Alliance Nursing

What Alliance Nursing does

Alliance Nursing is a private Australian healthcare staffing agency that supplies registered nurses, enrolled nurses, midwives, assistants in nursing, and specialist clinicians to hospitals, aged care facilities, and community support organizations on a temporary and contract basis. The company traces its origins to Belmore Nurses, founded in 1951, and was consolidated under the Alliance Nursing brand in 2021 alongside Alliance Health, Heartbeat Nursing, ACT Nursing, and RNS Nursing, ultimately owned by Australia Business Services Group Pty Ltd (ABSG). It operates 12 branches across all major Australian metro and regional centers, supplemented by dedicated international recruitment teams in the UK, Ireland, and New Zealand that support overseas nurses through visa sponsorship, AHPRA registration, and placement.

The company's core product is a managed nurse staffing service in which Alliance Nursing employs the nurses directly and bills client facilities on a weekly, usage-based hourly rate that varies by specialty, geography, and shift penalties (e.g., $44-$63/hr for Sydney general acute RNs, up to $87-$152/hr for Melbourne critical care RNs, and $58-$167/hr for Albury aged care RNs). Its digital infrastructure is built on a mobile app for shift management, Bullhorn for applicant tracking, DayForce for HR and payroll, and AlayaCare for clinical documentation, with no proprietary AI/ML capabilities evidenced. Marketing is multi-channel, centered on a content engine (blog, Nursing Down Under podcast now in Season 4), Instagram, in-person 'Say G'Day' recruitment events in UK and Ireland cities, and dedicated webinars for international candidates. A 2020 RCSA Excellence in Safety Culture award and dual ISO 9001:2015/ISO 45001:2018 certifications support procurement-side trust.

Alliance Nursing earns revenue primarily through agency mark-up on nurse bill rates charged to healthcare facilities, plus professional services revenue from international nurse recruitment support. The customer base is dual-sided, with 15,000+ nurses in the talent pool on the supply side and a diversified mix of public/private hospitals, aged care operators, and NDIS/community providers on the demand side. The company is a wholly-owned operating subsidiary within the broader Alliance Australia group, which also encompasses Alliance Rural & Remote Health, Alliance Community, Alliance Extra Staff, Apprenticeship Careers Australia, and Ability Plus, positioning the business as a national platform with adjacency into remote health, community care, and workforce training.

Name

Alliance Nursing

Legal name

Alliance Health Services Group Pty Ltd, Heartbeat Nursing Agency Pty Ltd, and The Trustee For Recruitment Solutions Group Australia Trust (trading as Alliance Nursing)

Website

https://alliancenursing.com.au

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alliance Nursing is a private Australian healthcare staffing agency supplying registered nurses, midwives, and support staff to hospitals, aged care facilities, and community organizations via 12 national branches and dedicated UK, Ireland, and New Zealand recruitment teams.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

Keywords

• Nurse staffing services
• Healthcare workforce solutions
• Aged care staffing
• Travel nursing jobs
• International nurse recruitment

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Staffing Services: Agency fees charged to healthcare facilities (hospitals, aged care, community support) for providing qualified nursing staff on a temporary/contract basis. Nurses are employed directly by Alliance Nursing and placed at client facilities.
2. International Nurse Recruitment: Services supporting international nurses from UK, Ireland, and New Zealand with visa sponsorship, AHPRA registration, and placement in Australian healthcare facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Alliance Nursing is a healthcare staffing agency that supplies qualified nurses, midwives, and healthcare professionals to hospitals, aged care facilities, and community support organizations across Australia. Nurses are employed directly by Alliance Nursing and placed at client facilities on temporary or contract assignments, with a network of 12+ branches nationwide and a pool of 15,000+ nurses. The agency also offers international nurse recruitment from the UK, Ireland, and New Zealand, including visa sponsorship and AHPRA registration support.

Product overview

Alliance Nursing is a nursing agency that operates as a staffing solutions platform connecting nurses, midwives, and healthcare professionals with healthcare facilities across Australia. The company offers agency nursing staffing services, travel nursing assignments, international nurse recruitment (for UK, Ireland, and New Zealand nurses), and specialized workplace health services. The core offering consists of connecting qualified healthcare professionals with hospitals, aged care facilities, and community care organizations through a network of 12+ branches nationwide. Additional services include a mobile app for shift management, a podcast ('Nursing Down Under') for recruitment marketing, and visa sponsorship assistance for international nurses.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Agency Staffing Services Core agency staffing service connecting nurses, midwives, and healthcare professionals with hospitals, aged care facilities, and community care organizations across Australia. Nurses are employed by Alliance Nursing and placed at client facilities on temporary or contract assignments.
• Travel Nursing Flexible nursing assignments across different Australian cities and regions with support from local branch offices, enabling nurses to travel while working.
• International Nurse Recruitment Specialized services for nurses from the UK, Ireland, and New Zealand to obtain visas, AHPRA registration, and employment placements in Australian healthcare facilities. Includes dedicated international recruitment teams based in UK and Ireland.
• Aged Care Staffing Specialized staffing solutions for aged care facilities including registered nurses, enrolled nurses, and assistants in nursing for elderly patient care.
• Hospital and Healthcare Facility Staffing Temporary and casual staffing for public and private hospitals across specialties including ICU, emergency, theatre, and general medical/surgical wards.
• Workplace Health Services On-site healthcare services including workplace flu vaccinations, COVID-19 vaccinations, rapid testing, skin checks, and drug and alcohol testing delivered to workplaces.

