Selway

What Selway does

Selway Machine Tool Co is a family-owned, West Coast US distributor of CNC machine tools, automation systems, and related manufacturing equipment, founded in 1963 by Bill Selway and now led by Chairman, President and CEO Gary Sekulski. The company sells and services vertical machining centers, horizontal machining centers, 5-axis mills, turning centers, vertical turning centers, bridge/boring mills, CNC routers, additive manufacturing systems, and CMM/measurement equipment across more than 20 represented brands including Haas Automation, Matsuura, Hwacheon, Eurotech, JTEKT, Muratec, Enshu, CR Onsrud, SMEC, MCM, Universal Robots, Fastems, Trinity, SCHUNK, Mitutoyo, and Desktop Metal.

The business operates from six regional branch locations — Union City (headquarters), Ontario, Sacramento, Wilsonville, Auburn, and Salt Lake City — covering California, Nevada, Oregon, Washington, Utah, Idaho, and Montana. Its go-to-market is direct enterprise field sales supported by regional showrooms, live demonstration events (Machine Madness, Legacy Expo, WESTEC participation), and a dedicated service organization described as the West Coast's largest. The SWAT bundle (Software/Workholding/Accessories/Tooling) and the Selway Automation practice (pallet loading, linear pallet systems, robotic machine tending) extend the offering beyond pure equipment resale into integration and recurring service revenue.

Revenue is generated primarily through one-time CNC machine sales (new, used, and demo), hardware sales of automation and SWAT products, service contracts and preventative maintenance, parts, and software licenses. Pricing is quote-based with no public disclosure; financing options including Section 179 tax incentives are promoted. The company is privately held with no institutional backing, no disclosed funding rounds, and no M&A activity in the available data.

Name

Selway

Legal name

Selway Machine Tool Co

Website

https://selwaytool.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Selway Machine Tool Co is a family-owned West Coast US distributor, founded in 1963, that sells, services, and integrates CNC machine tools, automation systems, and related manufacturing equipment for industrial manufacturers across California, Nevada, Oregon, Washington, and Utah.

Ownership category

akta.pro rank

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. CNC Machine Sales: Sale of new, used, and demo CNC machines including vertical mills, horizontal mills, 5-axis machining centers, turning centers, and specialty equipment. Revenue generated through direct sales with various financing options including Section 179 tax incentives.
2. Service and Parts: Revenue from service contracts, preventative maintenance, parts sales, and repair services. The company operates a large service organization supporting equipment across the West Coast.
3. Automation Solutions: Sale and installation of automation equipment including pallet loading systems, robotic machine tending, and linear pallet systems. Complementary to CNC machine sales.
4. SWAT Products (Software, Tooling, Accessories): Sales of software licenses (Autodesk CAD/CAM), workholding, tooling, and accessories. Includes both direct product sales and through partner networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Selway Machine Tool Co distributes and supports CNC machine tools, automation systems, CAD/CAM software, workholding, measurement equipment, and additive manufacturing solutions across the West Coast United States. Operating through six regional locations, the company sells new, used, and demo CNC machines from brands such as Haas, Matsuura, Hwacheon, Eurotech, JTEKT, and C.R. Onsrud, complemented by Trinity pallet loading, Fastems linear pallet systems, Universal Robots cobots, Autodesk software, SCHUNK workholding, and Mitutoyo metrology. Selway also provides preventative maintenance, repair services, parts, engineering support, and operator training, positioning itself as a one-stop distribution and integration partner for industrial manufacturers.

Product overview

Selway Machine Tool Co is a regional distributor of CNC machine tools and manufacturing equipment serving the West Coast United States. The company operates as a multi-brand distributor offering a portfolio of CNC machining equipment across multiple categories: CNC machine brands (Haas, Matsuura, Hwacheon, Eurotech, JTEKT, Muratec, Enshu, CR Onsrud, SMEC, MCM), automation systems (Trinity pallet loading, Fastems linear pallet systems, Universal Robots), measurement equipment (Mitutoyo CMM), software (Autodesk CAD/CAM, Mastercam, Gibbscam), workholding (SCHUNK), and 3D printing/additive manufacturing (Desktop Metal, BigRep, Makerbot). The portfolio is organized by equipment type (Vertical Mill, Horizontal Mill, 5-Axis Mill, Turning, Vertical Turning, Bridge & Boring Mill), by industry (Semiconductor, Medical, Automotive, Aerospace, Firearms, Consumer Goods), and includes service, parts, engineering, and training capabilities. Selway functions as a distribution and integration partner rather than a product manufacturer.

