor in the same category.
• The Home Depot: Mass-market home improvement retailer carrying a subset of pond pumps, liners, and water garden supplies. Competes with Pondliner.com on convenience and price for entry-level DIY shoppers, though lacks specialist depth.

Others

• Kasco Marine: Manufacturer of fountains, aerators, and de-icers for ponds and lakes. A key supplier to Pondliner.com, with overlapping presence in the lake management segment and partial direct-to-end-user distribution.

Direct peers

• TotalPond: Specialty pond and water garden supplies brand (owned by K&H Manufacturing) selling direct online and through retail channels. Direct overlap with Pondliner.com in pumps, filters, and complete pond kits for DIY builders.
• Pond Megastore: Specialty e-commerce retailer of pond liners, pumps, filters, and water garden supplies. Competes head-to-head with Pondliner.com on assortment, pricing, and DIY builder customer segment.
• The Pond Guy: Online and catalog retailer of pond supplies, water garden equipment, and lake management products serving DIY homeowners. Directly comparable to Pondliner.com in product breadth, target customer, and direct-to-consumer e-commerce motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Pondliner
• YouTubeyoutube.com/user/PondlinerCom
• Facebookfacebook.com/Pondliner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pondliner.com