Assetto
Assetto is a Skien, Norway-based corporate finance advisory firm that embeds its five partners with entrepreneurs to build shareholder value and prepare companies for financial transactions, including M&A, fundraising, and turnarounds.
- Company typePrivate
- Founded2012
- HeadquartersSkien, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Assetto does
Assetto is a privately held corporate finance advisory firm headquartered in Skien, Norway, founded by a team of experienced entrepreneurs and finance-industry veterans. Operating with a five-partner team (Lars Wittrup, Simen Li Løkaas, Jon Endre Gjærum, Petter Berge, and Aleksander Farstad) and affiliated with the New Normal Group as a "New Normal Company," Assetto is structured as a micro advisory firm rather than a scaled platform business.
The firm's core offering is "Entrepreneurial Corporate Finance" — a structured process in which the partners embed with client management to develop shareholder value and prepare companies for financial transactions. Service lines span business modelling, product strategy, growth planning, fundraising (equity, soft funding, bank debt), M&A preparation and execution, business turnaround, and operational restructuring; in several cases (Okay, Ibexa) partners have taken interim executive chairman or CEO roles. There is no proprietary technology platform; delivery is relationship-driven and customized per engagement, with the firm positioned as an extension of the client's leadership team.
Assetto generates revenue through professional service fees on a bespoke, quote-based engagement model, with disclosed outcomes including transaction completions and one successful exit (Ibexa sale to QNTM Group). The target customer segment is Norwegian and Nordic entrepreneurs and founders, ranging from early-stage R&D spin-outs (Okay, Algalif) through mid-market firms (Crystallize, Reiulf Ramstad Arkitekter) to established enterprises (DNV, Gavita, Ibexa). Go-to-market is sales-led, reliant on personal networks, referrals, and a lightweight digital presence (website, LinkedIn under "Assetto Capital," Twitter), with no paid marketing or channel partnerships disclosed.
Assetto firmographics
Firmographics- Name
- Assetto
- Legal name
- Assetto
- Website
- https://assetto.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assetto is a Skien, Norway-based corporate finance advisory firm that embeds its five partners with entrepreneurs to build shareholder value and prepare companies for financial transactions, including M&A, fundraising, and turnarounds.
- Ownership category
- akta.pro rank
Assetto industry classification
Industry- Product category
- Corporate Finance Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
- akta.pro secondary industry
- Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)
Keywords
Where Assetto is headquartered
LocationHeadquarters
- HQ city
- Skien
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Assetto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advisory and Consulting Fees: Assetto provides corporate finance advisory services to entrepreneurs, including strategy development, M&A preparation, business turnaround, and transaction support. Revenue appears to be generated through professional service fees, likely including project-based engagements and potentially success fees tied to transaction completions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Assetto product offering
Product offeringCore offering
Assetto is a corporate finance advisory firm that helps entrepreneurs and founders prepare their companies for successful financial transactions. Its core offering is "Entrepreneurial Corporate Finance," a structured process in which Assetto's partners become an extended part of the client's management team, providing hands-on strategic partnership across business modelling, product strategy, growth plans, funding acquisition (equity, soft, and bank funding), spin-outs, turnarounds, and transaction support including management-for-hire and executive chairman roles.
Product overview
Assetto is a corporate finance advisory firm that provides strategic consulting and transaction support to entrepreneurs and companies. Their primary service offering is Entrepreneurial Corporate Finance — a structured process to develop shareholder value by preparing companies for growth and successful financial transactions. The firm offers hands-on strategic partnership including business modelling, product strategy, growth planning, and financing support (equity, soft funding, bank funding). Services are delivered through their team of experienced entrepreneurs and financial industry veterans who become an extended part of the client's team. They also provide management-for-hire arrangements and executive chairman roles.
Differentiator
Problem solved
Functional benefit
Products and services
- Entrepreneurial Corporate Finance A structured advisory process that develops shareholder value by preparing and developing a company towards a successful financial transaction. Delivered by Assetto's partners who become an extended part of the client's management team, providing hands-on strategic partnership from growth strategy through to execution of one or more transactions.