Quantifiable outcome

• 97% of surveyed nurses would recommend Alliance Nursing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and support.

• Australia Business Services Group Pty Limited (ABSG)coreOthersParent company of Alliance Health Services Group Pty Ltd (AHSG), Heartbeat Nursing Agency, and Recruitment Solutions Group Australia Trust. ABSG together with AHSG and Heartbeat form Alliance Australia. Provides administrative and operational activities across the corporate group.
• BullhorncoreTechnology or IntegrationApplicant tracking system used for managing recruitment, candidate tracking, and placement workflows.
• DayForcecoreTechnology or IntegrationHR and workforce management platform for employee administration, scheduling, and payroll processing.
• AlayaCaresupportTechnology or IntegrationClinical management and home care software platform supporting service delivery and documentation.
• KenticosupportTechnology or IntegrationContent management system and digital marketing platform powering the company website.
• Active CampaignsupportTechnology or IntegrationMarketing automation and email marketing platform for communications with nurses and clients.
• National Australia Bank Limited / Australian Postal Corporation (SecurePay)supportTechnology or IntegrationPayment gateway service for online credit card processing on the company website.
• Ezi Management Pty Ltd (Ezidebit)supportTechnology or IntegrationPayment gateway providing online payment processing services for the company.
• ANRA (Association of Nursing Recruitment Agencies)coreOthersPeak body covering healthcare, community care and disability support providers. Provides quality assurance that member agencies comply with recruitment industry code of conduct and ethical standards.
• RCSA (Recruitment, Consulting and Staffing Association)coreOthersPeak body for recruitment, staffing and workforce solutions industry across Australia and New Zealand. Sets benchmarks for professionalism with Code for Professional Conduct and dispute resolution procedures.
• CRANAPlussupportOthersPeak professional body for remote and isolated health workforce in Australia. Provides members with professional development, clinical advice, and advocacy.
• International Removalists, Money Exchange Providers and BankssupportStrategic or Co-development PartnerPartner organizations helping international nurses relocate to Australia, including international removalists, currency exchange providers, and banking services to facilitate the transition.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Chandler Macleod: Large Australian general staffing provider with a dedicated healthcare division placing nurses and allied health into hospitals and aged care. Overlaps on healthcare customer base and contract staffing model, though healthcare is one segment within a broader workforce solutions portfolio.
• AMN Healthcare: Largest US healthcare staffing and workforce solutions company, placing nurses, physicians, and allied health. Comparable on managed services, travel nursing, and international recruitment business models, though geographically focused on North America.
• Randstad Australia: Global staffing group with a sizable Australian healthcare and nursing practice serving hospitals, aged care, and government. Comparable on customer segments and managed staffing services, though nursing is one vertical within a much broader portfolio.
• Medacs Healthcare: Global healthcare staffing firm with Australian operations placing doctors, nurses, and allied health professionals. Comparable on international nurse migration and locum placement, though broader in scope and specialty mix than Alliance Nursing's nursing-centric offering.

Direct peers

• H1 Healthcare: Australian healthcare and community services staffing provider offering nursing, allied health, and disability support placements. Directly comparable in target customers (hospitals, aged care, NDIS providers), service mix, and pan-Australian branch model.
• Healthcare Australia: Australia's largest healthcare staffing agency, placing nurses, aged care workers, and allied health professionals across hospitals and community settings. Closest direct competitor to Alliance Nursing by virtue of similar national footprint, multi-segment offering (hospital, aged care, NDIS), and international recruitment capabilities.
• JPS Medical Recruitment: Australian healthcare recruitment agency placing doctors, nurses, and allied health into public and private hospitals. Comparable on customer base and locum/permanent placement model, though smaller in scale than Alliance Nursing.
• Wavelength International: Australian medical and healthcare recruitment specialist focused on doctors, nurses, and allied health. Comparable on international candidate sourcing and Australia-wide hospital and clinic placements, with similar B2B buyer profile.
• Mediserve: Australia-wide nursing agency providing agency and travel nursing to hospitals, aged care, and community settings. Comparable core offering to Alliance Nursing, though with a smaller branch footprint and nurse pool.

Others

• Healthscope: Major Australian private hospital operator and a downstream buyer of agency nursing staff. Not a direct competitor, but a key customer-side counterpart whose hospital staffing demand and in-house staff bank strategy directly shape the addressable market for Alliance Nursing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alliancenursingaustralia
• Facebookfacebook.com/alliancenursingaustralia
• LinkedInlinkedin.com/company/alliance-nursing-australia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Nursing