Surya Roshni

Name

Surya Roshni

Legal name

Surya Roshni Limited

Website

https://surya.co.in

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Lighting and Steel Pipe Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• LED lighting manufacturing
• Steel pipe production
• Home appliances manufacturing
• BLDC ceiling fans
• PVC and GI pipes

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lighting and Consumer Durables: Revenue from LED lighting products, fans, home appliances including water heaters, cooktops, irons, air coolers. The segment achieved record revenue of Rs 5.01 billion in Q4 FY26. Lighting segment holds over 25% domestic market share for GLS lamps and fluorescent tube lights.
2. Steel Pipes & CR Strips: Revenue from ERW steel pipes, spiral welded pipes, GI pipes, structural steel hollow sections, and cold rolled strips/sheets. The steel pipes business recorded its highest quarterly volume of 0.26mn tonne in Q4 FY26. Management targets FY27 volumes of 1.10mn tonne.
3. PVC Pipes: Revenue from PVC pipes for infrastructure, plumbing, and water management applications.
4. Export Revenue: Exports to over 50 countries including secured orders from the US (Rs 86 crore export order for ERW steel, OCTG casing & tubing, and carbon steel pipes). Full-year export target above 0.25mn tonne for FY27.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Surya Roshni manufactures and sells lighting products (LED bulbs, luminaires, professional lighting), fans (ceiling, BLDC, exhaust, premium), home appliances (cooktops, kettles, water heaters, air coolers, room heaters, irons, mixer grinders), steel pipes and CR strips (ERW, spiral welded, GI, cold rolled), PVC pipes, and wires and cables (Turbo Flex). It serves both Indian consumers through a pan-India dealer network and institutional/industrial customers in construction, infrastructure, oil & gas, and water management via direct B2B sales and exports to more than 50 countries.

Product overview

Surya Roshni is a diversified Indian manufacturing company offering five core product categories: Lighting (LED bulbs, luminaires, professional lighting), Fans (ceiling, pedestal, wall, table, exhaust fans including energy-efficient BLDC technology fans), Home Appliances (cooking range including gas stoves and induction cooktops, kitchen appliances, water heaters, air coolers, room heaters, irons, mixer grinders), Steel Pipes & CR Strips (ERW pipes, spiral welded pipes, cold rolled products, with coating services), and PVC Pipes. The company has recently expanded into wires and cables with the Turbo Flex range and is exploring solar products and EV chargers. The portfolio includes multiple sub-brands like Indicook (induction cooktops), Aqua (kettles), Breezo/Wave (air coolers), Arctic/Atlantic/Pacific/Qube (water heaters), and BLDC technology fans (Arena, Sleek Air, Bliss series).

Differentiator

Problem solved

Functional benefit

Brands

• STIC: Surya Technology & Innovation Centre - R&D facility at Noida for lighting product development and testing

Products and services

• Lighting (LED bulbs, luminaires, professional lighting) Comprehensive range of lighting solutions including LED bulbs, luminaires, and professional lighting products for residential, commercial, and public-infrastructure applications; over 25% domestic market share in GLS lamps and fluorescent tube lights.
• Fans (ceiling, pedestal, wall, table, exhaust, BLDC) Diverse range of ceiling fans, pedestal fans, wall fans, table fans, personal fans, exhaust fans, and BLDC technology energy-efficient fans for residential and commercial ventilation.
• Home Appliances (cooking, climate, heating, water heating, garment care) Wide range including cooking appliances (gas stoves, induction/infrared cooktops, electric kettles, glass cooktops, rice cookers), climate control (air coolers, room heaters, heat convectors, halogen heaters, fan heaters), water heaters, garment care (heavy weight dry irons), and food preparation (mixer grinders).
• Steel Pipes & CR Strips (ERW, spiral welded, cold rolled, coated) ERW pipes, spiral welded pipes (18 to 105 inches, conforming to API/ASTM/IS specifications), structural steel hollow sections, cold rolled strips and sheets, with 3LPE/PP/FBE external coating for anti-corrosion protection; manufactured at Bahadurgarh, Malanpur, Bhuj (Anjar), and Hindupur plants with combined capacity approaching 1 million tonnes.
• PVC Pipes PVC pipes for plumbing, infrastructure, and water-management applications.
• Turbo Flex Wires (Wires & Cables) New wires and cables range launched in India with a Rs 25 crore investment, emphasizing safety, durability, eco-friendliness, and versatility, with compliance to BIS standards.

Quantifiable outcome

• Record Q4 FY26 revenue of Rs 5.01 billion in Lighting and Consumer Durables segment
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mantra & Motion Communications Group (House Of Communication)minorGTM or Marketing Partner · 18 June 2026House Of Communication, the PR and strategic communications division of Mantra & Motion Communications Group, executed communications campaigns on behalf of Surya Roshni in the Real Estate & Construction, Consumer Electronics & Durables, and B2B categories, earning recognition at the IMAGEXX Summit & Awards 2026. This is a client-agency relationship for brand communications and stakeholder engagement.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• V-Guard Industries: Direct peer in home electrical products including fans, water heaters, and small appliances. Overlapping South Asian distribution and similar category expansion strategies.
• APL Apollo Tubes: Direct peer in Surya's second-largest vertical — structural steel tubes and pipes. Both compete in ERW and structural hollow sections serving construction and infrastructure in India.
• Orient Electric: CK Birla group company directly competing in fans (including BLDC), LED lighting, and home appliances with similar product breadth and Indian distribution focus.
• Crompton Greaves Consumer Electricals: Direct peer in fans, residential lighting, pumps, and small appliances. Overlapping dealer-driven distribution model and similar premium mass-market positioning in India.
• Wipro Lighting (Wipro Enterprises): Direct peer in commercial and institutional lighting. Competes with Surya's professional lighting vertical on LED luminaires, smart lighting, and B2B projects across India.
• Syska LED: Indian LED lighting specialist competing with Surya across consumer LED bulbs, panels, and luminaires. Focused lighting-only competitor with similar mass-market distribution.
• Havells India: Largest direct competitor across Surya's consumer lighting, fans, and home appliance verticals in India. Both companies compete on LED lighting, BLDC fans, water heaters, and small appliances with overlapping dealer networks.
• Jindal Saw: Direct competitor in steel pipes (ERW, spiral, API-grade) and a peer in Surya's pipes business. Competes for oil & gas (OCTG) and water infrastructure contracts.
• Bajaj Electricals: Direct competitor in consumer lighting, fans, and home appliances with similar five-decade Indian heritage. Both serve mass-market households through dealer networks and retail.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader and broader incumbent competing across consumer LED bulbs, professional lighting, and connected lighting — both directly and via Philips-branded distribution in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/suryalighting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surya Roshni