Community Clothing
Community Clothing is a UK direct-to-consumer fashion brand and social enterprise, founded in 2016 by Patrick Grant, selling sustainable and ethical men's, women's, kids', and accessories clothing made entirely across 49 UK towns and cities to over 100,000 conscious consumers via its own e-commerce site.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Community Clothing does
Community Clothing is a UK-based direct-to-consumer fashion brand and social enterprise, founded in 2016 by Patrick Grant, that designs, sources, and sells sustainable and ethical clothing and accessories under its own name through communityclothing.co.uk. The product portfolio spans women's, men's, and kidswear across categories including coats and jackets, jeans, knitwear, shirts, skirts, trousers, underwear, socks, trainers, sportswear, and accessories, plus sub-brand collaborations with Norman Walsh (trainers), the Welsh Underwear Project, the Quarry Bank (National Trust) collection, and Mark & Fold / Paper Foundation (notepads). The Curve Collection extends the assortment to plus sizes up to UK 26, and a dedicated plastic-free sportswear line uses plastic-free materials. Pricing spans £9.90 socks to £349 polo coats, with the brand positioning at roughly one-third the price of comparable premium labels.
Every garment is manufactured in the United Kingdom across 49 towns and cities in England, Scotland, and Wales, with regional specialisation (e.g., knitwear in Hawick and Stewarton, yarn dyeing in Langholm, underwear in New Tredegar, trainers in Bolton). Materials include organic cotton, hemp, lambswool, and denim with 40% recycled cotton. There are no proprietary technology platforms, no mobile app, and no physical retail stores; sales are made exclusively through the Shopify-powered website with shipping to the UK, Guernsey, Isle of Man, and Jersey.
The business model is straightforward DTC apparel: one-time unit purchases by individual consumers, with average order value supported by a wide price ladder and basket-building promotions such as the "Bundles of Joy" 10% cross-category discount on underwear and socks. The customer base exceeds 100,000 and the company employs 11–50 people. In May 2025, Community Clothing launched its first public capital raise, a Crowdcube crowdfunding campaign targeting a minimum of £500,000 to fund marketing expansion and inventory build-up. The brand is privately held and founder-owned, with no disclosed institutional investors or parent company.
Community Clothing firmographics
Firmographics- Name
- Community Clothing
- Legal name
- Community Clothing
- Website
- https://communityclothing.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Community Clothing is a UK direct-to-consumer fashion brand and social enterprise, founded in 2016 by Patrick Grant, selling sustainable and ethical men's, women's, kids', and accessories clothing made entirely across 49 UK towns and cities to over 100,000 conscious consumers via its own e-commerce site.
- Ownership category
- akta.pro rank
Community Clothing industry classification
Industry- Product category
- Apparel and Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where Community Clothing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Community Clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Apparel and Accessories: Community Clothing generates revenue through the direct sale of clothing and accessories to consumers via their e-commerce platform. Products span multiple categories including women's wear, men's wear, kids' clothing, accessories (socks, underwear, trainers, bags, blankets, notebooks), with items ranging from essentials like socks at £9.90 to premium knitwear and coats at £164-£349.
- Crowdfunding Campaign: In May 2025, Community Clothing launched a crowdfunding campaign on Crowdcube targeting a minimum raise of £500,000. Registered investors received early access and a 24-hour window to subscribe for shares before the general public, with funds earmarked for marketing to expand brand awareness and increasing inventory of best-selling items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly socks and accessories starting at £9.90 |
| Unit Pricing | Pay-as-you-go | Core clothing essentials and underwear |
| Unit Pricing | Pay-as-you-go | Mid-range knitwear and jersey products |
| Unit Pricing | Pay-as-you-go | Dresses and skirts mid-range pricing |
| Unit Pricing | Pay-as-you-go | Premium trainers made in Bolton |
| Unit Pricing | Pay-as-you-go | Premium outerwear and coats |
| Unit Pricing | Pay-as-you-go | Extended sizing Curve collection with inclusive pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Community Clothing product offering
Product offeringCore offering
Community Clothing designs, manufactures, and sells sustainable and ethical clothing and accessories — including women's, men's, and kids' apparel, socks, underwear, knitwear, jeans, sportswear, trainers, and home/lifestyle accessories — entirely made in the UK across 49 towns and cities. All products are sold direct-to-consumer through the company's own e-commerce website, with pricing positioned at approximately one-third of comparable premium brands.
Product overview
Community Clothing is a UK-made sustainable and ethical clothing brand offering a comprehensive portfolio of men's, women's, kids, and accessories. The core offering includes clothing across categories such as coats & jackets, jeans, knitwear, shirts, shorts, skirts, sportswear, sweatshirts, trousers, underwear, and socks. The brand features sub-brand collaborations including Norman Walsh trainers, the Welsh Underwear Project, and The Quarry Bank Collaboration. All products are manufactured in the UK across 49 towns and cities in England, Scotland, and Wales, supporting local jobs and communities. The company emphasizes sustainable materials including organic cotton, recycled cotton denim (40%), and plastic-free sportswear.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's New Arrivals Latest women's clothing items including dresses, jeans, shorts, skirts, t-shirts, and vests in new styles, fabrics, and colours. For conscious UK consumers seeking sustainable, ethically UK-made apparel.
