What Colling Gilbert Wright & Carter does

Colling Gilbert Wright & Carter (operating as "The Florida Firm") is an Orlando-based plaintiff personal injury law firm founded in 2005, with approximately 16 attorneys including 8 partners plus paralegals and support staff. The firm provides legal representation across a broad docket of injury-related practice areas including auto and transportation accidents, medical malpractice, nursing home abuse and neglect, product liability, premises liability, workers' compensation, Social Security Disability, veterans' benefits, catastrophic injury, wrongful death, and securities fraud through FINRA arbitration. Its core offerings are organized as discrete practice area service lines unified under a contingency-fee business model in which clients pay no fees or expenses unless the firm secures compensation, with percentages of recovery not publicly disclosed.

The firm generates revenue exclusively through contingency fees on case settlements and verdicts, with no upfront client charges. Its acquisition channels include a 24/7 intake hotline, website contact forms, attorney referrals, co-counsel arrangements, and client-to-client word-of-mouth. Notable track record includes participation in the New England Compounding Center fungal meningitis multi-district litigation that produced a $200 million national settlement affecting over 700 victims, alongside documented individual verdicts and settlements including $20 million for a product liability case, $16 million for burn injuries, and $12.5 million for catastrophic injury. The firm does not use proprietary technology, relying on standard legal case management software, and competes on the basis of attorney credentials, trial experience, and reputation rather than technology differentiation.

The firm operates as a privately held Professional Limited Liability Company (Colling Gilbert Wright, PLLC) under partnership ownership, with no disclosed parent company, external investment, or public listings. Its founding partners Ronald S. Gilbert and Melvin B. Wright continue to lead the practice alongside a multi-partner bench including Jonathan T. Gilbert, Vanessa L. Brice, Fermin Lopez, Sean Patrick McCormack, Alan J. Landerman, and William B. Young Jr. The firm maintains leadership positions in regional legal associations including the Central Florida Trial Lawyers Association and Florida Justice Association, and pursues community engagement through programs like the More Than a Game Scholarship and Legal Aid Society sponsorship.

Name

Colling Gilbert Wright & Carter

Legal name

Colling Gilbert Wright, PLLC

Website

https://thefloridafirm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Colling Gilbert Wright & Carter is an Orlando-based plaintiff personal injury law firm with 8 partners and ~16 attorneys, providing contingency-fee representation across auto accidents, medical malpractice, nursing home abuse, product liability, workers' compensation, and mass tort matters for individual clients throughout Florida.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Medical malpractice
• Auto accident lawyer
• Workers compensation
• Wrongful death

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Personal Injury Legal Services - Contingency Fees: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no fees or expenses upfront; the firm only collects fees and expenses after securing compensation for the client. This aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Colling Gilbert Wright & Carter is a Florida plaintiff-side personal injury law firm that provides legal representation to individuals injured by negligence, including auto and transportation accidents, medical malpractice, nursing home abuse, product liability, premises liability, workers' compensation, veterans' benefits, social security disability, and securities fraud matters. All services are delivered on a contingency-fee basis with free initial case evaluations and no fees collected unless compensation is recovered for the client.

Product overview

Colling Gilbert Wright & Carter operates as a personal injury law firm offering a unified platform of legal services rather than a technology product. The firm provides comprehensive legal representation through distinct practice areas that function as interconnected service lines: Personal Injury Legal Services serves as the core offering, supported by specialized services including Auto Accident, Medical Malpractice, Nursing Home Abuse & Neglect, Product Liability, Workers' Compensation, Social Security Disability, Veterans' Benefits, Premises Liability, Wrongful Death, Catastrophic Injury, and Securities Fraud Legal Services. These service offerings work together to address the full spectrum of injury and disability legal needs for clients throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Accident Legal Services Legal representation for victims of car, truck, motorcycle, bicycle, pedestrian, bus, boat, aviation, and railroad accidents throughout Florida.
• Medical Malpractice Legal Services
• Workers' Compensation Legal Services
• Catastrophic Injury Legal Services
• Wrongful Death Legal Services
• Nursing Home Abuse & Neglect Legal Services
• Product Liability / Dangerous Products Legal Services
• Premises Liability Legal Services
• Social Security Disability Legal Services
• Veterans' Benefits Legal Services
• Securities Fraud Legal Services
• Mass Torts Legal Services
• Construction Site Accident Legal Services
• Qui Tam Whistleblower Legal Services
• Employment Legal Services

