Max Care Medical Center

What Max Care Medical Center does

Max Care Medical Center is a privately held, for-profit multi-specialty medical center headquartered at 70 Al Itihad Street in the Rabdan area of Abu Dhabi, United Arab Emirates. Founded circa 2022, the facility operates as an integrated primary and specialty care provider offering 13+ medical departments under one roof — including Urology, Obstetrics & Gynecology, Pediatrics, Orthopedics, Ophthalmology, Cardiology, ENT, General Surgery, Plastic & Reconstructive Surgery, Aesthetics & Dermatology, Dental, Internal Medicine, and General Practice — supported by on-site diagnostics (X-Ray, Ultrasound, Laboratory, OPG, Optical Coherence Tomography, 4D live sonography, fetal MRI), an in-house Max Pharmacy, a telephone-based telemedicine service, and preventive care programs including vaccination, smoking cessation, and health screenings. The center is led by founder/General Manager Dr. Kamal Badie Al-Noukari (Urology Specialist, 20+ years, Damascus-trained) and Medical Director Dr. Talal Al Nukari (OB/GYN with Arab Board, German and UK credentials), supported by approximately 16 named physicians across specialties.

The company serves individual patients and families residing in Rabdan, Sas Al Nakhl, and Abu Dhabi Gate City, with extended operating hours of 8:00 AM to 10:30 PM Sunday–Friday and 11:00 AM to 7:00 PM Saturday. Revenue is generated across four primary streams: medical consultations across specialties (recurring visit-based revenue), diagnostic services (X-Ray, Ultrasound, Laboratory, OPG), on-site pharmacy transactions (OTC, prescription, supplements, baby products), and direct-billing insurance reimbursements from a network of 10+ UAE insurance providers including Daman, Thiqa, NAS, NextCare, MedNet, Inayah TPA, ADNIC, Al Madallah, and MSH-International. Pricing is quote-based and not publicly disclosed, with most services processed through insurance verification and preapproval. Patient acquisition runs through the company's website (maxhealthcare.ae), an online booking system, telephone/WhatsApp appointments, an active social media presence across Facebook, Instagram, YouTube, TikTok, and LinkedIn, content marketing via health articles, and referrals through the insurance partner network. The center holds a Facility License MF369 from the Department of Health Abu Dhabi and MOHAP License 7VJT507O-180423.

Name

Max Care Medical Center

Legal name

Max Care Medical Center

Website

https://maxhealthcare.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Multi-specialty medical center in Abu Dhabi's Rabdan area offering 13+ specialties including urology, OB/GYN, pediatrics, cardiology, and aesthetics, with in-house diagnostics, on-site Max Pharmacy, and telemedicine, serving local residents and families through 10+ insurance partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Consultation Services: Revenue generated from patient consultations across multiple specialties including urology, obstetrics & gynecology, pediatrics, general surgery, ophthalmology, orthopedics, dentistry, ENT, and general practice
2. Pharmacy Services: On-site pharmacy providing prescription medications, over-the-counter medications, vitamins, supplements, and baby products
3. Insurance Billing: Direct billing with multiple insurance providers including Daman, Thiqa, NAS, NextCare, MedNet, Inayah TPA, ADNIC, Al Madallah, and MSH-International
4. Diagnostic Services: Revenue from X-Ray, Ultrasound, Laboratory Testing, and OPG imaging services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Max Care Medical Center is a multi-specialty outpatient healthcare facility in the Rabdan area of Abu Dhabi that delivers medical consultations, diagnostics, pharmacy, surgical, and aesthetic services across 13+ specialties (Urology, Obstetrics & Gynecology, Pediatrics, General Practice, General Surgery, Orthopedics, Ophthalmology, Cardiology, ENT, Dentistry, Aesthetics & Dermatology, Plastic & Reconstructive Surgery, and Internal Medicine). It complements in-person visits with on-site X-Ray, Ultrasound, Laboratory, OPG, OCT, and an in-house pharmacy, and offers telemedicine consultations for remote follow-ups.