Quantifiable outcome
- CEMIT achieved rapid growth and top-tier references within 3 years
- +2 more outcomes
Companies that use Assetto
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Assetto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assetto partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Assetto competitors and assessment
Company assessmentOthers
- Verdane: Verdane is a Nordic growth equity investor that often works alongside advisory firms. Relevant as an ecosystem player that Assetto companies may interact with for funding rounds and exits, though Verdane is a principal investor, not an advisor.
Broad incumbents
- Alantra: Alantra is a global mid-market investment banking and asset management firm with operations across Europe. Comparable as a corporate finance advisor serving SME founders on M&A, capital raising, and strategic advisory.
- GP Bullhound: GP Bullhound is a global tech-focused advisory and investment firm with strong Nordic presence. Overlaps with Assetto on advising tech founders on strategy, funding, and M&A exits, though at a larger scale and broader geographic footprint.
- Clairfield International: Clairfield is a global mid-market M&A advisory firm with active Nordic operations. Compares to Assetto as a corporate finance advisor serving entrepreneurs and SMEs preparing for transactions, with broader international reach.
- Drake Star Partners: Drake Star is an international investment bank focused on technology, media, and digital sectors, with Nordic coverage. Comparable as a M&A advisor serving entrepreneurs preparing for transactions, though substantially larger and more sector-focused.
- Clearwater International: Clearwater International is a mid-market corporate finance advisor with significant Nordic presence. Comparable as an M&A advisory firm serving entrepreneurs and growth companies, though operating at a much larger scale.
Direct peers
- Carlsquare: Carlsquare is a Nordic and German M&A advisory firm serving growth companies and entrepreneurs. Directly comparable as a similar-sized boutique providing corporate finance advisory to founders preparing for transactions in overlapping geographies.
- Acanthus Capital: Acanthus Capital is a Nordic corporate finance advisory firm focused on SMEs and growth companies in the Nordics. Comparable as a similarly-sized boutique providing M&A and capital advisory to entrepreneurs and founders in the same geography.
Emerging players
- Clipperton: Clipperton is a European tech-focused boutique advisory firm. Comparable to Assetto as a specialized advisor helping tech entrepreneurs on transactions and funding, though more tech-segment focused.
- Hampleton Partners: Hampleton Partners is a tech-focused M&A advisory firm with Nordic activity. Comparable as an advisory firm serving tech entrepreneurs on transactions, with similar boutique positioning though broader European reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Assetto social profiles
Digital presenceAssetto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetto leadership team
Management profileNumber of profiles
Profiles5 records
Assetto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetto
What does Assetto do?
Assetto is a corporate finance advisory firm that helps entrepreneurs and founders prepare their companies for successful financial transactions. Its core offering is "Entrepreneurial Corporate Finance," a structured process in which Assetto's partners become an extended part of the client's management team, providing hands-on strategic partnership across business modelling, product strategy, growth plans, funding acquisition (equity, soft, and bank funding), spin-outs, turnarounds, and transaction support including management-for-hire and executive chairman roles.
Is Assetto a public or private company?
Assetto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assetto founded?
Assetto was founded in 2012. It employs 1 to 10 people.
Where is Assetto based?
Assetto is headquartered in Skien, Norway, in the Europe region.
How does Assetto make money?
One revenue line is on record: advisory and Consulting Fees.
Who are Assetto's main competitors?
Verdane is listed as an others. Broad incumbents are Alantra, GP Bullhound, Clairfield International, Drake Star Partners and Clearwater International. Direct peers are Carlsquare and Acanthus Capital. Emerging players are Clipperton and Hampleton Partners.
Does Assetto have an API?
No public API is recorded for Assetto.
What industry is Assetto in?
Assetto's product category is Corporate Finance Advisory. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory, with a secondary code of FSABADAK, Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO). Its NAICS code is 523940 and its SIC code is 6282.