Quantifiable outcome

• $200,000,000 settlement for NECC fungal meningitis mass tort case
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Legal Aid SocietyminorStrategic or Co-development PartnerThe firm sponsors the Annual Breakfast of Champions fundraiser as a Silver Sponsor, supporting the Legal Aid Society's mission of helping vulnerable residents access legal services.
• COAMED FoundationminorStrategic or Co-development PartnerFermin Lopez serves on the Board of Directors of the COAMED Foundation which provides medical services to under-served communities in Central and South America. Lopez has participated in medical mission trips.
• Various Florida Law SchoolsminorStrategic or Co-development PartnerFirm attorneys serve as adjunct professors and mock trial coaches at Florida A&M University School of Law, Barry University School of Law, and University of Central Florida. Vanessa Brice is a faculty member at Florida A&M and UCF.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lawlor Law Firm: Orlando-based plaintiff firm handling auto, premise, and wrongful death cases with a contingency-fee model. Competes with CGWC in the same Orlando and Central Florida plaintiff-side market.
• Morgan & Morgan: Largest plaintiff personal injury firm in Florida; founded by John Morgan, the former firm (Morgan Colling & Gilbert) of CGWC's founders Ronald Gilbert and Stewart Colling, who departed in 2005 to launch the subject firm. Direct competitor across auto accident, premises liability, and mass tort work, with very similar contingency-fee model and Florida-wide footprint.
• Gordon & Partners: Multi-office Florida personal injury firm with practice focus on auto, premises liability, and insurance-related claims. Comparable contingency-fee, multi-practice structure to CGWC, with overlapping geographic reach and similar mass-advertising-driven client acquisition.
• The Ruth Law Team: Florida plaintiff firm concentrating in auto accident and mass tort representation (Camp Lejeune, Roundup) using contingency fees. Direct competitor for the same multi-case plaintiff docket and identical mass-tort plaintiff coordination opportunities.
• The Law Offices of Anidjar & Levine: Florida-based, contingency-fee personal injury firm with broad practice area coverage (auto, slip-and-fall, premises liability) and heavy TV/digital advertising. Directly competes with CGWC for Florida auto accident and premise liability cases.
• Brasington & Wheeler: Central Florida personal injury firm with practice focus on medical malpractice, auto, and catastrophic injury. Direct competitor for Orlando-area medical malpractice and catastrophic injury cases alongside CGWC.
• Staples Law Offices: Florida-based personal injury firm covering auto, premise, product liability, and wrongful death on contingency. Competes with CGWC in Florida plaintiff-side personal injury representation with comparable case mix.
• Kanner & Pintaluga: Orlando-headquartered personal injury firm offering auto, slip-and-fall, and wrongful death representation on contingency fees in Central Florida. Operates in the same Orlando market as CGWC, competing for the same automobile and premises-liability case inventory.
• Dolman Law Group: Florida-based plaintiff personal injury firm with a contingency-fee model covering auto accidents, slip-and-fall, and wrongful death. Competes head-to-head with CGWC for the same plaintiff-side cases across the Florida market.

Broad incumbents

• Cellino Law (formerly Cellino & Barnes): Nationally scaled plaintiff personal injury firm with major Florida presence pursuing auto accident, premises liability, and catastrophic injury claims. Larger and more geographically diverse than CGWC, but a comparable contingency-fee firm overlapping on case types and Florida footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheFLFirm
• YouTubeyoutube.com/user/TheFloridaFirm
• Facebookfacebook.com/TheFloridaFirm
• LinkedInlinkedin.com/company/colling-gilbert-wright-&-carter
• Instagraminstagram.com/thefloridafirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colling Gilbert Wright & Carter