Product overview

Max Care Medical Center is a multi-specialty healthcare facility in Abu Dhabi offering a comprehensive range of medical services. The center operates as a unified medical facility with multiple departments and specialties that work together to provide integrated patient care. The portfolio includes primary care (General Practice), specialty services (Urology, Obstetrics & Gynecology, Pediatrics, Orthopedics, Ophthalmology, Cardiology, ENT, General Surgery, Plastic Surgery, Aesthetics & Dermatology, Dental), diagnostic services (Radiology, Laboratory, X-Ray, Ultrasound, OPG), on-site pharmacy, physiotherapy, telemedicine, and preventive care programs (Vaccination, Smoking Cessation, Screening Programs). The center's services are delivered through a network of experienced specialists and supported by in-house diagnostics and pharmacy for convenient patient access.

Differentiator

Problem solved

Functional benefit

Products and services

• Urology Services Diagnosis and treatment of kidney and urinary tract diseases, male genitourinary conditions, erectile dysfunction, male infertility, prostate conditions, bladder and testicular tumors, including ultrasound, cystoscopy, lithotripsy, and circumcision procedures for adult male and urology patients.
• Obstetrics & Gynecology Services Comprehensive women's health services including prenatal care, pregnancy management, infertility treatment, gynecologic oncology, urogynecology, minimally invasive laparoscopic surgeries, and cosmetic gynecology procedures such as vaginal rejuvenation and laser treatments, supported by 4D live sonography and fetal MRI.
• Aesthetics & Dermatology Services Advanced aesthetic and dermatological treatments including anti-aging procedures, anti-wrinkle treatments, laser hair removal, facial rejuvenation, chemical peels, derma fillers, botulinum toxin injections, mesotherapy, and PRP therapies for face and hair.
• Pediatrics Services Comprehensive pediatric care for infants, children, and adolescents including newborn check-ups, growth and development assessment, nutritional advice, infectious disease treatment, allergy screening, anemia diagnosis, and adolescent health assessments.
• General Practice / Family Medicine Primary care services covering preventive care, diagnosis and treatment of acute and chronic illnesses, acute injury management, in-house laboratory and diagnostic services, primary mental health, referrals to specialists, well-child care, and health education for individuals and families.
• General Surgery Services General surgical procedures including laparoscopic surgeries (gallbladder, ventral hernia, appendix removal), anorectal surgeries, breast and thyroid surgeries, painless hemorrhoid surgery, skin growth removal, and foreign body removal.
• Orthopedic Services Specialized orthopedic care including joint and bone care (arthritis management, osteoporosis treatment, joint injections), fracture and trauma management, sports injury care, spine and back care, pediatric orthopedics, and orthopedic surgeries such as total knee and hip replacement.
• Ophthalmology Services Comprehensive eye care including comprehensive eye check-ups, Optical Coherence Tomography (OCT), auto refractometry, glaucoma surgeries, and eyelid reconstructive and cosmetic surgeries.
• Cardiology Services Cardiovascular care including treatment of angina, coronary artery disease, heart valve diseases, cardiomyopathy, heart failure, hypertension, hypercholesterolemia, arrhythmia management, echocardiography, cardiac CT/MRI, coronary angiography, and pacemaker management.
• Dental Services Dental care services including general dentistry and OPG screening for comprehensive oral imaging.
• Diagnostics Department Comprehensive diagnostic services including X-ray imaging, ultrasound examinations, laboratory testing (blood, urine, body fluid tests), and OPG dental screening.
• Max Pharmacy On-site pharmacy providing prescription filling, over-the-counter medications, prescription consultations, vitamins, supplements, first aid supplies, and baby products for patients at the medical center.
• Telemedicine Service Remote healthcare consultations allowing patients to connect with doctors via telephone for general healthcare, specialty care, and follow-up appointments from home.
• Physiotherapy Services Physical therapy and rehabilitation services to help patients recover from injuries and improve mobility.
• Plastic & Reconstructive Surgery Cosmetic and reconstructive surgical procedures including breast augmentation, gynecomastia surgery, body contouring, eyelid surgery, buttock augmentation, liposuction, rhinoplasty, chin augmentation, and tummy tuck.