- Women's Coats & Jackets
- Women's Jeans
- Women's Jumpers & Knitwear
- Women's Sweatshirts, Hoodies & Joggers
- Women's Shirts & Blouses
- Women's Shorts & Skirts
- Women's Trousers & Chinos
- Women's Underwear
- Curve Collection
- Socks
- Women's Trainers
- Sportswear
- Gift Cards
- Men's New Arrivals
- Kids Collection
- Accessories
- Norman Walsh Trainers
- Welsh Underwear Project
- Mark & Fold and Paper Foundation Notepads
Quantifiable outcome
- Prices approximately one-third of other premium brands
- +3 more outcomes
Companies that use Community Clothing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Community Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Community Clothing partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Community Clothing competitors and assessment
Company assessmentDirect peers
- Toast: Premium UK-made clothing and homewares brand sold DTC. Highly comparable on UK craftsmanship narrative, multi-category womenswear and menswear assortment, and a similar premium-but-considered price positioning, though Toast skews more lifestyle/seasonal.
- Finisterre: UK-based sustainable outdoor and coastal clothing brand, DTC-first, with strong UK manufacturing and ethical positioning. Direct overlap with Community Clothing's outdoor/active lifestyle and coats ranges, and similar premium-quality ethical narrative.
- People Tree: Pioneering UK-based ethical and sustainable fashion brand with a long-standing fair-trade and organic credentials. Directly comparable to Community Clothing on the ethical-fashion mission and organic cotton ranges, though more womenswear-skewed and with a global fair-trade supply chain.
- Rapanui: UK-based sustainable clothing brand with circular-economy credentials and organic materials. Comparable to Community Clothing on sustainability-led branding, organic cotton basics, and DTC e-commerce model, though smaller and surfacing-focused.
- Seasalt Cornwall: UK heritage clothing brand selling sustainable, ethically-made women's, men's, and kidswear direct and through its own retail stores. Closely comparable to Community Clothing on mission, multi-category DTC/apparel-retail model, and British provenance positioning, though Seasalt operates physical stores as well.
- Thought Clothing: UK sustainable clothing brand using natural and recycled fibres, sold DTC and through select stockists. Direct overlap with Community Clothing's organic cotton, hemp, and knitwear ranges, with similar slow-fashion ethical positioning.
- Baukjen: UK sustainable womenswear brand, DTC-led, focused on ethical production and inclusive sizing. Highly comparable to Community Clothing's womenswear depth, sustainability positioning, and commitment to extended sizing, though Baukjen also produces overseas.
- Lucy & Yak: UK sustainable clothing brand, predominantly DTC, known for ethical UK and overseas production with strong community-led brand. Direct competitor for the conscious UK consumer wallet, with overlapping womenswear, menswear, and unisex categories.
Emerging players
- PANGAIA: Global materials-science-led sustainable apparel and activewear brand. Comparable on the sustainability and plastic-free activewear narrative overlapping with Community Clothing's plastic-free sportswear, but operates at a much larger international scale and DTC-first.
Broad incumbents
- Boden: Established UK heritage multi-category clothing brand (women, men, kids) selling DTC plus limited retail. Comparable to Community Clothing on the multi-generational family apparel assortment, though Boden is much larger, uses overseas manufacturing, and is broader mass-premium rather than mission-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Community Clothing social profiles
Digital presenceCommunity Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Community Clothing leadership team
Management profileNumber of profiles
Profiles1 record
Community Clothing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Community Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Community Clothing
What does Community Clothing do?
Community Clothing designs, manufactures, and sells sustainable and ethical clothing and accessories — including women's, men's, and kids' apparel, socks, underwear, knitwear, jeans, sportswear, trainers, and home/lifestyle accessories — entirely made in the UK across 49 towns and cities. All products are sold direct-to-consumer through the company's own e-commerce website, with pricing positioned at approximately one-third of comparable premium brands.
Is Community Clothing a public or private company?
Community Clothing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Community Clothing founded?
Community Clothing was founded in 2016. It employs 11 to 50 people.
Where is Community Clothing based?
Community Clothing is headquartered in London, United Kingdom, in the Europe region.
How does Community Clothing make money?
Two revenue lines are on record. Product Sales - Apparel and Accessories are the primary driver. The others are crowdfunding Campaign.
Who are Community Clothing's main competitors?
Direct peers on record are Toast, Finisterre, People Tree, Rapanui, Seasalt Cornwall, Thought Clothing, Baukjen and Lucy & Yak. PANGAIA is listed as an emerging player. Boden is listed as a broad incumbent.
Does Community Clothing have an API?
No public API is recorded for Community Clothing.
What industry is Community Clothing in?
Community Clothing's product category is Apparel and Accessories. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.