Differentiator

Problem solved

Functional benefit

Brands

• SWAT: Software, Workholding, Accessories, and Tooling division of Selway Machine Tool Co

Products and services

• CNC Machine Tools

Quantifiable outcome

• Reduce spindle idle time through automation
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• C.R. OnsrudcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Partnership since 2014. C.R. Onsrud manufactures high-quality CNC routers including moving gantry, fixed bridge, dual process, and 5-axis routers for wood, metal, composites, and plastics. Headquartered in Troutman, North Carolina.
• HwacheoncoreChannel Partner/ Reseller/ Distributor · 1 January 2001Partnership since 2001 representing Hwacheon CNC turning centers, vertical turning centers, vertical machining centers, horizontal machining centers, and 5-axis machining centers. Hwacheon is Korea's leader in machine tool technology.
• Haas AutomationflagshipChannel Partner/ Reseller/ Distributor · 1 January 1982Haas Factory Outlet for Northern California since 1982. Selway represents Haas CNC machines, automation, and tooling products. Partnership includes exclusive territory rights and comprehensive factory support. Longest-standing partnership, over 40 years.
• MatsuuraflagshipChannel Partner/ Reseller/ Distributor · 1 January 1977Strategic distribution partnership since 1977. Selway was one of the first West Coast dealerships to represent Japanese CNC technology. Over 2,300 Matsuura machines installed. Partnership includes 5-axis VMCs, horizontal machining centers, and the MAM72 series for automated production.
• EurotechcoreChannel Partner/ Reseller/ DistributorRepresents Eurotech multi-axis turn/mill machines including Rapido, Trofeo, and VOLAR TTL series. Known for 'The Fastest Multi-Axis Turn/Mills on Earth' with up to 14-axis capability. Includes free lifetime training for customers.
• Trinity AutomationcoreChannel Partner/ Reseller/ DistributorRepresents Trinity AX Series pallet loading systems and automation solutions. Trinity AX2 and AX4 systems connect to existing VMCs to improve spindle utilization and enable lights-out production.
• FastemscoreChannel Partner/ Reseller/ DistributorRepresents Fastems linear pallet systems for multi-machine, multi-process automation. Enables flexible manufacturing systems with automated pallet handling across multiple CNC machines.
• Universal RobotscoreChannel Partner/ Reseller/ DistributorOffers Universal Robots collaborative robots for CNC machine tending applications. Robotic automation solutions for loading/unloading CNC machines and improving production efficiency.
• JTEKTcoreChannel Partner/ Reseller/ DistributorRepresents JTEKT (formerly Toyoda) CNC machine tools including horizontal machining centers and turning equipment. Japanese precision machine tool manufacturer.
• SCHUNKminorChannel Partner/ Reseller/ DistributorRepresents SCHUNK workholding solutions including chuck systems, toolholders, and gripping systems for CNC machining applications.
• AutodeskcoreChannel Partner/ Reseller/ DistributorProvides Autodesk CAD/CAM software solutions including PowerMill for CNC programming. Software services include programming, simulation, and machine-optimized G-code generation.
• MitutoyominorChannel Partner/ Reseller/ DistributorRepresents Mitutoyo metrology equipment including coordinate measuring machines (CMM), precision measuring instruments, and quality control solutions.
• Stewart-Haas RacingminorGTM or Marketing PartnerNASCAR partnership featuring Stewart-Haas #41 race car at Selway events. Marketing partnership since 1988 with Haas Automation that extends to event sponsorship and brand visibility.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TIE Industrial: Midwest US distributor of CNC machine tools and automation products; comparable multi-OEM representation and customer base in metalworking manufacturing.
• Hartwig: Midwest-headquartered CNC machine tool distributor with automation integration; highly comparable business model (multi-brand OEM representation, regional showrooms, service/parts/support).
• Methods Machine Tools: US-based multi-brand CNC machine tool distributor and automation integrator; direct comparable given nearly identical product portfolio, manufacturer representation model, and value-add automation/services layer.
• MC Machinery Systems: US distributor for Mitsubishi, Makino, and other precision machine tool brands with EDM and 5-axis offerings; directly comparable as a multi-brand machine tool and automation distributor.
• Ellison Technologies: Multi-brand CNC machine tool distributor with regional coverage and automation services; direct comparable given shared focus on premium Japanese/Korean brands and full-service support.
• Modern Machine Tool Company: Regional CNC machine tool distributor and integrator; similar business model with manufacturer partnerships, automation integration, and field-service offerings.
• Gosiger: US CNC machine tool distributor and automation system integrator; competes head-to-head with Selway on factory automation, robotic tending, and multi-OEM representation across the US.
• Productivity Inc: US-based machine tool distributor representing Makino and other premium CNC brands, plus automation solutions; competes with Selway in the high-precision machining segment and supporting automation.

Regional players

• Premier Equipment: Canadian CNC machine tool distributor (Mori Seiki/DMG MORI). Same multi-brand machine tool + automation distribution model but serves Canada rather than the US West Coast.

Broad incumbents

• Sandvik Coromant: Global industrial tooling and digital manufacturing solutions incumbent within Sandvik; comparable adjacent offering of cutting tools, workholding, and digital machining software that competes/overlaps with Selway's SWAT bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@selwaymachinetool
• Instagraminstagram.com/selwaymachinetool
• Xx.com/selwaymachine
• Facebookfacebook.com/selwaymachinetool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selway