Quantifiable outcome

• Extended operating hours 8:00 AM to 10:30 PM (Sunday-Friday) and 11:00 AM to 7:00 PM (Saturday)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Daman Health InsurancecoreOthers · 1 January 2024National Health Insurance Company - Daman is a major UAE health insurer providing comprehensive health insurance coverage. Max Care Medical Center accepts Daman insurance cards for direct billing of covered healthcare services.
• Thiqa InsurancecoreOthers · 1 January 2024Thiqa is a government-sponsored health insurance program in Abu Dhabi. Max Care Medical Center accepts Thiqa insurance cards enabling covered patients to access healthcare services with direct billing.
• NAS (National Ambulance & Health Services)coreOthers · 1 January 2024NAS is a UAE-based health insurance provider. Max Care Medical Center accepts NAS insurance cards for covered medical services.
• NextCarecoreOthers · 1 January 2024NextCare is a Third Party Administrator (TPA) for health insurance in the UAE. Max Care Medical Center accepts NextCare insurance cards for direct billing.
• MedNetcoreOthers · 1 January 2024MedNet is a health insurance Third Party Administrator operating in the UAE. Max Care Medical Center accepts MedNet insurance cards for covered healthcare services.
• Inayah TPAcoreOthers · 1 January 2024Inayah TPA is a health insurance Third Party Administrator. Max Care Medical Center accepts Inayah TPA insurance cards enabling direct billing for covered services.
• ADNIC (Abu Dhabi National Insurance Company)coreOthers · 1 January 2024ADNIC is a major insurance company in Abu Dhabi. Max Care Medical Center accepts ADNIC insurance policies for direct billing of covered healthcare services.
• Al Madallah InsurancecoreOthers · 1 January 2024Al Madallah is a health insurance provider. Max Care Medical Center accepts Al Madallah insurance cards for covered medical services.
• MSH-InternationalcoreOthers · 1 January 2024MSH-International is a health insurance Third Party Administrator. Max Care Medical Center accepts MSH-International insurance cards for covered healthcare services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mediclinic Middle East: Mediclinic operates a wide network of hospitals and clinics across the UAE including Abu Dhabi. It overlaps with Max Care across multiple specialties and insurance panels but at significantly greater scale and brand recognition.
• Cleveland Clinic Abu Dhabi: Cleveland Clinic Abu Dhabi is a flagship multi-specialty tertiary hospital in Abu Dhabi that competes for the same insured patient demographic, particularly for complex specialty care that Max Care also offers.
• Thumbay Hospital: Thumbay University Hospital and its clinic network provide multi-specialty outpatient and inpatient services in the UAE. It competes for the same insured outpatient population that Max Care serves in Abu Dhabi.
• Burjeel Hospital (VPS Healthcare): VPS Healthcare's Burjeel brand operates multi-specialty hospitals and clinics across the UAE. It competes with Max Care for insured Abu Dhabi patients across primary and specialty care.
• NMC Healthcare: NMC Healthcare is the largest private healthcare provider in the UAE, operating hospitals and clinics across the country. It is a broader incumbent that competes with Max Care for the same insured patient pool but at vastly greater scale.

Direct peers

• NMC Specialty Clinics: NMC Healthcare's outpatient clinic arm delivers multi-specialty physician services, diagnostics, and pharmacy across the UAE. The clinic-level offering overlaps directly with Max Care's service mix and target patient base.
• Emirates Hospital Clinics: Emirates Hospitals Group operates multi-specialty outpatient clinics in the UAE with on-site diagnostics and insurance partnerships. The clinic model and patient demographic closely resemble Max Care's positioning.
• Saudi German Clinics: Saudi German Health's UAE outpatient clinics provide multi-specialty consultations, diagnostics, and pharmacy in a comparable integrated format. They are a directly comparable outpatient peer in the Abu Dhabi/Dubai private market.
• Medcare: Medcare operates multi-specialty clinics and hospitals across the UAE with comparable breadth (primary care, specialty consultations, diagnostics, pharmacy). It directly competes with Max Care for insured patients in Abu Dhabi and is the closest analogous outpatient competitor.
• Aster Clinics: Aster DM Healthcare's UAE clinic network offers multi-specialty outpatient care, diagnostics, and pharmacy under a similar one-stop model. Aster Clinics compete head-to-head with Max Care for insured walk-in patients across Abu Dhabi neighborhoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCakjQ6VYd2W5rkmcko2jIqA
• Facebookfacebook.com/maxcare.ae
• LinkedInlinkedin.com/company/maxcare-ae
• Instagraminstagram.com/maxcare.ae
• TikToktiktok.com/@maxcare.ae

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Care Medical Center